They're a permanent reality: one that offers immense opportunities to smart, innovative businesses. Now, top social networking consultant Juliette Powell reveals how dozens of innovators are driving real ROI through social networks--and how you can, too. Powell's wide-ranging research, including coverage on Barack Obama's successful online strategy in his bid for the presidency, focuses on technology, media and gaming companies, leaders in fashion, beauty, publishing, finance, retail, event planning, and beyond. These powerful narratives illuminate the reality of doing business on today's social networks as never before. Through them, Powell introduces new best practices, shows how to avoid crucial pitfalls, and helps you prepare for the newest trends in online social networking. Drawing on the latest research, Powell connects the dots, uncovering the human dynamics and patterns that consistently underlie successful social networking initiatives. Along the way, she offers practical tools and advice for optimizing every stage of your own social networking initiative--from planning through measurement, and beyond. Getting on, getting started, and making social networks work for youDefining and implementing your optimal social networking strategyLeveraging the amazing power of the microcelebrityAchieving worldwide impact in the niche that matters to youTransforming social and cultural capital into financial capitalBe generous, build your trusted personal network--and discover all you get in returnProfiting from the knowledge you never knew you hadOpening your organization's own social networking channels-- inside and out

    Digital Integrated Circuits maintains a consistent, logical flow of subject matter throughout. KEY TOPICS: Addresses today's most significant and compelling industry topics, including: the impact of interconnect, design for low power, issues in timing and clocking, design methodologies, and the tremendous effect of design automation on the digital design perspective. MARKET: For readers interested in digital circuit design.

    It describes how to index your data, including types you definitely need to know such as MS Word, PDF, HTML, and XML. It introduces you to searching, sorting, filtering, and highlighting search results.Lucene powers search in surprising placesWhat's Inside- How to integrate Lucene into your applications- Ready-to-use framework for rich document handling- Case studies including Nutch, TheServerSide, jGuru, etc.- Lucene ports to Perl, Python, C#/.Net, and C++- Sorting, filtering, term vectors, multiple, and remote index searching- The new SpanQuery family, extending query parser, hit collecting- Performance testing and tuning- Lucene add-ons (hit highlighting, synonym lookup, and others)

    The author incudes OOD, UML, Design Patterns, Agile and XP methods with a detailed description of a complete software design for reusable programs in C++ and Java. Using a practical, problem-solving approach, it shows how to develop an object-oriented application -- from the early stages of analysis, through the low-level design and into the implementation. Walks readers through the designer's thoughts -- showing the errors, blind alleys, and creative insights that occur throughout the software design process. KEY TOPICS: Covers: Statics and Dynamics; Principles of Class Design; Complexity Management; Principles of Package Design; Analysis and Design; Patterns and Paradigm Crossings. Explains the principles of OOD, one by one, and then demonstrates them with numerous examples, completely worked-through designs, and case studies. Covers traps, pitfalls, and work arounds in the application of C++ and OOD and then shows how Agile methods can be used. Discusses the methods for designing and developing big software in detail. Features a three-chapter, in-depth, single case study of a building security system. MARKET: For Software Engineers, Programmers, and Analysts who want to understand how to design object oriented software with state of the art methods.

    The addition of lambda expressions (closures) and streams represents the biggest change to Java programming since the introduction of generics and annotations. Now, with Java SE 8 for the Really Impatient , internationally renowned Java author Cay S. Horstmann concisely introduces Java 8's most valuable new features (plus a few Java 7 innovations that haven't gotten the attention they deserve). If you're an experienced Java programmer, Horstmann's practical insights and sample code will help you quickly take advantage of these and other Java language and platform improvements. This indispensable guide includes Coverage of using lambda expressions (closures) to write computation "snippets" that can be passed to utility functions The brand-new streams API that makes Java collections far more flexible and efficient Major updates to concurrent programming that make use of lambda expressions (filter/map/reduce) and that provide dramatic performance improvements for shared counters and hash tables A full chapter with advice on how you can put lambda expressions to work in your own programs Coverage of the long-awaited introduction of a well-designed date/time/calendar library (JSR 310) A concise introduction to JavaFX, which is positioned to replace Swing GUIs, and to the Nashorn Javascript engine A thorough discussion of many small library changes that make Java programming more productive and enjoyable This is the first title to cover all of these highly anticipated improvements and is invaluable for anyone who wants to write tomorrow's most robust, efficient, and secure Java code.

