The Laws of Simplicity: Design, Technology, Business, Life


John Maeda - 2006
    We're rebelling against technology that's too complicated, DVD players with too many menus, and software accompanied by 75-megabyte "read me" manuals. The iPod's clean gadgetry has made simplicity hip. But sometimes we find ourselves caught up in the simplicity paradox: we want something that's simple and easy to use, but also does all the complex things we might ever want it to do. In The Laws of Simplicity, John Maeda offers ten laws for balancing simplicity and complexity in business, technology, and design—guidelines for needing less and actually getting more.Maeda—a professor in MIT's Media Lab and a world-renowned graphic designer—explores the question of how we can redefine the notion of "improved" so that it doesn't always mean something more, something added on.Maeda's first law of simplicity is "Reduce." It's not necessarily beneficial to add technology features just because we can. And the features that we do have must be organized (Law 2) in a sensible hierarchy so users aren't distracted by features and functions they don't need. But simplicity is not less just for the sake of less. Skip ahead to Law 9: "Failure: Accept the fact that some things can never be made simple." Maeda's concise guide to simplicity in the digital age shows us how this idea can be a cornerstone of organizations and their products—how it can drive both business and technology. We can learn to simplify without sacrificing comfort and meaning, and we can achieve the balance described in Law 10. This law, which Maeda calls "The One," tells us: "Simplicity is about subtracting the obvious, and adding the meaningful."

Empire


Michael Hardt - 2000
    It is, as Michael Hardt and Antonio Negri demonstrate in this bold work, the new political order of globalization. It is easy to recognize the contemporary economic, cultural, and legal transformations taking place across the globe but difficult to understand them. Hardt and Negri contend that they should be seen in line with our historical understanding of Empire as a universal order that accepts no boundaries or limits. Their book shows how this emerging Empire is fundamentally different from the imperialism of European dominance and capitalist expansion in previous eras. Rather, today's Empire draws on elements of U.S. constitutionalism, with its tradition of hybrid identities and expanding frontiers. Empire identifies a radical shift in concepts that form the philosophical basis of modern politics, concepts such as sovereignty, nation, and people. Hardt and Negri link this philosophical transformation to cultural and economic changes in postmodern society--to new forms of racism, new conceptions of identity and difference, new networks of communication and control, and new paths of migration. They also show how the power of transnational corporations and the increasing predominance of postindustrial forms of labor and production help to define the new imperial global order. More than analysis, Empire is also an unabashedly utopian work of political philosophy, a new Communist Manifesto. Looking beyond the regimes of exploitation and control that characterize today's world order, it seeks an alternative political paradigm--the basis for a truly democratic global society.

A Pattern Language: Towns, Buildings, Construction


Christopher W. Alexander - 1977
    It will enable making a design for almost any kind of building, or any part of the built environment. ‘Patterns,’ the units of this language, are answers to design problems: how high should a window sill be?; how many stories should a building have?; how much space in a neighborhood should be devoted to grass and trees?More than 250 of the patterns in this language are outlined, each consisting of a problem statement, a discussion of the problem with an illustration, and a solution. As the authors say in their introduction, many of the patterns are archetypal, so deeply rooted in the nature of things that it seems likely that they will be a part of human nature and human action as much in five hundred years as they are today.A Pattern Language is related to Alexander’s other works in the Center for Environmental Structure series: The Timeless Way of Building (introductory volume) and The Oregon Experiment.

How to Read Lacan


Slavoj Žižek - 2006
    These books use excerpts from the major texts to explain essential topics, such as Jacques Lacan's core ideas about enjoyment, which re-created our concept of psychoanalysis.Lacan’s motto of the ethics of psychoanalysis involves a profound paradox. Traditionally, psychoanalysis was expected to allow the patient to overcome the obstacles which prevented access to "normal" sexual enjoyment; today, however, we are bombarded by different versions of the injunction "Enjoy!" Psychoanalysis is the only discourse in which you are allowed not to enjoy.Slavoj Žižek’s passionate defense of Lacan reasserts Lacan’s ethical urgency. For Lacan, psychoanalysis is a procedure of reading and each chapter reads a passage from Lacan as a tool to interpret another text from philosophy, art or popular ideology.

