To stand out from the masses, bloggers need the detailed information and advice packed into this all-in-one guide.Here's what new bloggers need to get started and what experienced bloggers need to upgrade and even earn money from their blogs. Eight self-contained minibooks cover joining the blogosphere, blogging software, tools that extend your blog, marketing your blog, microblogging, making money from your blog, corporate blogging, and niche blogging.Blogging is replacing traditional media and gaining credibility; to succeed, bloggers need a greater understanding of blogging basics, tools, and techniques Eight minibooks cover getting started, software, other tools, blog marketing, microblogging (including Twitter), monetizing your blog, and corporate and niche blogging Helps new bloggers become active and productive members of the blogging community Provides vital information for both hobby bloggers and those who want to build a career around blogging Presented in the fun and friendly For Dummies style, Blogging All-in-One For Dummies is a complete reference guide to starting and maintaining a successful blog.

    In this surreal atmosphere created to disorient us and undermine our sense of truth, we’ve lost not only our grip on peace and democracy — but our very notion of what those words even mean.Peter Pomerantsev takes us to the front lines of the disinformation age, where he meets Twitter revolutionaries and pop-up populists, “behavioral change” salesmen, Jihadi fanboys, Identitarians, truth cops, and many others. Forty years after his dissident parents were pursued by the KGB, Pomerantsev finds the Kremlin re-emerging as a great propaganda power. His research takes him back to Russia — but the answers he finds there are not what he expected.Blending reportage, family history, and intellectual adventure, This Is Not Propaganda explores how we can reimagine our politics and ourselves when reality seems to be coming apart.

    But what would it look like to study the whole of history, from the big bang through the present day -- and even into the remote future? How would looking at the full span of time change the way we perceive the universe, the earth, and our very existence?These were the questions David Christian set out to answer when he created the field of "Big History," the most exciting new approach to understanding where we have been, where we are, and where we are going. In Origin Story, Christian takes readers on a wild ride through the entire 13.8 billion years we've come to know as "history." By focusing on defining events (thresholds), major trends, and profound questions about our origins, Christian exposes the hidden threads that tie everything together -- from the creation of the planet to the advent of agriculture, nuclear war, and beyond.With stunning insights into the origin of the universe, the beginning of life, the emergence of humans, and what the future might bring, Origin Story boldly reframes our place in the cosmos.

    But for all the heat of claim and counter-claim, the argument is essentially beside the point: it’s here; it’s everywhere. The real question is, do we direct technology, or do we let ourselves be directed by it and those who have mastered it? “Choose the former,” writes Rushkoff, “and you gain access to the control panel of civilization. Choose the latter, and it could be the last real choice you get to make.” In ten chapters, composed of ten “commands” accompanied by original illustrations from comic artist Leland Purvis, Rushkoff provides cyberenthusiasts and technophobes alike with the guidelines to navigate this new universe.In this spirited, accessible poetics of new media, Rushkoff picks up where Marshall McLuhan left off, helping readers come to recognize programming as the new literacy of the digital age––and as a template through which to see beyond social conventions and power structures that have vexed us for centuries. This is a friendly little book with a big and actionable message. World-renowned media theorist and counterculture figure Douglas Rushkoff is the originator of ideas such as “viral media,” “social currency” and “screenagers.” He has been at the forefront of digital society from its beginning, correctly predicting the rise of the net, the dotcom boom and bust, as well as the current financial crisis. He is a familiar voice on NPR, face on PBS, and writer in publications from Discover Magazine to the New York Times.“Douglas Rushkoff is one of the great thinkers––and writers––of our time.” —Timothy Leary“Rushkoff is damn smart. As someone who understood the digital revolution faster and better than almost anyone, he shows how the internet is a social transformer that should change the way your business culture operates." —Walter Isaacson

    The book takes us from the Greeks' earliest scientific observations through Einstein and beyond in an inspiring celebration of human curiosity. It ends with the quest for the Higgs boson, nicknamed the God Particle, which scientists hypothesize will help unlock the last secrets of the subatomic universe. With a new preface by Lederman, The God Particle will leave you marveling at our continuing pursuit of the infinitesimal.

