on the humid night of September 29, 1959, Braniff Flight 542 crashed on a farm near Buffalo, Texas. Less than six months later, Northwest Flight 710 crashed in a soybean field near Tell City, Indiana. Both planes were Lockheed Electras, and both, for no apparent reason, had lost a wing in mid-air. The combined toll of the two crashes was 97 lives. There were no survivors. Early the following October, during take-off from Boston’s Logan Airport, there was another Electra disaster, and the plane that had been supposedly foolproof became the object of the ugliest controversy in the history of commercial aviation. The Electra Story is an illuminating and incomparably thorough study of the plane’s entire career. From design through construction, rigorous testing, and brilliant initial performance, to the minute-by-minute record of the fatal flights, the scenes of wreckage, and then the painstaking efforts to solve the mystery. While the search for a “probable cause” went on, there was a crucial decision to be made: whether or not to let the Electras go on flying. Elwood R. Quesada, then Administrator of the Federal Aviation Agency, had to make that decision, and how he coped with this frightening responsibility is a remarkable tale in itself. The plane that had been a dream, then became a nightmare, is still flying today, and out of tragedy has come an important advance in man’s knowledge. Robert Serling’s evaluation of The Electra Story is an enlightening, vivid, unbiased and rare documented account. It is a human story of suspense, with dedication and courage. And as a story of how government, industry, technology, science and the public were all trapped in one intricate web, it is both revealing and significant. Praise for Robert Serling ‘High level of suspense and excitement.’ - De Moines Sunday Register ‘Serling has spun another winner’ – Publisher’s Weekly ‘…keeps you guessing til the end’ - Arizona Daily Star ‘Aviation buffs will revel in this thoroughgoing chronicle’ – Kirkus Robert J. Serling (1918-2010) was aviation editor of United Press International and won the annual TWA Best Aviation News Reporting Award for four years running.

    Truly effective companies (and marketers) create content experiences, drawing the customer into an immersive infinite scroll that mirrors the consumer experience of Netflix, Spotify, and other billion-dollar brands.Randy Frisch will push you to rethink how you approach content for complex buyer journeys. The current mindset is all about volume-the more content created, the better. But the reality is that almost 70 percent of content created within an organization is never used, and there's little point investing in content marketing if you're not leveraging the assets you create.In this book, Frisch unpacks the Content Experience Framework, arming your organization to deliver personalized experiences that leverage your content to engage your audiences at scale-as well as identify and ramp up the key players in your organization who need to own this process.

    Dr. John Duffy's The Available Parent is a revolutionary approach to taking care of teens and tweens. Teenagers are often left feeling unheard and misunderstood, and parents are left feeling bewildered by the changes in their child at adolescence and their sudden lack of effectiveness as parents. The parent has become unavailable, the teen responds in kind, and a negative, often destructive cycle of communication begins. The available parent of a teenager is open to discussion, offering advice and solutions, but not insisting on them. He allows his child to make some mistakes, setting limits, primarily where health and safety are concerned. He never lectures -- he is available but not controlling. He is neither cruel nor dismissive, ever. The available parent is fun and funny, and can bring levity to the most stressful situation. All of that is to say, there are no conditions to his availability -- it is absolute.

    Beginners and intermediate developers will appreciate the comprehensive tutorial that walks step-by-step through building a real client/server database, from concept to deployment and beyond -- and points out key pitfalls to avoid throughout the process. Experienced users will appreciate the book's comprehensive coverage of the Transact-SQL language, from basic to advanced level; detailed ODBC database access information; expert coverage of concurrency control, and more. The book includes thorough, up-to-the-minute guidance on building multi-tier applications; SQL Server performance tuning; and other crucial issues for advanced developers. For all database developers, system administrators, and Web application developers who interact with databases in Microsoft-centric environments.

    The goal of this book is to expose you to the wisdom and knowledge from a group of the world's leading product management experts. Among the contributors, there are leading authors, professors, CEOs and vice presidents, bloggers, consultants, trainers, and even a few salespeople and engineers. In total, there are over five centuries of collected wisdom represented here.The contributors each share one rule they think is critical to succeed in product management based on their hands-on product management and product marketing experience with companies such as Apple, eBay, Intuit, SAP, and Yahoo!.Packed with pearls of product management wisdom, this book has something for everyone. You will learn: How to focus on market needs, not just individual requests How to clarify your product positioning before your next big decision How to align your product strategy with company strategy and then sell it Why agility is the key to product management success Why great execution trumps a great product ideaBest of all, it was written with the busy product manager in mind. Each rule is kept to two pages and designed to stand-on its own. The rules can be read in any order. In less than five minutes a day, you can learn from forty of the best product managers in the world. Whether you are a seasoned and experienced product manager or are just starting out, the "42 Rules of Product Management" will help you lead with greater effectiveness and influence.

    What is unique about each Social Media Platform? We'll cover what is unique about each social media platform and how best to use them, so you don't post the same everywhere. You'll be able to decide which social networks are best suited for your particular business and brand and how to use all the unique features available.Tips for creating great graphical posts and how to research viral topics are discussed as well as a number of great training resources (both free and paid) to take your social media marketing to the next level. Interactive with many Videos and Outside Resources Social Media Marketing has become one of the most effective strategies to build your brand online, spread your message and attract new clients and customers.This book will help you take your social media game to the next level. FREE Bonus Report: “Words that Sell” The Psychology behind the 10 most Influential Words in the English Language and how you can use them to GrowYour Following and turn Readers into Buyers Would You Like To Know More? Download now and start your Social Media Portfolio on a road to SuccessScroll to the top of the page and select the BUY button.

