Panda was designed to remove low quality content from the search engine results pages. The surprise to many were some of the big name casualties that were taken out by the update. On 24th April 2012, Google went in for the kill when they released the Penguin update. Few SEOs that had been in the business for any length of time could believe the carnage that this update caused. If Google's Panda was a 1 on the Richter scale of updates, Penguin was surely a 10. It completely changed the way we need to think about SEO. On September 28th 2012, Google released a new algorithm update targeting exact match domains (EMDs). I have updated this book to let you know the consequences of owning EMDs and added my own advice on choosing domain names. While I have never been a huge fan of exact match domains anyway, many other SEO books and courses teach you to use them. I'll tell you why I think those other courses and books are wrong.The EMD update was sandwiched in between another Panda update (on the 27th September) and another Penguin update (5th October).Whereas Panda seems to penalize low quality content, Penguin is more concerned about overly aggressive SEO tactics. Stuff that SEOs had been doing for years, not only didn't work any more, but now can actually cause your site to be penalized and drop out of the rankings. That’s right, just about everything you have been taught about Search Engine Optimization in the last 10 years can be thrown out the Window. Google have moved the goal posts. I have been working in SEO for around 10 years and have always tried to stay within the guidelines laid down by Google. This has not always been easy because to compete with other sites, it often meant using techniques that Google frowned upon. Now, if you use those techniques, Google is likely to catch up with you and demote your rankings. In this book, I want to share with you the new SEO. The SEO for 2013 and Beyond.

    One minute we were living life and doing our thing, the next, most of us were advised to stay at home for a month or more.

      The real-life scandals of Hollywood’s personalities rival any drama they bring to life on the silver screen. This book provides 365 daily doses of high and low crimes, fraud and deceit, culled from Tinseltown’s checkered past.   Whether it’s the exploits of silent-era star Fatty Arbuckle, the midcentury misdeeds of Frank Sinatra and Marilyn Monroe, or the modern excesses of Lindsay Lohan, this calendar of Hollywood transgressions has a sensational true tale for every day of the year. It’s an entertaining and sometimes shocking trip down memory lane filled with sneaky affairs, box-office bombs, and careers cut short—sometimes by murder. It shows that the drama doesn’t end when the credits roll.

    Roy Peter Clark, author of Writing Tools, aims to put the glamour back in grammar with this fun, engaging alternative to stuffy instructionals. In this practical guide, readers will learn everything from the different parts of speech to why effective writers prefer concrete nouns and active verbs. The Glamour of Grammar gives readers all the tools they need to"live inside the language" -- to take advantage of grammar to perfect their use of English, to instill meaning, and to charm through their writing. With this indispensable book, readers will come to see just how glamorous grammar can be.

    The world says that writing doesn't matter much. Our families and jobs need us. We have to make money. The ugly voices in our head tell us we're not good enough. There are a ton of reasons why we choose to not write. . . and yet, if we are writers, we must find a way to the page. Over and over again. Often one of the hardest things for writers is allowing ourselves the time and space to write when so many other obligations fill our time. Writing Day in and Day Out is a book for writers who would like to find that time and space and build a practice of writing in their daily lives.In this intimate volume, Cumbo-Floyd tells about her own writing practice, shares suggestions - but never rules - for how you might find a way to more words in your daily life, and offers encouragement for the days when writing seems to be too far away or too painful.

    In his novels and stories, in letters to editors, friends, fellow artists, and critics, in interviews and in commissioned articles on the subject, Hemingway wrote often about writing. And he wrote as well and as incisively about the subject as any writer who ever lived…This book contains Hemingway’s reflections on the nature of the writer and on elements of the writer’s life, including specific and helpful advice to writers on the craft of writing, work habits, and discipline. The Hemingway personality comes through in general wisdom, wit, humor, and insight, and in his insistence on the integrity of the writer and of the profession itself.—From the Preface by Larry W. Phillips

    No one involved with the making of the film foresaw the kind of overarching impact it would have, not only in terms of its success at the box office but in spawning a cult phenomenon that would stay strong more than three decades later with its slick theme, fantastic music and unforgettable dialogues, that is what nbecame. The journey of Donwas not an easy one. Shot over four years, it faced several hurdles before making it to the theatres. While the casting and music of Don have now acquired legendary status, there were some close shaves before it all came together: Iftekhars role of the cop was eyed by a big star of the 1960s getting Kalyanji-Anandji to compose the score called for a delicate balancing act, it was only thanks to the shrewd advice of a mentor that the super-successful Khai ke paan Banaras wala was included at the very last minute. And, wonder of wonders, it was not Amitabh Bachchan who was paid the most for the film. Through a fast-paced narrative born out of interviews with the cast and crew and supplemented with rare photographs from the directors archives, The Making of Dontells a tale that is as compelling as the one that finally made it to the big screen. Engaging and captivating, this is the story of one of Bollywoods most memorable classic.

