No longer relegated to designer's sketchbooks, hand-drawn type has emerged from the underground as a dynamic vehicle for visual communicationfrom magazine, book, and album covers to movie credits and NFL advertisements. As the practice and appreciation of hand-drawn type grows, its time to celebrate the work of those typographers whose every letterform is a work of art.Hand Job collects groundbreaking work from fifty of today's most talented typographers who draw by hand. Graphic designer and hand typographer Michael Perry selects work representing the full spectrum of design methods and styles. Each hand-drawn work is entirely shaped by the artist's unique processevery one a carefully executed composition enhanced by unplanned "accidents" of line, color, and craft. Hand Job also includes photographs of found type,artists studios, and the tools that help make typography come to life. Whether you are looking to invigorate your design work or are just in need of a little offbeat inspiration, Hand Job will have you reaching for your favorite pen.

    Finding patterns and making meaningful connections inside complex data networks has emerged as one of the biggest challenges of the twenty-first century. In recent years, designers, researchers, and scientists have begun employing an innovative mix of colors, symbols, graphics, algorithms, and interactivity to clarify, and often beautify, the clutter. From representing networks of friends on Facebook to depicting interactions among proteins in a human cell, Visual Complexity presents one hundred of the most interesting examples of information-visualization by the field's leading practitioners.

    Conceived as a handbook and teaching aid for artists, instructors, and students, this timeless book presents Albers’s unique ideas of color experimentation in a way that is valuable to specialists as well as to a larger audience.Originally published by Yale University Press in 1963 as a limited silkscreen edition with 150 color plates, Interaction of Color first appeared in paperback in 1971, featuring ten representative color studies chosen by Albers. The paperback has remained in print ever since and is one of the most influential resources on color for countless readers.This new paperback edition presents a significantly expanded selection of more than thirty color studies alongside Albers’s original unabridged text, demonstrating such principles as color relativity, intensity, and temperature; vibrating and vanishing boundaries; and the illusions of transparency and reversed grounds. Now available in a larger format and with enhanced production values, this expanded edition celebrates the unique authority of Albers’s contribution to color theory and brings the artist’s iconic study to an eager new generation of readers.

    He takes us into the secret world of "Survivor" Spoilers, where avid internet users pool their knowledge to unearth the show's secrets before they are revealed on the air. He introduces us to young "Harry Potter" fans who are writing their own Hogwarts tales while executives at Warner Brothers struggle for control of their franchise. He shows us how "The Matrix" has pushed transmedia storytelling to new levels, creating a fictional world where consumers track down bits of the story across multiple media channels.Jenkins argues that struggles over convergence will redefine the face of American popular culture. Industry leaders see opportunities to direct content across many channels to increase revenue and broaden markets. At the same time, consumers envision a liberated public sphere, free of network controls, in a decentralized media environment. Sometimes corporate and grassroots efforts reinforce each other, creating closer, more rewarding relations between media producers and consumers. Sometimes these two forces are at war.Jenkins provides a riveting introduction to the world where every story gets told and every brand gets sold across multiple media platforms. He explains the cultural shift that is occurring as consumers fight for control across disparate channels, changing the way we do business, elect our leaders, and educate our children.

    Armed with this book, you can confidently tackle difficult activities like telling your boss or client what's wrong with their content, getting the budget to do content work, and aligning stakeholders on a common vision. Reading The Content Strategy Toolkit is like having your own personal consulting firm on retainer with a complete array of tools and tips for every challenge you'll face. In this practical and relevant guide, you'll learn how to: Identify problems with your content and persuade your bosses it's worth the time and resources to do it right Make sense of your business environment and understand your audience Get stakeholders aligned on business goals and user needs Set your content strategy and decide how to measure success Create, maintain, and govern on-strategy content You'll learn to control your content-and not have it control you.

    The book explores key concepts and illustrates them through numerous figures, photographs, and tables.Divided into four parts, the first part elaborates Western cuisine (cold section) and covers larder, charcuterie and pates, appetizers and garnishes, sandwiches, use of herbs and wines in cooking. The second part throws light on a variety of international cuisines such as Italian, Mediterranean, Mexican, French, British, Scandinavian, German, Chinese, Japanese, and Thai, and also discusses Western plated food and health food. The third part discusses advance confectionary and includes cakes and pastries, chocolates, desserts, sauces and coulis, cookies and biscuits. The final part discusses production management and research & new product development.The book would be very useful to hotel management students in understanding international food production and bakery. It will also serve as a handy tool for chefs with its coverage of topics and the various recipes.

