A Crooked Number chronicles the relationship of freshman dental student Grant Thorson and Professor Kate Bellows. Jorgenson weaves the themes young love, graduate school, and amateur baseball into a rich and tender coming-of-age story.

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    Strategic, applied, and performance-oriented. While most textbooks in this area stress concepts and theory, Market-Based Management, 4e, incorporates a more strategic and applied approach. External performance metrics of a business are emphasized and actual measurement tools are provided. Its streamlined organization makes it ideal for courses in which outside cases and readings will be assigned.

    At times, this makes them feel lost, or worse, like a fraud pretending to know what they're doing.It's hard to be successful without a clear understanding of how business works. These 60 daily readings are crucial for any professional or business owner who wants to take their career to the next level.New York Times and Wall Street Journal bestselling author, Donald Miller knows that business is more than just a good idea made profitable - it's a system of unspoken rules, rarely taught by MBA schools. If you are attempting to profitably grow your business or career, you need elite business knowledge--knowledge that creates tangible value.Even if you had the time, access, or money to attend a Top 20 business school, you would still be missing the practical knowledge that propels the best and brightest forward. However, there is another way to achieve this insider skill development, which can both drastically improve your career earnings and the satisfaction of achieving your goals.Donald Miller learned how to rise to the top using the principles he shares in this book. He wrote Business Made Simple to teach others what it takes to grow your career and create a company that is healthy and profitable.These short, daily entries and accompanying videos will add enormous value to your business and the organization you work for. In this sixty-day guide, readers will be introduced to the nine areas where truly successful leaders and their businesses excel:Character: What kind of person succeeds in business?Leadership: How do you unite a team around a mission?Personal Productivity: How can you get more done in less time?Messaging: Why aren't customers paying more attention?Marketing: How do I build a sales funnel?Business Strategy: How does a business really work?Execution: How can we get things done?Sales: How do I close more sales?Management: What does a good manager do?Business Made Simple is the must-have guide for anyone who feels lost or overwhelmed by the modern business climate, even if they attended business school. Learn what the most successful business leaders have known for years through the simple but effective secrets shared in these pages.Take things further: If you want to be worth more as a business professional, read each daily entry and follow along with the free videos that will be sent to you after you buy the book.

    This entertaining guide builds on scores of case studies taken from business, sports, the movies, politics, and gambling. It outlines the basics of good strategy making and then shows how you can apply them in any area of your life.

    Hostile encounters. Just another day for the Earth Space Service Marine. A new boxed set from #1 Best Selling author James David Victor Sergeant Andrea “Andy” Dolan and her squad of Space Marines are trained to protect the ESS Alliance against all threats. When hostile aliens invade, they are the last line of defense. As conflicts intensify and unexplained abilities manifest in Andy, it becomes clear something big is on the horizon. Their only hope is the Space Marine who doesn’t even know who, exactly, she is. The Earth Space Service Boxed Set contains the first three books in the ESS Space Marines series. If you like fast paced space adventures with engaging, and quirky, characters, you will love Andy and the ESS Space Marines.

    If the print book includes a CD-ROM, this content is not included within the eBook version. The Definitive Guide to the "New" State-of-the-Art in Marketing Metrics " " "Marketing Metrics, Second Edition," is the definitive guide to today's most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics for every challenge. The authors show how to use marketing dashboards to view market dynamics from multiple perspectives, maximize accuracy, and "triangulate" to optimal solutions. You'll discover high-value metrics for virtually every facet of marketing: promotional strategy, advertising, and distribution; customer perceptions; market share; competitors' power; margins and pricing; products and portfolios; customer profitability; sales forces and channels; and more. This edition introduces essential new metrics ranging from Net Promoter to social media and brand equity measurement. Last but not least, it shows how to build comprehensive models to support planning--and optimize every marketing decision you make. Choose the right metric for every marketing challenge "Understand the full spectrum of marketing metrics: pros, cons, nuances, and application" Gain a deep and thorough understanding of marketing profitability "Quantify the profitability of products, customers, channels, and marketing initiatives" Assess web and social media effectiveness, accurately, and in detail "Measure everything from "bounce rates" to the growth of your web communities" Link marketing to your enterprise financial metrics "Understand your true return on marketing investment--and enhance it"