The Mayan Calendar and the Transformation of Consciousness


Carl Johan Calleman - 2004
    Instead, it functions as a metaphysical map of the evolution of consciousness and records how spiritual time flows--providing a new science of time.The calendar is associated with nine creation cycles, which represent nine levels of consciousness or Underworlds on the Mayan cosmic pyramid. Through empirical research Calleman shows how this pyramidal structure of the development of consciousness can explain things as disparate as the common origin of world religions and the modern complaint that time seems to be moving faster. Time, in fact, is speeding up as we transition from the materialist Planetary Underworld of time that governs us today to a new and higher frequency of consciousness--the Galactic Underworld--in preparation for the final Universal level of conscious enlightenment. Calleman reveals how the Mayan calendar is a spiritual device that enables a greater understanding of the nature of conscious evolution throughout human history and the concrete steps we can take to align ourselves with this growth toward enlightenment.

The Transparent Society: Will Technology Force Us to Choose Between Privacy and Freedom?


David Brin - 1998
    Huge commercial databases track your finances and sell that information to anyone willing to pay. Host sites on the World Wide Web record every page you view, and “smart” toll roads know where you drive. Every day, new technology nibbles at our privacy. Does that make you nervous?David Brin is worried, but not just about privacy. He fears that society will overreact to these technologies by restricting the flow of information, frantically enforcing a reign of secrecy. Such measures, he warns, won’t really preserve our privacy. Governments, the wealthy, criminals, and the techno-elite will still find ways to watch us. But we’ll have fewer ways to watch them. We’ll lose the key to a free society: accountability.The Transparent Society is a call for “reciprocal transparency.” If police cameras watch us, shouldn’t we be able to watch police stations? If credit bureaus sell our data, shouldn't we know who buys it? Rather than cling to an illusion of anonymity - a historical anomaly, given our origins in close-knit villages - we should focus on guarding the most important forms of privacy and preserving mutual accountability. The biggest threat to our freedom, Brin warns, is that surveillance technology will be used by too few people, now by too many.A society of glass houses may seem too fragile. Fearing technology-aided crime, governments seek to restrict online anonymity; fearing technology-aided tyranny, citizens call for encrypting all data. Brins shows how, contrary to both approaches, windows offer us much better protection than walls; after all, the strongest deterrent against snooping has always been the fear of being spotted. Furthermore, Brin argues, Western culture now encourages eccentricity - we’re programmed to rebel! That gives our society a natural protection against error and wrong-doing, like a body’s immune system. But “social T-cells” need openness to spot trouble and get the word out.The Transparent Society is full of such provocative and far-reaching analysis. The inescapable rush of technology is forcing us to make new choices about how we want to live. This daring book reminds us that an open society is more robust and flexible than one where secrecy reigns. In an era of gnat-sized cameras, universal databases, and clothes-penetrating radar, it will be more vital than ever for us to be able to watch the watchers. With reciprocal transparency we can detect dangers early and expose wrong-doers. We can gauge the credibility of pundits and politicians. We can share technological advances and news. But all of these benefits depend on the free, two-way flow of information.

Interaction of Color


Josef Albers - 1971
    Conceived as a handbook and teaching aid for artists, instructors, and students, this timeless book presents Albers’s unique ideas of color experimentation in a way that is valuable to specialists as well as to a larger audience.Originally published by Yale University Press in 1963 as a limited silkscreen edition with 150 color plates, Interaction of Color first appeared in paperback in 1971, featuring ten representative color studies chosen by Albers. The paperback has remained in print ever since and is one of the most influential resources on color for countless readers.This new paperback edition presents a significantly expanded selection of more than thirty color studies alongside Albers’s original unabridged text, demonstrating such principles as color relativity, intensity, and temperature; vibrating and vanishing boundaries; and the illusions of transparency and reversed grounds. Now available in a larger format and with enhanced production values, this expanded edition celebrates the unique authority of Albers’s contribution to color theory and brings the artist’s iconic study to an eager new generation of readers.

