Up: How Positive Outlook Can Transform Our Health and Aging


Hilary Tindle - 2013
    In Up, a practicing physician and NIH-funded researcher draws on her research and experience to show that our outlook on life— our unique patterns of thinking and feeling about ourselves, others, and the world—may be the key to how well and how fast we age. From wrinkles to cognitive decline, our outlook affects our health at every level. Using the framework of outlook GPS, Up illustrates how we can gauge our current attitude latitude and move to healthier ground. Tindle brings a fresh eye to attitudinal traits such as optimism, noting that it has many faces, including the face of her own struggling optimism. Using the 7 Steps of Attitudinal Change that she applies to her own patients, Tindle offers us a path toward healthy aging. Prescriptive and accessible, Up puts forward a paradigm shift in how we age and treat disease, giving even the most struggling optimists a chance for hope. It will appeal to readers of The Longevity Project by Howard S. Friedman and Leslie R. Martin as well as The Blue Zones by Dan Buettner.

How to Make Someone Love You Forever!: In 90 Minutes or Less


Nicholas Boothman - 2004
    Time to stop being too shy to meet someone, wondering why a promising first date wound up going nowhere, or realizing too late that it happened with the wrong person anyway. Nicholas Boothman has a much better way. Drawing on his expertise in Neuro-Linguistic Programming (NLP), Boothman charts a three-step plan that will help anyone find the love of his or her life. Step one: get ready--come to know who "you" are through honest self-assessment, and then to know what type of person is your matched opposite--i.e., the person who completes you. Step two, the heart of the program, is working seriously on interpersonal skills--how to be charming, not alarming; flirt with confidence; synchronize body and voice to create trust and chemistry; keep enthusiasm high; even how to cast a wide social net and dress for a first meeting. Step three is about accelerating the kind of intimacy that leads to love, by finding "Me too!" triggers and mastering the art of incidental touch. You'll learn to tap into key emotions through low-, medium-, and high-risk disclosures--and how to intensify the nonverbal signals that turn sparks into a flame. All the while you'll establish a solid romantic foundation to convert this magic 90 minutes into a lifetime of love and commitment.

Being Direct: Making Advertising Pay


Lester Wunderman - 1997
    It combines an extraordinary personal history of "direct marketing" with a remarkably candid look at the field's most acclaimed practitioner. Written in an easy-going and deliberately persuasive style obviously honed during Wunderman's six decades in the trenches, the book shows his skill developing and gaining acceptance as he creates revolutionary advertising programs for future corporate stalwarts like the Columbia Record Club and American Express.

How May I Help You?: An Immigrant's Journey from MBA to Minimum Wage


Deepak Singh - 2017
    Armed with an MBA from India, Singh can get only a minimum-wage job in an electronics store. Every day he confronts unfamiliar American mores, from strange idioms to deeply entrenched racism.   Telling stories through the unique lens of an initially credulous outsider who is “fresh off the plane,” Singh learns about the struggles of his colleagues: Ron, a middle-aged African-American man trying to keep his life intact despite health concerns; Jackie, a young African-American woman diligently attending school after work; and Cindy, whose matter-of-fact attitude helps Deepak adapt to his job and his new life.   How May I Help You? is an incisive take on life in the United States and a reminder that the stories of low-wage employees can bring candor and humanity to debates about work, race, and immigration.

Exaholics: Breaking Your Addiction to an Ex Love


Lisa Marie Bobby - 2016
    Up till now, people recovering from other problems were able to get real help—like AA and rehab—while those struggling in the aftermath of traumatic breaks dealt with platitudes and friends insisting they should "get over it already." But now Exaholics Anonymous treats getting over an ex like kicking a chemical habit.   Written by counselor and therapist Dr. Lisa Bobby, Exaholics offers meaningful support and advice to anyone trapped in the obsessive pain of a broken, or dying, attachment. She helps the brokenhearted heal, showing them, on a deep level, how to develop a conceptual framework for their experience, understand the emotional processes at work inside themselves, find the path to recovery, and free themselves of shame, injured ego, and remorse. In-depth case studies of others' journeys will illuminate the way to future happiness.

