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Strategic Management: Text and Cases by Gregory G. Dess
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Is $.99 the New Free? The Truth About Launching and Pricing Your Kindle Books
Steve Scott - 2013
<br> <br><h2>DISCOVER: Launching and Pricing Strategies That Work in 2013</h2><br>Kindle publishing offers a rare opportunity to make money with your words. Simply write a good book and you'll tap into the world's largest online store. But it's not the utopian business model that some Internet gurus claim. You have to work hard and you have to constantly adapt your marketing strategies if you want to be successful. <br><br>One tactic in particular that doesn't work like it once did is the "free day promotion" that Amazon provides through the KDP Select program. In the past, you could give away a book and see an immediate bump in sales. Moreover, many authors were able to launch their book for free and see it climb the charts once it switched to paid. Unfortunately, recent changes to Amazon's algorithm has led to diminished success with this strategy. Some people are even saying, "KDP Select is dead."<br><br>The question is, if KDP Select no longer works, what can an author do to launch or increase sales? <br><br>A possible solution is the "$.99 pricing" strategy." Rather than giving away a book, some people market it at a discounted rate (usually $.99), which ultimately leads to lots of sales at a higher price. <br><br>These two choices leave many authors confused. Do the free days still work? Or should an author use the $.99 pricing strategy? In other words, is $.99 the new free? <br><br>With the booklet, "<b>Is $.99 the New Free</b>" you'll get a detailed case study of the launching and pricing techniques that <i>actually</i> drive sales on Amazon.com. <br><br><h2>INSIDE:: Is $.99 the New Free? - The Truth About Launching and Pricing Your Kindle Books</h2><br><br>Inside "<b>Is $.99 the New Free</b>" you'll get short and actionable content that answers the following questions:<br><ul><li><b>Why is it important to track your Kindle book sales?</b></li><br><li>What authors benefit best from offering free books through KDP Select?</li><br><li><b>Is it better to launch a book for free or sell it at $.99?</b></li><br><li>How does "visibility" work on Amazon?</li><br><li><b>How can you make a book permanently free on Amazon?</b></li><br><li>When should you move a book to other platforms?</li><br><li><b>How can you build an author platform?</b></li></ul><br>Kindle publishing is constantly evolving. What you need is a strategy guide to keep up with these changes. <br><br><h2>Would You Like To Know More?</h2><br>Download now and start getting results with the projects you delegate.<br><br>Scroll to the top of the page and select the <i>buy</i> button.
Tourism: Principles, Practices, Philosophies
Charles R. Goeldner - 1984
Anyone involved in the work or study of today's tourism industry must consider all these factors together and their effect on it.This updated and revised Eleventh Edition of Tourism presents a comprehensive introduction to travel and tourism, while continuing the tested approach of successful previous editions. New and revised coverage, integrating the latest developments in the tourism industry, includes:Profiles of such industry leaders as J. W. Marriott, Jr, of Marriott International, Inc., James Rasulo of Walt Disney Parks and Resorts, and Francesco Frangialli, Secretary-General of the United Nations World Tourism Organization Lively and fun "Global Insights" look at emerging areas of importance in tourism Demographic trends, such as how the many new travelers from BRIC nations (Brazil, Russia, India, and China) recreate and seek culture New information on transportation options, including high-speed rail and river cruises New consideration of the use of the Internet, particularly Web 2.0 (podcasting, social networks, and blogs), in tourism research, marketing, and promotion Updates on passport, visa, and governmental policies Expanded treatment of crisis management Moving easily between theory and practice, Tourism, Eleventh Edition offers an unparalleled discussion of recreational travel today, and is suitable both as a lively learning tool for students and a reliable go-to reference for tourism professionals.
Kilimanjaro: A Trekking Guide to Africa's Highest Mountain (Includes Guides to Nairobi & Dar Es Salaam)
Henry Stedman - 2003
This guide to treks and excursions around Kilimanjaro provides information on getting to Kilimanjaro from Europe, North America and Australasia, trekking preparations, where to stay and eat along the trails, employing a guide or porter, the environment and health and safety.
