Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management


Michael J.A. Berry - 1997
    Packed with more than forty percent new and updated material, this edition shows business managers, marketing analysts, and data mining specialists how to harness fundamental data mining methods and techniques to solve common types of business problemsEach chapter covers a new data mining technique, and then shows readers how to apply the technique for improved marketing, sales, and customer supportThe authors build on their reputation for concise, clear, and practical explanations of complex concepts, making this book the perfect introduction to data miningMore advanced chapters cover such topics as how to prepare data for analysis and how to create the necessary infrastructure for data miningCovers core data mining techniques, including decision trees, neural networks, collaborative filtering, association rules, link analysis, clustering, and survival analysis

Power Pivot and Power BI: The Excel User's Guide to DAX, Power Query, Power BI & Power Pivot in Excel 2010-2016


Rob Collie - 2016
    Written by the world’s foremost PowerPivot blogger and practitioner, the book’s concepts and approach are introduced in a simple, step-by-step manner tailored to the learning style of Excel users everywhere. The techniques presented allow users to produce, in hours or even minutes, results that formerly would have taken entire teams weeks or months to produce. It includes lessons on the difference between calculated columns and measures; how formulas can be reused across reports of completely different shapes; how to merge disjointed sets of data into unified reports; how to make certain columns in a pivot behave as if the pivot were filtered while other columns do not; and how to create time-intelligent calculations in pivot tables such as “Year over Year” and “Moving Averages” whether they use a standard, fiscal, or a complete custom calendar. The “pattern-like” techniques and best practices contained in this book have been developed and refined over two years of onsite training with Excel users around the world, and the key lessons from those seminars costing thousands of dollars per day are now available to within the pages of this easy-to-follow guide. This updated second edition covers new features introduced with Office 2015.

Programming Groovy


Venkat Subramaniam - 2008
    But recently, the industry has turned to dynamic languages for increased productivity and speed to market.Groovy is one of a new breed of dynamic languages that run on the Java platform. You can use these new languages on the JVM and intermix them with your existing Java code. You can leverage your Java investments while benefiting from advanced features including true Closures, Meta Programming, the ability to create internal DSLs, and a higher level of abstraction.If you're an experienced Java developer, Programming Groovy will help you learn the necessary fundamentals of programming in Groovy. You'll see how to use Groovy to do advanced programming including using Meta Programming, Builders, Unit Testing with Mock objects, processing XML, working with Databases and creating your own Domain-Specific Languages (DSLs).

Software Architecture: Perspectives on an Emerging Discipline


Mary Shaw - 1996
    But, although they use these patterns purposefully, they often use them informally and nearly unconsciously. This book organizes this substantial emerging "folklore" of system design -- with its rich language of system description -- and closes the gap between the useful abstractions (constructs and patterns) of system design and the current models, notations and tools. It identifies useful patterns clearly, gives examples, compares them, and evaluates their utility in various settings -- allowing readers to develop a repertoire of useful techniques that goes beyond the single-minded current fads. KEY TOPICS: Examines the ways in which architectural issues can impact software design; shows how to design new systems in principled ways using well-understood architectural paradigms; emphasizes informal descriptions, touching lightly on formal notations and specifications, and the tools that support them; explains how to understand and evaluate the design of existing software systems from an architectural perspective; and presents concrete examples of actual system architectures that can serve as models for new designs. MARKET: For professional software developers looking for new ideas about system organization.

Neural Networks, Fuzzy Logic And Genetic Algorithms: Synthesis And Applications


S. Rajasekaran - 2004
    The constituent technologies discussed comprise neural networks, fuzzy logic, genetic algorithms, and a number of hybrid systems which include classes such as neuro-fuzzy, fuzzy-genetic, and neuro-genetic systems. The hybridization of the technologies is demonstrated on architectures such as Fuzzy-Back-propagation Networks (NN-FL), Simplified Fuzzy ARTMAP (NN-FL), and Fuzzy Associative Memories. The book also gives an exhaustive discussion of FL-GA hybridization. This book with a wealth of information that is clearly presented and illustrated by many examples and applications is designed for use as a text for courses in soft computing at both the senior undergraduate and first-year postgraduate engineering levels.

