Some of these are brands that have come from nowhere and created new categories, some have challenged the hegemony of long-standing leaders, and some are decades-old brands which have continuously reinvented themselves to stay on top.Drawing from her rich experience with brands in India, Anisha Motwani has created a powerful package of inspiration and methodology. With a Foreword by insights specialist Santosh Desai and an Afterword by innovation specialist Ranjan Malik, Storm the Norm will leave you altered. This book is replete with crucial untold secrets of businesses that made all the difference.

    In doing so, they considerably enhance this book which continues at its core to be about the subject that Anita and Harsha are best-equipped to write on: Winning!As has been proven many times over, ability is not a major distinguishing factor in success, especially as the level of competition increases. But if you combine your ability with the right attitude and the passion to excel, you too can become the best that you can be; which is indeed what winning is all about and is the universal formula for winning that The Winning Way 2.0 explores.

    It has crippled the country’s economy for a long time to come. In this book, Arun Kumar, the country’s leading authority on the black economy, tells us why Modi’s gambit failed. He shows us the way in which the problem can be rooted out, provided the government has the political will and determination to act.Today, the black economy is estimated to be 62 per cent of GDP—or about `93 lakh crore ($1.4 trillion). Corrupt businessmen, corrupt politicians, and corrupt members of the executive (bureaucrats, police and the judiciary) are responsible for controlling the black economy and enabling its growth. If the black economy were to be dismantled and turned into a part of the ‘white’ economy, the country’s rate of growth would be 12 per cent. If it had not grown the way it has since the 1970s, India’s per capita income today would be approximately `7 lakh per annum ($11,000) and India would become the second largest economy in the world. If the black economy were taxed at current rates, it would generate `37 lakh crore in additional taxes and the union budget would show a surplus of `31 lakh crore instead of a deficit.The failure of successive governments to tackle the problem effectively has been the single biggest obstacle to eradicating poverty. It is the cause of both widespread policy failure and the inability of the nation to improve its living conditions rapidly.

    But recent events remind us of the cracks that have formed: the quality of individuals apart, even the institutional arrangements that had been put in place to preserve the purity and independence of the institution—the collegium, conventions governing the way cases are to be assigned among judges—have frayed. These cracks provide a dangerous opportunity to political rulers to suborn this institution also.Through actual cases and judgments—of subordinate courts, High Courts, the Supreme Court—Arun Shourie enables us to see how frail and vulnerable this ‘last pillar standing’ has become.A judge who by a brazen manipulation of facts lets a prominent politician off … Events and a judgment that let the convicted choose the prosecutor who is to conduct the case against them … Courts that turn a blind eye to life-and-death reforms even as they preoccupy themselves with trivia … Courts that deliver ringing judgments and then do not care to look if their directions are being implemented … Courts that disregard their own judgments on penalizing persons for perjury, for dragging out cases … Courts that do not think through the consequences, even the predictable consequences of their judgments … Judges who prevaricate, who look the other way when some of their own fraternity come under a cloud … A judge who is manifestly unbalanced, judges whose knowledge of the most elementary facts of science is laughable, a judge whose prose even the Supreme Court is unable to comprehend—all of them continue to hand down rulings that affect the fortunes and lives of thousands … Judges who disregard well-settled principles to such an extent that their colleagues are compelled to make their grave misgivings public…And the non-bailable warrants that are issued for the arrest of Anita, Arun Shourie’s ailing wife, for evading summons that were never served, summons that were ostensibly issued for their having built a house that was never built, on a plot they did not own…Through the meticulous examination that is a hallmark of his writing, Arun Shourie leads us through judgments and instances-some hilarious, so many infuriating-and points to things that each of us-judges, lawyers, laypersons like us-can do to retrieve this most vital of institutions.