    But as the authors of this fascinating and eye-opening book reveal, some of humankind's most important and most amazing inventions actually date back thousands of years. Historian Peter James and archaeologist Nick Thorpe have pooled their expertise in amassing this compendium of human ingenuity through the ages. Together they conclusively prove that our ancestors, however long ago they lived and whatever part of the globe they occupied, were brilliant problem-solvers. Written with the pure joy of discovery, Ancient Inventions reveals that:* Medieval Baghdad had an efficient postal service, banks, and a paper mill.* Rudimentary calendars were being used in France as early as 13,000 B.C.* Apartment condominiums rose in deserts of the American Southwest a thousand years ago.* The ancient Greeks used an early form of computer.* Plastic surgery was being performed in India by the first century B.C.* The Egyptians knew about effective contraceptives.* Flamethrowers were used in battles waged in tenth-century China.Brimming with odd facts and entertaining curiosities, written with zest and humor, comprehensive and fun to read, Ancient Inventions is a wonderful celebration of the endless inventiveness of the human mind."This presentation of the discoveries and innovations of the ancients will fascinate."--Booklist"Thoroughly researched...It is doubtful that anyone could examine [this book] without coming away enlightened in one of its broadly ranging areas."--Library JournalAN ALTERNATE SELECTION OF THE QUALITY PAPERBACK BOOK CLUB AND THE NATURAL SCIENCE BOOK CLUB

    Around the world, more and more money is being invested in buildings and land. Real estate is now a $217 trillion dollar industry, worth thirty-six times the value of all the gold ever mined. It forms sixty percent of global assets, and one of the most powerful people in the world—the president of the United States—made his name as a landlord and developer.Samuel Stein shows that this explosive transformation of urban life and politics has been driven not only by the tastes of wealthy newcomers, but by the state-led process of urban planning. Planning agencies provide a unique window into the ways the state uses and is used by capital, and the means by which urban renovations are translated into rising real estate values and rising rents.Capital City explains the role of planners in the real estate state, as well as the remarkable power of planning to reclaim urban life.

    You'll learn how to create responsive, data-driven websites with PHP, MySQL, and JavaScript, regardless of whether you already know how to program. Discover how the powerful combination of PHP and MySQL provides an easy way to build modern websites complete with dynamic data and user interaction. You'll also learn how to add JavaScript to create rich Internet applications and websites.Learning PHP, MySQL, and JavaScript explains each technology separately, shows you how to combine them, and introduces valuable web programming concepts, including objects, XHTML, cookies, and session management. You'll practice what you've learned with review questions in each chapter, and find a sample social networking platform built with the elements introduced in this book. This book will help you:-Understand PHP essentials and the basics of object-oriented programming-Master MySQL, from database structure to complex queries-Create web pages with PHP and MySQL by integrating forms and other HTML features-Learn about JavaScript, from functions and event handling to accessing the Document Object Model-Use libraries and packages, including the Smarty web template system, PEAR program repository, and the Yahoo! User Interface Library -Make Ajax calls and turn your website into a highly dynamic environment-Upload and manipulate files and images, validate user input, and secure your applications

