Google's AdWords platform enables you to create pay-per-click advertisements that appear as 'sponsored links' when someone searches for content related to your product or service. You bid for the position to place your ad, and you only pay when someone clicks. It's that simple. If used correctly, AdWords can garner higher targeted traffic, which in turn will increase your conversion rates and profits. So, AdWords will definitely help your business, but you have no idea how to utilize them. What should you do? Take a couple of hours to read this book. Google AdWords for Beginners is designed to teach you the fundamentals of AdWords, how it works, why it works, and the proven techniques that you can use to make it work for you and your business. Additionally, this book details an eight-step blueprint that has consistently delivered positive results for companies. Upon completion, you'll be armed with the knowledge to launch profitable campaigns or drastically improve an existing one.

    Based on recent interviews with 40 grantmakers, the Guide illuminates the latest trends in grantmaking and proposal reviews. It includes the most current techniques for researching funders and an all-new chapter on crafting the project evaluation component of a grant proposal.

    With this revision, the book's original formatting has been redesigned to complement the eight volumes in The Complete Guide to Godly Play series. Illustrations have also been updated, and the text now better reflects the playful spirit of Godly Play. Up-to-date research in childhood development and instruction has also been incorporated in this comprehensive update.

    It also discusses 'mixed methods research', that is, the various combinations of qualitative and quantitative methodologies.

    The authors provide six different culturally proactive teaching stances or "poses" that secondary ELA teachers can use to meet the needs of all students, whether they are historically marginalized or privileged. They describe how teachers can expect to "wobble" as they adapt instruction to the needs of their students, while also incorporating new insights about their own cultural positionality and preconceptions about teaching. Teachers are encouraged to recognize this flexibility as a positive process or "flow" that can be used to address challenges and adopt ambitious teaching strategies like those depicted in this book. Each chapter highlights a particular pose, describes how to work through common wobbles, incorporates teacher voices, and provides questions for further discussion. Pose, Wobble, Flow presents a framework for disrupting the pervasive myth that there is one set of surefire, culturally neutral "best" practices.Book Features: A structure for career-long growth for ELA teachers, including ways to adapt pedagogy from one year to the next. A focus on culturally proactive positions within ELA classrooms to ensure criticality in how we teach and how we advocate for the teaching profession. Six different poses that are standards-aligned, critical, and expand the possibilities of what takes place in school. Guidelines for creating original poses beyond the scope of the book, discussion questions for courses, and resources for classroom teachers.

    They describe classroom environments that support all students and touch upon comprehension strategies and how to help children integrate them.This book is essential reading for all who work with struggling readers in any context and contains a wealth of resources, including a thorough explanation of all the sources of information readers use to solve words, examples and scenarios of teacher/student interactions, prompts to use with struggling readers, lessons on modeling, and assessment guidelines.

    Academic conversations push students to think and learn in lasting ways. Academic conversations are back-and-forth dialogues in which students focus on a topic and explore it by building, challenging, and negotiating relevant ideas.In Academic Conversations: Classroom Talk that Fosters Critical Thinking and Content Understandings authors Jeff Zwiers and Marie Crawford address the challenges teachers face when trying to bring thoughtful, respectful, and focused conversations into the classroom. They identify five core communications skills needed to help students hold productive academic conversation across content areas:Elaborating and ClarifyingSupporting Ideas with EvidenceBuilding On and/or Challenging IdeasParaphrasingSynthesizingThis book shows teachers how to weave the cultivation of academic conversation skills and conversations into current teaching approaches. More specifically, it describes how to use conversations to build the following:Academic vocabulary and grammarCritical thinking skills such as persuasion, interpretation, consideration of multiple perspectives, evaluation, and applicationLiteracy skills such as questioning, predicting, connecting to prior knowledge, and summarizingAn academic classroom environment brimming with respect for others' ideas, equity of voice, engagement, and mutual supportThe ideas in this book stem from many hours of classroom practice, research, and video analysis across grade levels and content areas. Readers will find numerous practical activities for working on each conversation skill, crafting conversation-worthy tasks, and using conversations to teach and assess. Academic Conversations offers an in-depth approach to helping students develop into the future parents, teachers, and leaders who will collaborate to build a better world.

    Lisa Mills, an experienced general transcriptionist and publisher of work-at-home site Work at Home Mom Revolution, shares everything you need to know to get started in this exciting career. This ebook also includes links to valuable resources, including a list of 60 general transcription companies that hire home-based transcriptionists (with links).

    Using the comprehensive ABC model of crisis intervention, this counseling text keeps you up-to-date on the latest information regarding crises. Case examples and scripts that show "what to actually say" provide you with actual examples of dialogue with the client illustrating the ABC model. Tables that outline key points such as history of crisis intervention, contributions, suicide assessment, and death and dying issues provide you with a framework in which to assess the client.

