Each blockbuster has a secret history--of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. Even the most brilliant ideas wither in obscurity if they fail to connect with the right network, and the consumers that matter most aren't the early adopters, but rather their friends, followers, and imitators -- the audience of your audience.In his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like and reveals the economics of cultural markets that invisibly shape our lives. Shattering the sentimental myths of hit-making that dominate pop culture and business, Thompson shows quality is insufficient for success, nobody has "good taste," and some of the most popular products in history were one bad break away from utter failure. It may be a new world, but there are some enduring truths to what audiences and consumers want. People love a familiar surprise: a product that is bold, yet sneakily recognizable.Every business, every artist, every person looking to promote themselves and their work wants to know what makes some works so successful while others disappear. Hit Makers is a magical mystery tour through the last century of pop culture blockbusters and the most valuable currency of the twenty-first century--people's attention.From the dawn of impressionist art to the future of Facebook, from small Etsy designers to the origin of Star Wars, Derek Thompson leaves no pet rock unturned to tell the fascinating story of how culture happens and why things become popular.In Hit Makers, Derek Thompson investigates: - The secret link between ESPN's sticky programming and the The Weeknd's catchy choruses - Why Facebook is the world's most important modern newspaper - How advertising critics predicted Donald Trump - The 5th grader who accidentally launched "Rock Around the Clock," the biggest hit in rock and roll history - How Barack Obama and his speechwriters think of themselves as songwriters - How Disney conquered the world--but the future of hits belongs to savvy amateurs and individuals - The French collector who accidentally created the Impressionist canon - Quantitative evidence that the biggest music hits aren't always the best - Why almost all Hollywood blockbusters are sequels, reboots, and adaptations - Why one year--1991--is responsible for the way pop music sounds today - Why another year --1932--created the business model of film - How data scientists proved that "going viral" is a myth - How 19th century immigration patterns explain the most heard song in the Western Hemisphere

    Economic and political forces are preventing markets from correcting themselves, and we're now living in an unprecedented age of oversupply.Governments and central banks across the developed world have tried every policy tool imaginable, yet our economies remain sluggish or worse. Howdid we get here, and how can advanced nations compete and prosper once more?In this bold call to arms, economic policy expert Daniel Alpert argues that a global labor glut, excess productive capacity, and a rising ocean of cheap capital have kept the economies of the first world, and notably the United States, mired in underemployment and anemic growth.Distracted by a technology boom and a massive debt bubble in the 1990s and early 2000s, advanced nations failed to assess the ultimate impact of the torrent of labor and capital unleashed by formerly socialist economies. After the financial crisis of 2008, the United States and Europe joined an already sclerotic Japan in dire economic straits. Today, as the BRICs (Brazil, Russia, India, and China) and others poach jobs from Western Europe, the United States, and Japan, household incomes in the developed world continue to decline. Many policymakers believe in outdated supplyside economic remedies. They miss the connection between global oversupply and the lack of domestic investment and growth. But Alpert shows how they are intertwined: We cannot understand the housing bubble and the financial crisis without appreciating how the rise of the emerging nations distorted the economies of rich countries. And we can’t chart a path for growth in the developed world without recognizing that many of these distorting forces are still at work.The Age of Oversupply offers a bold, fresh approach to fixing the West’s economic woes through large-scale fiscal stimulus measures, investments in infrastructure, and an aggressive private debt reduction plan. It also delivers a vigorous challenge to proponents of austerity economics.

    A disconcerting read, but indispensable.'-ASHLEY J. TELLISIndia's relations with the People's Republic of China have captured the popular imagination ever since the 1950s but have rarely merited a detailed understanding of the issues. Individual episodes tend to arouse lively debate, which often dissipates without a deeper exploration of the factors that shaped the outcomes. This book explores the dynamics of negotiation between the two countries, from the early years after Independence until the current times, through the prism of six historical and recent events in the India-China relationship. The purpose is to identify the strategy, tactics and tools that China employs in its diplomatic negotiations with India, and the learnings for India from its past dealings with China that may prove helpful in future negotiations with the country.

    

