We take for granted that we can remember, feel emotion, navigate, empathize, and understand the world around us, but how would our lives change if these abilities were dramatically enhanced--or disappeared overnight?Helen Thomson has spent years traveling the world, tracking down incredibly rare brain disorders. In Unthinkable she tells the stories of nine extraordinary people she encountered along the way. From the man who thinks he's a tiger to the doctor who feels the pain of others just by looking at them to a woman who hears music that’s not there, their experiences illustrate how the brain can shape our lives in unexpected and, in some cases, brilliant and alarming ways.Story by remarkable story, Unthinkable takes us on an unforgettable journey through the human brain. Discover how to forge memories that never disappear, how to grow an alien limb, and how to make better decisions. Learn how to hallucinate and how to make yourself happier in a split second. Find out how to avoid getting lost, how to see more of your reality, even how exactly you can confirm you are alive. Think the unthinkable.

    As pioneering psychologist and neuroscientist Elaine Fox has discovered, our outlook on life reflects our primal inclination to seek pleasure or avoid danger—inclinations that, in many people, are healthily balanced.  But when our “fear brain” or “pleasure brain” is too strong, the results can be disastrous, as those of us suffering from debilitating shyness, addiction, depression, or anxiety know all too well.Luckily, anyone suffering from these afflictions has reason to hope.  Stunning breakthroughs in neuroscience show that our brains are more malleable than we ever imagined.  In Rainy Brain, Sunny Brain, Fox describes a range of techniques—from traditional cognitive behavioral therapy to innovative cognitive-retraining exercises—that can actually alter our brains’ circuitry, strengthening specific thought processes by exercising the neural systems that control them.  The implications are enormous:  lifelong pessimists can train themselves to think positively and find happiness, while pleasure-seekers inclined toward risky or destructive behavior can take control of their lives. Drawing on her own cutting-edge research, Fox shows how we can retrain our brains to brighten our lives and learn to flourish.  With keen insights into how genes, life experiences and cognitive processes interleave together to make us who we are, Rainy Brain, Sunny Brain revolutionizes our basic concept of individuality. We learn that we can influence our own personalities, and that our lives are only as “sunny” or as “rainy” as we allow them to be.

    Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate exciting ideas on demand, at any time, on any subject. Now let James Webb Young's unique insights help you look inside yourself to find that big, elusive idea--and once and for all lift the veil of mystery from the creative process."James Webb Young is in the tradition of some of our greatest thinkers when he describes the workings of the creative process. The results of many years in advertising have proved to him that the key element in communications success is the production of relevant and dramatic ideas. He not only makes this point vividly for us but shows us the road to that goal."--William Bernbach, Former Chairman and CEO, Doyle Dane Bernbach Inc.

    As Ian Robertson reveals, it applies to humans, too. Success changes the chemistry of the brain, making you more focused, smarter, more confident, and more aggressive. The effect is as strong as any drug. And the more you win, the more you will go on to win. But the downside is that winning can become physically addictive.By understanding what the mental and physical changes are that take place in the brain of a "winner," how they happen, and why they affect some people more than others, Robertson answers the question of why some people attain and then handle success better than others. He explains what makes a winner—or a loser—and how we can use the answers to these questions to understand better the behavior of our business colleagues, family, friends, and ourselves.

     A string of bestsellers have alerted us to the importance of grit – an ability to persevere and control one’s impulses that is so closely associated with greatness. But no book yet has charted the most accessible and powerful path to grit: our prosocial emotions. These feelings – gratitude, compassion and pride – are easier to generate than the willpower and self-denial that underpin traditional approaches to grit. And, while willpower is quickly depleted, prosocial emotions actually become stronger the more we use them. These emotions have another crucial advantage: they’re contagious. Those around us become more likely to apply them when we do.   As this myth-shattering book explains, prosocial emotions evolved specifically to help us resist immediate temptations in favor of long-term gains. Originally, they enabled us to build lasting relationships with other people, and they still do that brilliantly. But they can also be adapted to strengthen our bonds with our own future selves – who will benefit most from the grit we need to succeed in life. No matter what our goals are, EMOTIONAL SUCCESS can help us achieve them with greater ease and deeper satisfaction than we would have thought possible.