C# 4.0 in a Nutshell


Joseph Albahari - 2010
    It is a book I recommend." --Scott Guthrie, Corporate Vice President, .NET Developer Platform, Microsoft Corporation "A must-read for a concise but thorough examination of the parallel programming features in the .NET Framework 4." --Stephen Toub, Parallel Computing Platform Program Manager, Microsoft "This wonderful book is a great reference for developers of all levels." -- Chris Burrows, C# Compiler Team, Microsoft When you have questions about how to use C# 4.0 or the .NET CLR, this highly acclaimed bestseller has precisely the answers you need. Uniquely organized around concepts and use cases, this fourth edition includes in-depth coverage of new C# topics such as parallel programming, code contracts, dynamic programming, security, and COM interoperability. You'll also find updated information on LINQ, including examples that work with both LINQ to SQL and Entity Framework. This book has all the essential details to keep you on track with C# 4.0. Get up to speed on C# language basics, including syntax, types, and variables Explore advanced topics such as unsafe code and preprocessor directives Learn C# 4.0 features such as dynamic binding, type parameter variance, and optional and named parameters Work with .NET 4's rich set of features for parallel programming, code contracts, and the code security model Learn .NET topics, including XML, collections, I/O and networking, memory management, reflection, attributes, security, and native interoperability

PCs for Dummies


Dan Gookin - 1992
    They have also sprouted new and wondrous capabilities at a dizzying pace. This 11th Edition of the all-time bestselling PC guide has been polished and honed to deliver everything you need to know about your twenty-first-century PC -- from what plugs into what to adjusting your monitor to burning DVDs, and much more.Whether you want to go online, install a firewall, live the digital life, or finally get a handle on the whole computer software concept, this fun, plain-English handbook is here to answer all your questions PC questions. You'll find out why Windows Vista is the way to go and how to use it to get everywhere else. And, you'll pick up Web and email tricks and learn about all the new levels of PC security. Discover how to: Set up your PC Use Vista menus Store your stuff on Memory Cards Record live TV Download digital photos Connect to a wireless network Explore the Internet safely Print perfect documents, photos, and more Use your PC as the new hub of your digital worldComplete with helpful hints on how to avoid beginner mistakes, a list of extras and accessories you may want for your PC, and insider tips from a PC guru. PCs for Dummies, 11th Edition is the one PC accessory you can't do without.

SOA: Principles of Service Design


Thomas Erl - 2007
    It is through an understanding of service design that truly service-oriented solution logic can be created in support of achieving the strategic goals associated with SOA and service-oriented computing. Bestselling SOA author Thomas Erl guides you through a comprehensive, insightful, and visually rich exploration of the service-orientation design paradigm, revealing exactly how services should and should not be designed for real-world SOA. concise introduction to SOA and service-oriented computing concepts and benefits* A thorough exploration of the service-orientation design paradigm as represented by eight specific design principles* A comparison of service-oriented and object-oriented concepts and principles and a clear definition of what qualifies as service-oriented logic* Detailed coverage of four different forms of service-related design granularity* An exhaustive examination of service contracts, with an emphasis on standardization, abstraction, and the utilization of WS-Policy, XML Schema, and WSDL definitions* A comprehensive study of various forms of service-related coupling with an emphasis on the requirements to attaining a suitable level of loose coupling.* achieve truly agnostic and reusable service logic* Techniques for maximizing service reliability, scalability, and performance by instilling high levels of autonomy and emphasizing stateless design* Approaches for positioning services as highly discoverable and interpretable enterprise resources* Unprecedented coverage of how to design services for participation in complex compositions* The definition of concrete links between each design principle and the strategic goals and benefits of SOA and service-oriented computing* Numerous cross-references to key design patterns documented separately in SOA: Design Patterns www.soabooks.com supplements this book with a variety of resources, including content updates, corrections, and sample chapters from other books. www.soaspecs.com provides further support by establishing a descriptive portal to industry specifications referenced in all of the series titles. www.soaglossary.com establishes a master glossary for all SOA titles in this series. www.prenhallprofessional.comwww.soabo... Foreword Chapter 1: OverviewChapter 2: Case Study Background Pa