    But there is no other community that fully embodies what the term stands for than the Gujaratis. Shobha Bondre’s Dhandha is the story of a few such Gujaratis: Jaydev Patel—the New York Life Insurance agent credited with having sold policies worth $2.5 billion so far; Bhimjibhai Patel—one of the country’s biggest diamond merchants and co-founder of the ambitious ‘Diamond Nagar’ in Surat; Dalpatbhai Patel—the motelier who went on to become the mayor of Mansfield County; Mohanbhai Patel—a former Sheriff of Mumbai and the leading manufacturer of aluminium collapsible tubes; and Hersha and Hasu Shah—owners of over a hundred hotels in the US. Travelling across continents—from Mumbai to the United States—in search of their story and the common values that bond them, Dhandha showcases the powerful ambition, incredible capacity for hard work, and the inherent business sense of the Gujaratis.

    What resulted was Apple.When Sergey Brin and Larry Page met at Stanford, they were in their early twenties. They were soon to start Google.Today’s teenagers are our smartest generation yet. They are tomorrow’s entrepreneurs, investors, managers, policy makers, watchdogs and of course, consumers. But do you know what the corporate and business world is all about? How do businesses touch everyone’s lives? What really makes an entrepreneur tick? How does the engine of a company run? Who is a social entrepreneur?And why do we need the world of business—is business good or bad for us?If you are curious, come join Subroto Bagchi and a group of smart teenagers on their exciting voyage of discovery, and in the process, get yourself a teen MBA!

    The fear of failure curtails growth and inhibits people from taking risks. Getting people to talk about failure, especially their own, is the singularly most difficult thing to do. In Why I Failed, Shweta Punj does just that by getting leaders to share experiences of when they did not succeed and how they turned it around to their advantage to emerge indomitable and stronger than before. This book shows that it is okay to fail as long as you treat failure as a stepping stone for greater things.

    Quiet, firm and dependable he won the heart of every person he met. However, it was his hot-headed brother who was heir to the throne. But no one could stand in the way of what destiny had in store for the young prince. By the strangest twists of fate, Arul ascended the throne as Raja Raja Chola and proved to be one of the greatest rulers in the history of medieval India. During his 30-year-reign the Chola empire not only became a formidable maritime power but was also a hub of art and architecture.

    These are just some of the poignant and eye-opening stories about people from all over the country that Sudha Murty recounts in this book. From incredible examples of generosity to the meanest acts one can expect from men and women, she records everything with wry humour and a directness that touches the heart.First published in 2002, Wise and Otherwise has sold over 30,000 copies in English and has been translated into all the major Indian languages. This revised new edition is sure to charm many more readers and encourage them to explore their inner selves and the world around us with new eyes.

    On board, he meets the spirited and mercurial Robert Clive, determined – at whatever cost – to make a fortune in a land of opportunity.Over the years that follow, their friendship sees many twists and turns as Clive’s restless hunger for wealth and power takes him from being a clerk to a commander in the Company’s forces, masterminding plans to snuff out rival French interests in Hindustan and eventually leading the company forces to victory at Plassey, the prelude to nearly two centuries of foreign rule in Hindustan.Brilliantly crafted, and bringing to life the momentous events that shook India in the mid-eighteenth century, Fortune’s Soldier is an epic tale of a fascinating era by a master storyteller.

    The nation's rise is one of the great international stories of the late twentieth century, and in India Unbound the acclaimed columnist Gurcharan Das offers a sweeping economic history of India from independence to the new millennium.Das shows how India's policies after 1947 condemned the nation to a hobbled economy until 1991, when the government instituted sweeping reforms that paved the way for extraordinary growth. Das traces these developments and tells the stories of the major players from Nehru through today. As the former CEO of Proctor & Gamble India, Das offers a unique insider's perspective and he deftly interweaves memoir with history, creating a book that is at once vigorously analytical and vividly written. Impassioned, erudite, and eminently readable, India Unbound is a must for anyone interested in the global economy and its future.

