Logo Design Love: A Guide to Creating Iconic Brand Identities


David Airey - 2009
    But David Airey’s “Logo Design Love” is something different: it’s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable. - Tom Geismar, Chermayeff & GeismarIn Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last. David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more. Readers will learn:• Why one logo is more effective than another• How to create their own iconic designs• What sets some designers above the rest• Best practices for working with clients• 25 practical design tips for creating logos that last

The Laws of Simplicity: Design, Technology, Business, Life


John Maeda - 2006
    We're rebelling against technology that's too complicated, DVD players with too many menus, and software accompanied by 75-megabyte "read me" manuals. The iPod's clean gadgetry has made simplicity hip. But sometimes we find ourselves caught up in the simplicity paradox: we want something that's simple and easy to use, but also does all the complex things we might ever want it to do. In The Laws of Simplicity, John Maeda offers ten laws for balancing simplicity and complexity in business, technology, and design—guidelines for needing less and actually getting more.Maeda—a professor in MIT's Media Lab and a world-renowned graphic designer—explores the question of how we can redefine the notion of "improved" so that it doesn't always mean something more, something added on.Maeda's first law of simplicity is "Reduce." It's not necessarily beneficial to add technology features just because we can. And the features that we do have must be organized (Law 2) in a sensible hierarchy so users aren't distracted by features and functions they don't need. But simplicity is not less just for the sake of less. Skip ahead to Law 9: "Failure: Accept the fact that some things can never be made simple." Maeda's concise guide to simplicity in the digital age shows us how this idea can be a cornerstone of organizations and their products—how it can drive both business and technology. We can learn to simplify without sacrificing comfort and meaning, and we can achieve the balance described in Law 10. This law, which Maeda calls "The One," tells us: "Simplicity is about subtracting the obvious, and adding the meaningful."

Operative Design: A Catalog of Spatial Verbs


Anthony di Mari - 2012
    These operative verbs abstract the idea of spatial formation to its most basic terms, allowing for an objective approach to create the foundation for subjective spatial design. Examples of these verbs are expand, inflate, nest, wist, lift, embed, merge and many more. Together they form a visual dictionary decoding the syntax of spatial verbs. The verbs are illustrated with three-dimensional diagrams and pictures of designs which show the verbs 'in action'.This approach was devised, tested, and applied to architectural studio instruction by Anthony Di Mari and Nora Yoo while teaching at Harvard University's Career Discovery Program in Architecture in 2010. As instructors and as recent graduates, they saw a need for this kind of catalogue from both sides - as a reference manual applicable to design students in all stages of their studies, as well as a teaching tool for instructors to help students understand the strong spatial potential of abstract operations.

How to be a Graphic Designer Without Losing Your Soul


Adrian Shaughnessy - 2005
    How to be a graphic designer without losing your soul addresses the concerns of young designers who want to earn a living by doing expressive and meaningful work, and who want to avoid becoming hired drones working on soulless projects. Written by a designer for designers, it combines practical advice with philosophical guidance to help young professionals embark on their careers. How should designers manage the creative process? What's the first step in the successful interpretation of a brief? How do you generate ideas when everything just seems blank? How to be a graphic designer offers clear, concise guidance for these questions, along with focused, no-nonsense strategies for setting up, running, and promoting a studio, finding work, and collaborating with clients.The book also includes inspiring interviews with ten leading designers, including Rudy VanderLans (Emigre), John Warwicker (Tomato), Neville Brody (Research Studios), and Andy Cruz (House Industries). All told, How to be a graphic designer covers just about every aspect of the profession, and stands as an indispensable guide for any young designer.

The Architecture of Happiness


Alain de Botton - 2006
    The Architecture of Happiness starts from the idea that where we are heavily influences who we can be, and it argues that it is architecture's task to stand as an eloquent reminder of our full potential.Whereas many architects are wary of openly discussing the word beauty, this book has at its center the large and naïve question: What is a beautiful building? It is a tour through the philosophy and psychology of architecture that aims to change the way we think about our homes, our streets and ourselves.

Breaking Ground


Daniel Libeskind - 2004
     Drawing on his uncommon background and global perspective, in Breaking Ground Daniel Libeskind explores ideas about tragedy and hope, and the way in which architecture can memorialize-and reshape-human experience. Born in 1946 to Holocaust survivors in Poland, Daniel Libeskind eventually emigrated to New York City in 1959. A virtuoso musician before studying architecture, Libeskind has designed iconic buildings around the world, including the Jewish Museum Berlin and the Imperial War Museum in Manchester, England. In February 2003, Libeskind was chosen as the Master Plan Architect for the World Trade Center reconstruction. Full of the vitality, humor, and visionary spark that helped win him the Trade Center Commission, Breaking Ground invites readers to see architecture-and the larger world-through new perspectives.

Dream Home: The Property Brothers’ Ultimate Guide to Finding & Fixing Your Perfect House


Jonathan Scott - 2016
    Brother. The talented duo’s good-natured rivalry, playful banter, and no-nonsense strategies have earned the popular twins millions of devoted fans who have been anxiously waiting for a Scott Brothers book. Dream Home is a comprehensive source, covering the ins and outs of buying, selling, and renovating a house, with hundreds of full-color photos throughout. The brothers cover numerous topics including the hidden costs of moving, savvy negotiating tactics, and determining your home must-haves. Other handy features include a calendar of key dates for finding the best deals on home products and a cheat sheet of worth-it fix-its. Look inside for a wealth of information on attaining what you want—on time and on budget. Dream Home also includes all the tips and tricks you won’t see on TV, making it a must-have resource not just for fans but for any current or aspiring homeowner.