     Deep underground, something waits. It’s hostile and immune to every known weapon. Its arrival threatens much more than this single planet. What begins as a standard in-out mission leads to warfare on a galactic scale and a confrontation between two well-armed fleets. Keller is the best spaceship pilot in the Corps and Nation has his own unique skills. They’re going to have a hard time turning this situation into a positive. Augmented is a high-action science fiction adventure involving massive space battles, overwhelming odds and new technologies. It is the first book in the Transcended series. Book 2: Fleet Vanguard is available now.

    In the industry, I'm known as a "Freight Dog." I fly canceled checks and other types of high-value cargo around the country, mostly at night, in airplanes that are older than I am. Flying freight-or "work" as we call it-in small, twin-engine aircraft is a lesser known side of the aviation world. Our day starts when banker's hours end. Thousands of flights move millions of pounds of work from city to city every night while the rest of the country is asleep. We're out there in the freezing rain getting de-iced when you're laying down for bed. We're sweeping the snow off our wings with a broom at three in the morning. That horrible thunderstorm you heard last night while you were sleeping, we were flying through it. The fog you woke up to in the early morning hours, we were landing in it. Hauling Checks is a comedy about the darker side of aviation. A cast of degenerate pilots, who work for a shady night time air cargo operation, take you on a flight through the unfriendly skies. The pilots abuse every Reg in the book in their quest to make deadlines for their high value cargo. As the company falls on hard times, management resorts to questionable measures to save the failing airline.

    Delving into the electric atmosphere of the arcades where he misspent his youth, he asks: Why did Space Invaders invade our hearts and minds? How much time, loose change and sex appeal did they cost us? And most importantly, which secret cheats and tactics must we master to reach the next level?Part cautionary tale, part celebration of a lifelong addiction, this is an essential manual for many a self-confessed cyber geek, computer nerd and joystick junkie.

    Asian-American. Mei-mei Berssenbrugge is one of the very few poets writing in the United States today whose voice and writing style are immediately recognizable. In her new collection, NEST, the medium of her poetry continues to be the sentence. To the formalities of syntax and grammar she adds the structures of domestic architecture, isolation, health, desire, play, and family life. Her writing offers a unique poetics of metaphysics and manners. As always the poetry is sensuous and stunning, and Richard Tuttle has once again designed an arresting cover.

    Independent of the class however, this book is great!I dropped out of highschool, got my GED, went to community college, dropped out of that, and now 8 years later am going to university; this time, I am committed. Whether you are a drop-out or a high-school graduate, this book will teach you new things. Not only new things, but very important things. If you want to succeed in school, not just barely make it, this book will be incredibly helpful if you take it to heart.Bottom line: I plan on keeping this book long after the class is done. Good luck and stay motivated!

    But is it really as simple as that? Kevin Rodgers has his doubts, and in this fascinating inside account of the financial world over the past three decades, he explains why. Taking us from the days when traders still shouted their deals down the phone to the silent modern world of computer trading, he shows how, far more than the pursuit of personal gain, it has been the pursuit of ever-more sophisticated systems, algorithms and financial models that has undermined banking and made it chronically unstable. He also shows how, by their very nature, the computers on which modern finance now so completely depend are hopelessly ill-equipped to forestall a future crash. Both a very personal and evocative account of how banking has changed since the 1980s, and a masterclass in how it actually works, Why Aren't They Shouting also offers a nuanced, if alarming, glimpse into its likely future.

    Problems are designed to progressively enhance MATLAB-use proficiency, so students need not be familiar with MATLAB at the start of your course. Program scripts that are answers to exercises in the text are available at no charge in electronic form (see Teaching Resources below). *Supplement and Review Mini-Chapters after each of the text's three parts contain an extensive review list of terms, test-like problem sets with answers, and detailed suggestions on supplemental reading to reinforce students' learning and help them prepare for exams. *Read-Only Chapters, strategically placed to provide a change of pace during the course, provide informative, yet enjoyable reading for students. *Measurement Details and Results samples offer students a realistic perspective on the seldom-perfect nature of device characteristics, contrary to the way they are often represented in introductory texts. Content Highlig

     You'll cover a wide range of topics over nine highly readable chapters, with each one acting as a mini crash course. By the end, you'll have been introduced to the key concepts, best practices, and guidelines in areas such as: - User Experience (UX) Design - Design Thinking - Usability - User Research - Interaction Design - Mobile Web Design - Information Visualization Whether you're looking to embark on a new career in the field of UX design, are trying to boost your current skill-set, or are simply interested in learning more about the topic, then this short ebook is the perfect place to start your journey! You can find out more about the Interaction Design Foundation at interaction-design.org. As an independent, nonprofit initiative, we are constantly striving to make design education as accessible and affordable as possible, no matter where you are in the world.

    The digital transformation demands that we focus our attention on experiences and outcomes. Business leaders and their organizations must shift to keeping promises—no matter how their customers interact with them.But organizations no longer control the conversation. In this era of social and mobile technology, customers, employees, suppliers, and partners are in direct communication with one another. Those personal networks and the brands they’re passionate about influence their decision making and their spending.The workforce has changed too. Employees expect to be able to determine when and how they will work, the technology they’ll use, and the values their company will espouse.Organizations can take part in this conversation only if they recognize how and where it’s happening. Resisting these changes will leave executives, managers, and their companies powerless. Organizations must pivot with and ahead of these social, organizational, and technological shifts or risk being left behind.Technology guru Ray Wang shows how organizations can surf the waves of change—how they can keep their promises. Current trends, when taken seriously, require a new way of thinking about business that includes five key areas:1. Consumerization of technology and the new C-suite2. Data’s influence in driving decisions3. Digital marketing transformation4. The future of work5. Matrix commerceDigital disruption has changed how we do our work. But by mastering these trends you’ll delight your customers with every interaction.