The Daughterhood


Natasha Fennell - 2015
    Sitting outside the hospital after visiting one day, Natasha wondered how she would cope when her mother was gone. There started a panic and self-scrutiny. Had she been a good enough daughter? Would she have enough time to do all the things she wanted to do with her mother before she died? Natasha knew that she couldn't be the only one feeling this way. She began her research and quickly learned that other daughters had similar fears and had never spoken about them before. Love for their mothers, regret for opportunities missed, resentments and emotional complexities all bubbled to the surface. Through these conversations, a friendship blossomed with Róisín Ingle, popular columnist at the Irish Times. After a call out in Róisín's column, hundreds of responses poured in and there The Daughterhood was formed. The Daughterhood is the funny, poignant, and occasionally heart-breaking story of nine daughters coming together to talk about their mothers and the joy and despair that this relationship brings. Over a period of months they commit to completing various tasks all in the hope of improving their relationship with the most important woman in their lives - before she dies.

Good Is Not Enough: And Other Unwritten Rules for Minority Professionals


Keith R. Wyche - 2008
    But despite their education and hard work, too many African Americans, Latinos, and Asian Americans still find unique obstacles on the path to senior management. And there are too few minority mentors available to help them understand and overcome these challenges. Keith R. Wyche, a division president at a Fortune 500 company, is the perfect mentor for ambitious minority businesspeople at all levels. His book is filled with thought-provoking insights and practical advice based on his own experiences and those of the many people he has counseled. He discusses the importance of:Understanding corporate culture--and the impact it has on your career Being visible--because you can't get ahead if nobody knows who you are Staying current--why minorities must be continuous learners Good Is Not Enough also includes anecdotes from prominent CEOs such as Ken Chenault of American Express, Richard Parsons of Time Warner, and Alwyn Lewis of Kmart.

The Key to Living the Law of Attraction: The Secret to Creating the Life of Your Dreams


Jack Canfield - 2008
    THE KEY explains not only what you need to KNOW but what you need to DO in order to attract what you want in your life. It addresses important issues of CLARITY, PURPOSE and ACTION. This thought-provoking guide will take you step by step through the processes of defining your dreams, goals and desires. And along the way you will gain a greater understanding of yourself - a sense of who you really are and why you are here. Your journey begins right here, right now. You can change your life, increase your awareness and empower yourself to create an amazing future - one that is filled with love, joy and abundance.

Speak Up: An Illustrated Guide to Public Speaking


Douglas M. Fraleigh - 2008
    It combines thorough coverage of classical and contemporary communication theory, practical nuts-and-bolts guidance, and 600+ custom-drawn illustrations that bring speech basics to life. And if that’s not enough, Speak Up is priced at about 40% less than traditional introductory texts. Instructors and student reviewers have been raving about it, and your students will love it!

You Can't Lose Them All: Cousin Sal's Funny-But-True Tales of Sports, Gambling, and Questionable Parenting


Sal Iacono - 2021
    p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Times New Roman'} p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Times New Roman'; min-height: 15.0px} Over the last forty years, Cousin Sal has made bets with doctors, lawyers, teachers, agents, bookies, writers, comedians, radio DJs, tv producers, baseball players, front office executives, bandleaders, movie stars, publicists, weed lab owners, hedge fund operators, and even professional wrestlers. From his early days growing up in Brooklyn and Long Island flipping baseball cards to now hosting podcasts and TV shows and managing several offshore accounts we don't talk about, Cousin Sal has truly become the average American sports fan's go to source for gambling tips. So here's how not to do it... With hilarious tales of love and loss, winning and (a lot) of losing, crazy family and fatherhood, and a life saga that inspired the Phil Collins' song, "Against All Odds," Cousin Sal has now written THE Vegas super-system, MIT-algorithmic, sharp-approved book for how to gamble like a pro -- or at least not how not to go broke and lose your kids to Child Protective Services.