    It is a guided tour, as one examines the tools of expert teachers as they engage students in a journey that is aptly dubbed Reading Apprenticeship?learning how to become a savvy, strategic reader under the tutelage of thoughtful, caring, and demanding teachers.? P. David Pearson, University of California, Berkeley, and founding editor of the Handbook of Reading Research.Reading for Understanding is a monumental achievement. It was a monumental achievement when it came out as a first edition in 1999, bringing years of rigorous reading research together in a framework for teaching that made sense in actual secondary school classrooms. Now, just thirteen years later, Schoenbach and Greenleaf have several randomized clinical trials and multiple on-going studies at their fingertips to demonstrate the effects of this approach for developing the reading and thinking of young people in our nation's middle and high school classrooms, as well as in community college classrooms. Their careful work on developing disciplinary literacy among all students represents a passion for and commitment to supporting students?and their teachers?in reading for understanding, which translates to reading for enjoyment, self-awareness, learning, and for purposeful and informed action in our society. ?Elizabeth Moje, Arthur F. Thurnau Professor and Associate Dean for Research, School of Education, University of MichiganReading Apprenticeship has proven to be an inspiration to Renton Technical College faculty and students alike. They have learned together to view themselves as readers in transformative ways, as they embrace powerful techniques to increase reading comprehension. The ideas and strategies in Reading for Understanding anchor this new and broad-based energy around reading and an enthusiasm among our faculty to model effective reading strategies for our students. ?Steve Hanson, President, Renton Technical College, Renton, Washington Reading for Understanding has the finest blend I have seen of research, strategies, and classroom vignettes to deepen teacher learning and help them connect the dots between theory and practice. ?Curtis Refior, Content Area Literacy Coach, Fowlerville Community Schools, Fowlerville, Michigan A teacher-tested, research-based resource for dramatically improving reading skillsPublished in partnership with WestEd, this significantly updated second edition of the bestselling book contains strategies for helping students in middle school through community college gain the reading independence to master subject area textbooks and other material.Based on the Reading Apprenticeship program, which three rigorous gold standard research studies have shown to be effective in raising students' reading achievement Presents a clear framework for improving the reading and subject area learning of all students, including English learners, students with special needs, as well as those in honors and AP courses Provides concrete tools for classroom use and examples from a range of classrooms Presents a clear how-to for teachers implementing the subject area literacies of the Common Core Standards Reading for Understanding proves it's never too late for teachers and students to work together to boost literacy, engagement, and achievement.

    Daniel's next book provides humorous yet intellectual commentary on the way religion gets talked about today. She explains Christian ideas and practices in non-academic, yet non-facile terms.In her signature style, popularized in widely debated articles for The Huffington Post and Christianity Today, she outlines four types of non-church-goers: no-longer, no-way, never-have, not-yet. And with experiential insight from more than a decade as a pastor, she explains how churches of all denominations and doctrines can provide them intellectual rigor, reasons for belief, and authentic religious community. No one should have to check their brain at the door of the church, she says, and churches must deal with present-day issues and be intellectually open, inviting people to bring questions, rather than dispensing old, easy answers.

    When adopted, these habits will transform your leadership too. The habits include: Dreaming Prayer Invitations Contact Preparation Mentoring Fellowship Growth When your leaders adopt and practice these habits, your groups will move from once-a-week meetings to an exciting lifestyle of ministry to one another and the lost! Each habit is discussed in detail, providing "how-to" steps with an implementation guide at the end of each chapter. This resource will also be a valuable teaching tool for training your leaders and guiding your coaches as they mentor your group leaders. Help your leaders discover how to make each habit a part of their life . . . and watch them become more effective!"

    We know that God thunders from the heavens with powerful truths that capture our hearts and overcome our doubts. But he also whispers to us life-giving words that will heal and penetrate into the deepest place of our inner being. I Hear His Whisper is a compilation of messages that have come into the heart during early morning hours of devotion with Jesus. Listen to God s voice and be drawn into greater intimacy with Jesus. Be moved by his whisper, stirred by his Spirit, and thrilled by these messages of love. Open your soul to the whispers of God so that you hear him whisper his message of love to you! For your whispers in the night give me wisdom, Showing me what to do next. Psalm 16:7 TPT

    He has educated hundreds of breathing instructors and helped thousands of people create massive change in their lives through the power of their breath. In this book he draws on his vast experience, as well as countless hours studying all aspects of the human breath, as he reveals: The science of breathing How poor breathing habits ruins your health How good breathing habits make you feel great and perform at your very best Why proper breathing is crucial for your teeth and facial development How “conscious breathing” can reduce stress and improve sports performance The five simple principles of optimal breathing How to quickly and easily retrain your breathing And much, much more The Power of Your Breath is the definitive step-by-step guide to reshaping your breathing habits -- and your life. Get it now to transform your health and well-being with nothing but your breath! Pick up your copy today by clicking the “BUY NOW” button at the top of this page!