Damodar, in Supermarketwala, provides the very basics for the growth of modern retail and consumerism in India, through interesting and carefully studied consumer behaviour, an art that few in his domain possess. Supermarketwala, is intended to be the go-to book for all consumer business enthusiasts and readers alike, who wish to understand how and why we as consumers behave in a certain manner at different places. These insights, which are the analyses of the sector so far, could become the pillars for shaping successful consumer products and retail businesses in the huge consumer economy that India will soon be. Rita, the young bahu, avoids buying personal products from the family grocer. Sonu's breakfast table on a Sunday represents global cuisines. Do you know how it is possible? Where do big corporates and MNC retailers fumble, and what helps simple DMart get its model right? What is Ching's Sercret that is not Knorr's, Maggi's, or Yippie's?

    But linguist Daniel Everett argues that, like other tools, language was invented by humans and can be reinvented or lost. He shows how the evolution of different language forms—that is, different grammar—reflects how language is influenced by human societies and experiences, and how it expresses their great variety.  For example, the Amazonian Pirahã put words together in ways that violate our long-held under-standing of how language works, and Pirahã grammar expresses complex ideas very differently than English grammar does. Drawing on the Wari’ language of Brazil, Everett explains that speakers of all languages, in constructing their stories, omit things that all members of the culture understand. In addition, Everett discusses how some cultures can get by without words for numbers or counting, without verbs for “to say” or “to give,” illustrating how the very nature of what’s important in a language is culturally determined. Combining anthropology, primatology, computer science, philosophy, linguistics, psychology, and his own pioneering—and adventurous—research with the Amazonian Pirahã, and using insights from many different languages and cultures, Everett gives us an unprecedented elucidation of this society-defined nature of language. In doing so, he also gives us a new understanding of how we think and who we are.

    Adapted from his popular radio series "Jay's Journal of the Air," Celebrations of Curious Characters features one-page anecdotes of mind-bending performers (limbless jugglers, banjo-picking birds, Anglo-Texan saxophone-playing siamese twins) paired with engravings, mezzotints, and broadsheets from the author's remarkable collection. You'll find engaging vignettes on a daunting variety of topics: musical prodigies, cannon-ball catchers, conmen, card cheats, and performing politicians. Plus, a man who made a model of Lincoln Cathedral out of 1,000,800 bottle corks; a woman continuously pregnant for six-and-a-half years; a theatrical strong man who became the world's leading Egyptologist; and a healthy number of digressions on time, money, and the argot of thieves.

    It covered 2,000 kilometres and was raced in appalling conditions across the battlefields of the Western Front, otherwise known as the Zone Rouge. The race was so tough that only 21 riders finished, and it was never staged again.With one of the most demanding routes ever to feature in a bicycle race, and plagued by appalling weather conditions, the Circuit des Champs de Bataille was beyond gruelling, but today its extraordinary story is largely forgotten. Many of the riders came to the event straight from the army and had to ride 18-hour stages through sleet and snow across the battlefields on which they had fought, and lost friends and family, only a few months before. But in addition to the hellish conditions there were moments of high comedy, even farce.The rediscovered story of the Circuit des Champs de Bataille is an epic tale of human endurance, suffering and triumph over extreme adversity.

    From the earliest whispers of eternal evil in ancient Mesopotamia, Greece, and Rome, vampire tales flourished through the centuries and around the globe, fueled by superstition, sexual mystery, fear of disease and death, and the nagging anxiety that demons lurk everywhere.In Vampire Forensics, Mark Jenkins probes vampire legend to tease out the historical truths enshrined in the tales of terror: sherds of Persian pottery depicting blood-sucking demons; the amazing recent discovery by National Geographic archaeologist Matteo Borrini of a 16th-century Venetian grave of a plague victim and suspected vampire; and the Transylvanian castle of "Vlad the Impaler," whose bloodthirsty cruelty remains unsurpassed.Jenkins navigates centuries of lore and legend, adding new chapters to the chronicle and weaving an irresistibly seductive blend of superstition, psychology, and science sure to engross everyone from Anne Rice's countless readers to serious students of archaeology and mythology.

    Inside, you will find over 200 facts about the Titanic. There are facts about: • Building the Titanic • Crew of the Titanic • Passengers of the Titanic • Interior of the Titanic • Maiden voyage of the Titanic • Sinking of the Titanic • Survivors of the Titanic • Museums of the Titanic • Movies about the Titanic • Titanic’s legacy Ready? Let’s go back to Titanic…

    For two and half thousand years the Celts have continued to fascinate all who have come into contact with them. THE ANCIENT CELTS presents an absorbing account of the tribes whose origins and identity still provoke heated debate. Exploring the archaeological reality of the Iron Age inhabitants of barbarian Europe, Professor Cunliffe traces the emergence of chiefdoms,patterns of expansion and migration, and the development of Celtic ethnicity and identity.