    From the first time mankind had an inkling of the vast space that surrounds us, those who study the universe have had to struggle against political and religious preconceptions. They have included some of the most charismatic, courageous, and idiosyncratic thinkers of all time. In Coming of Age in the Milky Way, Timothy Ferris uses his unique blend of rigorous research and captivating narrative skill to draw us into the lives and minds of these extraordinary figures, creating a landmark work of scientific history.

    He untangles the pattern of interconnecting events, the accidents of time, circumstance, and place that gave rise to major inventions of the world. Says Burke, "My purpose is to acquaint the reader with some of the forces that have caused change in the past, looking in particular at eight innovations - the computer, the production line, telecommunications, the airplane, the atomic bomb, plastics, the guided rocket, and television - which may be most influential in structuring our own futures.... Each one of these is part of a family of similar devices, and is the result of a sequence of closely connected events extending from the ancient world until the present day. Each has enormous potential for humankind's benefit - or destruction."

    Knowing how to balance the books and stay in the black is vital for keeping a business afloat or keeping your checkbook balanced. If you need to keep the books in order, this new edition of Accounting For Dummies helps you get a handle on all those columns of numbers. It offers fully up-to-date coverage of accounting basics and includes all the tools and tips you need to:Make sense of bookkeeping basics Read a financial statement Manage budgets for a better bottom line Analyze business strengths and weaknesses Evaluate accounting methods and business structures John Tracy, Certified Public Accountant and former professor of accounting, presents everything you need to know to master modern accounting. Packed with practical guidance and real-world scenarios, this handy guide covers it all:Making and reporting profit Reporting a company's financial condition Preparing financial reports Budgeting profit and cash flow Choosing and implementing accounting methods How to read a financial report Audits, accounting fraud, and audit failure How to decipher accounting jargon And savvy ways businesses use accounting From balance sheets, to income statements, to inventory, almost every aspect of modern business requires basic accounting techniques. You'll learn it all here. Plus, this new edition covers the impact of the Sarbanes-Oxley Act of 2002, recent accounting fraud scandals, the establishment of the Public Company Accounting Oversight Board, and the new financial reporting standards for stock options and financial derivatives.

    This book makes it easy From how to install and run Java to understanding classes and objects and juggling values with arrays and collections, you will get up to speed on the new features of Java 6 in no time.Discover how toUse object-oriented programmingWork with the changes in Java 6 and JDK 6Save time by reusing codeMix Java and Javascript with the new scripting toolsTroubleshoot code problems and fix bugsAll on the bonus CD-ROMCustom build of JCreator and all the code files used in the bookBonus chapters not included in the bookTrial version of Jindent, WinOne, and NetCaptor freewareSystem Requirements: For details and complete system requirements, see the CD-ROM appendix.Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

    Using illustrations and examples from science fiction pulp magazines and comic books, The Amazing Story of Quantum Mechanics explains the fundamental principles of quantum mechanics that underlie the world we live in.Watch a Video

    He provides readers with non-trivial insights into research fields they may not have encountered previously . . . I think everyone who has ever considered the possibility that other intelligent civilizations exist elsewhere within our galaxy will enjoy Where Is Everybody? They will find much to agree with, and much to argue about, in this very accessible volume.� �SCIENCE During a Los Alamos lunchtime conversation that took place more than 50 years ago, four world-class scientists agreed, given the size and age of the Universe, that advanced extraterrestrial civilizations simply had to exist. The sheer numbers demanded it. But one of the four, the renowned physicist and back-of-the-envelope calculator Enrico Fermi, asked the telling question: If the extraterrestrial life proposition is true, he wondered, "Where IS everybody?" In this lively and thought-provoking book, Stephen Webb presents a detailed discussion of the 50 most cogent and intriguing answers to Fermi's famous question, divided into three distinct groups: - Aliens are already here among us. Here are answers ranging from Leo Szilard's suggestion that they are already here, and we know them as Hungarians, to the theorists who claim that aliens built Stonehenge and the Easter Island statues. - Aliens exist, but have not yet communicated. The theories in this camp range widely, from those who believe we simply don't have the technologies to receive their signals, to those who believe the enormities of space and time work against communication, to those who believe they're hiding from us. - Aliens do not exist. Here are the doubters' arguments, from the Rare Earth theory to the author's own closely argued and cogently stated skepticism. The proposed solutions run the gamut from the crackpot to the highly serious, but all deserve our consideration. The varieties of arguments -- from first-rate scientists, philosophers and historians, and science fiction authors -- turn out to be astonishing, entertaining, and vigorous intellectual exercises for any reader interested in science and the sheer pleasure of speculative thinking. Stephen Webb is a physicist working at the Open University in England and the author of Measuring the Universe.

