Guerrilla Publishing: Dangerously Effective Writing and Book Marketing Strategies


Derek Murphy - 2017
    Even worse, the publishing industry is full of predatory promotion services that don't work, or use old-school tactics that do nothing to sell books. Eager authors, frustrated by lack of sales, then resort to spammy tactics that give self-publishers a bad name. In Book Marketing is Dead I wrote that what passes for book marketing these days is virtually useless, but I didn't provide a way forward. I wanted to show that there was a more effective way to sell books, so I built a platform from scratch, grew a list of over 50K subscribers, got 1000+ book reviews, and sold over 20K books in less than a year. I even made some money (enough to rent a castle for Nanowrimo). I'm still doing a lot wrong, but I've proven that:  You CAN make a living with your writing  Book marketing isn't hard if you do it right  SELL MORE BOOKS WITH LESS MARKETINGThis book is a crash course on some of the more creative book marketing strategies I've discovered in my first year of publishing fiction. It will provide simple, actionable steps to publishing a high quality book quickly, doing only as much marketing as is necessary to launch your book like a rockstar, and keep it selling enough to support you while you write more books. I only mention the things I actually use, that I know work, and ignore all the other things that don't get results. We'll discuss:  how to write books readers love  self-publishing without getting ripped off  how to get hundreds of book reviews  paid advertising and release strategies  pricing and pre-orders  book giveaways for rapid listbuilding  how to target your audience  viral exposure and press coverage  setting up automated funnels so you spend less time promoting  marketing hacks so good they should be illegal  and how to reach your first $1000 on Kindle  LAUNCH BIG EVEN IF YOU'RE STARTING SMALL "Guerrilla" is a style of warfare intended to surprise and harass enemies. It can also mean using unconventional and usually inexpensive means to generate interest or raise concern among the public. That's basically how I'll use it: book marketing strategies from the trenches to help you win the publishing war. However, instead of "surprise and harass" I will focus on "surprise and delight." First you need to show up and get in front of the right people. Then you need to surprise and delight them. You need to be remarkable enough to be noticed. Few authors are using these strategies (yet) so it's relatively easy to outrank your competition, get more visibility and reach new readers. FREE BONUS WORKBOOK This book is mostly theory and ideas, and links to a lot of external resources, but I've recently finished a companion workbook that goes into more detail and gives exact, step-by-step plans to follow. For a limited time, this book includes access to the 67-page PDF.

Smart Self-Publishing: Becoming an Indie Author


Z. Winters - 2010
    Contents out-of-date. Removed from the market.

Successful Self-Publishing: How to self-publish and market your book in ebook and print


Joanna Penn - 2015
     Many authors are frustrated because there are so many options for self-publishing, and they don't know which one to choose or what will be best for their book. Others spend thousands of dollars to publish and end up broken-hearted with the result. But it doesn't have to be this way. I've spent the last seven years self-publishing bestselling fiction and non-fiction books and in 2011, I left my day job to become a full-time author entrepreneur. I've made lots of mistakes along the way, but through the process of self-publishing 17 books, I've learned the most effective way to publish and market your books. In this book, I'll share everything with you. The book includes: - What you need to know before you self-publish - Why self-publishing an ebook is a good idea - How to format an ebook - Exclusivity and going direct - How to self-publish an ebook - Why self-publish a print book - Print-on-demand will change your life - What you need to know before you print - How to self-publish a print book - What to do if you want help with the publishing process - After self-publishing - How much does it cost to self-publish? - How do you get paid when you self-publish? - Book marketing principles - How to market fiction - How to market non-fiction Plus, links to more useful resources. If you're ready to successfully self-publish, then download a sample or buy now. You can also get your free Author 2.0 Blueprint and mini-course at TheCreativePenn.com/blueprint (just copy and paste into your browser)

Art & Craft of Writing Fiction: Secret Advice for Writers


Victoria Mixon - 2015
    Written for her blog over the years as Victoria's editing business blossomed, this advice is now hard to find and hidden - and now collected just for you, for free.

Write Good or Die


Scott NicholsonHarley Jane Kozak - 2010
    Anderson, M.J. Rose, Heather Graham, J.A. Konrath, Gayle Lynds, Alexandra Sokoloff, Jonathan Maberry, and more. How to develop your craft, improve your writing, get an agent, promote your work, embrace the digital age, and prepare yourself for the coming changes in the publishing industry. Edited by Scott Nicholson.

