Smart Business: What Alibaba's Success Reveals about the Future of Strategy


Ming Zeng - 2018
    But they don't yet know what replaces it. As everyone and everything becomes more interconnected and digitized, how do you operate, compete, and win?Ming Zeng, the former Chief of Staff and strategy adviser to Alibaba Group's founder Jack Ma, explains how the latest technological developments, such as artificial intelligence, machine learning, the mobile internet, and cloud computing are redefining how value is created. Written especially for those outside the technology industry or the startup arena, this book introduces a simple, overarching framework to guide strategy formulation and execution in this data-rich and highly interactive environment.Revealing the revolutionary practices that he and his team have developed at Alibaba, Zeng shows how to: Automate decisions through machine learning Create products informed by real-time data from customers Determine the right strategic positioning to maximize value from platforms and suppliers Repurpose your organization to further human insight and enable creativity Lead your company's transformation into a smart businessWith insights into the strategies and tools used by leaders at Alibaba and other companies such as Ruhan and Red Collar, in a variety of industries from furniture making to banking to custom tailoring, Smart Business outlines a radically new approach to strategy that can be applied everywhe

The Google Guys: Inside the Brilliant Minds of Google Founders Larry Page and Sergey Brin


Richard L. Brandt - 2009
    Richard L. Brandt shows the company as the brainchild of two brilliant individuals and looks at Google's business decisions in light of its founders' ambition and beliefs. Larry is the main strategist, with business acumen and practical drive, while Sergey is the primary technologist and idealist, with brilliant ideas and strong moral positions. But they work closely together, almost like complementary halves of a single brain. Through interviews with current and former employees, competitors, partners, and senior Google management, plus conversations with the founders themselves, Brandt demystifies the company while clarifying a number of misconceptions.

The Jetstream of Success


Julian Pencilliah - 2013
    We should be exhibiting qualities in life that are unique and dynamic. Achieving success is determined by our propensity for innovation. We need to become revolutionaries of modern thinking and pacesetters in the art of creating cultures of change. The result employs your forward thinking genius. An Intellectual Maverick builds bridges over hurdles, bulldozes obstacles and never settles for the confines of convention.Success is our capacity to turn our challenges into circuits - taking bends with speed, skill and determination to head up every race to achieve. Life requires us to develop the finesse of artists, the genius of meticulous minds and the attitude of rock stars.Welcome to The Jetstream of Success book where legends create history every day. The book offers you the framework to become a student of your history, to redefine yourself and as a result, the future, so that you can aspire and quantify your results to success. The Jetstream of Success will school you in a vast range of awareness and frame very strong criteria to measure your intellectual processes against; allowing you to reinvent yourself more conducive to your successes.

Essentials Of Economics: A Brief Survey Of Principles And Policies


Faustino Ballve - 1956
    Perhaps the best brief primer on economics ever penned, Ballve's little classic explains such basics as what economics is -- and is not -- all about, the role of the entrepreneur, the factors of production, money and credit, international trade, monopoly and unemployment, socialism and interventionism -- all from an "Austrian School" perspective, and all in 100 pages!

Love by the Numbers: How to Find Great Love or Reignite the Love You Have Through the Power of Numerology


Glynis McCants - 2009
    The secret is in understanding you and your partner by the Numbers, and gaining the insights you need to keep your love thriving!Glynis' celebrated system is a contemporary spin on the ancient Science of Numerology that is easy to use and amazingly accurate. She'll teach you the simple way to create a Numerology Blueprint that reveals what kind of mate would fulfill your--or a potential mate's--innermost needs and desires. If you're single, you'll learn how to pick the right partner from the start! If you're in a relationship that's lost its spark, you'll have the information you need to reignite the passionate love you once had.With Love by the Numbers as your guide, you can ensure that your love relationship stays healthy, satisfying, and on track for a lifetime. Acclaim for Glynis McCants L.A. Confidential magazine "To put it simply, if cupid and a clairvoyant were to have an affair, Glynis McCants would very much look like their offspring." Leeza Gibbons, talk show host "Whether it's the numbers of our favorite celebrity couples or our own bouts with cupid's arrow, we all want to gain more insight into what makes love work and how we can be better at it! Glynis' Numerology is like GPS for those who are tired of being lost on the road to love." John Edward, psychic medium "When I think about Numerology I think about two people: Pythagoras and his modern day equivalent, Glynis McCants, The Numbers Lady. Glynis has taken a historic metaphysical science and transformed it into an easy to understand, organized and quite honestly entertaining field of study. To sum it up, she's GOT your Number--now it's time for you to get it."