From the Graveyard of the Arousal Industry


Justin Pearson - 2010
    There, he fell in with a subculture of young musicians playing some of the most original and brutal music in the world. Turns out the chaos of Pearson’s bands — The Locust, Swing Kids, and Some Girls — is nothing compared to the madness of his life.An icon of the West Coast noise and punk scene, Pearson managed to arrive at adulthood by outsmarting skinheads and dodging equally threatening violence at home. Once there, the struggle continued, with Pearson getting beat up on Jerry Springer and, on more than one occasion, chased out of town by ferociously angry audiences.From the Graveyard of the Arousal Industry is the outrageously candid story of Pearson’s life. In loving, meticulous detail, Pearson gives readers the dirt behind each rivalry, riff, and lineup change.

Tiny Houses


Mimi Zeiger - 2009
    Focusing on dwelling spaces all under 1,000 square feet, TINY HOUSES (Rizzoli, April 2009) by Mimi Zeiger aims to challenge readers to take a look at their own homes and consider how much space they actively use. Ranging from tree houses to floating houses, TINY HOUSES features an international collection of over thirty modular and prefab homes, each one embodying “microgreen living”, defined as the creation of tiny homes where people challenge themselves to live “greener” lives. By using a thoughtful application of green living principles, renewable resources for construction, and clever ingenuity, these homes exemplify sustainable living at its best.

Blog, Inc.: Blogging for Passion, Profit, and to Create Community


Joy Deangdeelert Cho - 2012
    This authoritative handbook gives creative hopefuls a leg up. Joy Cho, of the award-winning Oh Joy!, offers expert advice on starting and growing a blog, from design and finance to overcoming blogger's block, attracting readers, and more. With a foreword from Grace Bonney of Design*Sponge plus expert interviews, this book will fine-tune what the next generation of bloggers shares with the world.Learn how to: - Design your site - Choose the right platform - Attract a fan base - Finance your blog - Maintain work/life balance - Manage comments - Find content inspiration - Overcome blogger's block - Choose the right ads - Develop a voice - Protect your work - Create a media kit - Leverage your social network - Take better photographs - Set up an affiliate program - Partner with sponsors - Build community - Go full-time with your blog - And more!

Happy Inside: How to harness the power of home for health and happiness


Michelle Ogundehin - 2020
    Strong, clever, intelligent advice with soul.’Mary Portas‘A wonderful look at how to transform our homes to be more mindfully aligned with our true nature and a reflection of who we are.’Fearne Cotton‘A happy home is a fundamental building block of happiness, and Michelle’s book is an essential, step-by-step guide to creating a home we love.’Arianna Huffington, Founder & CEO, Thrive Global‘A must-have read for anyone looking to improve not just their home but also their quality of life within it.’Matthew Williamson Be happier, healthier and more empowered with Michelle Ogundehin’s step-by-step practical guide to creating a home that supports your well-being.Whether that home is owned or rented, small or large, and regardless of how much money you have, Happy Inside shows you how to harness its potential in pursuit of becoming your best self. If you want to feel calm, content, soothed or energized, you must begin with what surrounds you.This comprehensive guide covers everything from how to create more light and space to how to get a good night’s sleep; the path to a perfect sofa and why a dining table is your most vital piece of furniture. Plus, how to decorate to promote joy; the importance of play (and circular side tables); your definitive capsule kitchen kit; and why your hallway is where it all starts. Combining Michelle’s knowledge of Buddhist philosophy, mindfulness, colour psychology and good design, Happy Inside is your one-stop guide to living well.Welcome to the healthy home revolution!

Art Of Japanese Joinery


Kiyosi Seike - 1977
    Presenting 48 joints, selected from among the several hundred known and used today, this visually exciting book will please anyone who has ever been moved by the sheer beauty of wood. With the clear isometric projections complementing the 64 pages of stunning photographs, even the weekend carpenter can duplicate these bequests from the traditional Japanese carpenter, which can be applied to projects as large as the buildings for which most of them were originally devised or to projects as small as a sewing box.

The Age of Comfort: When Paris Discovered Casual—and the Modern Home Began


Joan DeJean - 2009
    Home life, formerly characterized by stiff formality, was revolutionized by the simultaneous introduction of the sofa (a radical invitation to recline or converse), the original living rooms, and the very concept of private bedrooms and bathrooms, with far-reaching effects on the way people lived and related to one another. DeJean highlights the revolutionary ideas-and the bold personalities behind them-that fomented change in the home and beyond, providing new insight into the household habits and creature comforts we often take for granted.

A Short Book About Art


Dana Arnold - 2015
    Introducing art in its international context, this accessible book explores core issues about how art is made, interpreted, and displayed, without any of the unnecessary terminology. Divided into themes, A Short Book About Art presents new ways of thinking about the relationship between artists and their work, as well as fresh comparisons between works of art from different periods and places. Thought-provoking and stimulating, it is the ideal companion for anyone who wants to learn about art without a dictionary in their hands.

Mourinho


José Mourinho - 2014
    In the legendary manager's very first book, and in his own images and captions, Jose Mourinho charts the peaks and troughs of the opening fifteen years of what has been a stellar rise to the summit of the global game.Through more than 120 personally selected images (some of which are exclusive to the book), fans will relish an intimate and unmissable opportunity to understand and further appreciate this giant of the sport.