    You'll encounter Olympic athletes, a game show contestant, a memory marvel, a famous CEO, and scientists galore. From Ricker’s decade-long quest, you will learn:●  The brain-based reason so many self-improvement projects fail . . . But how a little-known secret of Nobel Prize winning scientists could finally unlock success●  Which four abilities—both cognitive and emotional—can predict success in work and relationships . . . and a new system for improving all four●  Which seven research-tested tools can supercharge mental performance. They range from low-tech (a surprising new mindset) to downright futuristic (an electrical device for at-home brain stimulation) Best of all, you will learn to upgrade your brain with Ricker’s 20 customizable self-experiments and a sample, 12-week schedule. Ricker distills insights from dozens of interviews and hundreds of research studies from around the world. She tests almost everything on herself, whether it’s nicotine, video games, meditation, or a little-known beverage from the Pacific islands. Some experiments fail hilariously—but others transform her cognition. She is able to sharpen her memory, increase her attention span, boost her mood, and clear her brain fog. By following Ricker’s system, you’ll uncover your own boosts to mental performance, too. Join a growing, global movement of neurohackers revolutionizing their careers and relationships. Let this book change 15 minutes of your day, and it may just change the rest of your life!

    Why? Because we aren’t paying attention.From the constant buzz of your phone and the lure of your media feed to your unrelenting, all-encompassing, and evergrowing mental to-do list—the demands on your attention have never been so severe. The result is an escalating crisis, where we feel mentally foggy, scattered, and overwhelmed. Remarkably, the solution to our attention crisis has been right here in front of us the entire time. Acclaimed neuroscientist Amishi P. Jha, PhD, has dedicated her life’s work to understanding the science of attention at every level—from brain-imaging studies in the lab to field-testing soldiers, firefighters, athletes, healthcare and business professionals, and students. Her mission has been to scientifically determine how we can harness the full power of our attention to better meet all that life demands. Dr. Jha expertly guides readers through fascinating research, debunking common assumptions and offering stunning new insights into where presence and purpose really come from. Peak Mind reveals remarkably easy to adapt, flexible, 12-minute-a-day exercises to lift the mental fog, declutter the mind, and strengthen focus so that you can experience more of your life.About the author: Amishi P. Jha, Ph.D is professor of psychology and director of contemplative neuroscience at the University of Miami. She leads research on the neural bases of attention and the effects of mindfulness-based training programs on cognition, emotion, and resilience. She has spoken at TED.com, the World Economic Forum, and NATO, and has been covered by Scientific American, the New York Times, NPR, and Forbes.

    Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.Eyal provides readers with:• Practical insights to create user habits that stick.• Actionable steps for building products people love.• Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.

    As the cancer progressed and was treated, the author experienced behavioral and cognitive symptoms connected to a range of mental disorders, including her professional specialty, schizophrenia. Lipska's family and associates were alarmed by the changes in her behavior, which she failed to acknowledge herself. Gradually, after a course of immunotherapy, Lipska returned to normal functioning, recalled her experience and, through her knowledge of neuroscience, identified the ways in which her brain changed during treatment. Lipska admits her condition was unusual; after recovery she was able to return to her research and resume her athletic training and compete in a triathalon. Most patients with similar brain cancers rarely survive to describe their ordeal. Lipska's memoir, coauthored with journalist McArdle, shows that strength and courage but also a encouraging support network are vital to recovery

    Written by a critical thinking trainer and coach, the book presents a pragmatic set of tools to apply critical thinking techniques to everyday business issues. "Think Smarter" is filled with real world examples that demonstrate how the tools work in action, in addition to dozens of practice exercises applicable across industries and functions, "Think Smarter" is a versatile resource for individuals, managers, students, and corporate training programs.Thinking is the foundation of everything you do, but we rely largely on automatic thinking to process information, often resulting in misunderstandings and errors. Shifting over to critical thinking means thinking purposefully using a framework and toolset, enabling thought processes that lead to better decisions, faster problem solving, and creative innovation. "Think Smarter" provides clear, actionable steps toward improving your critical thinking skills, plus exercises that clarify complex concepts by putting theory into practice. Features include: A comprehensive critical thinking frameworkOver twenty-five "tools" to help you think more criticallyCritical thinking implementation for functions and activitiesExamples of the real-world use of each toolLearn what questions to ask, how to uncover the real problem to solve, and mistakes to avoid. Recognize assumptions your can rely on versus those without merit, and train your brain to tick through your mental toolbox to arrive at more innovative solutions. Critical thinking is the top skill on the wish list in the business world, and sharpening your ability can have profound affects throughout all facets of life. "Think Smarter: Critical Thinking to Improve Problem-Solving and Decision-Making Skills" provides a roadmap to more effective and productive thought.

