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Designing Brand Identity: An Essential Guide for the Entire Branding Team
Alina Wheeler - 2003
From researching the competition to translating the vision of the CEO, to designing and implementing an integrated brand identity programme, the meticulous development process of designing a brand identity is presented through a highly visible step-by-step approach in five phases.
Self-Discipline for Writers: Writing Is Hard, But You Too Can Write and Publish Books Regularly
Martin Meadows - 2019
To join the elite ranks of those who write consistently, you need to learn how to stay prolific over the long term. And for that, the number one ingredient is self-discipline. In Self-Discipline for Writers, bestselling author Martin Meadows shares his philosophy and strategies on how to build self-discipline as a writer and how to keep writing over the long term. Here are some of the most important ideas you’ll discover: - 3 foundations of self-discipline for writers (avoid a common mistake that almost always leads to failure), - 3 steps to a strong work ethic as a writer (learn how to develop a strategy for consistently hitting your word counts), - 5 types of self-doubt common among writers and how to overcome them (if you don’t believe in yourself as a writer, how are your readers supposed to believe in you?), - 7 tips on how to manage your energy as a writer—including not only the most fundamental advice, but also intricacies like discussing your projects with other people, capturing fleeting ideas, and reading your reviews (learn why optimizing your energy is key to consistent results), - why control is essential for any writer (and how to claim it), - 5 good business practices for more self-discipline (this includes some surprising thoughts on how to run your writing business to reduce frustration and increase productivity). Writing doesn’t have to be burdensome. You too can write with more ease, and most importantly, write and publish consistently so that you can enjoy a flourishing writing career. Let’s learn together how to accomplish this exciting goal.
Art and Fear: Observations on the Perils (and Rewards) of Artmaking
David Bayles - 1993
Ordinary art. Ordinary art means something like: all art not made by Mozart. After all, art is rarely made by Mozart-like people; essentially-statistically speaking-there aren't any people like that. Geniuses get made once-a-century or so, yet good art gets made all the time, so to equate the making of art with the workings of genius removes this intimately human activity to a strangely unreachable and unknowable place. For all practical purposes making art can be examined in great detail without ever getting entangled in the very remote problems of genius."--from the Introduction
Handcrafted Modern: At Home with Mid-century Designers
Leslie Williamson - 2010
Among significant mid-century interiors, none are more celebrated yet underpublished as the homes created by architects and interior designers for themselves. This collection of newly commissioned photographs presents the most compelling homes by influential mid-century designers, such as Russel Wright, George Nakashima, Harry Bertoia, Charles and Ray Eames, and Eva Zeisel, among others. Intimate as well as revelatory, Williamson’s photographs show these creative homes as they were lived in by their designers: Walter Gropius’s historic Bauhaus home in Massachusetts; Albert Frey’s floating modernist aerie on a Palm Springs rock outcropping; Wharton Esherick’s completely handmade Pennsylvania house, from the organic handcarved staircase to the iconic furniture. Personal and breathtaking by turn—these homes are exemplary studies of domestic modernism at its warmest and most creative.
Teamwork II: A Dog Training Manual for People with Disabilities
Stewart Nordensson - 1998
Book by Stewart Nordensson, Lydia Kelley
The End of Print: The Graphic Design of David Carson
Lewis Blackwell - 1995
His tortured typography prompted a vocal camp of critics to accuse him of being flippant and of destroying the communicative basis of design. But now the techniques of David Carson (and those of his countless imitators) dominate advertising, design, the Web, and even motion pictures. With 35,000 copies of the original sold, this revised edition of The End of Print includes a striking new cover and first chapter that puts Carson's work in context. The rest is vintage Carson—cutting edge and explosive. The End of Print tracks his career from skateboard and surf magazines, to the landmark Beach Culture magazine and his groundbreaking grid-breaking work for Ray Gun, and finally to handling major corporate identity accounts. The End of Print marks a turning point in design that ushered in the look of today.
Fake Love Letters, Forged Telegrams, and Prison Escape Maps: Designing Graphic Props for Filmmaking
Annie Atkins - 2020
Dublin-based designer Annie Atkins invites readers into the creative process behind her intricately designed, rigorously researched, and visually stunning graphic props. These objects may be given just a fleeting moment of screen time, but their authenticity is vital and their role is crucial: to nudge both the actors on set and the audience just that much further into the fictional world of the film.
The Smart Take from the Strong: The Basketball Philosophy of Pete Carril
Pete Carril - 1997
His son stood only five-foot-six but nonetheless became an All-State basketball player in high school, a Little All-American in college, and a highly successful coach. After twenty-nine years as Princeton University’s basketball coach, he became an assistant coach with the NBA’s Sacramento Kings. In 1997 he was inducted into the Naismith Memorial Basketball Hall of Fame. Coach Carril inspired his teams with his own strength of character and drive to win, and he demonstrated time and again how a smart and dedicated team could compete successfully against bigger programs and faster, stronger, more athletic players. His teams won thirteen conference championships, made eleven NCAA Tournament appearances, and led the nation in defense fourteen times. Throughout his reflections on a lifetime spent on the basketball court and the bench, Carril demonstrates deep respect for the contest, his empathy and engagement with the players, humility with his own achievements, a pragmatic vision of discipline and fundamentals, and an enduring joy in the game. This is an inspiring and wonderful book, even for those who never made a basket.
