The rapid maturation of PHP has created a skeptical population of users from more traditional enterprise languages who question the readiness and ability of PHP to scale, as well as a large population of PHP developers without formal computer science backgrounds who have learned through the hands-on experimentation while developing small and midsize applications in PHP. While there are many books on learning PHP and developing small applications with it, there is a serious lack of information on scaling PHP for large-scale, business-critical systems. Schlossnagle's Advanced PHP Programming fills that void, demonstrating that PHP is ready for enterprise Web applications by showing the reader how to develop PHP-based applications for maximum performance, stability, and extensibility.

    That's why we created Digital Adaptation, a new practical book on how to help senior management understand the Web and adapt the business, culture, teams and workflows accordingly. No fluff, no theory — just techniques and strategies that worked in practice, and showed results. The book will help traditional businesses and organizations to overcome their legacy, and help you plant the seeds of change with very little power. If you do want to finally see changes happening, this is the book to grab. Written by Paul Boag. Designed by Veerle Pieters. 176 pages. YOU'LL LEARN TO: • Tackle bureaucracy and overcome legacy culture, • Develop a flexible and effective digital strategy, • Use responsibility matrix to minimize delays and costs, • Adopt a digital culture and become digital by default, • Apply techniques from mid-sized and large organizations, • Avoid toxic working practices and improve internal processes, • Organize teams and boost their efficiency, • Embrace social media and use them effectively, • Understand the value of a digital team and invest in them, • Break down the walls and nourish collaboration, ownership and innovation.

    But what exactly is it? And how might we gain more of it for ourselves? This entertaining and, yes, eloquent book illuminates the power of language from a linguistic point of view and provides fascinating insights into the way we use words. David Crystal, a world-renowned expert on the history and usage of the English language, probes the intricate workings of eloquence. His lively analysis encompasses everyday situations (wedding speeches, business presentations, storytelling) as well as the oratory of great public gatherings.   Crystal focuses on the here and now of eloquent speaking—from pitch, pace, and prosody to jokes, appropriateness, and how to wield a microphone. He explains what is going on moment by moment and examines each facet of eloquence. He also investigates topics such as the way current technologies help or hinder our verbal powers, the psychological effects of verbal excellence, and why certain places or peoples are thought to be more eloquent than others. In the core analysis of the book, Crystal offers an extended and close dissection of Barack Obama’s electrifying “Yes we can” speech of 2008, in which the president demonstrated full mastery of virtually every element of eloquence—from the simple use of parallelism and an awareness of what not to say, to his brilliant conclusion constructed around two powerful words: dreams and answers.

    Alphabetized definitions of related words are broken down into subjects and sub-headings, making it easy for readers to find the words they need.

    In this collection of essays, nationally known science writers Deborah Blum, Mary Knudson, and Robin Marantz Henig assemble the best science writers working today to explain what they do and how to do it well. Field Guide combines detailed and practical how-to advice with thoughtful discussions of the challenges of science journalism in the 21st century. It doesn't shy away from addressing such controversial matters as cloning, stem cell research, eugenics, medical overtreatment, and questions of scientific honesty. Offering a comprehensive overview of the field of science writing, this book discusses a broad range of media and sources, from newspapers to broadcast journalism and from corporations to government agencies. It also provides a detailed analysis of some of the hottest fields in science writing - ranging from mental health to human genetics - and covers a diverse array of writing styles, from "gee-whiz" to investigative. With more than 45 esteemed contributors - people who work for such leading news outlets as Scientific American, Popular Science, Discover, Smithsonian, The New York Times, and The Wall Street Journal - this book is an invaluable resource for current and aspiring science writers, students and instructors in science writing and journalism, and scientists who are interested in science communication.

    From working with and managing multiple layers to using layers to enhance and retouch photos, this Photoshop guru covers it all.

    Under the stewardship of the eminent editorial team, comprising two editors with experience gained over previous editions and a third editor new to this edition, and in response to reader feedback, the content has been sub-divided into parts to ensure a logical sequence and grouping of related chapters throughout while the text features enthusiastically received in the last edition have been retained. The new edition opens with sections devoted to the underlying principles of surgical practice, investigation and diagnosis, and pre-operative care. These are followed by chapters covering all aspects of surgical trauma. The remainder of the book considers each of the surgical specialties in turn, from elective orthopaedics through skin, head and neck, breast and endocrine, cardiothoracic and vascular, to abdominal and genitourinary.Key features: Authoritative: emphasises the importance of effective clinical examination and soundly based surgical principles, while taking into account the latest developments in surgical practice.Updated: incorporates new chapters on a wide variety of topics including metabolic response to injury, shock and blood transfusion, and surgery in the tropics.Easy to navigate: related chapters brought together into clearly differentiated sections for the first time.Readable: preserves the clear, direct writing style, uncluttered by technical jargon, that has proved so popular in previous editions.User-friendly: numerous photographs and explanatory line diagrams, learning objectives, summary boxes, biographical footnotes, memorable anecdotes and full-colour presentation supplement and enhance the text throughout.Bailey and Love has a wide appeal to all those studying surgery, from undergraduate medical students to those in preparation for their postgraduate surgical examinations. In addition, its high standing and reputation for unambiguous advice also make it the first point of reference for many practising surgeons. The changes that have been introduced to the 25th edition will only serve to strengthen support for the text among all these groups.

