The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns. The fifth edition brings the material to life by incorporating professional perspectives and real-world campaign stories throughout the text.

    . . Nothing less than a major contribution to the scientific culture of this world." — The New York Times Book ReviewThis major survey of mathematics, featuring the work of 18 outstanding Russian mathematicians and including material on both elementary and advanced levels, encompasses 20 prime subject areas in mathematics in terms of their simple origins and their subsequent sophisticated developement. As Professor Morris Kline of New York University noted, "This unique work presents the amazing panorama of mathematics proper. It is the best answer in print to what mathematics contains both on the elementary and advanced levels."Beginning with an overview and analysis of mathematics, the first of three major divisions of the book progresses to an exploration of analytic geometry, algebra, and ordinary differential equations. The second part introduces partial differential equations, along with theories of curves and surfaces, the calculus of variations, and functions of a complex variable. It furthur examines prime numbers, the theory of probability, approximations, and the role of computers in mathematics. The theory of functions of a real variable opens the final section, followed by discussions of linear algebra and nonEuclidian geometry, topology, functional analysis, and groups and other algebraic systems.Thorough, coherent explanations of each topic are further augumented by numerous illustrative figures, and every chapter concludes with a suggested reading list. Formerly issued as a three-volume set, this mathematical masterpiece is now available in a convenient and modestly priced one-volume edition, perfect for study or reference."This is a masterful English translation of a stupendous and formidable mathematical masterpiece . . ." — Social Science

    I can see it. You are Latent.’ For reasons unknown, Seb is constantly drawn to random places without meaning, following an instinct he doesn't understand. One night that instinct lands him in trouble when he encounters Sarah, a young woman hunted by a fiend that can only be described as the stuff of nightmares. Against his better judgement Seb attempts to intervene, only to nearly get himself killed in the process. Before she passes, Sarah transfers something to him, an arcane knowledge that gets buried deep into his subconscious. Rescued by the Brotherhood warrior Cade, Seb's life takes on an unexpected turn when he is told he is a Latent, able to manipulate the very energies of reality to his own devices. He is brought into a world within our own where the Magistry and its allies engage with the demonic Sheol in a timeless conflict that has traversed entire universes. A world where he, and he alone, carries the message that could change the course of the conflict forever.

    Bill, Brian, and Cathy had the perfect camping trip planned. It was supposed to be a weekend filled with good friends and healing. But when an unexpected collision with fate leaves them stranded deep in the wilderness, they find a deserted town not listed on any map. Somewhere time doesn't exist and nothing seems quite right. Somewhere no one ever leaves and insidious things wait in the dark. When they meet a desperate man searching for his lost love and a suspiciously prepared stranger they are forced to work together to find an escape. A vacation soon becomes a fight for survival when a mysterious figure from Bill's past returns and the true nature of the town is revealed.

    If you like fun, adventure, and interesting tech, you’ll be sure to love something within this collection. Comprising three full length novels, and two novellas, these stories will keep you entertained for many hours. Warning: Readers might not want to come back to the real world after adventuring through these stories. Hollow Space: Venture Forced to hyperjump during a brutal ambush, Sara Lorelle, navigator of the the last human colony ship, discovers they’ve jumped to somewhere that shouldn’t exist. Trapped inside a pocket universe known only as Hollow Space, where technology inexplicably fails, Sara and her crew have to face the lethal politics of their only destination: Haven—a decrepit space station, home to hostile aliens and rival factions that soon sees the Venture crew up to their necks in trouble. With their only hope placed in Tairon Cauder, a reckless scoundrel, they will battle impossible species, confront their fears, and uncover ancient and terrible secrets. In a place where those who shoot first live the longest, the Venture crew will have to push their limits if they are to save themselves and the human race from extinction. Hollow Space: Shadowkill Kina wants to be an assassin—to join the mysterious Wraiths and secure her future on the space station of Haven. A place where it’s kill or be killed and career options are limited. But Haven is not your granddad’s space station. It’s rotten to the core and every scumbag is out for one thing only: themselves. With just her two daggers for protection, Kina is thrown into the darkness to confront a pack of bounty hunters eager to end her ambitions—and life. Code Breakers: Alpha In a post-apocalyptic future, humanity survives within a single domed city run by a shadowy benefactor known only as The Family. Each week the death lottery claims more lives and Gerry Cardle, head of the lottery, inexplicably finds himself the next on the list. Something's wrong with the system. A deadly artificial intelligence has breached security. Gerry has just 7 days to live. Forced off the grid, Gerry has to do the unthinkable: willingly leave the city. What he finds in the abandoned lands will shatter his perception of what it means to be human. Everything he had been told before was a lie. Code Breakers: Beta The fanatical Red Widows sweep destruction across the abandoned lands. Their aggression threatens to destroy the city Gerry had risked his life to save. Petal, the woman Gerry has come to love is dying. The despotic cabal, The Family, demand he brings her to them, but she's missing, running from the Widows, searching for the truth of her origins before it's too late. When their paths cross, Petal and Gerry will hold the fate of humankind in their hands—if they can survive the malevolent digital entity that stalks them from the shadows. The Daedalus Code When agents Phaedra and Aegeus of New Crete's Intelligent Data Enforcement Agency are tasked to find five missing Artificial Intelligence students, their single lead takes them to a notorious hacker known as 'The Cretian.' With his help, they uncover a terrible truth: Ariadne, one of the students, is involved with a rogue AI program called The Daedalus Project. The AI is out of control, people are going missing, and a great swathe of the world’s data is being secured within its digital labyrinth.