How I Almost Blew It


Sidharth Rao - 2019
    The market is flush with capital, and the internet and emerging technologies have lowered costs and nearly levelled the playing field. The Indian digital ecosystem is ready to explode. The romance of the start-up story fills media column inches.But, for every new venture that made it, there are numerous others that didn’t. The untold story of the successes is that every one of them almost didn’t make it. Each one had a near-death experience, almost shut down, almost sold itself too short—in short, almost ‘blew it’. How I Almost Blew It talks to some of India’s biggest entrepreneurs—Sanjeev Bikhchandani (Info Edge and Naukri.com), Deep Kalra (MakeMyTrip), Deepinder Goyal (Zomato), Ashish Hemrajani (BookMyShow), Sahil Barua (Delhivery) and Girish Mathrubootham (Freshworks) and others—to tell stories that shock, reveal and inspire. Quick-thinking, astute decision-making and—occasionally—sheer dumb luck is what stood between them and the abyss. These heart-stopping stories of near-fiascos are industry wisdom, yes, but also critical life lessons. In the book, Sidharth Rao narrates the tales of the start-up industry titans. The industry leaders covered in the book include: SANJEEV BIKHCHANDANI (Info Edge India - Naukri.com) KUNAL SHAH (FreeCharge) MURUGAVEL JANAKIRAMAN (Bharat Matrimony) AJIT BALAKRISHNAN (Rediff.com) ANUPAM MITTAL (People Group) ASHISH HEMRAJANI (BookMyShow) BRIJESH AGARWAL (IndiaMART) JITENDRA GUPTA (Citrus Pay) DEEPINDER GOYAL (Zomato) DEEP KALRA (MakeMyTrip) PRADEEP KAR (Microland) SATYAN GAJWANI (Times Internet) RAJESH JAIN (IndiaWorld) SAHIL BARUA (Delhivery) ALOK MITTAL (JobsAhead.com) R. RAMARAJ (Sify) GIRISH MATHRUBOOTHAM (Freshworks)

Elon Musk: 50 Life and Business Lessons from Elon Musk


George Ilian - 2015
    It is not a text book nor a biography, but more of a cheat sheet for reading on the bus or in the bathroom, so that you can pick out the most significant points without having to carry around a bag of weighty tomes. You can read it all in one sitting, or look up specific case studies as and when you are looking for inspiration or direction. The 50 lessons outlined here are drawn from interviews Musk has given, from the numerous blogs and books written about him, and, most importantly, from the successes and failures on his road to becoming the real life "Iron Man". Additionally You Get 2 Bonus Ebooks - 69 Ways to Make Money From Home - Bitcoins Beginner’s Guide

