Unlike other books, Schilling's approach synthesizes the major research in the field, providing students with the knowledge needed to enhance case discussion and analysis. The subject is approached as a strategic process, and as such, is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation, to strategy formulation, to strategy implementation. As a brief, affordable paperback, it is ideal to package with cases. Recommended case sets from the author are available through the Primis Custom Case Database or from the Harvard Business School Case Database.

    Because the information in the unconscious is in an unruly and often disturbing form, a "censor" in the preconscious will not allow it to pass unaltered into the conscious. During dreams, the preconscious is more lax in this duty than in waking hours, but is still attentive: as such, the unconscious must distort and warp the meaning of its information to make it through the censorship. As such, images in dreams are often not what they appear to be, according to Freud, and need deeper interpretation if they are to inform on the structures of the unconscious.

    Unlike other PR texts that steer clear of the cases, the ethical challenges, the how to counsel, and the public relations conundrums that force students to think, this book prepares students to deal with a full range of situations and arrive at effective, ethical solutions that distinguish the practice.

    Assuming no prior science knowledge, this book supports main concepts with clinical applications, making them more relevant to students pursuing careers in the allied health field.

    In this briefer version, the authors explain abnormal psychology in the most modern, scientifically valid method for studying abnormal psychology. Through this integrative approach, students learn that psychological disorders are rooted in multiple factors: biological, psychological, cultural, social, familial, and even political. Conversational writing style, consistent pedagogy, video clips of real clients (located on the accompanying free Abnormal Psychology Live 2.5 CD-ROM), and real case profiles - 95 percent from the authors' own case files - provide a realistic context for the scientific findings of the book, and ensure that readers never lose sight of the fact that beyond the DSM-IV-TR criteria, the theories, and the research are real people. With this text, students can take advantage of Abnormal PsychologyNow, our web-based, intelligent study system that, by using online diagnostic pre- and post-tests, helps students prioritize their study time by creating personalized study plans that focus only the sections in which they experienced difficulty.

    The book is organized by body system and covers standard scope and sequence requirements. Its lucid text, strategically constructed art, career features, and links to external learning tools address the critical teaching and learning challenges in the course. The web-based version of Anatomy and Physiology also features links to surgical videos, histology, and interactive diagrams.

    Maslow introduced the world to Humanistic Theory, a 'third force' in psychology was born (Behaviorism & Psychoanalytical theory being the first and second). As the name suggests, humanistic theory concerns itself with characteristics which are distinctly human.Arguably the best known example of such a characteristic is Self-Actualization, an innate motivating force unique to the human species. It was in this landmark publication that Maslow provided the first published representation of Self-Actualization at the pinnicle of a hierarchy of human needs. According to Maslow Self-Actualization refers to the desire for self-fulfillment, in essence to become everything that one is capable of becoming. This classic publication is essential reading for psychology students, educators and professionals.Hierarchy of Needs: A Theory of Human Motivation (Kindle Edition) forms part of an initiative by the website www.all-about-psychology.com to make important, insightful and engaging psychology publications widely available.

    This new edition is the first college text to bring cutting-edge and in-depth emphasis on the impact of politics on sexuality. Sensitive, comprehensive, and candid scholars and teachers, the authors keep you interested with the most exciting, emerging research and coverage, and focus on strengthening healthy communication among partners. Crooks and Baur have also revised their overall coverage on maintaining a responsible and healthy sexual relationship, with greater attention to diversity and inclusiveness. Other highlights include a new feature called "Sex and Politics," that examines the issue of value judgments that become public policy and what this means to sexual knowledge and to sexual choices. For example: information on different types of condoms was pulled off the CDC Website and replaced by abstinence only information, despite the fact that there is no empirical support about the efficacy of abstinence only education. You'll also enjoy the "Author's Files," which include new stories about the experiences of real people.