MLA Handbook for Writers of Research Papers
Joseph Gibaldi - 1977
For over half a century, the MLA Handbook is the guide millions of writers have relied on.The seventh edition is a comprehensive, up-to-date guide to research and writing in the online environment. It provides an authoritative update of MLA documentation style for use in student writing, including simplified guidelines for citing works published on the Web and new recommendations for citing several kinds of works, such as digital files and graphic narratives.Every copy of the seventh edition of the MLA Handbook comes with a code for accessing the accompanying Web site. New to this edition, the Web site provides- the full text of the print volume of the MLA Handbook- over two hundred additional examples- several research-project narratives--stories, with sample papers, that illustrate the steps successful students take in researching and writing papers- searching of the entire site, including the full text of the MLA Handbook- continuous access throughout the life of the seventh edition of the MLA Handbook
Management
John R. Schermerhorn Jr. - 1995
In this new edition, Management, 9e has been extensively revised with a sincere commitment to help instructors teach and students learn in today's complex and globally competitive environment. The subject matter has been carefully chosen to meet AACSB accreditation guidelines while allowing extensive flexibility to fit various course designs and sizes. Along with updates of core material, Management, 9e offers a number of changes in the organization, content, and design that respond to current themes and developments in the theory and practice of management.
Exploring Lifespan Development
Laura E. Berk - 1904
It is thorough, research-based, theoretically sound, engaging, interesting, personable and compassionate in tone.....a very rare set of qualities..”
*Dale Lund, University of Utah
“[I appreciate the]great use of concrete, real-life examples of the various concepts throughout the chapter. This is incredibly helpful for students’ learning and retention of the material.”
*Tracie Blumentritt, University of Wisconsin-La Crosse
“One of the strengths of this book is a sense that we are learning from someone who is both a great scholar and a very wise and experienced person. Berk has credibility on both a professional and personal level.”
*David Shwalb, Southeastern Louisiana University
“I was very impressed with this text…Chapter 8 on social and emotional development in early childhood is outstanding.” ”
*Byron, Egeland, University of Minnesota
“I especially like the way Dr. Berk addresses policy in this text… the social issues boxes are very useful in engaging students in topics of real-life importance that go beyond the individual.”
*Ashley Maynard, University of Hawaii
“Bravo! Boy, was I favorablyimpressed! The photos are BEAUTIFUL.”
*Laura Thompson, New Mexico State University
Berk has written a phenomenal chapter [on death and dying]… It is through, sensitive, and well written.”
Cheryl Anagnopoulos, Black Hills State University
“The author has done a very good job of presenting critical issues in a straightforward, understandable manner. Students have commented on the usefulness of the text, and stated they particularly like the milestone tables, vignettes, and end-of-chapter summaries. Students have also commented that the author manages to make potentially difficult concepts easy to understand.”
*Marita Kloseck, University of Western Ontario
Peter Norton's Introduction to Computers
Peter Norton - 1994
It includes three entirely new chapters on the Internet, computer graphics, and multimedia. Thorough yet flexible, Introduction to Computers is appropriate for a full-semester course -- with or without a hands-on lab. The text is available with a student CD-ROM that contains interactive multimedia materials for each chapter. Also available are an Electronic Study Guide on CD-ROM, HyperGraphics package, and an Instructor's Productivity Center on CD-ROM.
Alignment: Using the Balanced Scorecard to Create Corporate Synergies
Robert S. Kaplan - 2006
But often the efforts of individual units are not coordinated, resulting in conflicts, lost opportunities, and diminished performance.Robert S. Kaplan and David P. Norton argue that the responsibility for this critical alignment lies with corporate headquarters. In this book, the authors apply their revolutionary Balanced Scorecard management system to corporate-level strategy, revealing how highly successful enterprises achieve powerful synergies by explicitly defining corporate headquarters’ role in setting, coordinating, and overseeing organizational strategy.Based on extensive field research in organizations worldwide, Alignment shows how companies can build an enterprise-level Strategy Map and Balanced Scorecard that clearly articulate the “enterprise value proposition”: how the enterprise creates value above that achieved by individual business units operating alone. The book provides case studies, actionable frameworks, and sample scorecards that show how to align business and support units, boards of directors, and external partners with the corporate strategy and create a governance process that will ensure that alignment is sustained.The next breakthrough in strategy execution from the field’s premier thinkers, Alignment shows how today’s companies can unlock unrealized value from enterprise synergies.