Visual Hammer


Laura Ries - 2012
    Marketing plans, marketing slogans, marketing messages are all word-oriented with visuals used mostly for “decoration” purposes.Visual Hammer is the first book to document the superiority of a visual approach to marketing. Some examples: The Marlboro cowboy, the Coca-Cola contour bottle, the Corona lime and many, many others.But here’s the twist. A visual hammer is not enough. What a brand also needs is a verbal nail. “Masculinity” in the case of the Marlboro cowboy. “The real thing” in the case of Coke’s contour bottle, “Mexican beer” in the case of the Corona lime.It’s the two working together, a verbal nail and a visual hammer, that can create a powerful brand.Consider what the pink ribbon has done for Nancy Brinker. In 1982, Ms. Brinker started a foundation to fight breast cancer in memory of her sister, Susan G. Komen. Since then, the foundation has raised nearly $2 billion and is the world’s-largest non-profit source of money to combat breast cancer.Then there’s Aflac, the company that brought us the duck. In 2000, the first year the duck was advertised, sales went up 29%. The second year, 28%. The third year, 18%.Before the duck, Aflac had a name recognition of 12%. Today, it’s 94%. (The duck is the hammer and the “quack” is the verbal nail. It’s the integration of the two that makes the brand memorable.)Color often plays a role in creating memorable visual hammers. Tiffany’s blue box, the Masters green jacket, Nexium’s purple pill, Christian Louboutin’s red soles.So can the product itself. The watchband of a Rolex, the grille of a Rolls-Royce, the Absolut bottle, the Stella Artois glass, the polo player on a Ralph Lauren shirt.Symbols can act as hammers to visualize “invisible” products. Travelers’ red umbrella, Wells Fargo’s stagecoach, Geico’s gecko.Company founders can also act as hammers. Colonel Sanders, Papa John, Frank Perdue, Orville Redenbacher, Paul Newman.In spite of these and many other examples, why do so many marketing people work exclusively with words when the real power is with visuals? Well, words are important, too. The objective of a marketing program is to "own a word in the mind.” Therefore it’s important to find the right word as well as the right visual.The interplay between pictures and words is like a hammer and a nail. If the objective is to nail two pieces of wood together, why fool around with a hammer? Why not just put the wood together with a nail?That's the problem of marketing. Your most useful tool is a visual hammer, but the nail comes first. Unless you pick the right nail, all the creative hammers in the world are not going to help very much.Visual Hammer is a book that will help you nail your brand into consumers’ minds.

The End of Influence: What Happens When Other Countries Have the Money


Stephen S. Cohen - 2009
    Now, America finds itself cash poor, and to a great extent power follows money. In The End of Influence, renowned economic analysts Stephen S. Cohen and J. Bradford DeLong explore the grave consequences this loss will have for America's place in the world. America, Cohen and DeLong argue, will no longer be the world's hyperpower. It will no longer wield soft cultural power or dictate a monolithic foreign policy. More damaging, though, is the blow to the world's ability to innovate economically, financially, and politically. Cohen and DeLong also explore American's complicated relationship with China, the misunderstood role of sovereign wealth funds, and the return of state-led capitalism. An essential read for anyone interested in how global economics and finance interact with national policy, The End of Influence explains the far-reaching and potentially long-lasting but little-noted consequences of our great fiscal crisis.

A Second Wind: Time to Own Your Future


T.D. Jakes - 2016
    Jakes challenges the faithful to be more effective in earning their livelihoods by providing a diverse range of strategies that will turn their work life into an abundant life. While focusing on his core mission to preach the gospel worldwide, T.D. Jakes has seen many good people not spend enough quality time with family, friends, and God. They have gotten so swept up in the daily grind that they have failed to live the rich life that God desires for each of His people. In his new book, Jakes provides readers with strategies that will help them rejuvenate their life and turn their "busyness" into a "business." All readers-not just entrepreneurs-will benefit from Jakes' insightful advice so that they can use the days God has blessed them with wisely and finish each day strong!

3D Coach: Capturing the Heart Behind the Jersey


Jeff Duke - 2014
    Today's coach could be one of the greatest greatest authoritative figures in the life of today's adolescent. So the question isn't whether coaches leave a legacy, but rather, "What will that legacy be?" Current trending research shows that only 15% of coaches are intentional about coaching beyond the skills and strategies of the game (1st Dimension). A 3-Dimensional Coach understands and harnesses the power of the coaching platform to coach the mind (2nd Dimension) and transform the heart (3rd Dimension), tand they can be the catalysts for internal transformation that guides both the coach and the athlete on a spiritual journey to finding purpose in this performance-based culture of sport. "Now that's a legacy!" In "3D Coach," you will learn from National Coaches Training Director Jeff Duke about his own journey through the three dimensions of coaching and how it has impacted his life and those around him. You will also read the personal stories of coaches from all levels who have implemented the 3D concept into their own programs and who have pointed to Jesus Christ, the Master Coach, as the ultimate example of how to lead athletes to true significance.

