1 Lakh/ below US$ 2500 car), is set to change our perception of India': on the threshold of becoming a truly global brand.*s oldest and most respected corporate brand. With a major international presence, in a variety of areas including steel, tea, chemicals, communications and software, Tata now stands 65th in the world brand valuation league. But what is the Tata brand all about? What are its values? How do people perceive it, in India and around the world? In this absorbing and informed book Morgen Witzel digs into the heart of the Tata enterprise, describes its origins, how Tata's reputation and image evolved, and how the group has worked to transform that image into a powerful and valuable brand. Tata: The Evolution of a Corporate Brand goes to the core of the Tata ethos to explore the unique relationship between the Tata group and the Indian people, a relationship that goes beyond the achievements of a successful business to its social contributions for its employees and the society at large. Finally it asks how that reputation will be perceived and understood as Tata moves into global markets. Whether you re an entrepreneur, a manager, a marketer, or an interested Tata loyalist this book will help you understand the durability of the brand and inspire you with the values it holds onto in the global economy.

    The Forgotten Arts & crafts brings together in a single absorbing volume two best-selling classics, The Forgotten Arts and Forgotten Household Crafts, written by the acknowledged "Father of Self-sufficiency" John Seymour. Taking the reader on an evocative journey through the worlds of traditional craftspeople -- from blacksmith to bee-keeper, wainwright to housewife -- Seymour celebrates their honest skills, many of which have disappeared beneath the tread of progress. With characteristic passion, Seymour demonstrates that these country arts and household crafts need never be forgotten. From woodland and building crafts to the tasks of the kitchen and laundry, he explores every aspect of traditional life. Materials and workshop tools are usefully annotated, and techniques evoked in engaging words and pictures. Over 1,700 detailed illustrations and photographs bring to life each craft and skill. In an affectionate and nostalgic account, John Seymour recalls a lifetime of encounters with working craftspeople in different parts of the world and describes the trades and household activities he saw practiced in the countryside of his youth. With a crusading vigor, he commends the joys of noble toil and makes a compelling plea for "virtuous craftsmanship," which may, without vigilance, vanish forever.Originally published as two separate books: The Forgotten Arts and The National Trust Book of Forgotten Household Crafts.

    Streight, at the head of a brigade of Federal infantry, set out on a 220-mile ride to destroy the Western and Atlantic Railroad at Rome, Georgia. The most fascinating thing about the raid is that Streight’s brigade of four infantry regiments, almost 1,800 soldiers, was mounted on mules, a huge problem in itself; few of his men had ever ridden a horse, let alone a mule. But not only did Streight have almost 1,600 stubborn and wily animals to contend with, he soon found himself being relentlessly pursued by the inimitable Confederate cavalry commander, General Nathan Bedford Forrest. The raid soon turned into a running battle between Streight’s raiders and Forrest's cavalry. For Streight, it was a long and tortuous journey across Northern Alabama. For Forrest, it was one defeat after another at the hands of the very “able” Abel Streight, even though he, Forrest, had the advantage of home territory and the sympathy and aid of the local populace. There are some wildly hilarious moments involving the mules and their new masters; or is it the other way around? There's plenty of action and suspense, and an unforgettable cast of characters, real and fictional, animal and human; some you will come to love, some... not so much. They say that truth is stranger than fiction. This amazing story proves the point, for the end of the story is”� well, unbelievable. The Mule Soldiers is the true story ”" fictionalized ”" of Colonel Abel Streight’s Raid into Northern Alabama that took place from 19 April to 3 May 1863. It is an enthralling and bittersweet story that will stay with you long after you have you have finished reading it. Scroll up and grab a copy today.

    Raised on a farm by a father who would have preferred a son, Emma can ride, shoot, and hunt as well as any man. She defies convention to become a soldier, an army nurse, even a spy. Dangers surround her, from enemy fire in battle to the risk of discovery by her friends, which would end in court-martial and disgrace. Always she seeks to reconcile the necessity of deception with her deeply-held values, but her greatest challenge arises when her friendship with a fellow-soldier becomes so close that she is tempted to confess the truth and risk everything for a chance at love. Based on the true adventures of Sarah Emma Edmonds, who served for two years in the 2nd Michigan Volunteers as Private Frank Thompson.

    Warring nations came together to honour tradition and celebrate their shared humanity, proclaiming an unofficial ceasefire as they swapped food, sung carols, and even played football matches against one another. It is one of those very rare moments during the bloody twentieth century which provide a glimmer of light. It is in some ways the great overlooked moment of the past century – moving, hopeful and filled with possibility. But how was it viewed at the time? And why did it never successfully happen again? What risks did the men in the trenches run, how did it come about, and did it change their view of the enemy? The Christmas Truce has become a symbol of hope for human beings working together in desperate situations. But historians have argued ever since about its significance, ranging from those who believe it was an irrelevance to those for whom it was a moment of enormous significance – and part of that argument is the question of when - and why - the truce officially ended. This book is designed to tell the story of the truce to a wider audience, as a compelling narrative, stitching together first-hand accounts of the soldiers who lived through it. A hundred years on, it is still a moment that resonates with audiences around the world.