Java Se8 for the Really Impatient: A Short Course on the Basics


Cay S. Horstmann - 2013
    The addition of lambda expressions (closures) and streams represents the biggest change to Java programming since the introduction of generics and annotations. Now, with Java SE 8 for the Really Impatient , internationally renowned Java author Cay S. Horstmann concisely introduces Java 8's most valuable new features (plus a few Java 7 innovations that haven't gotten the attention they deserve). If you're an experienced Java programmer, Horstmann's practical insights and sample code will help you quickly take advantage of these and other Java language and platform improvements. This indispensable guide includes Coverage of using lambda expressions (closures) to write computation "snippets" that can be passed to utility functions The brand-new streams API that makes Java collections far more flexible and efficient Major updates to concurrent programming that make use of lambda expressions (filter/map/reduce) and that provide dramatic performance improvements for shared counters and hash tables A full chapter with advice on how you can put lambda expressions to work in your own programs Coverage of the long-awaited introduction of a well-designed date/time/calendar library (JSR 310) A concise introduction to JavaFX, which is positioned to replace Swing GUIs, and to the Nashorn Javascript engine A thorough discussion of many small library changes that make Java programming more productive and enjoyable This is the first title to cover all of these highly anticipated improvements and is invaluable for anyone who wants to write tomorrow's most robust, efficient, and secure Java code.

Python: For Beginners: A Crash Course Guide To Learn Python in 1 Week (coding, programming, web-programming, programmer)


Timothy C. Needham - 2017
    It is very readable and the stress many beginners face about memorizing arcane syntax typically presented by other programming languages will not affect you at all. Conversely, you will be able to concentrate on learning concepts and paradigms of programming. This book shall introduce you to an easy way to learn Python in just 7 days and in this time, be able to complete your own projects! By reading the book and implementing what you learn herein, you will realize just why major institutions like NASA, Google, Mozilla, Yahoo, Dropbox, IBM, Facebook and many others prefer to use python in their core products, services and business processes. Let

Introducing Microsoft Power BI


Alberto Ferrari - 2016
    Stay in the know, spot trends as they happen, and push your business to new limits. This e-book introduces Microsoft Power BI basics through a practical, scenario-based guided tour of the tool, showing you how to build analytical solutions using Power BI. Get an overview of Power BI, or dig deeper and follow along on your PC using the book's examples.

The Sarah Roberts Series Vol. 1-3


Jonas Saul - 2011
    Prophecies. Dark Visions. Future events with dire consequences only she can avert.Sarah is an Automatic Writer who suffers from a rare obsessive-compulsive disorder called trichotillomania. She has dealt with kidnappings before, so when she receives a message that details a kidnapping, when it is to take place, and what she can do to stop it, she's ready. But things go wrong fast when the kidnappers recognize her from a previous intervention on her part. People are killed. Witnesses place Sarah at the scene. The police find her notebook riddled with prophecies of accidents and crimes from her automatic writing episodes and they want answers.Sarah is in a fight for her life with no one to trust. Her Dark Visions have brought her into the hands of a kidnapping ring who will do anything to find out how she knows so much about them.While the police hunt Sarah for the wrong reasons, her parents think she is at a sleepover. Her life is in her own hands and whether she makes it out of this mess alive or not depends on how many people have to die.The Warning (Sarah Roberts Book Two)At the end of Dark Visions (Sarah Roberts Book One), Sarah had spent the last four years saving people and averting serious accidents using the messages she receives from the dead.In The Warning, Sarah has learned the whereabouts of her sister's murderer. It is time to exact justice for the gruesome murder of Vivian Roberts, whose killer has never been found. When Sarah receives the warning, a message that tells her to stand down and let it go, she refuses. Against sound advice, Sarah enters a heavily guarded compound where the odds are stacked against her.In The Warning, Sarah Roberts becomes the hunted rather than the hunter.How many people have to die to catch one murderer? Sarah must face the reality that has become her life as an Automatic Writer. The Warning begins as a flame, ignites to a fire and explodes in an inferno of violence over a girl who receives messages from the dead to help the living.The Crypt (Sarah Roberts Book Three)Sarah Roberts is in Budapest searching for a weapon. During her time there, she notices a strange man wearing a fedora following her. Before she can find out who he is, she gets arrested. After her release from the Hungarian jail, she is ordered out of the country.The man in the fedora shows up at her Budapest hotel before she has a chance to leave for the airport. He is from a psychic research organization and he wants to take her back to the States with him to further understand her automatic writing abilities. When Sarah refuses to go, she is informed that she does not have a choice because she is now property of the United States government.While Sarah remains in Hungary after her deadline and then travels to Italy in a struggle to locate Armond Stuart, she has to keep the fedora-wearing American and his ten-man team off her back. The only way to escape their reach is to fake her own death. Convinced that is her only option, Sarah concocts a plan that will deal with Armond and have herself killed in the process.

