Jung: A Very Short Introduction


Anthony Stevens - 1994
    Though he was a prolific writer and an original thinker of vast erudition, Jung lacked a gift for clear exposition, and his ideas are less widely appreciated than they deserve to be. Now, in this extremely accessible introduction, Anthony Stevens--one of Britain's foremost Jungian analysts--clearly explains the basic concepts of Jungian psychology: the collective unconscious, complex, archetype, shadow, persona, anima, animus, and the individualization of the Self. A small masterpiece of insight and concision, this volume offers a clear portrait of one of the twentieth century's most important and controversial thinkers.About the Series: Combining authority with wit, accessibility, and style, Very Short Introductions offer an introduction to some of life's most interesting topics. Written by experts for the newcomer, they demonstrate the finest contemporary thinking about the central problems and issues in hundreds of key topics, from philosophy to Freud, quantum theory to Islam.

The Memory Illusion: Remembering, Forgetting, and the Science of False Memory


Julia Shaw - 2016
    We rely on them every day of our lives. They make us who we are. And yet the truth is they are far from being the accurate record of the past we like to think they are. True, we can all admit to having suffered occasional memory lapses, such as entering a room and immediately forgetting why, or suddenly being unable to recall the name of someone we've met dozens of times. But what if our minds have the potential for more profound errors, that enable the manipulation or even outright fabrication of our memories?In The Memory Illusion, forensic psychologist and memory expert Dr Julia Shaw uses the latest research to show the astonishing variety of ways in which our brains can indeed be led astray. She shows why we can sometimes misappropriate other people's memories, subsequently believing them to be our own. She explains how police officers can imprison an innocent man for life on the basis of many denials and just one confession. She demonstrates the way radically false memories can be deliberately implanted, leading people to believe they had tea with Prince Charles, or committed crimes that never happened. And she reveals how, in spite of all this, we can improve our memory through simple awareness of its fallibility. Fascinating and unnerving in equal measure, The Memory Illusion offers a unique insight into the human brain, challenging you to question how much you can ever truly know about yourself.

Age of Propaganda: The Everyday Use and Abuse of Persuasion


Anthony R. Pratkanis - 1991
    Persuasion has always been integral to the democratic process, but increasingly, thoughtful discussion is being replaced with simplistic soundbites and manipulative messages.Drawing on the history of propaganda as well as on contemporary research in social psychology, Age of Propaganda shows how the tactics used by political campaigners, sales agents, advertisers, televangelists, demagogues, and others often take advantage of our emotions by appealing to our deepest fears and most irrational hopes, creating a distorted vision of the world we live in.This revised and updated edition includes coverage of the Clinton/Lewinsky scandal, recent election campaigns, talk radio, teen suicide, U.F.O. abductions, the Columbine shootings, and novel propaganda tactics based on hypocrisy and false allegations.

Change Your Brain, Change Your Body: Use Your Brain to Get and Keep the Body You Have Always Wanted


Daniel G. Amen - 2010
    Based on the latest medical research, as well as on Dr. Amen’s two decades of clinical practice at the re­nowned Amen Clinics, where Dr. Amen and his as­sociates pioneered the use of the most advanced brain imaging technology, Change Your Brain, Change Your Body shows you how to take the very best care of your brain.With fifteen practical, easy-to-implement solutions involving nutritious foods, natural supplements and vitamins, positive-thinking habits, and, when neces­sary, highly targeted medications, Dr. Amen shows you how to:* Reach and maintain your ideal weight* Soothe and smooth your skin at any age * Reduce the stress that can impair your immune system* Sharpen your memory* Increase willpower and eliminate the crav­ings that keep you from achieving your exercise and diet goals* Enhance sexual desire and performance* Lower your blood pressure without medication* Avoid depression and elevate the enjoyment you take in life’s pleasures.Whether you’re just coming to realize that it’s time to get your body into shape, or are already fit and want to take it to the next level, Change Your Brain, Change Your Body is all you need to start putting the power of the brain-body connection to work for you today.

Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked


Adam Alter - 2017
    We obsess over our emails, Instagram likes, and Facebook feeds; we binge on TV episodes and YouTube videos; we work longer hours each year; and we spend an average of three hours each day using our smartphones. Half of us would rather suffer a broken bone than a broken phone, and Millennial kids spend so much time in front of screens that they struggle to interact with real, live humans. In this revolutionary book, Adam Alter, a professor of psychology and marketing at NYU, tracks the rise of behavioral addiction, and explains why so many of today's products are irresistible. Though these miraculous products melt the miles that separate people across the globe, their extraordinary and sometimes damaging magnetism is no accident. The companies that design these products tweak them over time until they become almost impossible to resist. By reverse engineering behavioral addiction, Alter explains how we can harness addictive products for the good—to improve how we communicate with each other, spend and save our money, and set boundaries between work and play—and how we can mitigate their most damaging effects on our well-being, and the health and happiness of our children.

The Rational Animal: How Evolution Made Us Smarter Than We Think


Douglas T. Kenrick - 2013
    But growing evidence suggests instead that our choices are often irrational, biased, and occasionally even moronic. Which view is right—or is there another possibility?In this animated tour of the inner workings of the mind, psychologist Douglas T. Kenrick and business professor Vladas Griskevicius challenge the prevailing views of decision making, and present a new alternative grounded in evolutionary science. By connecting our modern behaviors to their ancestral roots, they reveal that underneath our seemingly foolish tendencies is an exceptionally wise system of decision making.From investing money to choosing a job, from buying a car to choosing a romantic partner, our choices are driven by deep-seated evolutionary goals. Because each of us has multiple evolutionary goals, though, new research reveals something radical—there's more than one “you” making decisions. Although it feels as if there is just one single “self” inside your head, your mind actually contains several different subselves, each one steering you in a different direction when it takes its turn at the controls.The Rational Animal will transform the way you think about decision making. And along the way, you'll discover the intimate connections between ovulating strippers, Wall Street financiers, testosterone-crazed skateboarders, Steve Jobs, Elvis Presley, and you.

The Saint, the Surfer, and the CEO: A Remarkable Story about Living Your Heart's Desires


Robin S. Sharma - 2002
    In this truly unforgettable guide, Robin Sharma, author of the national bestseller The Monk Who Sold His Ferrari and a man whose life lessons are currently transforming the lives of many thousands of people across the planet, will show you how to access your inner gifts and reshape your whole outer life in the process. With brilliant simplicity and remarkable insight, The Saint, the Surfer and the CEO will teach you:• How to stop betraying your self and live your destiny• Simple ways to feel a rare amount of fulfillment and joy in your days • How to reconnect to your inner child like heart for a more passion-filled life• Lessons to conquer stress, balance life, and feel good about yourself• A proven process that will revolutionize your relationships and fill your life with love• How to restore adventure, simplicity, and prosperity into your life• Powerful principles to become strikingly successful at work• Practical wisdom to help see a gorgeous vision for your future and then make it a reality

Master Dealing with Psychopaths, Sociopaths, Narcissists - A Handbook for the Empath


