Then, and perhaps most importantly, the text determines exactly when and in which order to apply these seven techniques.

    Yet, for it's increasing popularity, there are many crafters who don't engage in woodworking because they falsely believe you need a large workshop and a full-blown collection of tools and equipment. The Minimalist Woodworker is about eliminating this myth. To enjoy woodworking, all you need is a few essential tools, a little bit of space, and the desire to make something with your own two hands. The Minimalist Woodworker is about making woodworking clean and simple - from the tools and the workspace to the easy-to-follow instructions. It eliminates the fears and excuses as it demystifies the craft. Written by Vic Tesolin, aka the Minimalist Woodworker, a woodworker and woodworking instructor, The Minimalist Woodworker is a stress-free approach for the hobbyist that emphasizes the destination is actually the journey. Beginning with an understanding of the minimalist mindset, The Minimalist Woodworker quickly details how to make a small space productive and outlines the most efficient tools for a woodworker. Each piece of equipment is explained and instructions on how to use are provided. Techniques for keeping them sharp and maintained are also explained. Once space and tools are covered, seven projects are presented: a saw bench and matching saw horse, a Nicholson-style workbench, a shooting board/bench hook, a shop mallet, and a small hanging cabinet. Each project not only develops woodworking skills, but also outfits The Minimalist Woodworker's small shop. With step-by-step instruction, photos and illustrations, and an easy-going voice, The Minimalist Woodworker offers a stress-free point of entry into the life-long craft of woodworking.

    

    In David Aaker's pathbreaking book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed. A common pitfall of brand strategists is to focus on brand attributes. Aaker shows how to break out of the box by considering emotional and self-expressive benefits and by introducing the brand-as-person, brand-as-organization, and brand-as-symbol perspectives. The twin concepts of brand identity (the brand image that brand strategists aspire to create or maintain) and brand position (that part of the brand identity that is to be actively communicated) play a key role in managing the "out-of-the-box" brand. A second pitfall is to ignore the fact that individual brands are part of a larger system consisting of many intertwined and overlapping brands and subbrands. Aaker shows how to manage the "brand system" to achieve clarity and synergy, to adapt to a changing environment, and to leverage brand assets into new markets and products. Aaker also addresses practical management issues, introducing a set of brand equity measures, termed the brand equity ten, to help those who measure and track brand equity across products and markets. He presents and analyzes brand-nurturing organizational forms that are responsive to the challenges of coordinated brands across markets, products, roles, and contexts. Potentially destructive organizational pressures to change a brand's identity and position are also discussed. As executives in a wide range of industries seek to prevent their products and services from becoming commodities, they are recommitting themselves to brands as a foundation of business strategy. This new work will be essential reading for the battle-ready.

    It presents amazing LEGO sculptures, and inventively introduces children to some of the greatest cities in the world -- in LEGO form.

    It promises a challenging but exciting mix of satisfying work, a more meaningful way of living and hope for the next generation.RetroSuburbia is divided into three main sections: the Built, the Biological and the Behavioural along with the introductory section ‘Setting the scene’.

    Drawing on a survey of eighty families in Chicago who were interviewed on the subject of their feelings about common household objects, Mihaly Csikszentmihalyi and Eugene Rochberg-Halton provide a unique perspective on materialism, American culture, and the self. They begin by reviewing what social scientists and philosophers have said about the transactions between people and things. In the model of 'personhood' that the authors develop, goal-directed action and the cultivation of meaning through signs assume central importance. They then relate theoretical issues to the results of their survey. An important finding is the distinction between objects valued for action and those valued for contemplation. The authors compare families who have warm emotional attachments to their homes with those in which a common set of positive meanings is lacking, and interpret the different patterns of involvement. They then trace the cultivation of meaning in case studies of four families. Finally, the authors address what they describe as the current crisis of environmental and material exploitation, and suggest that human capacities for the creation and redirection of meaning offer the only hope for survival. A wide range of scholars - urban and family sociologists, clinical, developmental and environmental psychologists, cultural anthropologists and philosophers, and many general readers - will find this book stimulating and compelling.