Mystery: The Isherwood Case Files


Johnny Scotland - 2015
    Although Charley doesn't like the idea, he has no choice but to put up with it. Isherwood shows the squad what difference observation makes to how a potential crime scene is viewed, when asked to help by a member of the public who is worried for the safety of her sister. Is she right? Is the girl's fiance a monster who has already killed his previous wives? The problem is that he is perceived as a high profile member of society and the Chief warns the detectives to tread carefully. Will Isherwood tread on anyone's ego as he provides insight on this potential murder case? This is the first of the series of Isherwood Case Files in which our detective gets up close and personal with homicide, showing the squad the difference between the American approach and the more reserved British approach. Mystery 2:The Case of the Ghost Writer With Jon Isherwood being asked to help in the Los Angeles Police Department's homicide division, a call is received from a landlord who has found his tenant has been murdered. In this salubrious part of town, the ghost writer has found his demise. Will the clues be sufficient to pin the murder on anyone? Since the ghost writer lived a very private life, investigation takes Isherwood and his team to the home of a rich and famous author. There are many questions unanswered, though with forensics on their side, will they be able to work out the motive that anyone could have had to kill the solitary figure? Using observation, Isherwood and his team work toward finding a conclusion to a story which spells sadness, disappointment and revenge. But whose will the revenge be and will it be easy to crack the case? Readers will need to take the journey with our detectives to find the answers to their questions. Not all is always as it seems. Mystery 3:The Case of the Dead Man with No Identity When a victim is found at the bottom of the laundry chute in a hotel, where will the inquiries begin. There is no identification on the man and nothing to say who he was. Isherwood investigates the case of the dead man with no identity with his usual flare. Should he be looking in other places or are the clues there for him to find? As the story unfolds, is the killer who they think it is? Can a killer actually be charged with murder when the victim is seemingly already dead? One of Isherwood's most irritating cases, the blandness of the whole affair baffles him. Instead of being riddled with detail for him to unfold, this crime comes with no clues, no answers and no real leads. How will the detectives find out who killed Ian Bradshaw? And what stories can the dead body tell the coroner's office about how the death occurred? Readers will discover within the pages of this story. Mystery 4: A Case of Check Mate When a murderer leaves the calling card of a chess piece, Isherwood is left to find out the significance. Does this mean something particular? The preacher who was murdered seems an unlikely victim, though Isherwood is left to do what he can to make sense of the killing. Looking through past history, perhaps there are links that may have been missed, other than for that calling card.

The Little Book on CoffeeScript


Alex MacCaw - 2012
    Through example code, this guide demonstrates how CoffeeScript abstracts JavaScript, providing syntactical sugar and preventing many common errors. You’ll learn CoffeeScript’s syntax and idioms step by step, from basic variables and functions to complex comprehensions and classes.Written by Alex MacCaw, author of JavaScript Web Applications (O’Reilly), with contributions from CoffeeScript creator Jeremy Ashkenas, this book quickly teaches you best practices for using this language—not just on the client side, but for server-side applications as well. It’s time to take a ride with the little language that could.Discover how CoffeeScript’s syntax differs from JavaScriptLearn about features such as array comprehensions, destructuring assignments, and classesExplore CoffeeScript idioms and compare them to their JavaScript counterpartsCompile CoffeeScript files in static sites with the Cake build systemUse CommonJS modules to structure and deploy CoffeeScript client-side applicationsExamine JavaScript’s bad parts—including features CoffeeScript was able to fix

Beginning HTML, XHTML, CSS, and JavaScript


Jon Duckett - 2009
    While learning these technologies, you will discover coding practices such as writing code that works on multiple browsers including mobile devices, how to use AJAX frameworks to add interactivity to your pages, and how to ensure your pages meet accessible requirements.Packed with real-world examples, the book not only teaches you how to write Web sites using XHTML, CSS and JavaScript, but it also teaches you design principles that help you create attractive web sites and practical advice on how to make web pages more usable. In addition, special checklists and appendices review key topics and provide helpful references that re-enforce the basics you've learned.Serves as an ideal beginners guide to writing web pages using XHTML Explains how to use CSS to make pages more appealing and add interactivity to pages using JavaScript and AJAX frameworks Share advice on design principles and how to make pages more attractive and offers practical help with usability and accessibility Features checklists and appendices that review key topics This introductory guide is essential reading for getting started with using XHTML, CSS and JavaScript to create exciting and compelling Web sites.Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.