    It’s not only the currency of America but much of the world as well, the fuel of global prosperity. As the superengine of the world’s only superpower, it’s accepted everywhere. When an Asian company trades with South America, those transactions are done in dollars, the currency of international business. But for how much longer? Economists fear America is digging a hole with an economy based on massive borrowing and huge deficits that cloud the dollar’s future. Will the buck be eclipsed by the euro or even China’s renminbi? Should Americans worry when the value of the mighty U.S. dollar sinks to par with the Canadian “loonie”? Craig Karmin’s in-depth “biography” of the dollar explores these issues. It also examines the green-back’s history, allure, and unique role as a catalyst for globalization, and how the American buck became so almighty that $ became perhaps the most powerful symbol on earth. Biography of the Dollar explores every aspect of its subject: the power of the Federal Reserve, the inner sanctums of foreign central banks that stockpile the currency, and the little-known circles of foreign exchange traders that determine a currency’s worth. It traces the dollar’s ascendancy, including one incredibly important duck-hunting trip and the world-changing Bretton Woods Conference. With its watermark, color-shifting inks, and a presidential portrait that glows under ultraviolet light, the dollar has obsessed foreign governments, some of which have tried to counterfeit it. Even Saddam Hussein, who insisted on being paid in euros for oil, had $750,000 in hundred-dollar bills when captured. Yet if a worldwide currency has enabled a global economy to flourish, it’s also allowed the United States to owe unbelievable, shocking amounts of money—paying hundreds of millions of dollars every single day just in interest on foreign debt; that’s raised concerns that the dollar standard may not be sustainable. Any threat to the dollar’s privileged status would do much more than hurt American pride. It would mean U.S. companies and citizens would not be able to borrow at the low rates they have become accustomed to. The dollar’s demise would impact the rest of the world, too, boosting the costs of trade and investment if no other currency was able to play the same crucial role. Ultimately the dollar system may weaken, but it should endure—a while longer, at least; it’s in few people’s interest to see it fail, and there is still no credible alternative.Biography of the Dollar is must reading for anyone who wants to understand what truly makes the world go ’round—and whether it will continue to spin the way we want it to.From the Hardcover edition.

    

    From politics to the media, from education to the arts, liberals seem to be completely in control. It's no wonder, then, that so many prominent conservative traditionalists are hopelessly pessimistic about the future of Western Civilization. But what if this is just one side of the equation? What if it turns out that brewing beneath the surface, a renewed Christian age is rising? In this thought-provoking book, Dr. Steve Turley argues that there is in fact two revolutions concurrently taking place: a demographic revolution and a political revolution, both of which suggest a significant conservative Christian resurgence. HERE’S A PREVIEW OF WHAT YOU’LL LEARN ………. Why scholars believe that the fertility discrepancy between conservative Christians and secularists means a far more conservative future How Europe is already reversing its demographic decline with a nationalist baby boom How conservative Christianity is on the rise in the US Why scholars believe there is a resurgence of Christianity in Europe How these demographic and religious trends are already reshaping much of European society And much, much more! Drawing from scholarly studies and current events, Dr. Turley's study will inspire you to reject the naysayers predicting the twilight of the West, and instead embrace a hopeful vision of cultural renewal and the coming Christian majority. Get your copy today!

    When John Hargrave first invested in cryptocurrency, the price of a single bitcoin was about $125; a few years later, that same bitcoin was worth $20,000. He wasn’t alone: this flood of new money is like the early days of the Internet, creating a new breed of “blockchain billionaires.” Sir John has unlocked their secrets. In Blockchain for Everyone, Sir John reveals the formula for investing in bitcoin and blockchain, using real-life stories, easy-to-understand examples, and a healthy helping of humor. Packed with illustrations, Blockchain for Everyone explains how (and when) to buy bitcoin, cryptocurrencies, and other blockchain assets, with step-by-step instructions. Blockchain for Everyone is the first blockchain investing book written for the layperson: a guide that helps everyone understand how to build wealth wisely. It’s the new investing manifesto!

    . . a group-dynamic philosophy with lessons for golf and beyond.”With only three wins in twenty-five years for the United States Ryder Cup team, 2008 captain Paul Azinger employed a management style that focused on building strong relationships among the players. The resulting team won with the largest U.S. margin of victory in almost three decades.In Cracking the Code, Azinger and management consultant Ron Braund share the team-building philosophy that helped win the Ryder Cup and can work for you.

    One likes him almost immediately, both for his character, his honesty, and integrity and for his singular, unbending self-accountability.    He gets on well with almost everyone he meets - becoming the bane of those who cheat and lie and steal - and marries a woman he deserves and appreciates as much as he does the land that he explores and worships.     From the early 1900s until the present day, "Red" Sorensen recounts with exquisitely detailed descriptiveness his wilderness adventures and all-too-frequent brushes with mortal danger, whether from ubiquitous mountain predators, natural catastrophes, foolish fellow men, or his planes that seem to crash too often.     I find myself in awe of this man, and I admire his wife who kept up with him; It takes a special kind of women to love a man extraordinary as Red. If you sign up for his ride, prepare to be awestruck by the country he guides you through, and the quality of this man called simple "Red."Become part of a rapidly Vanishing Time and a rapidly Vanishing Place,      BUY NOW