    The textbook covers all-important workbenches of CATIA V5R17 with a thorough explanation of all commands, options, and their applications to create real-world products. About 55 mechanical engineering industry examples are used as tutorials and an additional 35 as exercises to ensure that the user can relate their knowledge and understand the design techniques used in the industry to design a product. After reading the textbook, the user will be able to create solid parts, assemblies, drawing views with bill of materials, surface models, and Sheet metal components. Also, the user will learn the editing techniques that are essential to make a successful design. In this book, the author emphasizes on the solid modeling techniques that improve the productivity and efficiency of the user. Salient Features of the Textbook Consists of 15 chapters that are organized in a pedagogical sequence. These chapters cover the Sketching, Modeling, Assembly, Drafting, Wireframe and Surface Design, and Generative Sheetmetal workbenches of CATIA V5R17. The first page of every chapter summarizes the topics that will be covered in it. Additional information is provided throughout the book in the form of tips and notes. Self-evaluation test and review questions are provided at the end of each chapter so that the users can assess their knowledge.Free Teaching and Learning Resources Online technical support by contacting techsupport@cadcim.com. All programs used in exercises and examples. Customizable PowerPoint presentations of all chapters in the textbook li>Instructor s Guide with solutions to all review questions and exercises in the textbook. Student projects to enhance the skills Class tests that can be used by faculty in the class To access these free teaching resources, please send your contact information to sales@cadcim.com, mentioning clearly your name, designation, university/college, street street address, city, state, zip, and country.

    Each palette--which includes anywhere from 6 to 16 color swatches--forms a blueprint for a unique decorative scheme. A palette based on old Chinese silk, for example, is seen reinterpreted in a contemporary New York apartment. Plus, each palette features gorgeous photographs that bring the color scheme to life, along with invaluable advice and tips for using the colors to transform a room. Readers will also find manufacturers' paint references and numbers, lists of suppliers, and much more. The ultimate color sourcebook!

    Featuring her make-at-home cleaning products, easy step-by-step guides and all her recommendations for toxic-free and eco-friendly products, this book is the ultimate guide to keeping on top of your house, and having fun while you do it.Lynsey shares her daily and seasonal routines, motivating and encouraging you along the way with so that you are left with the will, and the skill, to take on even the most seemingly insurmountable tasks and end up with a clean, calm and happy home.

    As the stuff of life piles up and things spin out of control, we could all use a little help. These never-before-seen designs and how-tos are full of surprise and wonder. Learn how to turn everyday objects into spellbinding inventions to give away to friends or keep for yourself. Our simple self-improvement techniques will make you smarter, better-looking, and more well-adjusted. (RE) MAKE IT!This is the “sales copy” section. Here we will talk about how useful, delight-inducing, and excellently well put together this book is. If things have gone a little flat and you’re searching for inspiration, look no further. ReadyMade is full of fun projects for the whole family. It solves problems, cures dizzy spells, and holds open the door. It has a collegial, ’50s garage tinkerer sensibility. It read Popular Science as a kid and dreamt of building rockets. It launches with fiery trails. It soars. When it falls, it brushes itself off and starts over. It is the Captain of Creativity. Resistance is futile. This book is 100% hope.First project: Personalize this book and protect it from theft by cutting out this portion of the cover and replacing it with your own photo. (See page 16)

    We see a network of walls, columns, cables, pipes and tunnels required to satisfy the basic needs of a city's inhabitants.

    From the paint colour that's been named the happiest, to the science of getting a good night's sleep, Happy by Design offers bite-sized and affordable design ideas that are accessible to all, from a young renter in an urban apartment to a busy family in their own home.By quizzing experts from NASA scientists to colour gurus, Victoria Harrison has devised a Happy Home Programme to help everyone transform their living spaces and put wellbeing at the heart of their homes. With fun and easy ideas for each room in the home, the programme is easy to follow and packed with tips and inspiration to help everyone live the happiest life possible.

    Being able to craft type well and thoughtfully takes a deep understanding of the inherent complexities and a keen eye for the minute and subtle details. This book contains a collection of 1,000 instances of thoughtful type usage along with credits that note what fonts were used in the design. Like its predecessor, 1,000 Graphic Elements, the photography in this book focuses in on the typography so readers can get an up-close look at the work. 1,000 Type Treatments showcases an array of fonts in a catalog-like format, making it easy for the working designer to practically shop for ideas. The book is organized by style so if a designer has a traditional, elegant, or edgy piece, they can go directly to that section of the book, where they will find a wide collection of fresh ideas in the style they are seeking.Also included is a directory of font foundries and suppliers, providing busy designers with a quick reference guide to where they can find the fonts that pique their interest.

    Natural Color explores the full spectrum of seasonal plant dyes, using nature as a color library. Unlike its competitors, Natural Color is structured by season, not plant, focusing on achievable projects with easy-to-follow recipes for dyeing everything from dresses, scarves, and hats to rugs, napkins, and table runners, ensuring that even the most savvy home decorator will be inspired.