Email Marketing Demystified: Build a Massive Mailing List, Write Copy that Converts and Generate More Sales


Matthew Paulson - 2015
    In Email Marketing Demystified, digital marketing expert Matthew Paulson reveals the strategies and techniques that top email marketers use to build large mailing lists, to write compelling copy that converts and to generate substantially more sales using nothing but their email list. Inside the book, you'll learn how to: Build a massive mailing list using 15 different proven list building techniques. Write compelling copy that engages your readers and drives them to take action. Optimize every step of your email marketing funnel to skyrocket your sales. Grow a highly-engaged and hungry fan-base that will devour your content. Create six new revenue streams for your business using email marketing. Keep your messages out of the spam folder by following our best practices. Matthew Paulson has organically grown an email list of more than 250,000 investors and generates more than $1 million per year in revenue using the strategies outlined in Email Marketing Demystified. Regardless of what kind of business you are building, email marketing can serve as the rocket fuel that that will skyrocket your business.

Niche Down: How To Become Legendary By Being Different


Christopher Lochhead - 2018
     Inspirational technologist Shaku Atre, who rose from second-class citizen in an Indian village to prominence as one of the first women in technology AND, the legendary Hal Elrod creator of the bestselling Miracle Morning series of books. Exclusively for you at: http://nichedownbook.com/thankyou “Be known for a niche that you own. This is a powerful idea. One that transforms how people think about their lives, careers and business ventures.” — Hal Elrod, author of the best-seller, The Miracle Morning: The Not-So-Obvious Secret Guaranteed to Transform Your Life Do you have the courage to stand out? From the inventor of cubism Pablo Picasso to Spanx founder Sarah Blakely, the people we admire most in the world are original, unique, different. They take risks, claim new ground. They do not fit in, they stand out. And they do not compete for attention in the traditional sense. Most of us are tricked into believing that achieving personal and professional success means fitting in. What it really takes is the courage to stand out. Are you ready? In this dynamic, direct and succinct book, Lochhead and Clancy describe a research-based approach to thinking about your life and business called “category design.” Through a narrative stuffed with inspiring stories, they examine how legendary people — especially legendary entrepreneurs — introduce the world to new ways of thinking and solving problems. They reveal how to exploit the exponential value of what makes you different vs. the incremental value of what makes you better. And they show how to conquer a market category that you design, becoming its de facto queen or king. After reading this ground-taking book, you’ll gain the insights required to become known for a niche that you own.

Supermoney (Investment Classics)


George Goodman - 1972
    Darst, author of The Art of Asset Allocation Managing Director and Chief Investment Strategist, Morgan Stanley Individual Investor Group -Nobody has written about the craft of money management with more insight, humor, and understanding than Adam Smith. Over the years, he has consistently separated wisdom from whimsy, brilliance from bluster, and character from chicanery.--Byron R. Wien, coauthor of Soros on Soros Chief Investment Strategist, Pequot Capital ManagementSupermoney may be even more relevant today than when it was first published nearly twenty-five years ago. Written in the bright and funny style that became Adam Smith's trademark, this book gives a view inside institutions, professionals, and the nature of markets that has rarely been shown before or since. -Adam Smith- was the first to introduce an obscure fund manager in Omaha, Nebraska, named Warren Buffett. In this new edition, Smith provides a fresh perspective in an updated Preface that contextualizes the applicability of the markets of the 1960s and 1970s to today's markets. Things change, but sometimes the more they change, the more they stay the same.

The Ages of the Investor: A Critical Look at Life-cycle Investing (Investing for Adults)


William J. Bernstein - 2012
    Just as grown-ups do not believe in the Tooth Fairy, the Easter Bunny, or Santa Claus, “Investing adults” know that there is no such creature as the Stock-picking Fairy or the Market-timing Fairy. Further, there is no Risk Fairy who will write you cheap options that will protect your stock holdings against loss. Investing adults are familiar with Gene Fama, Zvi Bodie, Jack Bogle, and Burton Malkiel, and understand that a mean variance optimizer does not blend vegetables. In other words, this series is not for beginners. Future topics will, with luck, include the limits of market efficiency and diversification in increasingly non-segmented global markets.