Transcendence - 2015
     This handbook was compiled by a once-naïve empath who encountered psychopaths in various avenues of the author's life: heart broken, illusions stripped away, career path shattered, and a radical transformation undergone. Somewhere in an abyss of self-searching darkness, the author was finally able to put the puzzle together with the help of an inkling of spiritual insight and wisdom, as well as our common human will to rebound, rebuild, regenerate and re-strategize. This instinct led to an obsessive quest to devour information through forums, books, resources, consultations. The author read over almost all available resources – from the scientific, to the practical, to the spiritual and esoteric. Thousands of hours spent in understanding the subject matter – all with the goal to provide you with a handy guide that is practical, simple and extremely useful. Cheat Sheet: Master Dealing with Psychopaths, Sociopaths, Narcissists – A Handbook for the Empath … is meant as a solid guide for empathetic individuals that you can reference over and over again. It is written with the aim to help empaths navigate this hidden terrain with practicality and total clarity. The goal for the guide is to: 1. Have an effective reminder to reference and read, again and again, especially at moments when at risk of a fall into the internal battle of controlling our “niceness” to the undeserving. 2. Thoroughly analyze and summarize the modus operandi of this type of being, giving the empath a counter-method of operation; to review again and again as a lifetime reminder. Learn: ✓ A critical list of points to read when feeling irresolute on the NCEA rule. ✓ The Psychopath pattern and method of operation at work, romance and other domains. ✓ How to repel, defend against, and ensure they can never impact you again. ✓ How to change your own mental conditioning so you are immune to their tactics. ✓ The underlying principles to influence the psychopath in the short-term and in unavoidable situations. ✓ How to maneuver yourself out of their webs. ✓ A concise but thorough summary to identify them - from experts such as Hare, Sheridan, Stout, and more. ✓ 4 strategies to get over them in real life. And much much more… The author plans to research additional topics that are important to the empath, and include them in constant future updates. For existing buyers, however, the eBook is a one-time low cost, and new updates will be free to view. Get this now while you can! Tags: Sociopath, Psychopath, Psychopath free, Psychopathic, Manipulation, Narcissist, ASPD, Mental Health, Antisocial Personality Disorder, Psychopath vs Sociopath, Anti-social, Personality Disorder, Spot Lies

At Left Brain, Turn Right


Anthony Meindl - 2012
    They have no magic formula or special secret. They've simply prevented the left hemisphere of their brain - the "logical," analytical side - from sabotaging their life. Whether you're a ballerina or banker, accountant or actor, At Left Brain Turn Right shows you how to silence the noise of your left brain, ignite your creative side, and live the life you've always imagined. Using relatable no-nonsense stories from his own creative journey, Anthony Meindl guides you from the left brain to the right to realize your own full creative potential.www.atleftbrainturnright.comAvailable on Amazon

Why We Dream: The Transformative Power of Our Nightly Journey


Alice Robb - 2018
    Finding these forays both puzzling and exhilarating, Robb dug deeper into the science of dreams at an extremely opportune moment: just as researchers began to understand why dreams exist. They aren’t just random events; they have clear purposes. They help us learn and even overcome psychic trauma. Robb draws on fresh and forgotten research, as well as her experience and that of other dream experts, to show why dreams are vital to our emotional and physical health. She explains how we can remember our dreams better—and why we should. She traces the intricate links between dreaming and creativity, and even offers advice on how we can relish the intense adventure of lucid dreaming for ourselves.Why We Dream is a clear-eyed, cutting-edge examination of the meaning and purpose of our nightly visions and a guide to changing our dream lives—and making our waking lives richer, healthier, and happier.

Sensemaking: The Power of the Humanities in the Age of the Algorithm


Christian Madsbjerg - 2017
    Humans have become subservient to algorithms. Every day brings a new Moneyball fix--a math whiz who will crack open an industry with clean fact-based analysis rather than human intuition and experience. As a result, we have stopped thinking. Machines do it for us. Christian Madsbjerg argues that our fixation with data often masks stunning deficiencies, and the risks for humankind are enormous. Blind devotion to number crunching imperils our businesses, our educations, our governments, and our life savings. Too many companies have lost touch with the humanity of their customers, while marginalizing workers with liberal arts-based skills. Contrary to popular thinking, Madsbjerg shows how many of today's biggest success stories stem not from "quant" thinking but from deep, nuanced engagement with culture, language, and history. He calls his method sensemaking. In this landmark book, Madsbjerg lays out five principles for how business leaders, entrepreneurs, and individuals can use it to solve their thorniest problems. He profiles companies using sensemaking to connect with new customers, and takes readers inside the work process of sensemaking "connoisseurs" like investor George Soros, architect Bjarke Ingels, and others. Both practical and philosophical, Sensemaking is a powerful rejoinder to corporate groupthink and an indispensable resource for leaders and innovators who want to stand out from the pack.