    The author relates his own life experiences to offer a view of contemporary Native American life.

    The book also provides a balanced presentation of time-varying and static fields, preparingstudents for employment in today's industrial and manufacturing sectors. Streamlined to facilitate student understanding, this edition features worked examples in every chapter that explain how to use the theory presented in the text to solve different kinds of problems. Numerical methods, including MATLAB and vector analysis, are also included to help students analyzesituations that they are likely to encounter in industry practice. Elements of Electromagnetics, Fifth Edition, is designed for introductory undergraduate courses in electromagnetics.

    stands as one of the most thorough books yet offered regarding how to make disciples. In thirty brief, hard-hitting but easily accessible chapters, the entire scope of disciple making is presented in a way that will inspire and inform the reader to obey the Great Commission with great passion.Grounded on a solid biblical foundation, authors Dave Earley and Rod Dempsey -- both veterans of one-on-one, collegiate, small group, and local church discipleship -- share their practical insights on how to best reproduce reproducers of Christ’s message.Each compelling entry is set up to finish the sentence that begins with the book’s title. For example, Disciple Making Is . . . "Embracing the Cross," "Forsaking All to Follow Jesus," "Living on Mission," "Launching an Unstoppable Force," "Mentoring Disciples as Jesus Did," "Multiplying Disciple-Makers as Paul Did," "Creating a Healthy Church," and more.

    Ten years later, Tripp McCall is now a rich business tycoon, offering to help her organize an over-the-top class reunion. Chelsea suspects he’s just trying to show her what she lost. But Chelsea doesn’t care about his money; she misses his humor, his gray eyes and soft lips. Could he ever give her a second chance?

    Now that machine learning is thriving, even programmers who know close to nothing about this technology can use simple, efficient tools to implement programs capable of learning from data. This practical book shows you how.By using concrete examples, minimal theory, and two production-ready Python frameworks—Scikit-Learn and TensorFlow—author Aurélien Géron helps you gain an intuitive understanding of the concepts and tools for building intelligent systems. You’ll learn how to use a range of techniques, starting with simple Linear Regression and progressing to Deep Neural Networks. If you have some programming experience and you’re ready to code a machine learning project, this guide is for you.This hands-on book shows you how to use:Scikit-Learn, an accessible framework that implements many algorithms efficiently and serves as a great machine learning entry pointTensorFlow, a more complex library for distributed numerical computation, ideal for training and running very large neural networksPractical code examples that you can apply without learning excessive machine learning theory or algorithm details

    and he won't take no for an answer. Read the whole series with all the deleted content included!As eager as Alice was to start her new job, she got far more than she bargained for when entering employment at Strande Estate. Inexplicable noises. Haunting legends. A sexy-as-they-come amateur magician. And…an enticingly wicked ghost.Alice didn’t believe in anything paranormal when she arrived, but each day that passes leaves her questioning things she never thought she would—like whether or not her gorgeous boss was as magically gifted in the bedroom as he was at illusions.But deep within the walls of the Strande manor, a malevolent spirit has taken a keen interest in the new caretaker. Thrilled to have a new plaything at his disposal, he has devilish games planned for the unsuspecting Alice.Will she make it out of the Strande Estate alive? Or be lured into the seductive darkness?

    The fifth edition of this classic reference work has been updated to give a reasonably accurate account of the present state of knowledge.

    The book s two-part coverage organizes topics under basic theory, and assembles an arsenal of approximation schemes with illustrative applications. For physicists and engineers. "

    'Social Work Macro Practice' focuses on work with organizations and communities, including planned change approaches and implementation.

    This newest edition expands on the strengths of earlier versions, helping students bridge the gap between concepts and reasoning. Students are shown, rather than told about, how physics works and are given the opportunity to apply concepts to real-world problems. Each chapter and concept has been scrutinized to ensure clarity, currency, and accuracy while checkpoints, problem solving tactics, and sample problems help students make sense of new concepts. As always, Fundamentals of Physics covers every aspect of basic physics, from force and motion to relativity and will prepare today's students to be tomorrow's scientists.