Book picks similar to
Marks and Meaning, version zero by Dave Gray


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How to be a Graphic Designer Without Losing Your Soul


Adrian Shaughnessy - 2005
    How to be a graphic designer without losing your soul addresses the concerns of young designers who want to earn a living by doing expressive and meaningful work, and who want to avoid becoming hired drones working on soulless projects. Written by a designer for designers, it combines practical advice with philosophical guidance to help young professionals embark on their careers. How should designers manage the creative process? What's the first step in the successful interpretation of a brief? How do you generate ideas when everything just seems blank? How to be a graphic designer offers clear, concise guidance for these questions, along with focused, no-nonsense strategies for setting up, running, and promoting a studio, finding work, and collaborating with clients.The book also includes inspiring interviews with ten leading designers, including Rudy VanderLans (Emigre), John Warwicker (Tomato), Neville Brody (Research Studios), and Andy Cruz (House Industries). All told, How to be a graphic designer covers just about every aspect of the profession, and stands as an indispensable guide for any young designer.

How to Make Sense of Any Mess: Information Architecture for Everybody


Abby Covert - 2014
     It is easy to be overwhelmed by the amount of information we encounter each day. Whether at work, at school, or in our personal endeavors, there’s a deepening (and inescapable) need for people to work with and understand information. Information architecture is the way that we arrange the parts of something to make it understandable as a whole. When we make things for others to use, the architecture of information that we choose greatly affects our ability to deliver our intended message to our users. We all face messes made of information and people. I define the word “mess” the same way that most dictionaries do: “A situation where the interactions between people and information are confusing or full of difficulties.” — Who doesn’t bump up against messes made of information and people every day? This book provides a seven step process for making sense of any mess. Each chapter contains a set of lessons as well as workbook exercises architected to help you to work through your own mess.

Mid-Century Ads: Advertising from the Mad Men Era


Jim Heimann - 2011
    These optimistic indicators paint a fascinating picture of the colorful capitalism that dominated the spirit of the 1950s and 60s, as concerns about the Cold War gave way to the carefree booze-and-cigarettes Mad Men era. Also included is a wide range of significant advertising campaigns from both eras, giving insight into the zeitgeist of the period. Bursting with fresh, crisp colors, these ads have been digitally mastered to look as bright and new as the day they first hit newsstands.

The Laws of Simplicity: Design, Technology, Business, Life


John Maeda - 2006
    We're rebelling against technology that's too complicated, DVD players with too many menus, and software accompanied by 75-megabyte "read me" manuals. The iPod's clean gadgetry has made simplicity hip. But sometimes we find ourselves caught up in the simplicity paradox: we want something that's simple and easy to use, but also does all the complex things we might ever want it to do. In The Laws of Simplicity, John Maeda offers ten laws for balancing simplicity and complexity in business, technology, and design—guidelines for needing less and actually getting more.Maeda—a professor in MIT's Media Lab and a world-renowned graphic designer—explores the question of how we can redefine the notion of "improved" so that it doesn't always mean something more, something added on.Maeda's first law of simplicity is "Reduce." It's not necessarily beneficial to add technology features just because we can. And the features that we do have must be organized (Law 2) in a sensible hierarchy so users aren't distracted by features and functions they don't need. But simplicity is not less just for the sake of less. Skip ahead to Law 9: "Failure: Accept the fact that some things can never be made simple." Maeda's concise guide to simplicity in the digital age shows us how this idea can be a cornerstone of organizations and their products—how it can drive both business and technology. We can learn to simplify without sacrificing comfort and meaning, and we can achieve the balance described in Law 10. This law, which Maeda calls "The One," tells us: "Simplicity is about subtracting the obvious, and adding the meaningful."

Rapid Viz : A New Method for the Rapid Visualization of Ideas


Kurt Hanks - 1990
    Clear instructions, fun exercises and example-filled pages help readers to master the fundamental techniques of graphic art and design.

No Plot? No Problem!: A Low-Stress, High-Velocity Guide to Writing a Novel in 30 Days


Chris Baty - 2004
    . . just haven't gotten around to it. No Plot? No Problem! is the kick in the pants you've been waiting for.Let Chris Baty, founder of the rockin' literary marathon National Novel Writing Month (a.k.a. NaNoWriMo), guide you through four exciting weeks of hard-core noveling. Baty's pep talks and essential survival strategies cover the initial momentum and energy of Week One, the critical "plot flashes" of Week Two, the "Can I quit now?" impulses of Week Three, and the champagne and roar of the crowd during Week Four. Whether you're a first-time novelist who just can't seem to get pen to paper or a results-oriented writer seeking a creative on-ramp into the world of publishing, this is the adventure for you.So what are you waiting for? The No Plot? approach worked for the thousands of people who've signed up for NaNoWriMo, and it can work for you! Let No Plot? No Problem! help you get fired up and on the right track.

The DC Comics Guide to Coloring and Lettering Comics


Mark Chiarello - 2004
    Chiarello explains the entire coloring process, from computer and software choice to creating color effects that give the action its maximum impact. Klein discusses whether to letter by hand or by computer--a hotly debated topic among working letterers--and demonstrates an array of techniques for creasting word balloons, fonts, logos, and much more.The animated step-by-step instructions are informative, stimulating, and clear enough for even beginners to follow. In addition, every technique shown in this guide conforms to up-to-date industry standards. The perfect how-to on everything coloring and lettering, this one-stop sourcebook is packed with a wealth of tested techniques, practical advice, and professional secrets for the aspiring comic artist.

