Now, in What the Dog Saw, he brings together, for the first time, the best of his writing from The New Yorker over the same period. Here you'll find the bittersweet tale of the inventor of the birth control pill, and the dazzling creations of pasta sauce pioneer Howard Moscowitz. Gladwell sits with Ron Popeil, the king of the American kitchen, as he sells rotisserie ovens, and divines the secrets of Cesar Millan, the "dog whisperer" who can calm savage animals with the touch of his hand. He explores intelligence tests and ethnic profiling and why it was that employers in Silicon Valley once tripped over themselves to hire the same college graduate.

    Using the map as a metaphor, fiction writer Peter Turchi considers writing as a combination of exploration and presentation, all the while serving as an erudite and charming guide. He compares the way a writer leads a reader though the imaginary world of a story, novel, or poem to the way a mapmaker charts the physical world. "To ask for a map," says Turchi, "is to say, ‘Tell me a story.’ "With intelligence and wit, the author looks at how mapmakers and writers deal with blank space and the blank page; the conventions they use or consciously disregard; the role of geometry in maps and the parallel role of form in writing; how both maps and writing serve to re-create an individual’s view of the world; and the artist’s delicate balance of intuition with intention.A unique combination of history, critical cartography, personal essay, and practical guide to writing, Maps of the Imagination is a book for writers, for readers, and for anyone interested in creativity. Colorful illustrations and Turchi’s insightful observations make his book both beautiful and a joy to read.

    Through clear, direct and decisive instruction, literary agent Al Zuckerman covers the essential elements of the best-selling novel, showing aspiring authors how to put them to work in their writing.

    Using an array of examples from Melville and Dostoyevsky to contemporary writers Paula Fox, Edward P. Jones, and Lorrie Moore, Baxter explains how fiction writers create those visible and invisible details, how what is displayed evokes what is not displayed.The Art of Subtext is part of The Art of series, a new line of books by important authors on the craft of writing, edited by Charles Baxter. Each book examines a singular, but often assumed or neglected, issue facing the contemporary writer of fiction, nonfiction, or poetry. The Art of series means to restore the art of criticism while illuminating the art of writing.

    A series of lessons on writing and creating non-fiction

    This book gives you a map.Oh, what tricky terrain you're traveling! You must reckon with: Character, Conflict, Point of View, Dialogue, Editors, Editors, and Editors, who--by returning stories they see as problem-plagued--can burst your hopes of publication.Where are the problems? Editors rarely take the time to map them out, so Jack Bickham has. In this book, he spotlights the 38 most common fiction writing land mines--writing mistakes that can turn even dynamite story ideas into slush pile rejects. And he guides you in overcoming them.In to-the-point style, he shows you how to:conquer procrastination--and put ink on paper regularlydump wimpy characters--and build characters ready to actlook for trouble--and create conflicts for your characterscut coincidence--and put better-than-life logic into fictionescape the fog--and find and stick to your story's directionfree feelings--and fire your fiction with passion and emotionIn short, Bickham helps you take a giant step toward publication.Read this book. Strengthen your writing. And start setting off explosions where they belong: on the sales charts.

    Includes writing exercises and advice. A Hugo and Locus award winner.

    How perfectionism plays a more serious role in underproductivity than most writers realize. And how some criticisms and rejections can linger, hidden, for years and even decades, undermining your productivity.Then she shows you how to interrupt the Cascade, recognize and defuse the perfectionism, and recover from the criticisms and rejections so that you can regain your energy and commitment and do more great writing than you might have ever thought possible.Unlike the superficial and gimmicky solutions some other books offer, Hillary's are based on a new way of looking at yourself, your work, and the world. She developed her method over more than a decade of teaching at some of the country's premier literary and cultural organizations, including Mark Twain House & Museum, Grub Street Writers, and The Loft, and while coaching hundreds of successful creative, business, and academic writers.The 7 Secrets of the Prolific also features unique and timely sections on writing for the Internet (and coping with its hypercritical culture), and how to respond to the many clueless and/or challenging comments and questions people direct at writers (e.g., 'When will you get that thing done?'). And the section on Values-Based Time Management will help you reclaim time for your writing (and other priorities) you never knew you had.Whether you write for work, school, or fun, The 7 Secrets of the Prolific will help you become the productive, fulfilled, and joyful writer you always wanted to be.

    Talent and inspiration can't be taught, but Frey does provide scores of helpful suggestions and sensible rules and principles.An international bestseller, How to Write a Damn Good Novel will enable all writers to face that intimidating first page, keep them on track when they falter, and help them recognize, analyze, and correct the problems in their own work.