The Secrets of Happily Married Men: Eight Ways to Win Your Wife's Heart Forever


Scott Haltzman - 2005
    . . . Lively and entertaining, this broad guidebook provides Haltzman's insights illuminated by anecdotes from his online discussion forum for married men." --Psychology Today"Haltzman . . . launches his eight strategies with remarkable vigor. More important, they are extraordinarily well fleshed out and convincingly supported with useful 'to do' lists and a multitude of examples. They will no doubt prove helpful to many men struggling to build a happy marriage." --Publisher's Weekly"Scott Haltzman, a psychiatrist and Brown University professor, has been studying marriages good and bad for a long time. . . . View marriage as your most important task, Haltzman urges men, and pursue success as you would anything else that matters." --Washington Post"Men are good at fixing problems, not talking about them, so Haltzman advises playing to your strength. The genius of this book is that it . . . asks politically incorrect questions about men and women at home--the neglected front in the gender wars." --New York Times"The insights in this book reveal a new and effective way for men and women to understand and appreciate each other. It shows what it really takes to create a loving and lasting relationship." --John Gray, author, Men Are from Mars, Women Are from VenusMarriage and relationships are in crisis. The breakup and divorce rate remain incredibly high, despite all the couples therapy, afternoon talk shows, and other books in the marketplace, many of which describe men as abusive commitment phobic creeps who'd better change fast or else. But this new book is totally different, a whole different way of looking at how to build a successful long-lasting relationship from a man's point of view, men who are happy in their partnerships, who have figured out what works for them in accomplishing the goal of a loving, intimate, lifetime commitment. Dr. Scott Haltzman, Clinical Assistant Professor of Psychiatry and Human Behavior at Brown University, and founder of www.secretsofmarriedmen.com , has devised a proven method for improving relationships, based on a man's special and unique skills, strengths, powers--as a responsible and motivated worker, manager, leader, problem-solver, partner, husband, and father. Men are different, Dr. Haltzman says. They don't approach relationships with the same skills and techniques that women do--and viva la difference. Dr.Haltzman therefore lays out eight ways, tasks, proven techniques which men have revealed in confidential correspondence to his highly successful website, including The First Way: Make Your Marriage Your Job, The Second Way: Know Your Wife, The Third Way: Be Home Now, The Fourth Way: Expect Conflict and Deal With It, The Fifth Way: Learn to Listen, The Sixth Way: Aim to Please, The Seventh Way: Understand the Truth About Sex, The Eighth Way: Introduce Yourself, and finally, Celebrate Your Love. Within each of these steps, he provides both specific analysis, guidelines and techniques based on male biology, neuro-science, brain differences, unique developmental stages from youth to seniority. To illustrate these ideas in action, he's included wonderful true stories, anecdotes, and confessions from the website. The result is a practical, very entertaining, totally original way to build successful relationships for men and their partners, girlfriends, and wives. For a lasting commitment, a continuing guide to solving inevitable problems and bumps in the road, for more fun, better sex, genuine intimacy, and a life-long partnership--this dynamic new author shows the way in a manner that finally includes an authentic male perspective.

Preaching at the Crossroads: How the Worldand Our PreachingIs Changing


David J. Lose - 2013
    Secularism. Pluralism. These are the words often used to describe the tumultuous changes that have affected our culture and our churches. But what do they really mean? More importantly, what challenges and opportunities do they provide todays preachers? David Lose takes preachers on a tour of the major cultural influences of the last century, explaining how they have contributed to the diminishment of the church and exploring how they also offer opportunities to cultivate a more vibrant and relevant faith in the twenty-first century. Filled with lucid analysis and practical suggestions, Preaching at the Crossroads invites preachers to reclaim the art of preaching the timeless Gospel in a timely and compelling manner.

How Cool Brands Stay Hot: Branding to Generation Y


Joeri Van Den Bergh - 2011
    Three times the size of Generation X, they have a much bigger impact on society and business. In How Cool Brands Stay Hot, Joeri Van den Bergh and Mattias Behrer address what drives Generation Y as consumers and how marketers can develop the right brand strategies to reach this generation of 16-33 year olds.The authors' insights on what drives the consumer preferences of this new "Dot-com" generation are based on interviews with 5,000 Generation Y consumers. This new research provides understanding of the consumer psychology and behavior of the generation also known as the "Millennials." It helps marketers connect with the new generation of consumers by understanding their likes and dislikes, and guides them on advertising, marketing, and branding relevant to them.How Cool Brands Stay Hot contains guidance and checklists for marketing plans and campaigns, as well as case studies of Nokia, Nivea, PlayStation, Coca Cola, Volkswagen, Smirnoff, Red Bull, H&M, and Levi's. It offers creative and effective ideas on how to position, develop and promote brands to one of the largest and most influential generations of consumers today.Visit the website at http://www.howcoolbrandsstayhot.com/