Self-Publishing Books 101: A Step-by-Step Guide to Publishing Your Book in Multiple Formats


Shelley Hitz - 2012
    With print on demand and eBook technology available to us, it has made the process of self-publishing available to anyone and everyone. And there does not have to be huge upfront costs either.However, there are certain steps to self-publishing that you need to know. We have been publishing books since 2008 and want to share what we have learned with you. In this book we cover everything from the different companies and costs, to copyright information and book design. What you will learn:Part One: The Foundation for Publishing Success* Writing Your Book* Editing Your Book* Building Your Marketing Platform (e.g., blog, website, Facebook, Twitter, YouTube, etc.)Part Two: Self-Publishing Your Book* Pre-Publication Decisions (book title, book description, pricing, categories/keywords, etc.)* Book Cover Design* Self-Publishing a Print Book* Self-Publishing an eBook* Self-Publishing an AudioBook* Translating Your BookPart Three: Other Publishing Decisions* Obtaining a Copyright* Forming an Independent Publishing CompanyYou will also find our self-publishing checklist to help you on your journey, as well as additional tips for success.We invite you to come with us and take a walk through the step-by-step process to getting your book self-published. After all, if you can dream it, you can do it!

How to Write a Book That Doesn't Suck and Will Actually Sell: The Ultimate, No B.S. Guide to Writing a Kick-Ass Non-Fiction Book


Michael Rogan - 2014
    Learning how to write a book that doesn't suck and can actually make you money -- and set you up for a full-time writing career is harder. But it's nowhere near impossible. And it's far more do-able than you can imagine. The trouble is, most books offering tips on how to write a book fail to address two key considersations: 1) Most self published non-fiction books suck 2) It's ALMOST impossible to make a living from ONE self-published non-fiction book Believe me, I tried. No one has more churned out more epic pieces of monumental Kindle crap than I have. But then, through making every mistake a writer can, I finally learned and honed a simple step-by-step approach to writing books that move readers, and allow me to have a full-time job as a writer. And it's that system I'd like to share with you in "How to Write a Book That Doesn't Suck and Will Actually Sell..." Here's a little glimpse of what I cover: In Chapter 1, I go over the "Super-Ninja Secrets to Making a Living With Your Books." I show you a simple, repeatable strategy you can use to build little silos of passive income awesomeness doing something you love. In Chapter 2, "Yeah, But What the Hell Am I Going to Write About?" I show you some quick and easy exercises to discover a book topic that's personal, meaningful and marketable. In Chapter 3, "3 Pillars to Finding a Kick-Ass Non-Fiction Book Idea" we give your book ideas the taste test, and figure out which book topic will the most effetive at building your brand, reaching your audience and making you a good chunk of change. In Chapter 4, "Research Tips for People Who Hate Research," I show you how to walk that fine line between too much research (procrastination) and not enough research (shallowness) and how to use what you find out to conquer cliches in your writing. In Chapter 5, "Ultimate Guide to a Kick-Ass and Super Marketable Book Title," we'll go over that most controversial of topics...the ever-important title of your book. In Chapter 6, "Building the Perfect Beast," I'll demonstrate a simple, easy way to outline your book -- without sucking the creativity out of it. In Chapter 7, "How to Write Books People Will Love," I lay out my personal framework for writing chapters that are easy to write -- and are loved by readers for their clarity and creativity. In Chapter 8, "6 Tips for Writing Your Damn Book," we go over some strategies to avoid writer's block and help you actually get the damn book finished. In Chapter 9, "5 Ways to Rewrite Your Book Into Super Awesomeness," I show how to actually have fun with rewriting. (Yes, it is possible.) So if you've always wanted to learn how to write a book, but you felt like the steps to writing a book were too complicated, or above your skill level, or just too difficult to complete... ...then please give "How to Write a Book That Doesn't Suck and Will Actually Sell" a chance. You just find that book -- and career -- you've always dreamed of.