    The renewal of interest in India is all the greater because of what’s happening in neighboring China. For over thirty years, China was the growth engine for many Western multinational companies, but the combination of a slowing economy, rising wages, and increasing political risk has most companies looking for the next China. No other country is better positioned to play that role than India. In the short term, though, India will remain a challenging market, with a well-deserved reputation for corruption, uncertainty, and stultifying bureaucracy. Those hurdles are unlikely to go away soon. Yet India may be on the verge of unprecedented growth. Can you afford to wait or should you plunge into this complex market today? What does it really take to win there? How do executives deal with India’s volatility, uncertainty, and intense competition—and even prosper from it? Ravi Venkatesan, the former Chairman of Microsoft India and Cummins India, offers expert advice on how your company can overcome the unique challenges of the Indian market. He argues that India is in fact an archetype for most developing nations, many of which present similar challenges. Succeeding in India is important not just because it is a big market but also because it is a litmus test for your corporation’s ability to succeed in other emerging markets. If you can win in India, you should be able to win anywhere. Hard as these frontier markets are, Venkatesan argues, the bigger hurdle may well be the internal culture and mind-set at a multinational’s headquarters. The unwillingness to make a long-term commitment or to adequately trust local leadership, combined with the propensity to rigidly replicate the products, business models, and operating systems that have worked at home, drives many companies into a “midway trap.” That often results in India remaining an irrelevantly small contributor to the company’s global growth and profits. Combining personal experience and in-depth interviews with CEOs and senior leaders at dozens of companies—including Microsoft, GE, JCB, Dell, Honeywell, Volvo, Bosch, Deere, Unilever, and Nestlé—Venkatesan shows you how to tackle political changes, policy uncertainty, and corruption and thrive in India. He proves that you can break through, but it takes a very different type of leadership, both locally and at corporate headquarters. If you want to succeed in the twenty-first century, you must succeed in emerging markets. This practical book, written by one of India’s most respected CEOs, gives you the keys to win in India, other emerging markets, and, indeed, globally.

    Set to inspire, this book includes some of the most stirring and eloquent addresses by Rabindranath Tagore, Swami Vivekananda, Sardar Vallabhbhai Patel, Mother Teresa, JRD Tata, Abdul Kalam, Nardendra Modi and other influential Indian leaders.This impelling selection of expressive moments of oratory would provide the reader a fresh perspective; evoke feelings of patriotism, inspiration and unbounded motivation. Nitin Aggarwal introduces each speech with relevant information, providing valuable insight.

    In 2009, a year ahead of schedule, TCS made good on that promise: in fourteen years, the company had transformed itself from the $400 million operation that S. Ramadorai inherited as CEO in 1996, to one of the world's largest IT software and services companies with more than 160,000 people working in forty-two countries, and with annual revenues of over $6 billion.The TCS story is one of modern India's great success stories. In this fascinating book, S. Ramadorai, one of the country's most respected business leaders, recounts the steps to that extraordinary success. The inside story of one of India's premier corporate institutions, this is also in part a history of the rapidly developing IT software and services industry in India, told from the perspective of an industry leader.Behind the phenomenon called TCS lies a quest for excellence and an attention to detail-captured in the company's motto 'Experience Certainty'-that can benefit any organization. There is a great deal to be learnt from the TCS example, and Ramadorai outlines a vision for the future where the quality initiatives he undertook can be applied to a larger national framework. This is a book that every Indian who is committed to building a better and more productive future must read.About the AuthorRamadorai retired as CEO& MD of Tata Consultancy Services in 2009, after serving the company for thirty-nine years; he continues to work with TCS in the capacity of Vice-Chairman, and is actively involved as Chairman/Director of various Tata and non-Tata companies and educational institutions. Recently he has been appointed as the Advisor to the Prime Minister in the National Skill Development Council with the rank of a Cabinet minister. He was awarded the Padma Bhushan in 2006 and the CBE in 2009.

    The monograph vociferouslydemanded that socialism be sacrificed for a competitive market economic system, so India cangrow at 10 per cent per year, achieve self-reliance, full employment and produce nuclear weaponry.The then Prime Minister Indira Gandhi denounced the plan as dangerous.Fifty years later, Swamy redefines his path-breaking ideas on India-specific economic developmentin his seminal work, Reset. It undertakes a nuanced analysis of the manner in which the highlyprosperous Indian economy witnessed a long, accelerated decline due to persistent British imperialistaggression, and compares the distinctive manner in which Asian giants—India and China—sufferedat the hands of imperialism. He critically analyses the highs and lows of the Nehruvian model ofcentralized economic planning borrowed from the Soviet Union, and the debilitating circumstancesthat impelled him, as Commerce Minister in Prime Minister Chandra Shekhar’s government, todraw up a blueprint for economic reforms.