    Does yours stand out from the crowd? After a life of exploring the way people exchange value in over 35 countries, Diehl teaches business owners how to have conversations about brand strategy. In Brand Identity Breakthrough, you will learn how to develop a strong business identity by combining your personality and values with the functionality of your products to become irreplaceable to your audience. Whether you lead a growing company, or are just starting a business, Brand Identity Breakthrough will give you a smarter way to think about new product development and business model generation. With undeniable, well-organized logic, it will show you how anyone can sell more, and at higher prices, so long as they give customers exactly what they want. • Learn how to build a unique selling proposition for your product • Learn the best methods for how to sell a product to customers, no matter what you offer. • Overcome the sales learning curve, and sell products in both physical and online marketplaces. Table of Contents Section I: Why Identity Matters This section will help you learn to see your own value, the value of your business, and the value of your products or services from the perspective of your customers. Only then can you begin to fashion your identity appropriately. If you can train yourself to think like your customers, you can get a much better idea of what value you should be focused on creating. 1. Can You Tell a Good Story? 2. When Good Ideas Fail 3. Why Entrepreneurs Fail to See Their Own Value 4. Why Others Fail to See Your Value Section II: Creating Your Brand Identity We don’t always know what makes our own ideas valuable. Failed entrepreneurs are often very close to getting the results they want. In being so close to your own business, you forget what things look like to an outsider, and you can’t present your business in a way which will appeal to what they are specifically looking for. Time to move beyond functional descriptions of your business, and focus on profound change. 5. Uncovering Your Core Values 6. Developing a Unique Selling Proposition 7. Crafting Your Personality Profile 8. Knowing Your Target Audience Section III: Telling Your Story to the World Communication is happening in every shared moment, and in ways that are not always obvious. There are so many other things we take for granted about the messages we send out to the world. By learning how to be a better communicator, you will gain access to a wide new world of opportunities which are only available if you know how to talk in a way that makes others want to listen. 9. How to Sell Who You Are 10. How to Speak with Clarity, Authority, & Authenticity 11. How to Display Your Character Through Writing 12. How to Educate Your Audience Section IV: Brand Identity Case Studies Case Study #1: From Consultant to Concierge with Productized Services Case Study #2: Pre-Seeding a Two-Sided Marketplace for Launch Case Study #3: Turning a Charitable Project into a Profitable Movement Case Study #4: Skyrocketing a Personal Brand through Narrative Focus Case Study #5: Embracing Personality in a Technical Niche Section V: Resources for Prospective Entrepreneurs Appendix 1: Entrepreneurial Terms Defined Appendix 2: 50 Useful Starting Questions for New EntrepreneursAppendix 3: Making Money Online ask them to buy copies as well!"

    By moving our jobs out to the suburbs where we live and shop, we have created Edge Cities. Garreau has spent three years visiting Edge Cities and presents a groundbreaking book about who we are, how we got that way, where we are headed and what we value.

    Not published in France until 2002, and appearing in English for the first time, these creative and engaging lectures deepen our understanding of Roland Barthes's intellectual itinerary and reveal his distinctive style as thinker and teacher.The Neutral (le neutre), as Barthes describes it, escapes or undoes the paradigmatic binary oppositions that structure and produce meaning in Western thought and discourse. These binaries are found in all aspects of human society ranging from language to sexuality to politics. For Barthes, the attempt to deconstruct or escape from these binaries has profound ethical, philosophical, and linguistic implications.The Neutral is comprised of the prewritten texts from which Barthes lectured and centers around 23 "figures," also referred to as "traits" or "twinklings," that are possible embodiments of the Neutral (sleep, silence, tact, etc.) or of the anti-Neutral (anger, arrogance, conflict, etc.). His lectures draw on a diverse set of authors and intellectual traditions, including Lao-tzu, Tolstoy, German mysticism, classical philosophy, Rousseau, Baudelaire, Walter Benjamin, and John Cage. Barthes's idiosyncratic approach to his subjects gives the lectures a playful, personal, and even joyous quality that enhances his rich insights.In addition to his reflections on a variety of literary and scholarly works, Barthes's personal convictions and the events of his life shaped the course and content of the lectures. Most prominently, as Barthes admits, the recent death of his mother and the idea of mourning shape several of his lectures.

    This long-awaited culmination of Herrmann's highly respected research and testing presents his four-quadrant model of the brain and the corresponding thinking styles. 100 illustrations.

    An artist and a showman he was always willing to take the difficult fight: his gruelling encounters with Roberto Duran, Thomas Hearns and Marvin Hagler have become legendary.Ruthlessly honest and inspiring, Ray's autobiography lets you get into the ring - with the mind games, brutality and euphoria. But, outside of the ring, Ray's biggest opponent of all was himself. From early domestic violence and experience of sexual abuse, he began a determined rise to Olympic champion and national icon, before losing control of his life at the height of his career in the blur of fame, sex, greed, drink and drug addiction that cost him so much.The Big Fight is a remarkable portrait of the rise, fall and final redemption of a true fighter in every sense.

     Homeowners and renters of all means dream of having a beautiful home. The media makes it look so easy, but many of us have less to work with and still long to live in style. Affordable Interior Design makes luxury an affordable reality. In this DIY home decorating handbook, Helmuth reveals insider tips and her tried-and-tested methods for choosing colors, creating a gallery wall, how to use accent tables, entry benches, rugs, and more! Helmuth has shared her affordable design advice and step-by-step approaches with millions through live teaching workshops, guest columns, television appearances, and interviews. Now, she has distilled her expertise into this practical guide. The chapters follow her secret design formula and include creating a design budget, mapping out floor plans, selecting a color palette, and accessorizing like a stylist. It’s time to start living in the home of your dreams without maxing out your credit cards. Learn how with Affordable Interior Design!