Write. Publish. Repeat. (The No-Luck-Required Guide to Self-Publishing Success)


Sean Platt - 2013
    Publish. Repeat. The No-Luck-Required Guide to Publishing In 2013, Johnny B. Truant and Sean Platt published 1.5 million words and made their full-time livings as indie authors. In Write. Publish. Repeat., they tell you exactly how they did it: how they created over 15 independent franchises across 50+ published works, how they turned their art into a logical, sustainable business, and how any independent author can do the same to build a sustainable, profitable career with their writing. Write. Publish. Repeat. explains the current self-publishing landscape and covers the truths and myths about what it means to be an indie author now and in the foreseeable future. It explains how to create books your readers will love and will want to return to again and again. Write. Publish. Repeat. details expert methods for building story worlds, characters, and plots, understanding your market (right down to your ideal reader), using the best tools possible to capture your draft, and explains proven best practices for editing. The book also discusses covers, titles, formatting, pricing, and publishing to multiple platforms, plus a bit on getting your books into print (and why that might not be a good idea!). But most importantly, Write. Publish. Repeat. details the psychology-driven marketing plan that Sean and Johnny built to shape their stories into "products" that readers couldn't help but be drawn into -- thus almost automatically generating sales -- and explores ways that smart, business-minded writers can do the same to future-proof their careers. This book is not a formula with an easy path to follow. It is a guidebook that will help you build a successful indie publishing career, no matter what type of writer you are ... so long as you're the type who's willing to do the work.

Simplify Your Pursuit of Success (Six Simple Steps to Success Book 1)


Michal Stawicki - 2015
    Don't give up on your dreams! There's an easier way to find the success you've been searching for. It doesn't have to be so difficult! Using real-life examples and personal stories in this short series overview, best-selling author and coach, Michal Stawicki reveals how to: Re-write your life into a story of change and plant your feet on your own path to success. Stop understating your capacity for greatness, and discover what you're truly capable of. Achieve your desires without figuring everything out on your own — or starting from scratch again. Change your life for the better — at your own perfect pace and without overwhelm. Hand-pick and tailor solutions that are sustainable for you. Accomplish the desires of your heart, one by one, by mastering just a few simple disciplines. Know that you have your own unique life purpose. You'll also discover... Why it's not your talent that counts (but what does). Where your true power lies. What your most precious asset is (this may surprise you!) Why your willpower drains so quickly, and what you must use instead. The 3 main ways we find meaning. (Which way is uniquely yours?) The 6 "stepping stones" on your path to fulfilling your heart's desires. Take your next step in creating the new, meaning-filled life you've hungered for. Simply click the Buy Now button at the top of the screen.

5,000 Words Per Hour: Write Faster, Write Smarter


Chris Fox - 2015
    5,000 Words Per Hour also has a companion app available for iPhone, iPad and iPod touch! The fastest way to succeed as an author is to write more books. How do you do that with a day job, family, school or all your other time commitments? The secret is efficiency. 5K WPH will help you maximize your writing time by building effective habits that both measure and increase your writing speed. - Create an effective writing habit - Track and improve your Words Per Hour - Stop the endless editing and tinkering so you can finish your draft - Use voice dictation software to dramatically increase words per hour. It’s time to shift your writing into high gear.

Let's Get Digital: How to Self-Publish, and Why You Should


David Gaughran - 2011
    Packed with practical, actionable advice, the new fourth edition of Let's Get Digital delivers the very latest best practices on publishing your work and building audience.* Boost your writing career with marketing strategies that are proven to sell more books.* Discover expert tips on platform building, blogging and social media.* Learn which approaches are best for selling fiction vs. non-fiction.* Implement powerful ways to make your ebooks more discoverable.* Increase your visibility by optimizing keywords and categories.* Weigh the pros and cons of Kindle Unlimited, and find out exactly how to tweak your promotional plans depending on whether you stay exclusive to Amazon or opt for wider distribution.And that's just for starters...

Nail Your Story: Add Tension, Build Emotion, and Keep Your Readers Addicted (Growth Hacking For Storytellers, #2)


Monica Leonelle - 2015
     Instead, Nail Your Story attempts to reveal the connections between the various parts of story so that you can more easily build cohesive plots, characters, themes, and settings—without having to stress over the decisions because (surprise!) you’ve probably already made them in another area of your book. Included in the book: - Monica's Smarter Storytelling Framework, which shows you the many layers of a story and how they each relate to each other - Translation guides for building out your story (for example, how you can use character to build your theme, and vice-versa) - The Smarter Storytelling Worksheets to help you plot out all the elements of your story into one cohesive document - Tons of examples from some of the most popular stories of our time, including Harry Potter, The Hunger Games, the Twilight series, Star Wars, Lord of the Rings, How To Get Away With Murder, A Song of Ice and Fire, and more. If you’ve struggled to get 5-star reviews on your stories or build an audience of people dying to get your next book, Nail Your Story will help you identify areas of improvement and even show you how a few small tweaks in your currently available content can make a massive difference in your sales!