The Authenticity Hoax: How We Get Lost Finding Ourselves


Andrew Potter - 2010
    And it’s genuinely good.” — Gregg Easterbrook, author of Sonic BoomExploring a number of trends in our popular culture—from Sarah Palin to Antiques Roadshow, organic food to the indignation over James Frey’s memoir—Andrew Potter follows his successful Nation of Rebels with a new book that argues that our pursuit of the authentic is fraught with irony and self-defeat. Readers of The Paradox of Choice or Bowling Alone will find many enlightening insights in The Authenticity Hoax, which is, in the words of Tom de Zengotita (Mediated), “the kind of criticism that changes minds.”

How to Use Your Mind: A Psychology of Study


Harry Dexter Kitson - 1916
    The book brings value to both students and teachers/lecturers. It explores the basics of comprehension and memorization and shows effective applications of memory in learning. Some of the topics covered are: How to master the art of effective note taking; how to become avidly interested in any subject matter; how to get a mental second wind; and how to get physically conditioned for effective study. Written by Indiana University Professor of Psychology Harry D. Kitson in 1921 (Second Edition), "How to Use Your Mind" is today still as contemporary as it was then.

Top Dog: The Science of Winning and Losing


Po Bronson - 2013
    Beyond their bestselling books, you know them from commentary and features in the New York Times, CNN, NPR, Time, Newsweek, Wired, New York, and more. E-mail, Facebook, and Twitter accounts are filled with demands to read their reporting (such as "How Not to Talk to Your Kids," "Creativity Crisis," and "Losing Is Good for You"). In Top Dog, Bronson and Merryman again use their astonishing blend of science and storytelling to reveal what's truly in the heart of a champion. The joy of victory and the character-building agony of defeat. Testosterone and the neuroscience of mistakes. Why rivals motivate. How home field advantage gets you a raise. What teamwork really requires. It's baseball, the SAT, sales contests, and Linux. How before da Vinci and FedEx were innovators, first, they were great competitors. Olympians carry Top Dog in their gym bags. It's in briefcases of Wall Street traders and Madison Avenue madmen. Risk takers from Silicon Valley to Vegas race to implement its ideas, as educators debate it in halls of academia. Now see for yourself what this game-changing talk is all about.

The Algebra of Happiness: Finding the Equation for a Life Well Lived


Scott Galloway - 2019
    His students are smart and hardworking, but they struggle with life's biggest questions, just like the rest of us. What's the formula for a life well lived? How can you have a meaningful career, not just a lucrative one? Is work/life balance really possible? What does it take to make a long-term relationship succeed?Galloway explores these and many other questions in the take-no-prisoners style that has made him a sought-after commentator and YouTube star. For example...If (Money In) - (Money Out) > 0, you're rich.The definition of "rich" is income greater than your burn rate. My dad and his wife receive about $50K/year and spend $40K. They are rich. I have friends who earn more than $1 million, but with several children in private schools, an ex-wife, a home in the Hamptons, and the lifestyle of a master of the universe, they spend nearly all of it. They are poor.Compound interest = the key to relationships.Most of us know how compound interest works with money, but don't recognize its power in other spheres. Make small investments in the people you care about, every day. Take a ton of pictures, text your friends stupid things, check in with old friends, express admiration to coworkers, and tell your loved ones that you love them. The payoff is small, until it becomes immense.Serendipity = a function of courage.My willingness to endure rejection from universities, peers, investors, and women has been hugely rewarding. Asking a VC for money is nothing compared to approaching a woman midday in a beach chair, sitting with another woman and a guy, and opening. Nothing wonderful will happen without taking a risk and subjecting yourself to rejection.Cool vacation > Cool car.Studies show people overestimate the happiness that things will bring them, and underestimate the long-term positive effect of experiences. Invest in experiences over things. Drive a Hyundai, and take your spouse to Australia.The Algebra of Happiness is perfect for any graduate, or for anyone who feels adrift.