    It includes information on the latest third party applications, strategies and tactics for using Twitter's 140-character messages as a serious--and effective--way to boost your business, as well as how to turn Twitter into your personal newspaper, tracking breaking news and learning what matters to you and your friends.Co-written by Tim O'Reilly and Sarah Milstein, widely followed and highly respected twitterers, the practical information in The Twitter Book is presented in an innovative, visually rich format that's packed with clear explanations and examples of best practices that show Twitter in action, as demonstrated by the work of over 60 twitterers.This book will help you:Use Twitter to connect with colleagues, customers, family, and friends Stand out on Twitter Avoid common Twitter gaffes and pitfalls Build a critical professional communications channel with Twitter--and use the best third-party tools that help you manage it. If you want to know how to use Twitter like a pro, The Twitter Book will quickly get you up to speed.About the authors: Tim O Reilly (@timoreilly), founder and CEO of O Reilly Media, has hundreds of thousands of followers on Twitter. Sarah Milstein (@SarahM) frequently writes, speaks and teaches about Twitter; she was the 21st user of Twitter.

    Ready to master AngularJS? What if you could master the entire framework – with solid foundations – in less time without beating your head against a wall? Imagine how quickly you could work if you knew the best practices and the best tools? Stop wasting your time searching and have everything you need to be productive in one, well-organized place, with complete examples to get your project up without needing to resort to endless hours of research.

    This book is for anyone who has an interest in SQL Server 2012 and wants to understand its capabilities, including database administrators, application developers, and technical decision makers.

    There is joy and beauty in mathematics, and in more than two dozen essays drawn from his popular “Good Math” blog, you’ll find concepts, proofs, and examples that are often surprising, counterintuitive, or just plain weird.Mark begins his journey with the basics of numbers, with an entertaining trip through the integers and the natural, rational, irrational, and transcendental numbers. The voyage continues with a look at some of the oddest numbers in mathematics, including zero, the golden ratio, imaginary numbers, Roman numerals, and Egyptian and continuing fractions. After a deep dive into modern logic, including an introduction to linear logic and the logic-savvy Prolog language, the trip concludes with a tour of modern set theory and the advances and paradoxes of modern mechanical computing.If your high school or college math courses left you grasping for the inner meaning behind the numbers, Mark’s book will both entertain and enlighten you.

    Why is this open-source tool so popular? Because it automates a tedious task: persisting your Java objects to a relational database. The inevitable mismatch between your object-oriented code and the relational database requires you to write code that maps one to the other. This code is often complex, tedious and costly to develop. Hibernate does the mapping for you.Not only that, Hibernate makes it easy. Positioned as a layer between your application and your database, Hibernate takes care of loading and saving of objects. Hibernate applications are cheaper, more portable, and more resilient to change. And they perform better than anything you are likely to develop yourself."Hibernate in Action" carefully explains the concepts you need, then gets you going. It builds on a single example to show you how to use Hibernate in practice, how to deal with concurrency and transactions, how to efficiently retrieve objects and use caching.The authors created Hibernate and they field questions from the Hibernate community every day-they know how to make Hibernate sing. Knowledge and insight seep out of every pore of this book."What's Inside"- ORM concepts- Getting started- Many real-world tasks- The Hibernate application development process

    With jokes, puns, and a rigorous problem solving based approach. You can download all the code samples used in the book from here: http://www.robmiles.com/s/Yellow-Book...

    These machines had wondrous powers, yet made unexpected demands on their owners. Telephones broke free of the chains that had shackled them to bedside tables and office desks. No one was out of touch, or wanted to be out of touch. Instant communication became a birthright. A new world, located no one knew exactly where, came into being, called "virtual" or "online," named "cyberspace" or "the Internet" or just "the network." Manners and markets took on new shapes and guises. As all this was happening, James Gleick, author of the groundbreaking" Chaos," columnist for" The New York Times" "Magazine," and--very briefly--an Internet entrepreneur, emerged as one of our most astute guides to this new world. His dispatches--by turns passionate, bewildered, angry, and amazed--form an extraordinary chronicle. Gleick loves what the network makes possible, and he hates it. Software makers developed a strangely tolerant view of an ancient devil, the product defect. One company, at first a feisty upstart, seized control of the hidden gears and levers of the new economy. We wrestled with novel issues of privacy, anonymity, and disguise. We found that if the human species is evolving a sort of global brain, it's susceptible to new forms of hysteria and multiple-personality disorder. "What Just Happened" is at once a remarkable portrait of a world in the throes of transformation and a prescient guide to the transformation still to come.