    A term given to flowers of stone fruit trees and some other plants that flower profusely in Spring. Blossoms provide pollen to bees, and initiate cross-pollination necessary for trees to reproduce by producing fruit. 2. A peak period or stage of development. Covering topics including housing, health, language and culture, Riddoch looks at the way in which Scots identify themselves and how this needs to change in order for the country to blossom u as an independent nation or a strongly devolved one. Arguing that limited access to security and wealth has left Scots feeling like outsiders in their own country, this book tackles fundamental and personal issues of identity that matter to ordinary Scots. Designed to incite discussion and debate, this book will appeal to those who believe larger issues of self esteem and power lurk beneath the complexities of the independence debate and want to delve deeperBACK COVERWhat will it take for Scotland to blossom? "Imagine Scotland as a beautifully-knitted, warmth-providing sweater caught on a snag. Its wearer tries to move forward u but cannot. A pause is needed to lift the garment clear. Scotland is thus snagged. And no amount of tugging will free it from the stubborn, progress-inhibiting three-headed hook of inequality, distant control and top-down governance." Weeding out vital components of Scottish identity from decades of political and social tangle is no mean task, but itOCOs one journalist Lesley Riddoch has undertaken. Dispensing with the tired, yo-yoing jousts over fiscal commissions, Devo Something and EU in-or-out, "Blossom" pinpoints both the buds of growth and the blight thatOCOs holding Scotland back. Drawing from its people, history, and the authorOCOs own passionate and outspoken perspective this is a plain-speaking but incisive call to restore control to local communities and let Scotland flourish.

    It's bad for society, especially now. . . . Call me crotchety, but I can't help asking, whatever happened to the social contract?'The get-rich-quick exuberance of the late nineties may have temporarily blinded us to how dependent we are on one another. Subsequent events serve as reminders that the strength of our economy and the security of our society rest on the bonds that connect us. But what, specifically, are these bonds? What do we owe one another as members of the same society?With his characteristic humor, humanity, and candor, one of the nation's most distinguished public leaders and thinkers delivers a fresh vision of politics by returning to basic American values: workers should share in the success of their companies; those who work should not have to live in poverty; and everyone should have access to an education that will better their chances in life.An insider who knows how the economy and government really work, Reich combines realistic solutions with democratic ideals. Businesses do have civic responsibilities, and government must stem a widening income gap that threatens to stratify our nation. And everyone must get involved to help return us to a society that works for everyone.

    . . all of whom just so happened to play professional basketball. The 2019-20 Nets were the team of tomorrow—a player-first franchise, in a star-first city, at a nation-first moment—and anything was possible. As soon as the mega-stars Kevin Durant and Kyrie Irving arrived, the Nets were destined to become a dynasty for the ages.Then came the wildest year in modern NBA—and world—history.Can't Knock the Hustle is the definitive chronicle of the season when basketball's status as a force for progress in society was put to the ultimate test, and Matt Sullivan had a courtside seat: Deal-making with Kyrie and Jay-Z. Rehabbing with KD at the Nets' world-class health facility. International intrigue between LeBron James and the Chinese government. The final days of Kobe Bryant, front-row at Barclays Center in Brooklyn. The first days of Covid-19, when the Nets found themselves at the epicenter of a virus—and integral to a comeback of the very culture they had come to define.Hundreds of interviews—with NBA Hall-of-Famers, All-Stars, coaches, owners and power-brokers from across the globe—provide a lasting portrait of an unforgettable time, as sports brought people back together again, like never before.

    In this fascinating, provocative new book, Kevin Kelly provides an optimistic road map for the future, showing how the coming changes in our lives—from virtual reality in the home to an on-demand economy to artificial intelligence embedded in everything we manufacture—can be understood as the result of a few long-term, accelerating forces. Kelly both describes these deep trends—flowing, screening, accessing, sharing, filtering, remixing, tracking, and questioning—and demonstrates how they overlap and are codependent on one another. These larger forces will completely revolutionize the way we buy, work, learn, and communicate with each other. By understanding and embracing them, says Kelly, it will be easier for us to remain on top of the coming wave of changes and to arrange our day-to-day relationships with technology in ways that bring forth maximum benefits. Kelly’s bright, hopeful book will be indispensable to anyone who seeks guidance on where their business, industry, or life is heading—what to invent, where to work, in what to invest, how to better reach customers, and what to begin to put into place—as this new world emerges.

    His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world. Rapaille’s breakthrough notion is that we acquire a silent system of Codes as we grow up within our culture. These Codes—the Culture Code—are what make us American, or German, or French, and they invisibly shape how we behave in our personal lives, even when we are completely unaware of our motives. What’s more, we can learn to crack the Codes that guide our actions and achieve new understanding of why we do the things we do. Rapaille has used the Culture Code to help Chrysler build the PT Cruiser—the most successful American car launch in recent memory. He has used it to help Procter & Gamble design its advertising campaign for Folger’s coffee – one of the longest-lasting and most successful campaigns in the annals of advertising. He has used it to help companies as diverse as GE, AT&T, Boeing, Honda, Kellogg, and L’Oréal improve their bottom line at home and overseas. And now, in The Culture Code, he uses it to reveal why Americans act distinctly like Americans, and what makes us different from the world around us. In The Culture Code, Dr. Rapaille decodes two dozen of our most fundamental archetypes—ranging from sex to money to health to America itself—to give us “a new set of glasses” with which to view our actions and motivations. Why are we so often disillusioned by love? Why is fat a solution rather than a problem? Why do we reject the notion of perfection? Why is fast food in our lives to stay? The answers are in the Codes. Understanding the Codes gives us unprecedented freedom over our lives. It lets us do business in dramatically new ways. And it finally explains why people around the world really are different, and reveals the hidden clues to understanding us all.