Jawetz, Melnick, & Adelberg's Medical Microbiology
George F. Brooks - 1991
The aim remains to provide a reference to the aspects of medical microbiology particularly important for clinical infections and chemotherapy. Geo. F. Brooks (U. of California, San Francisco), Jane
Communicating at Work: Principles and Practices for Business and the Professions
Ronald B. Adler - 1986
This book provides coverage of pedagogy, and other topics such as sources of on-the-job conflict, how to use informational interviews, and others.
ServSafe Coursebook [with Answer Sheet]
National Restaurant Association - 2001
It is the ideal solution for the academic setting, multiple-day training, or individuals in need of more extensive food safety training. Food safety has never been more important to the restaurant industry and its customers. Based on the "2013""FDA Food Code, " the "ServSafe Coursebook" focuses on the preventative measures to keep food safe. The content in the "ServSafe Coursebook" goes beyond the principles found in the "ServSafe""Manager Book" and adds greater depth and breadth of food safety practices by featuring expanded sections on food defense, high-risk populations, active managerial control, and crisis management. Food safety topics are presented in a user-friendly, practical way with more real-world case studies and stories to help readers understand the day-to-day importance of food safety. Developed by the industry, for the industry, ServSafe(R) is a proven way to minimize risk and maximize protection for foodservice owners, employees, and customers. Recognized as the industry standard, ServSafe offers a complete suite of printed and online products and is the most important ingredient to food safety training and certification success. The "ServSafe Coursebook" is available packaged with MyServSafeLab(TM). MyServSafeLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams-resulting in better performance in the course-and provides educators a dynamic set of tools for gauging individual and class progress. The "ServSafe Coursebook" 6th Edition is available packaged in a number of ways to suit your specific needs. ISBN: 0133883507 is a package containing the book and the answer sheet for the pencil/paper version of the ServSafe Food Protection Manager exam" ServSafe Coursebook with Answer Sheet 6th Edition " Also available: Stand-alone book: "ServSafe Coursebook "6th Edition ISBN: 0133883604A package containing the book, the answer sheet for the pencil/paper version of the ServSafe Food Protection Manager exam, AND MyServSafeLab with Pearson eText Access Card: " ServSafe Coursebook with Answer Sheet, Revised Plus NEW MyServSafeLab with Pearson eText -- Access Card Package, "6/e ISBN: 0133962733A package containing the book and online exam voucher: "ServSafe Coursebook with Online Exam Voucher 6th Edition "ISBN: 0133883515A package containing the book, online exam voucher, AND MyServSafeLab with Pearson eText Access Card: "ServSafe Coursebook with Online Exam Voucher, Revised Plus NEW MyServSafeLab with Pearson eText -- Access Card Package, 6/e "ISBN: 0133962725Students, if interested in purchasing this title with MyServSafeLab, ask your instructor for the correct package ISBN. MyServSafeLab is not a self-paced technology and should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.
Instrument Flying Handbook
Federal Aviation Administration - 1980
Most FAA Knowledge Exams’ questions are taken directly from the information presented in these texts.Written for applicants preparing for an Airplane or Helicopter Instrument Rating, this book is also valuable to instrument flight instructors (CFII) and already-rated pilots who would like to refresh their skills. It is the official source for all instrument questions appearing on the FAA knowledge exams. This is FAA handbook FAA-H-8083-15.
PHP and MySQL for Dynamic Web Sites: Visual QuickPro Guide
Larry Ullman - 2003
This work provides instructions, scripts, and tips to guide readers for grounding with discussions of the scripting language (PHP) and then the database program (MySQL).
Business Law
Lee Mei Pheng - 2009
The authors' comprehensive experience in legal practice, banking and teaching have enabled them to provide a condensed and easy to understand coverage of business law principles and areas of interest related thereto.
A Concise Introduction to Logic [with CD-ROM]
Patrick J. Hurley - 1972
Inside: Logic Resource CD-ROM