    It reveals the attraction that has drawn leading mathematicians and amateurs alike to number theory over the course of history.

    It was written for both graduate and undergraduate students who already know the basics of academic writing but may still struggle to express their ideas using the right words. The Only Academic Phrasebook You’ll Ever Need contains 600 sentence templates organized around the typical sections of an academic paper. Here are some examples: 1. Establishing a research territory: The last few years have seen an increased interest in ____. 2. Describing research gaps: To date, no study has looked specifically at ____. 3. Stating your aims: The aim of this study is to discuss the extent to which ____. 4. Describing the scope and organization of your paper: In chapter ____ , the concept of ____ is further explored. 5. General literature review: A number of scholars have attempted to identify ____. 6. Referencing: In his 1799 study, Smith argued that ____. 7. Sampling and data collection: Participants were randomly selected based on ____. 8. Data analysis and discussion: The data provide preliminary evidence that ____. The Only Academic Phrasebook You’ll Ever Need also contains 80 grammar and vocabulary tips for both native and non-native speakers. For example: 1. What's the difference between "effect" and "affect"? “Imply” and “infer”? "They're", "their" and "there"? 2. Is "irregardless" correct? 3. Do you say "the criteria was" or "the criteria were"? The Only Academic Phrasebook You’ll Ever Need is NOT a comprehensive academic writing textbook. It will NOT teach you key academic skills such as choosing the right research question, writing clear paragraphs, dealing with counter arguments and so on. But it will help you find the best way to say what you want to say so you can ace that paper!

    If that's not enough to make you scream with delight, we're also adding a special color section featuring the two Creepy stories that helped re-launch Dark Horse Presents on MySpace You'll get all of this tantalizing terror for under twenty bucks - it's a killer deal

    With its managerial orientation and interdisciplinary approach, this book is for beginners as well as graduate students in e-commerce.

    The book s two-part coverage organizes topics under basic theory, and assembles an arsenal of approximation schemes with illustrative applications. For physicists and engineers. "

    This book provides an introduction to the field of solid state physics for undergraduate students in physics, chemistry, engineering, and materials science.

    It presents positioning and projection information in an easy-to-read, bulleted format on one side of the page spread, with corresponding positioning photos, radiographic images and anatomical drawings on the other side. Expert content covers pathology, geriatric and pediatric patient populations, survey information, and 100 new positioning photographs for the latest in radiographic positioning. The 6th edition contains a new chapter on digital imaging, and digital imaging information is incorporated where appropriate throughout the book. New photographs and redrawn illustrations create a consistent, visual appearance throughout the book.- Characterized by a clear, easy-to-follow organization that features one projection per page. Positioning and projection information is presented in an easy-to-read bulleted format on the left side of the page, and positioning photos, radiographic images and anatomical drawings are aligned on the right. This show and tell style helps students visualize anatomy and understand positioning.- Includes about 200 of the most commonly requested projections. Competency in performing these projections is necessary for all entry-level practitioners. By contrast, Merrill's Atlas includes over 400 projections and much more information on advanced imaging.- Critique Radiographs provide the basis of classroom or lab discussion. The WB/LM contains questions specific to these radiographs.- Pathologic Indications in appropriate chapters - Introducing pathology with positioning helps students understand the whole patient and improves their ability to produce radiographs that make diagnosis easy for the physician.- Pediatric Applications in appropriate chapters prepare technologists to deal competently with the special needs of their pediatric patients.- Geriatric Applications in appropriate chapters - Important information for technologists to understand the varying needs of their patient base.- Alternative Modalities or procedures inform students of which projections can better demonstrate certain anatomical parts or pathology, or which may be necessary if patient is unable to cooperate fully.- Radiographic Criteria on positioning pages help students develop a routine for evaluating radiographic quality.- Pathology Demonstrated provides students with a larger frame of reference, and therefore a greater understanding, of each projectionA new chapter on digital imaging discusses basic principles, applications, and image quality - digital imaging information essential for making appropriate positioning adjustments - to ensure readers are prepared to encounter new technology in clinical practice.Content updates include a totally new section on surgical radiography, new sections in all chapters on digital imaging considerations, an expanded section on bone densitometry, and a new introduction to positron emission tomography (PET).Updated and revised chapters cover angiography and interventional procedures, and computed tomography.More than 150 new positioning photos, in addition to many updated images, complement the new material.

    Building on his classic first edition, Theodore S. Rappaport reviews virtually every important new wireless standard and technological development, including W-CDMA, cdma2000, UMTS, and UMC 136/EDGE; IEEE 802.11 and HIPERLAN WLANs; Bluetooth, LMDS, and more. Includes dozens of practical new examples, solved step by step.