Maybe I Should Just Shut Up and Go Away!: The Last No-Holds-Barred Literary Gasp--Part Memoir and Part Commentary--Of a 42-Year Veteran Talk Radio (A)Right-Wing Nut Job or (B)Libertarian Icon


Neal Boortz - 2012
    In his memoir, Maybe I Should Just Shut Up And Go Away, he looks back across the decades and shares the often-hilarious reality of what happens behind the scenes when you re a talk radio icon. Longtime friend with national radio greats Rush Limbaugh and Sean Hannity, he tells how those relationships began in the hot seat of competition. Tributes are included from Rush Limbaugh, Sean Hannity, Home Depot Founder Bernie Marcus and 2012 presidential nominee Herman Cain. Though early predictions by those who knew him in his youth cast Boortz as a sure prospect to become a preacher, he took a different route to educating the masses. Longtime listeners are certain to become enthusiastic readers as Boortz finally tips his hat to more than four decades of teeing up controversy, political education and general entertainment for audiences across the country to enjoy and tells all they ve been wanting to know but couldn t get anyone to share until now."

Design for the Real World: Human Ecology and Social Change


Victor Papanek - 1972
    Translated into twenty-three languages, it is one of the world's most widely read books on design. In this edition, Victor Papanek examines the attempts by designers to combat the tawdry, the unsafe, the frivolous, the useless product, once again providing a blueprint for sensible, responsible design in this world which is deficient in resources and energy.

Love at Goon Park: Harry Harlow and the Science of Affection


Deborah Blum - 2002
    Pursuing the idea that human affection could be understood, studied, even measured, Harlow (1905-1981) arrived at his conclusions by conducting research-sometimes beautiful, sometimes horrible-on the primates in his University of Wisconsin laboratory. Paradoxically, his darkest experiments may have the brightest legacy, for by studying "neglect" and its life-altering consequences, Harlow confirmed love's central role in shaping not only how we feel but also how we think. His work sparked a psychological revolution. The more children experience affection, he discovered, the more curious they become about the world: Love makes people smarter. The biography of both a man and an idea, The Measure of Love is a powerful and at times disturbing narrative that will forever alter our understanding of human relationships.

The Male Body: A New Look at Men in Public and in Private


Susan Bordo - 1999
    In chapters on the penis (in all its incarnations), fifties Hollywood, male beauty standards, and sexual harassment, and in discussions of topics ranging from Marlon Brando and Boogie Nights to Philip Roth and Lady Chatterley's Lover, Bordo offers fresh and unexpected insights. Always--whether she is examining Michael Jordan or Humbert Humbert, the butch phallus or her own grade-school experiences--she rejects rigid categories in favor of an honest, nuanced version of men as flesh-and-blood human beings.

World of Ideas


Bill Moyers - 1989
    Bill Moyers brings us one-on-one interviews withforty-two extraordinary men and women--poets and physicists, historians andnovelists, doctors and philosophers--discussing what's happening in our lives, our hearts, and our minds as we approach a new millenium.

Welcome to Everytown: A Journey Into the English Mind


Julian Baggini - 2007
    Sympathetic but critical, serious yet witty, the book shows a country in which the familiar becomes strange, and the strange familiar.

Psyche and Symbol: A Selection from the Writings of C.G. Jung


C.G. Jung - 1958
    G. Jung, the key to the cure of souls, the cornerstone of his therapeutic work. This volume explains the function and origin of these symbols. Here the reader will find not only a general orientation to Jung's point of view but extensive studies of the symbolic process and its integrating function in human psychology as it is reflected in the characteristic spiritual productions of Europe and Asia. Violet de Laszlo has selected for inclusion in Psyche and Symbol five selections from Aion: The Ego, The Shadow, The Syzygy: Anima and Animus, The Self, and Christ, A Symbol of the Self. The book continues with The Phenomenology of the Spirit in Fairy Tales, The Psychology of the Child Archetype, and Transformation Symbolism in the Mass. Also included are the foreword to the Cary Banes translation of the I Ching, two chapters from Synchronicity: An Acausal Connecting Principle, Psychological Commentary on The Tibetan Book of the Dead, and Commentary on The Secret of the Golden Flower.

Sociology: Themes And Perspectives


Michael Haralambos - 1980
    As well as a brand new chapter on Health, Medicine and the Body, the sixth edition has been comprehensively updated to reflect key directions in the subject in the 21st century. Contents Introduction: Sociological Perspectives 1. Social Stratification 2. Sex and Gender 3. Race, Ethnicity and Nationality 4. Poverty and Social Exclusion 5. Health, Medicine and the Body 6. Crime and Deviance 7. Religion 8. Families and Households 9. Power, Politics and the State 10. Work, Unemployment and Leisure 11. Education 12. Culture and Identity 13. Communication and the Media 14. Methodology 15. Sociological Theory Bibliography Index