Book picks similar to
The Content Fuel Framework by Melanie Deziel
marketing
nonfiction
work
writing
How to Set Up Your Desk: A Guide to Fixing a (Surprisingly) Overlooked Productivity Problem
Matt Perman - 2014
There is some good advice here and there, but it's typically scattered. There is no single go-to book that brings together into one spot the best principles and practices for getting a clear view of how to make your desk work for you as effectively as possible. So that’s what this book aims to do. We will look at why desk setup matters, basic principles for setting up your desk well, where to put your desk (and where not to!), what goes on your desktop (less than you think), how to set up the drawers, and how to set up the rest of your office. Along with this, we will also see the connection between setting up your desk well and changing the world, which is what all productivity practices are ultimately about.
The Kickstarter Handbook: Real-Life Success Stories of Artists, Inventors, and Entrepreneurs
Don Steinberg - 2012
Or design a new line of jewelry. Or manufacture a revolutionary solar-powered garden sprinkler. There’s just one catch: You need $100,000 to bankroll your dream, and your checking account has barely enough to cover the rent. Enter Kickstarter.com—the phenomenal “crowdfunding” website launched in 2009 that brings venture capital to the masses. At Kickstarter, it’s not uncommon for entrepreneurs to raise $50,000, $100,000, $250,000, or more. All you need is a great idea—and The Kickstarter Handbook. Business journliast Don Steinberg has interviewed dozens of artists and inventors who launched their passion projects online. Through their voices, you’ll explore all the strategies of a successful Kickstarter campaign. You’ll learn the elements of a compelling Kickstarter video, innovative ways to market your projects, tips for getting donors onboard, and the secrets of irresistible Kickstarter “rewards.” You’ll also discover what to do in a best-case scenario—when your project goes viral and the cash starts flowing in. On Kickstarter, it happens to a few lucky visionaries every week. Here’s how to be one of them.
Great Habits, Great Readers: A Practical Guide for K-4 Reading in the Light of Common Core: Teaching the Skills and Strategies Students Need for Success
Paul Bambrick-Santoyo - 2013
The early formal years of education are the key to reversing the reading gap and setting up children for success. But K-4 education seems to widen the gap between stronger and weaker readers, not close it. Today, the Common Core further increases the pressure to reach high levels of rigor. What can be done?This book includes the strategies, systems, and lessons from the top classrooms that bring the habits of reading to life, creating countless quality opportunities for students to take one of the most complex skills we as people can know and to perform it fluently and easily.Offers clear teaching strategies for teaching reading to all students, no matter what levelIncludes more than 40 video examples from real classroomsWritten by Paul Bambrick-Santoyo, bestselling author of "Driven by Data" and "Leverage Leadership""Great Habits, Great Readers" puts the focus on: learning habits, reading habits, guided reading, and independent reading.NOTE: Content DVD and other supplementary materials are not included as part of the e-book file, but are available for download after purchase
The Talent Lab: How to Turn Potential into World-Beating Success
Owen Slot - 2016
Something no other host nation had ever achieved in the next Games.In The Talent Lab, Owen Slot brings unique access to Team GB’s intelligence, sharing for the first time the incredible breakthroughs and insights they discovered that often extend way beyond sport. Using lessons from organisations as far afield as the Yehudi Menuhin School of Music, the NFL Draft, the Royal College of Surgeons and the SAS, it shows how talent can be discovered, created, shaped and sustained.Charting the success of the likes of Chris Hoy, Max Whitlock, Adam Peaty, Ed Clancy, Lizzy Yarnold, Dave Henson, Tom Daley, Jessica Ennis-Hill, Katherine Grainger, the Brownlee Brothers, Helen Glover, Anthony Joshua and the women’s hockey team, The Talent Lab tells just how it was done and how any team, business or individual might learn from it.
Free Schools
David Gillespie - 2014
When it came time to select high schools, he thought it worth doing some investigation to assess the level of advantage his kids would enjoy if he spent the required $1.3 million to send them all to private schools.Shockingly, the answer was: none whatsoever.Intrigued, David continued his research, only to discover he was wrong on most counts - as are most parents - when it comes to working out what factors deliver a great education. He discovered that class size doesn't matter, your kids aren't any better off in co-ed than single-sex schools (and vice versa), composite classes are fine, fancy buildings are a waste of money, the old-tie network won't cut it in the new industries and NAPLAN is misread by everyone so is largely meaningless as a measure of quality.Taking on an ingrained and historical system of vested interests - the unions, the government, our own sense of worth, privilege and entitlement - this book is controversial and absolutely necessary. It is well researched, authoritative and accessible. It is a must-read for parents, as well as teachers and policy-makers.
Permission Marketing: Turning Strangers Into Friends And Friends Into Customers
Seth Godin - 1999
Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity—time—Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness -- and greatly improve the chances of making a sale.
Rock Retirement: A Simple Guide to Help You Take Control and be More Optimistic About the Future
Roger Whitney - 2017
Traditional retirement advice usually boils down to saving more, sacrificing more, and settling for less. This approach makes people dependent on systems outside their control, such as the market, economy, and investment returns. The result: people lose power over determining their life. What sets Rock Retirement apart is its holistic approach to helping people take back control and act intentionally towards the life they want. It addresses the fears, hopes, and dreams that people have about retirement, goes way beyond the numbers, and shows them how to balance living well today and tomorrow.