    You’ve heard of “organic writing,” but that seems a bit squishy to you. Take a look at the wildly popular Snowflake Method—a battle-tested series of ten steps that jump-start your creativity and help you quickly map out your story. All around the world, novelists are using the Snowflake Method right now to ignite their imaginations and get their first drafts down on paper. In this book, you’ll follow the story of a fictitious novelist as she learns to tap into the amazing power of the Snowflake Method. Almost magically, she finds her story growing from a simple idea into a deep and powerful novel. And she finds her novel changing her—turning her into a stronger, more courageous person.Zany, Over the Top, and Just Plain FunHow to Write a Novel Using the Snowflake Method is a “business parable”—a how-to guide written in story form. It’s zany. It’s over the top. It’s just plain fun. Most important, it’s effective, because it shows you, rather than telling you.You’ll learn by example how to grow your story idea into a sizzling first draft. You’ll discover:* How to define your “target audience” the right way, so you know exactly how your ideal readers think and feel. Forget what the experts tell you about “demographics.”* How to create a dynamite selling tool that will instantly tell people whether they’ll love your story or hate it. And you want them to either love it or hate it.* How to get inside the skin of every one of your characters—even your villain. Especially your villain.* How to find a deep, emotively powerful theme for your story. Do you know the one best point in your novel to unveil your theme—when your reader is most eager to hear it?* How to know when to backtrack, and why backtracking is essential to writing great fiction.* How to fire-test each scene to guarantee it’ll be high-impact—before you write it.Excerpt from Chapter 1:Goldilocks had always wanted to write a novel. She learned to read before she went to kindergarten. In grade school, she always had her nose in a book. In junior high, the other kids thought she was weird, because she actually liked reading those dusty old novels in literature class. All through high school, Goldilocks dreamed of writing a book of her own someday.But when she went to college, her parents persuaded her to study something practical. Goldilocks hated practical, and secretly she kept reading novels. But she was a very obedient girl, so she did what her parents told her. She got a very practical degree in marketing. After college, she got a job that bored her to tears—but at least it was practical.Then she got married, and within a few years, she had two children, a girl and then a boy. She quit her job to devote full time to them. As the children grew, Goldilocks took great joy in introducing them to the stories she had loved as a child. When her son went off to kindergarten, Goldilocks thought about looking for a job. But her resume now had a seven-year hole in it, and her practical skills were long out of date. The only jobs Goldilocks could qualify for were minimum wage.She suddenly realized that being practical had made her horribly unhappy. On a whim, Goldilocks decided to do the one thing she had always wanted more than anything else—she was finally going to write a novel.She didn’t care if it was impractical.She didn’t care if nobody would ever read her novel.She was going to do it just because she wanted to.For the first time in years, she was going to do something just for herself.And nobody was going to stop her.

    If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers.Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. . . does the idea of focusing on writing seem pedantic and ordinary?Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are.Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring.That means you've got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That's true whether you're writing a listicle or the words on a Slideshare deck or the words you're reading right here, right now...And so being able to communicate well in writing isn't just nice; it's necessity. And it's also the oft-overlooked cornerstone of nearly all our content marketing.In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results.These lessons and rules apply across all of your online assets — like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It's designed to be the go-to guide for anyone creating or publishing any kind of online content — whether you're a big brand or you're small and solo.Sections include: How to write better. (Or, for "adult-onset writers": How to hate writing less.) Easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.) Giving your audience the gift of your true story, told well. Empathy and humanity and inspiration are key here, so the book covers that, too. Best practices for creating credible, trustworthy content steeped in some time-honored rules of solid journalism. Because publishing content and talking directly to your customers is, at its heart, a privilege. "Things Marketers Write": The fundamentals of 17 specific kinds of content that marketers are often tasked with crafting. Content Tools: The sharpest tools you need to get the job done. Traditional marketing techniques are no longer enough. Everybody Writes is a field guide for the smartest businesses who know that great content is the key to thriving in this digital world.

    This book helps students, academics and nonfiction writers to get more done, write intelligent texts and learn for the long run. It teaches you how to take smart notes and ensure they bring you and your projects forward. The Take Smart Notes principle is based on established psychological insight and draws from a tried and tested note-taking-technique. This is the first comprehensive guide and description of this system in English, and not only does it explain how it works, but also why. It suits students and academics in the social sciences and humanities, nonfiction writers and others who are in the business of reading, thinking and writing. Instead of wasting your time searching for notes, quotes or references, you can focus on what really counts: thinking, understanding and developing new ideas in writing. It does not matter if you prefer taking notes with pen and paper or on a computer, be it Windows, Mac or Linux. And you can start right away.

    The journey from beginning to end is rife with forks in the road and dead ends that lead many writers off course. With Writing Your Novel from Start to Finish: A Guidebook for the Journey, you'll navigate the intricacies of crafting a complex work of fiction and complete the journey with confidence and precision.To maximize your creativity and forward momentum, each chapter offers:Techniques to break down the elements of the novel--from character-building to plotting and pacingMile Markers to anticipate and overcome roadblocks like ineffective dialogue and "the unchanged protagonist"Guidelines for Going Deeper to explore and implement more nuanced aspects of storytelling, such as finding your voice and the role of themeTry-It-Out Exercises and 27 interactive worksheets that help elevate your writing.No matter your level of experience or where you are in your project, Writing Your Novel from Start to Finish provides the instruction, inspiration, and guidance you need to complete your journey successfully.

    What is good English, and why do we need it? The Queen's English shows how the English language, used properly, has great power to instruct, move and entertain people, but used incorrectly, can lead to a lack of clarity and confusion. This book informs in a light-hearted way, reminding readers how to use the basics of grammar, punctuation and spelling, as well as further teaching them new tips and tricks of style, rhetoric, vocabulary and the use of foreign phrases, to give their writing and speech a stylish and impressive flair. The book also shows the perils of using language incorrectly, offering extremely (if unintentionally) humorous examples of where bad English can cause one thing to mean something entirely different! Authoritative yet entertaining, and illustrated with pithy drawings, this is the ideal book for anyone who strives for clear, stylish and accurate communication.

    That’s the message from Austin Kleon, a young writer and artist who knows that creativity is everywhere, creativity is for everyone. A manifesto for the digital age, Steal Like an Artist is a guide whose positive message, graphic look and illustrations, exercises, and examples will put readers directly in touch with their artistic side.