    “It does not seem to be much use being anything else.”Have you ever wanted to deliver the ultimate Churchillian wisecrack? Give sound advice to a peer on how to deal with life’s problems? Or contribute to a heated discussion on international politics? The Smart Words and Wicked Wit of Winston Churchill is the perfect pocket book to carry around in your arsenal as you laugh at Churchill’s devious brand of smarts and learn from his political and humanist outlook on life during the turmoil of the Second World War. Discover what he had to say about domestic politics, war and peace, power, struggles and strife, education, philosophy, and some of the biggest names of his time, including himself.Beautifully designed and curated, this entertaining collection compiles the wisest and wittiest Churchill quotations that speak of the politician’s enduring legacy in contemporary pop culture. Full of savvy and wisdoms, The Smart Words and Wicked Wit of Winston Churchill is sure to delight devoted fans of history and casual readers alike.

    Wikipedia. As parents we want the best for our children. This book is about acquiring knowledge. We wrote this book in a very unique, fun and interesting way in order to enable you, as a parent, to read, learn and explain these new facts to your children. It took us a long time and a lot of effort to investigate, discover and bring you the most interesting and amazing facts. Each book includes a different number which is associated with facts that contain this number, as we said before, it is unique. Read it the book to your children, speak to them about it and explain it to them.

    The challenge is finding well-tested recipes, and that’s where best-selling author Stephanie O’Dea comes in, with her wildly popular website (crockpot365.blogspot.com) that attracts more than a million visitors a month. In addition, O’Dea has made numerous national morning show appearances, including on Good Morning America. Fans have been clamoring for a new cookbook, and this one ties directly to her website with 365 recipes. Every recipe is written with gluten-free options, so there is a large secondary audience for this book. Full-color photography will further entice slow cooker enthusiasts, making this a must-have collection.

    With exclusive access to the RCA vaults, producer Ernst Jorgensen brings to intimate life every moment that Elvis spent in the studio--from the spontaneous joy of his early sessions to the intensely creative periods of his later career. At once the definitive recording session guide and a compellingly readable narrative, this is the ultimate companion to the singer and his songs.

    From stupefying stunts to wacky world’s records, all of Ripley’s riveting findings are here, in an easy-to-browse, impossible-to-put-down color volume. Where else could you learn that: • It’s estimated that 10,000,000,000,000,000,000, 000,000,000,000,000 snowflakes have fallen to the Earth since the Earth was formed! • Queen Isabeau of Bavaria used a mixture of boar’s brains, crocodile glands, and wolf blood as skin lotion! • Anna Bread married John Butter in Leeds, England, April 22, 1926! • Phil Turco of Madison, Wisconsin, swallowed 339 goldfish in two hours! Bizarre and amazing categories include Accidents and Disasters, Animals and Insects, Archaeology, Feats and Stunts, Prophecies, Records, the Unexplained, and more. It’s fascinating fun for the whole family.

    Along the way, Deadheads have built an original and authentic American subculture, with vivid jargon and rich love, and its own legends, myths, and spirituality.Skeleton Key: A Dictionary for Deadheads is the first map of what Jerry Garcia calls "the Grateful Dead outback," as seen through the eyes of the faithful, friends, and family, including Bill Walton, Elvis Costello, Tipper Gore, Al Franken, Bob Bralove, Dick Latvala, Blair Jackson, David Gans, Bruce Hornsby, Rob Wasserman, and Robert Hunter. Skeleton Key puts you on the Merry Pranksters' bus behind the real Cowboy Neal, uncovers the origins of Cherry Garcia, follows the dancing bear on its trip from psychedelic artifact to trademarked icon, and unlocks the Dead's own tape vault.Informative reading for the new fan or the most grizzled "tourhead," Skeleton Key shines throughout with Deadheads' own stories, wit, insiders' knowledge, sincere appreciation of the music of the "band beyond description," and the diverse and soulful culture it inspires.

    Caring for soldiers' wounds and writing letters home for them inspired a new realism in her work. When her own letters home were published as Hospital Sketches, she had her first success as a writer. The acclaim for her new writing style inspired her to use this approach in Little Women, which was one of the first novels to be set during the Civil War. It was the book that made her dreams come true, and a story she could never have written without the time she spent healing others in service of her country.

    Plus, they'll visit Secret Agent headquarters!

    They tried wild things like drinking a glass full of millipedes or putting some mustard on one's head.  Some of the cures worked, and some of them…well, let’s just say that millipedes, living or dead, are not meant to be ingested.Carlyn Beccia takes readers on a colorful and funny medical mystery tour to discover that while times may have changed, many of today’s most reliable cure-alls have their roots in some very peculiar practices, and so relevant connections can be drawn from what they did then to what we do now.

    This time, however, she has compiled biographies of some of her favorite real-life characters of the period. We hope you'll enjoy her gift to you in SOME WORE BLUE & SOME WORE GRAY. And feel free to comment in the review section if there are people you would be interested in reading about from the Civil War. Ms. Graham sees this as a living, growing document and is certain to add to it as time goes by. Enjoy!And then when you want to see where all this love of history took her, check out her three Bantam novels ONE WORE BLUE, ONE WORE GRAY, and AND ONE RODE WEST.