Tiny House Design & Construction Guide


Dan Louche - 2012
    By reading the guide you'll understand the steps that will need to be taken and know where and how to start building your own tiny house.

Surface Treatment Workshop: Explore 45 Mixed-Media Techniques


Darlene Olivia McElroy - 2011
    These techniques are the perfect jump-off point for creating art you will love to look at, and, in some cases, touch!In this comprehensive guide, you�+ll find:- 45 techniques. Exciting new applications such as the use of WonderUnder, pulled paper and plaster-dipped gauze will provide you with fresh ideas--many previously unpublished. - Multiple variations. Each technique features swatches and descriptions to take the techniques in multiple directions with multiple mixed-media products. - Inspirational style. Fully stepped-out projects from two artists will show you how to combine the techniques into finished works of art that can go in any artistic style.Take Surface Treatment Workshop with you on your artistic journey for beautiful beginnings.

Dress Code: The Naked Truth About Fashion


Mari Grinde Arntzen - 2014
    In this book, Mari Grinde Arntzen asks how and why this is—how can fashion simultaneously attract us to its glamour and repel us with its superficiality and how being called “fashionable” can be at once a compliment and an insult. Arntzen guides us through the major figures and brands of today’s fashion industry, showing how they shape us and in turn why we love to be shaped by them. She examines both everyday, affordable “fast fashion” brands, as well as the luxury market, to show how fashion commands a powerful influence on every socioeconomic level of our society. Stepping into our closets with us, she thinks about what happens when we get dressed: why fashion can make us feel powerful, beautiful, and original at the same time that it forces us into conformity. Stripping off the layers of the world’s fifth largest industry, garment by garment, she holds fashion up as a phenomenon, business, and art, exploring the questions it forces us to ask about the body, image, celebrity, and self-obsession. Ultimately, Arntzen asks the most direct question: what is fashion? How has it taken such a powerful hold on the world, forever propelling us toward its concepts of beauty?

The Patchwork Bike


Maxine Beneba Clarke - 2016
    That's when you and your brothers get inventive and build a bike from scratch, using everyday items like an old milk pot (maybe mum is still using it, maybe not) and a used flour sack. You can even make a numberplate from bark, if you want. The end result is a spectacular bike, perfect for going bumpity-bump over sandhills, past your fed-up mum and right through your mud-for-walls home.A delightful story from multi-award-winning author Maxine Beneba Clarke, beautifully illustrated by street artist Van T Rudd.

The Book of Signs


Rudolf Koch - 1926
    It is also a graphic history of the development of written communication and offers a singular insight into the psychology of the primitive mind.The Book of Signs contains 493 classified and documented illustrations, collected, drawn, and explained by the celebrated typographer Rudolf Koch. Divided into 14 different categories, it includes General Signs, The Cross, Monogram of Christ, Other Christian Signs, Monograms of Medieval Church and State Leaders, Stone Masons' Signs, The Four Elements, Astronomical Signs, Astrological Signs, Botanical Signs, Chemical Signs, House and Holding Marks, Miscellany, and Runes."Provides the contemporary artist with a rich design vocabulary on which to improvise."—Art in Focus."An inspiration to graphic artists everywhere."—Graphis."An artistic and typographical achievement of considerable beauty and worth."—Psychiatric Quarterly.

Whatcha Mean, What's a Zine?


Mark Todd - 2006
    They contain diary entries, rants, interviews, and stories. They can be by one person or many, found in stores, traded at comic conventions, exchanged with friends, or given away for free. Zines are not a new idea: they’ve been around for years under various names (chapbooks, flyers, pamphlets). People with independent ideas have been getting their word out since before there were printing presses.This book is for anyone who wants to create their own zine. It’s for learning tips and tricks from contributors who have been at the fore front of the zine movement. It’s for getting inspired to put thoughts and ideas down on paper. It’s for learning how to design and print your own zine so you can put it in others’ hands. Whatcha Mean, What’s a Zine? is for anyone who has something to say.

SARK's Journal and Play! Book


S.A.R.K. - 1993
    Your "inside child" will peek out to want, wish, find pleasure, and amaze you. "We need your creative spirit in action," says SARK, "because there is only one of you. . . . So share your dreams and let them get really big."

Creative Quest


Ahmir Questlove Thompson - 2018
    He addresses many topics—what it means to be creative, how to find a mentor and serve as an apprentice, the wisdom of maintaining a creative network, coping with critics and the foibles of success, and the specific pitfalls of contemporary culture—all in the service of guiding admirers who have followed his career and newcomers not yet acquainted with his story. Whether discussing his own life or channeling the lessons he’s learned from forefathers such as George Clinton, collaborators like D’Angelo, or like-minded artists including Ava DuVernay, David Byrne, Björk, and others, Questlove speaks with the candor and enthusiasm that fans have come to expect. Creative Quest is many things—above all, a wise and wide-ranging conversation around the eternal mystery of creativity.