    Why has marriage suddenly emerged as the most explosive issue in the gay struggle for equality? At times it seems to have come out of nowhere-but in fact it has a history. George Chauncey offers an electrifying analysis of the history of the shifting attitudes of heterosexual Americans toward gay people, from the dramatic growth in acceptance to the many campaigns against gay rights that form the background to today's demand for a constitutional amendment. Chauncey illuminates what's at stake for both sides of this contentious debate in this essential book for gay and straight readers alike.

    Arguing that the best way to learn about philosophy is to think about itsquestions directly, Thomas Nagel considers possible solutions to nine problems--knowledge of the world beyond our minds, knowledge of other minds, the mind-body problem, free will, the basis of morality, right and wrong, the nature of death, the meaning of life, and the meaning of words. Althoughhe states his own opinions clearly, Nagel leaves these fundamental questions open, allowing students to entertain other solutions and encouraging them to think for themselves.

    You'll find complete coverage of all exam objectives, including key topics such as project planning, execution, delivery, closure, and others. CompTIA's Project+ is the foundation-level professional exam in the complex world of project management; certified project managers often choose to go on and obtain their Project Management Professional (PMP) certifications as well Provides complete coverage of all exam objectives for CompTIA's first update to the Project+ exam in six years Covers project planning, execution, delivery, change, control, communication, and closure Demonstrates and reinforces exam preparation with practical examples and real-word scenarios Includes a CD with Sybex test engine, practice exams, electronic flashcards, and a PDF of the book Approach the new Project+ exam with confidence with this in-depth study guide! Reviews

    Emphasis is placed upon the theoretical basis of each type of instrument, its optimal area of application, its sensitivity, its precision, and its limitations. The text also introduces students to elementary integrated circuitry, microprocessors and computers, and treatment of analytical data.

    It introduces marketing from the perspective of real people making real marketing decisions at leading companies "every day. "Learners will come to understand that marketing is about "creating value"-for customers, for companies, and for society as a whole-and they will see how that is accomplished in the real world. A five-part organization covers making marketing value decisions, identifying markets and understanding customers' needs for value, creating the value proposition, communicating the value proposition, and delivering the value proposition. For individuals interested in a career in marketing.

    "Using Econometrics: A Practical Guide "provides readers with a practical introduction that combines single-equation linear regression analysis with real-world examples and exercises. This text also avoids complex matrix algebra and calculus, making it an ideal text for beginners. New problem sets and added support make "Using Econometrics" modern and easier to use.

    Drawing upon new research in psychology, education, and cognitive science, the authors have demystified a complex topic into clear explanations of seven powerful learning principles. Full of great ideas and practical suggestions, all based on solid research evidence, this book is essential reading for instructors at all levels who wish to improve their students' learning." --Barbara Gross Davis, assistant vice chancellor for educational development, University of California, Berkeley, and author, Tools for Teaching"This book is a must-read for every instructor, new or experienced. Although I have been teaching for almost thirty years, as I read this book I found myself resonating with many of its ideas, and I discovered new ways of thinking about teaching." --Eugenia T. Paulus, professor of chemistry, North Hennepin Community College, and 2008 U.S. Community Colleges Professor of the Year from The Carnegie Foundation for the Advancement of Teaching and the Council for Advancement and Support of Education"Thank you Carnegie Mellon for making accessible what has previously been inaccessible to those of us who are not learning scientists. Your focus on the essence of learning combined with concrete examples of the daily challenges of teaching and clear tactical strategies for faculty to consider is a welcome work. I will recommend this book to all my colleagues." --Catherine M. Casserly, senior partner, The Carnegie Foundation for the Advancement of Teaching"As you read about each of the seven basic learning principles in this book, you will find advice that is grounded in learning theory, based on research evidence, relevant to college teaching, and easy to understand. The authors have extensive knowledge and experience in applying the science of learning to college teaching, and they graciously share it with you in this organized and readable book." --From the Foreword by Richard E. Mayer, professor of psychology, University of California, Santa Barbara; coauthor, e-Learning and the Science of Instruction; and author, Multimedia Learning