Be Exceptional: Master the Five Traits That Set Extraordinary People Apart
Joe Navarro - 2021
In his line of work, successful leadership was quite literally a matter of life or death. Now he brings his hard-earned lessons to you. Be Exceptional distills a lifetime of experience into five principles that outstanding individuals live by:Self-Mastery: To lead others, you must first demonstrate that you can lead yourself.Observation: Apply the same techniques used by the FBI to quickly and accurately assess any situation.Communication: Harness the power of verbal and nonverbal interaction to persuade, motivate, and inspire.Action: Build shared purpose and lead by example.Psychological Comfort: Discover the secret ingredient of exceptional individuals.Be Exceptional is the culmination of Joe Navarro’s decades spent analyzing human behavior, conducting more than 10,000 interviews in the field, and making high-stakes behavioral assessments. Drawing upon case studies from history, compelling firsthand accounts from Navarro’s FBI career, and cutting-edge science on nonverbal communication and persuasion, this is a new type of leadership book, one that will have the power to transform for years to come.
Risk Forward: Embrace the Unknown and Unlock Your Hidden Genius
Victoria Labalme - 2021
This is a book for the rest of us. - Victoria LabalmeIf you sense there's something more but you're not yet sure what it is...If you wish you had the courage to try something new...If you're struggling to figure out your next steps on a project, plan or path...Risk Forward will help you find your way.In this brief, easy-to-read, full color book experience, acclaimed keynote speaker and performance coach Victoria Labalme shares a series of strategies that are practical, reassuring, and radically freeing.Through these uniquely designed, whimsical, and thought-provoking pages, you'll learn:- How to navigate through uncertainty- The #1 question to identify what matters- Four insights to help you find your way- Why your disparate talents are essential to your path- How to handle moments of indecision- 3 key questions to ask when you get advice- How to stay on course and know that what you do makes a difference
Evil Plans: Having Fun on the Road to World Domination
Hugh MacLeod - 2011
"It has never been easier to make a great living doing what you love. But to make it happen, first you need an EVIL PLAN. Everybody needs to get away from lousy bosses, from boring, dead-end jobs that they hate, and ACTUALLY start doing something they love, something that matters. Life is short." -Hugh MacLeodFreud once said that in order to be truly happy people need two things: the capacity to work and the capacity to love. Evil Plans is about being able to do both at the same time. The sometimes unfortunate side effect is that others will hate you for it. MacLeod's insights are brash, wise, and often funny.
A Field Guide for the Hero's Journey
Jeff Sandefer - 2012
Perhaps you’re afraid that if you try, you’ll fail. The startling truth is this: Just about anyone can do great things, can live a life that’s remarkable, purposeful, excellent, and yes, even heroic. If you want to be a hero, you can be. How? That’s what this book is all about. Will you choose to do it? Will you decide to journey heroically, instead of spending your life merely marking time? If so, this is the book for you. Welcome to your heroic journey.
Exit Ramp: A Short Case Study of the Profitability of Panhandling
David P. Spears II - 2013
During the summer of his senior year at college, while earning a B.A. in Economics and Political Science, David P. Spears spent eighty hours undercover as a panhandler. Systematically recording every transaction at the exit ramp, Spears captured a rarely seen picture of how modern urban charity works.This book is the record of his adventures, part economic research, part investigative journalism. Both the numbers and the stories behind the numbers provide answers to the questions we’ve all been wondering: Who gives more to panhandlers—men or women? What percentage of drivers roll down their windows to donate? And most important of all, how much can a panhandler earn per hour?Get out your bi-weekly pay stub—by the end of this book you’ll know if you make more or less than the guy with the cardboard sign.
Cracking Complexity: The Breakthrough Formula for Solving Just About Anything Fast
David Komlos - 2019
This is complexity. But too many leaders approach complexity the wrong way - they push their people harder and harder and tackle problems one at a time over months, sometimes even years, and nearly always in a linear fashion. It's like setting a pot of water on "low" and waiting for it to boil. To solve the seemingly intractable challenges that leaders bang their heads against for months - to get the metaphorical water to boil - you must generate a high amount of heat very quickly. In this book, the authors share their proven formula for dramatically shortening the process and solving an organization's toughest challenges in mere days.
The Catalyst: How to Change Anyone's Mind
Jonah Berger - 2020
Marketers want to change their customers’ minds and leaders want to change organizations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way?This book takes a different approach. Successful change agents know it’s not about pushing harder, or providing more information, it’s about being a catalyst. Catalysts remove roadblocks and reduce the barriers to change. Instead of asking, “How could I change someone’s mind?” they ask a different question: “Why haven’t they changed already? What’s stopping them?”The Catalyst identifies the key barriers to change and how to mitigate them. You’ll learn how catalysts change minds in the toughest of situations: how hostage negotiators get people to come out with their hands up and how marketers get new products to catch on, how leaders transform organizational culture and how activists ignite social movements, how substance abuse counselors get addicts to realize they have a problem, and how political canvassers change deeply rooted political beliefs.This book is designed for anyone who wants to catalyze change. It provides a powerful way of thinking and a range of techniques that can lead to extraordinary results. Whether you’re trying to change one person, transform an organization, or shift the way an entire industry does business, this book will teach you how to become a catalyst.