The Complete Guide to Self-Publishing: Everything You Need to Know to Write, Publish, Promote and Sell Your Own Book


Marilyn Ross - 1989
    You want to control the future of your manuscript and your writing career.Best-selling author Marilyn Ross and publishing expert Sue Collier show you how to make your own success - whether you're a published author, entrepreneur, corporation, professional, or absolute newcomer to writing. In this expanded and completely revised 5th edition of the bible of self-publishing (over 100,000 copies sold), they empower you to publish your own work with minimal risk and maximum profits.You'll find:- Complete step-by-step guidance on publishing and marketing a book - Ways to leverage social media marketing to build your platform and make yourself stand out from the crowd - A thorough explanation of the difference between POD self-publishing, subsidy publishing, and true self-publishing - and how to decide which is the best option for you - Practical advice on making the decision between offset printing and print-on-demand - How to leverage the Internet to create buzz and promote your book with killer PR - The latest information on e-publishing - A detailed marketing plan and timetable to keep you on track - Proven marketing strategies to get free publicity, reach nontraditional buyers, and sell books - Information-packed appendices with marketing contacts, organizations, and vendors, complete with names, addresses, and websites - Valuable case studies and examples of how other publishers excel - An in-depth discussion of exclusive distributors, plus coverage of the most recent changes in bookstores and the book-selling industry - Thirty-one creative ideas for generating capital to launch your publishing companyThe Complete Guide to Self-Publishing is the one book you need to take control of your writing career.Read it. Believe it. Do it.Your future depends on it.

Your First 1000 Copies: The Step-by-Step Guide to Marketing Your Book


Tim Grahl - 2013
    He has worked with authors across all fiction and non-fiction genres. Along with his client work, he has studied many other successful authors to learn what works and what doesn't.The result is Your First 1000 Copies where he walks you through the Connection System, a plan that every author can immediately start using. The plan looks like this: Permission - How to open up communication with your readers where you can reliably engage them and invite them to be involved. Content - How to use content to engage with current readers and connect with new ones. Outreach - How to ethically and politely introduce yourself to new readers. Sell - How all of these steps can naturally lead to book sales without being pushy or annoying Track - How to use modern online tools to see what's working and what's not working, and how to make decisions based on data.This is a system that any author can immediately put in place to start building their platform. Whether you're a seasoned author looking to step into the new publishing landscape, or you're a brand new author, Your First 1000 Copies will give you the tools to connect with readers and sell more books.

Kindle Bestseller Publishing: Write a Bestseller in 30 Days!


Gundi Gabrielle - 2017
     All her books reached #1 within just a few days of publishing and over time, she developed a Step-by-Step, proven and easy-to-follow System that can help you reach Bestseller status with your very first book. "Kindle Bestseller Publishing" is part 5 of the “The Sassy Way…..when you have NO CLUE!” series, that teaches Internet Marketing to total beginners. You might not think of Kindle Publishing as a marketing tool, but it is actually: One of the fastest, most efficient ways to build a following online! For your blog, your social media platforms, your business or any service you are offering. In addition, KINDLE PUBLISHING offers the following BENEFITS: - The Prestige of being a published - or even Bestselling - Author - Instant Authority in your Field - New clients and customers on auto-pilot who will trust you a lot more, because you have already proven yourself - Passive Income - Automatic List Building. Email marketing is widely considered the most powerful marketing technique of all, more than Facebook and Google Ads combined. Publishing a book on Amazon can help you build your mailing list on auto-pilot - and Amazon even pays you to do it….. This book will teach you STEP-BY-STEP how to go from zero to published - and - possibly a Bestseller! It is NOT an in-depth WRITING COURSE although some basic instructions and tips are provided. “Kindle Bestseller Publishing” focuses on the Marketing aspects of publishing a book on Amazon and in particular, what it takes to reach Bestseller status - the “science” behind it. Important areas that will be covered include:: - Researching profitable Book Ideas - Understanding Amazon’s Algorithm and how new readers can find you - How to optimize your meta data, including your book title to trigger Amazon’s algorithm to promote your book heavily - Category and Keyword Research and how Bestseller ranking on Amazon works - How to market your book during Launch Week and much more….