    Coming face to face with an important illuminated manuscript in the original is like meeting a very famous person. We may all pretend that a well-known celebrity is no different from anyone else, and yet there is an undeniable thrill in actually meeting and talking to a person of world stature.The idea for the book, which is entirely new, is to invite the reader into intimate conversations with twelve of the most famous manuscripts in existence and to explore with the author what they tell us about nearly a thousand years of medieval history - and sometimes about the modern world too. Christopher de Hamel introduces us to kings, queens, saints, scribes, artists, librarians, thieves, dealers, collectors and the international community of manuscript scholars, showing us how he and his fellows piece together evidence to reach unexpected conclusions. He traces the elaborate journeys which these exceptionally precious artefacts have made through time and space, shows us how they have been copied, who has owned them or lusted after them (and how we can tell), how they have been embroiled in politics and scholarly disputes, how they have been regarded as objects of supreme beauty and luxury and as symbols of national identity. The book touches on religion, art, literature, music, science and the history of taste.Part travel book, part detective story, part conversation with the reader, Meetings with Remarkable Manuscripts conveys the fascination and excitement of encountering some of the greatest works of art in our culture which, in the originals, are to most people completely inaccessible. At the end, we have a slightly different perspective on history and how we come by knowledge. It is a most unusual book.

     Born in a California women’s prison in 1963, Laureen Pittman was relinquished for adoption. As a child, Laureen was conditioned to believe that being adopted didn’t matter. So, it didn’t . . . until it did. Through scraps of information, Laureen stitched together her history – one that started in the psychedelic sixties and ended up in a future where DNA could solve mysteries. She never imagined that spitting into a plastic tube, along with painstaking research and the explosion of technology would reveal the answers to her identity. Laureen’s tale is for anyone who has ever questioned who they are, where they came from, or how they fit in. Her journey to find her truth illustrates the strength and power of our need for connection, belonging, and healing through knowledge. What people are saying about The Lies That Bind "Pittman walks, with grace and wisdom, through the uncharted and difficult territory, where she uncovers secrets long buried and finds those who embrace one another as a family. Hers is a story of resilience and tenacity. It is about the peace that comes when we are in the shadows no more, and it will inspire others on their own healing path." ~ Linda Hoye, Author of Two Hearts: An Adoptee’s Journey Through Grief to Gratitude "Laureen’s tale from the point of view of an adoptee is one of incredible bravery and courage. Her beautiful voice echoes through the pages with pain and joy, disappointment and redemption. No matter if you have been involved in adoption directly or not, there is beauty to be found in this heart-wrenching book." ~ From the Foreword by Angie Martin, Bestselling & Award-winning author of Conduit and Chrysalis

    It is followed by three essays on the appropriation and misappropriation of his writings, and a group of essays exploring the nature of Nietzsche's philosophy and its relation to the modern and postmodern world. The final contributions consider Nietzsche's influence on the twentieth century in Europe, the United States and Asia.

    This was the push-button age when the flick of a finger promised the end of domestic drudgery and was also described as the Jet Age when cars sprout ed tail-fins.

    Much as Brainiac offered a behind-the-scenes look at the little-known demimonde of competitive trivia buffs, Maphead finally gives equal time to that other downtrodden underclass: America's map nerds.In a world where geography only makes the headlines when college students are (endlessly) discovered to be bad at it, these hardy souls somehow thrive. Some crisscross the map working an endless geographic checklist: visiting all 3,143 U.S. counties, for example, or all 936 UNESCO World Heritage Sites. Some pore over million-dollar collections of the rarest maps of the past; others embrace the future by hunting real-world cartographic treasures like "geocaches" or "degree confluences" with GPS device in hand. Some even draw thousands of their own imaginary maps, lovingly detailing worlds that never were.Ken Jennings was a map nerd from a young age himself, you will not be surprised to learn, even sleeping with a bulky Hammond atlas at the side of his pillow, in lieu of the traditional Teddy bear. As he travels the nation meeting others of his tribe--map librarians, publishers, "roadgeeks," pint-sized National Geographic Bee prodigies, the computer geniuses behind Google Maps and other geo-technologies--he comes to admire these geographic obsessives. Now that technology and geographic illiteracy are increasingly insulating us from the lay of the land around us, we are going to be needing these people more than ever. Mapheads are the ones who always know exactly where they are--and where everything else is as well.

     A highly readable narrative follows the development of these Northern peoples--the Nordmenn--from their origins and the legendary pre-history to the military triumphs of Canute and the defeat of Harald Hardr�di at Stamford Bridge in 1066, which symbolically ended the Viking age. The book recounts the Vikings' exploits in war, trade, and colonization: the assault on Western Christendom; the trading and military ventures to the Slav and Muslim worlds and to Byzantium; and the western voyages of discovery and settlement to Greenland, Iceland, and America. Numerous photographs, maps, and drawings contribute to Gwyn Jones's rounded portrait of Viking civilization and vividly evoke the importance in their culture of religion, art, and seafaring.

    In this widely acclaimed work, Benedict Anderson examines the creation and global spread of the 'imagined communities' of nationality.Anderson explores the processes that created these communities: the territorialization of religious faiths, the decline of antique kingship, the interaction between capitalism and print, the development of vernacular languages-of-state, and changing conceptions of time. He shows how an originary nationalism born in the Americas was modularly adopted by popular movements in Europe, by the imperialist powers, and by the anti-imperialist resistances in Asia and Africa.This revised edition includes two new chapters, one of which discusses the complex role of the colonialist state's mindset in the develpment of Third World nationalism, while the other analyses the processes by which, all over the world, nations came to imagine themselves as old.

    An astonishing piece of travel writing and a timely and insightful analysis of Islamic fundamentalism"