    To appreciate this, though it is necessary to look at what happens on the screen without bringing preconceptions to bear.

    Eric Lax has been with Woody Allen almost every step of the way. He chronicled Allen's transformation from stand-up comedian to filmmaker in On Being Funny (1975). His international best seller, Woody Allen: A Biography (1991), was a portrait of a director hitting his stride. Conversations with Woody Allen comprised interviews that illustrated Allen's evolution from 1971 to 2008. Now, Lax invites us onto the set--and even further behind the scenes--of Allen's Irrational Man, which was released in 2015, and starred Joaquin Phoenix and Emma Stone. Revealing the intimate details of Allen's filmmaking process, Lax shows us the screenplay being shaped, the scenes being prepared, the actors, cinematographers, other crew members, the editors, all engaged in their work. We hear Allen's colleagues speak candidly about working with him, and Allen speaking with equal openness about his lifetime's work. An unprecedented revelation of one of the foremost filmmakers of our time, Start to Finish is sure to delight not only movie buffs and Allen fans, but everyone who has marveled at the seeming magic of the artistic process.

    

    "Rachael Herron resonates with our audience, and not just because she knows her stuff--she does--or because she's hilarious--she is--but because her honesty and earnestness come through in all her messaging." Samantha Sanders, Writer's Digest Writing memoir is daunting! You're the expert on your life, naturally, but narrating and organizing your own experiences in the best way can feel impossible. Many writers become frustrated in early drafting stages and quit after a couple of brief attempts. Learn from bestselling memoirist Rachael Herron (who teaches this class at Stanford Continuing Studies) how to fast-draft your memoir while keeping its structure compelling. Learn how to frame your life's story and give it a natural arc to keep your reader glued to the page. Figure out how to handle those family and friends you're writing about. Explore what truth means in memoir. Work quickly to quiet the inner critic. Most of all, learn how to get out of your own way to get the words on the page. You can do this! Rachael will show you how.

    In the late 1990s and early 2000s, the landscape of television began an unprecedented transformation. While the networks continued to chase the lowest common denominator, a wave of new shows, first on premium cable channels like HBO and then basic cable networks like FX and AMC, dramatically stretched television’s narrative inventiveness, emotional resonance, and artistic ambition. No longer necessarily concerned with creating always-likable characters, plots that wrapped up neatly every episode, or subjects that were deemed safe and appropriate, shows such as The Wire, The Sopranos, Mad Men, Deadwood, The Shield, and more tackled issues of life and death, love and sexuality, addiction, race, violence, and existential boredom. Just as the Big Novel had in the 1960s and the subversive films of New Hollywood had in 1970s, television shows became the place to go to see stories of the triumph and betrayals of the American Dream at the beginning of the twenty-first century. This revolution happened at the hands of a new breed of auteur: the all-powerful writer-show runner. These were men nearly as complicated, idiosyncratic, and “difficult” as the conflicted protagonists that defined the genre. Given the chance to make art in a maligned medium, they fell upon the opportunity with unchecked ambition. Combining deep reportage with cultural analysis and historical context, Brett Martin recounts the rise and inner workings of a genre that represents not only a new golden age for TV but also a cultural watershed. Difficult Men features extensive interviews with all the major players, including David Chase (The Sopranos), David Simon and Ed Burns (The Wire), Matthew Weiner and Jon Hamm (Mad Men), David Milch (NYPD Blue, Deadwood), and Alan Ball (Six Feet Under), in addition to dozens of other writers, directors, studio executives, actors, production assistants, makeup artists, script supervisors, and so on. Martin takes us behind the scenes of our favorite shows, delivering never-before-heard story after story and revealing how cable TV has distinguished itself dramatically from the networks, emerging from the shadow of film to become a truly significant and influential part of our culture.

    and foreign films in every cinematic genre.

    She is the author of Coffee House Lies: 100 Cups of Flash Fiction. www.carlyberg.com

    It is a complete resource for anyone who wants to write and produce for a television drama series or create an original series, as well as for teachers in screenwriting classes and workshops. Offering practical industry information and artistic encouragement, the book is both nuts-and-bolts and inspiration. The Third Edition leads readers into the future and engages provocative issues about the interface between traditional TV and emerging technologies and endless possibilities.