    Christensen says outstanding companies can do everything right and still lose their market leadership -- or worse, disappear completely. And he not only proves what he says, he tells others how to avoid a similar fate.Focusing on "disruptive technology" -- the Honda Super Cub, Intel's 8088 processor, or the hydraulic excavator, for example -- Christensen shows why most companies miss "the next great wave." Whether in electronics or retailing, a successful company with established products will get pushed aside unless managers know when to abandon traditional business practices. Using the lessons of successes and failures from leading companies, "The Innovator's Dilemma" presents a set of rules for capitalizing on the phenomenon of disruptive innovation.

    In an age that provides us with a never-ending stream of distractions and quick-and-easy solutions, how do we build this essential quality? "This book is designed to help you screen out the spam of life and cultivate authentic grit in every setting," writes Caroline Miller. With Getting Grit, this bestselling author brings you an information-rich and practical guide for developing the qualities needed to persevere over obstacles—not just toughness and passion, but also humility, patience, and kindness. Join her as she shares research-based insights and practices on: • Learning grit—how you can enhance your willpower and rewire your brain for resilience • The key traits of gritty people—what the latest research reveals • The three kinds of "false grit" and how to recognize them in yourself • The courage to fail—tools for turning your setbacks into your greatest teachers • Daring to dream big—guidance for building your capacity to take risks and aim higher • No one succeeds alone—tips for gathering your support team and inspiring others • The role of self-compassion, gratitude, and spirituality in building grit "I’ve come to believe that gritty behavior is a positive force that does more than help us rise to our own challenges," writes Caroline Miller. "When we embody the best qualities of grit, we become a role model for others who want to become better people, and help them awaken greater possibilities for themselves." Whether you’re seeking to grow beyond your limits at work, at home, on the sporting field, or in any leadership role, Getting Grit is a powerful resource to help you bring out the qualities that will help you succeed and thrive.

    Time rules our lives, but how much do we understand it? And is it possible to retrain our brains and improve our relationship with it?Drawing on the latest research from the fields of psychology, neuroscience, and biology, and using original research on the way memory shapes our understanding of time, the acclaimed writer and BBC broadcaster Claudia Hammond delves into the mysteries of time perception.Along the way, Claudia introduces us to an extraordinary array of characters willing to go to great length in the interests of research, including the French speleologist Michel Siffre, who spends two months in an ice cave in complete darkness. We meet one group of volunteers who steer themselves towards the edge of a stairwell, blindfolded, and another who are strapped into a harness and dropped off the edge of a building.Time Warped is an absorbing and interactive guide to one of the strongest, most inescapable forces in our lives, which ultimately teaches us how we can improve our own relationship with time. Claudia Hammond offers insight into how to manage our time more efficiently, speed time up and slow it down at will, plan for the future with more accuracy, and, ultimately, use the warping of time to our own advantage.

    We arrive at this crossroads over and over again, and every day. And we get to choose. Starting out or starting over, making a career change or making a life change, the most life-affirming thing you can do is to honor the voice inside that says your have something special to give, and then heed the call and act. Many have traveled this road before. Here’s how you can, too. #choosemust An inspirational gift book for every recent graduate, every artist, every seeker, and every career change.

    This astonishing device, responsible for storing and retrieving vast quantities of information that can be accessed at a moment's notice, is the human brain. How does such a dynamic and powerful machine make memories, learn a language, and remember how to drive a car? What habits can we adopt in order to learn more effectively throughout our lives? And how do external factors like traumatic injuries and mood affect our gray matter? The answers to these questions are merely the tip of the iceberg in The Learning Brain.These 24 half-hour lectures offer in-depth and surprising lessons about how the brain learns and how we can optimize that learning. Begin your journey by focusing on which parts of the brain are responsible for different kinds of memory, from personal experiences and memorized facts to short-term memory, and how these systems work on a psychological and biological level. Then, discover how to better absorb and retain all kinds of memories in all stages of life. This course is chock-full of valuable information, whether you're learning a new language at 60 or discovering calculus at 16. If you need better study habits, struggle with learning a new skill, or just worry about memories fading with age, The Learning Brain will provide illuminating insights.Take this journey with Thad Polk, professor of psychology at the University of Michigan, whose well-organized curriculum and relaxed teaching style ease you into intricate aspects of learning science, including the underlying cognitive and neural mechanisms involved. Professor Polk's credentials in psychology and over 20 years' experience in education shine through every lecture of The Learning Brain as he firmly supports this rigorous exploration with scientific studies conducted over the last several decades of neuroscientific research.Listening Length: 12 hours and 23 minutes