Adobe Photoshop Restoration & Retouching (Voices That Matter)
Katrin Eismann - 2001
Katrin Eismann and co-author Wayne Palmer have reviewed, updated, and revised every single technique to address the most important features in Adobe Photoshop CS2. Clear step-by-step instructions using professional examples highlight the tools and techniques photographers, designers, restoration studios, and beauty retouchers use to restore valuable antique images, retouch portraits, and enhance glamour photography. With new example images illustrating the tutorials, Photoshop Restoration & Retouching, Third Edition will show you how to transform faded, damaged photographs into beautiful images that are as clear and crisp as the day they were taken—maybe even better—and how to turn casual snapshots and studio portraits into the most flattering images possible. Full-color, step-by-step examples show you how to: • Correct extreme exposure errors and improve color, contrast, and tone • Rescue heirloom originals suffering from mold damage, cracks, and torn edges—even replace missing image information • Remove dust and scratches quickly and easily • Transform your photos into beautiful, original works of art by converting them to black-and-white or tinted images • Use a variety of sharpening techniques and tonalcorrection tools to add life and sparkle to digital photos • Enhance portraits by removing blemishes, reducing wrinkles, and enhancing eyes, lips, and hair, while maintaining the subject’s essential character • Apply the secrets that the top retouchers in the glamour and beauty industry use to perfect skin, make-up, and hair
Disposable: A History of Skateboard Art
Sean Cliver - 2004
Longtime skateboard artist Sean Cliver put together this staggering survey of over 1,000 skateboard graphics from the last 30 years, creating an indispensable insiders' history as he did so.Alongside his own history, Sean has assembled a wealth of recollections and stories from prominent artists and skateboarders such as: Andy Howell, Barry McGee, Ed Templeton, Steve Caballero, and Tony Hawk.The end result is a fascinating historical account of art in the skateboard subculture, as told by those directly involved with shaping its legendary creative face.
Unexpected Knitting
Debbie New - 2003
The designs emanate from an extraordinary mind, ... but the author has written out detailed and comprehensive instructions for the rest of us. Some designs include: Form knitting, Scribble Lace, Swirl, Sculptural, Virtual, Cellular Automaton and Labyrinth knitting.
Quilt As-You-Go Made Vintage: 51 Blocks, 9 Projects, 3 Joining Methods
Jera Brandvig - 2017
Try your hand at 9 projects, including an elegant sampler with 51 mix-and-match blocks. For quilt as-you-go enthusiasts, Jera shares 3 optional joining methods, including her new technique that makes your quilt reversible! No matter how busy your schedule, you can set attainable goals and practice quilting patchwork blocks in small, manageable pieces.
Type Matters!
Jim Williams - 2012
Today, however, most of us work on computers, with access to hundreds of fonts, and we’d all like our letters, reports and other documents to look as good – and as readable – as possible. But what does all the confusing terminology about ink traps, letter spacing, and visual centring mean, and what are the rules for good typography? Type Matters! is a book of tips for everyday use, for all users of typography, from students and professionals to anyone who does any layout design on a computer. The book is arranged into three chapters: an introduction to the basics of typography; headline and display type; and setting text. Within each chapter there are sections devoted to particular principles or problems, such as selecting the right typeface, leading, and the treatment of numbers. Examples throughout show precisely what makes good typography – and, crucially, what doesn’t. Authoritatively written and designed by a practitioner and teacher of typography, Type Matters! has a beautifully clear layout that reinforces the principles discussed throughout.
Van Gogh: Avenel Art Library
Vincent van Gogh - 1988
Discover the tragic genius of Vincent van Gogh with this beautiful and highly informative guide, which tells the fascinating story of his life and work. Superb specially commissioned photographs show the methods and materials van Gogh used to create his masterpieces, while art expert Bruce Bernard offers a rare "eyewitness" view into the painter's distinctive canvases, and the complex character behind them. See van Gogh's striking use of color and texture, the originality and expressiveness of his techniques, the masters that inspired him, and the work he produced during his madness. Learn of young Vincent's painful unrequited love, how poverty and illness added to his despair, how we won Monet's praise and influenced Toulouse-Lautrec, and about van Gogh's interest in Japan. Discover the astonishing speed at which van Gogh painted, the crisis that caused him to cut off part of his ear, his friendships with other artists, including Paul Gauguin, and much, much more.
The Complete Printmaker
John Ross - 1973
Written by internationally recognized artists and teachers John Ross, Clare Romano, and Tim Ross, this book takes the reader, step by step, through the history and techniques of over 45 printmaking methods: from the traditional etching, engraving, lithography, and relief print processes to today's computer prints, Mylar lithography, copier prints, water-based screen printing, helio-reliefs, and monotypes.With a survey of issues and contemporary concerns in the printmaker's world — a chapter on the burgeoning business of printmaking offering professional insights into copyright laws for artists, cooperative workshops, evolving relationships between dealers and galleries, and the newest trends in print publishing — The Complete Printmaker is indeed what American Artist magazine termed: "an encyclopedia of printmaking ... all you do is add your own talent, effort and love."