    From the Space Shuttle training toilet to a crash test of NASA’s new space capsule, Mary Roach takes us on the surreally entertaining trip into the science of life in space and space on Earth.

    String theory has been called the "theory of everything." It seeks to describe all the fundamental forces of nature. It encompasses gravity and quantum mechanics in one unifying theory. But it is unproven and fraught with controversy. After reading this book, you'll be able to draw your own conclusions about string theory.Steve Gubser begins by explaining Einstein's famous equation "E = mc2," quantum mechanics, and black holes. He then gives readers a crash course in string theory and the core ideas behind it. In plain English and with a minimum of mathematics, Gubser covers strings, branes, string dualities, extra dimensions, curved spacetime, quantum fluctuations, symmetry, and supersymmetry. He describes efforts to link string theory to experimental physics and uses analogies that nonscientists can understand. How does Chopin's Fantasie-Impromptu relate to quantum mechanics? What would it be like to fall into a black hole? Why is dancing a waltz similar to contemplating a string duality? Find out in the pages of this book."The Little Book of String Theory" is the essential, most up-to-date beginner's guide to this elegant, multidimensional field of physics.

    Why is the universe expanding at an ever faster rate? What is the nature of the "dark matter" that makes up almost a quarter of the universe? Why does the universe appear fine-tuned for life? Are there others besides our own? Ananthaswamy soon finds himself at the ends of the earth--in remote and sometimes dangerous places. Take the Atacama Desert in the Chilean Andes, one of the coldest, driest places on the planet, where not even a blade of grass can survive. Its spectacularly clear skies and dry atmosphere allow astronomers to gather brilliant images of galaxies billions of light-years away. Ananthaswamy takes us inside the European Southern Observatory's Very Large Telescope on Mount Paranal, where four massive domes open to the sky each night "like dragons waking up."He also takes us deep inside an abandoned iron mine in Minnesota, where half-mile-thick rock shields physicists as they hunt for elusive dark matter particles. And to the East Antarctic Ice Sheet, where engineers are drilling 1.5 miles into the clearest ice on the planet. They're building the world's largest neutrino detector, which could finally help reconcile quantum physics with Einstein's theory of general relativity.The stories of the people who work at these and other dramatic research sites--from Lake Baikal in Siberia to the Indian Astronomical Observatory in the Himalayas to the subterranean lair of the Large Hadron Collider--make for a compelling new portrait of the universe and our quest to understand it. An atmospheric, engaging, and illuminating read, "The Edge of Physics" depicts science as a human process, bringing cosmology back down to earth in the most vivid terms.

    It may hide additional dimensions of space other than the familier three we recognize. There might even be another universe adjacent to ours, invisible and unattainable . . . for now.Warped Passages is a brilliantly readable and altogether exhilarating journey that tracks the arc of discovery from early twentieth-century physics to the razor's edge of modern scientific theory. One of the world's leading theoretical physicists, Lisa Randall provides astonishing scientific possibilities that, until recently, were restricted to the realm of science fiction. Unraveling the twisted threads of the most current debates on relativity, quantum mechanics, and gravity, she explores some of the most fundamental questions posed by Nature—taking us into the warped, hidden dimensions underpinning the universe we live in, demystifying the science of the myriad worlds that may exist just beyond our own.