    This lively book reveals oddities of the Java programming language through entertaining and thought-provoking programming puzzles.--Guy Steele, Sun Fellow and coauthor of The Java(TM) Language SpecificationI laughed, I cried, I threw up (my hands in admiration).--Tim Peierls, president, Prior Artisans LLC, and member of the JSR 166 Expert GroupHow well do you really know Java? Are you a code sleuth? Have you ever spent days chasing a bug caused by a trap or pitfall in Java or its libraries? Do you like brainteasers? Then this is the book for you!In the tradition of Effective Java(TM), Bloch and Gafter dive deep into the subtleties of the Java programming language and its core libraries. Illustrated with visually stunning optical illusions, Java(TM) Puzzlers features 95 diabolical puzzles that educate and entertain. Anyone with a working knowledge of Java will understand the puzzles, but even the most seasoned veteran will find them challenging.Most of the puzzles take the form of a short program whose behavior isn't what it seems. Can you figure out what it does? Puzzles are grouped loosely according to the features they use, and detailed solutions follow each puzzle. The solutions go well beyond a simple explanation of the program's behavior--they show you how to avoid the underlying traps and pitfalls for good. A handy catalog of traps and pitfalls at the back of the book provides a concise taxonomy for future reference.Solve these puzzles and you'll never again fall prey to the counterintuitive or obscure behaviors that can fool even the most experienced programmers.

    In the 1960s most computers filled an entire room, but the spacecraft's computer was required to be compact and low power. Although people today find it difficult to accept that it was possible to control a spacecraft using such a 'primitive' computer, it nevertheless had capabilities that are advanced even by today's standards.This is the first book to fully describe the Apollo guidance computer's architecture, instruction format and programs used by the astronauts. As a comprehensive account, it will span the disciplines of computer science, electrical and aerospace engineering. However, it will also be accessible to the 'space enthusiast'. In short, the intention is for this to be the definitive account of the Apollo guidance computer.Frank O'Brien's interest in the Apollo program began as a serious amateur historian. About 12 years ago, he began performing research and writing essays for the Apollo Lunar Surface Journal, and the Apollo Flight Journal. Much of this work centered on his primary interests, the Apollo Guidance Computer (AGC) and the Lunar Module. These Journals are generally considered the canonical online reference on the flights to the Moon. He was then asked to assist the curatorial staff in the creation of the Cradle of Aviation Museum, on Long Island, New York, where he helped prepare the Lunar Module simulator, a LM procedure trainer and an Apollo space suit for display. He regularly lectures on the Apollo computer and related topics to diverse groups, from NASA's computer engineering conferences, the IEEE/ACM, computer festivals and university student groups.

    Even for people not working with the Unified Process, the book is still of great use. UML 2 and the Unified Process, Second Edition is a must-read for every UML 2 beginner and a helpful guide and reference for the experienced practitioner."--Roland Leibundgut, Technical Director, Zuehlke Engineering Ltd."This book is a good starting point for organizations and individuals who are adopting UP and need to understand how to provide visualization of the different aspects needed to satisfy it. "--Eric Naiburg, Market Manager, Desktop Products, IBM Rational SoftwareThis thoroughly revised edition provides an indispensable and practical guide to the complex process of object-oriented analysis and design using UML 2. It describes how the process of OO analysis and design fits into the software development lifecycle as defined by the Unified Process (UP). UML 2 and the Unified Process contains a wealth of practical, powerful, and useful techniques that you can apply immediately. As you progress through the text, you will learn OO analysis and design techniques, UML syntax and semantics, and the relevant aspects of the UP. The book provides you with an accurate and succinct summary of both UML and UP from the point of view of the OO analyst and designer.This book providesChapter roadmaps, detailed diagrams, and margin notes allowing you to focus on your needs Outline summaries for each chapter, making it ideal for revision, and a comprehensive index that can be used as a reference New to this edition:Completely revised and updated for UML 2 syntax Easy to understand explanations of the new UML 2 semantics More real-world examples A new section on the Object Constraint Language (OCL) Introductory material on the OMG's Model Driven Architecture (MDA) The accompanying website providesA complete example of a simple e-commerce system Open source tools for requirements engineering and use case modeling Industrial-strength UML course materials based on the book