He takes us into the secret world of "Survivor" Spoilers, where avid internet users pool their knowledge to unearth the show's secrets before they are revealed on the air. He introduces us to young "Harry Potter" fans who are writing their own Hogwarts tales while executives at Warner Brothers struggle for control of their franchise. He shows us how "The Matrix" has pushed transmedia storytelling to new levels, creating a fictional world where consumers track down bits of the story across multiple media channels.Jenkins argues that struggles over convergence will redefine the face of American popular culture. Industry leaders see opportunities to direct content across many channels to increase revenue and broaden markets. At the same time, consumers envision a liberated public sphere, free of network controls, in a decentralized media environment. Sometimes corporate and grassroots efforts reinforce each other, creating closer, more rewarding relations between media producers and consumers. Sometimes these two forces are at war.Jenkins provides a riveting introduction to the world where every story gets told and every brand gets sold across multiple media platforms. He explains the cultural shift that is occurring as consumers fight for control across disparate channels, changing the way we do business, elect our leaders, and educate our children.

    It may be between tasks or people, money or mission, the present or the future. One often neglected tension is between our inner spiritual longings and the outward needs of the group we lead. But we need not feel forced to choose between the two. Leadership has more in common with an ellipse with two focal points than a bull's-eye with a single target. The Leadership Ellipse is designed to help Christian leaders embrace both halves of the tension--our internal relationship with God and our external relationship with others--to find a truly authentic, integrated way to lead. If you find yourself in a lonely, isolated place of leadership, this book can be your companion. If you find yourself longing to lead in a way that is truly Christian, this book can be your guide. And if you are simply exhausted, then this book can offer you a new way to find refreshment. There is life beyond the bull's-eye.

    This text discusses and explains the traditional, functional approach to management, through planning, organising, leading and controlling.

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    It helps in the process of choosing the right statistical technique and includes a detailed guide to interpreting SPSS ouput.

    In a compelling style like no one before him, Jim Brown helps leaders understand the keys for boardroom excellence. The Imperfect Board Member ought to be required reading for people on every type of board. The great thing is that it won't need to be required--it's such a fun book, every leader will want to read it. --Jim Balsillie, chairman and co-CEO, Research in Motion; chair, Centre for International Governance InnovationI know no board members, myself included, who won't learn valuable lessons from Jim Brown's book The Imperfect Board Member. Don't miss it! --Ken Blanchard, coauthor, The One-Minute Manager and The SecretThanks to Sarbanes-Oxley, boards have become active. The Imperfect Board Member clarifies sharply the lines of what boards need to do and what management needs to do. The time has come for the two groups to work together and yet keep independent. --Ram Charan, coauthor, Execution, and author, Boards That DeliverThe Imperfect Board Member by Jim Brown is a highly perceptive, eminently readable, engagingly human book on how boards and directors can improve their performance. In a breezy conversational style that uses dialogue invitingly and often, the author explores with sensitivity and a light touch not only the standard ingredients but also the more subtle nuances of excellence in both corporate and not-for-profit governance. --William A. Dimma, author, Tougher Boards for Tougher Times; chairman, Home Capital Group Inc.

    The good news is that almost every nonfiction book published is sold by a proposal. In this comprehensive yet accessible guide, you will learn exactly what a proposal is, what it must contain, and how to pull yours together into an informative, persuasive selling package. Already a favorite for thousands of aspiring writers, this book has been revised and updated by Elizabeth Lyon to feature nearly two dozen actual proposals, plus:- Choosing a topic based on current trends and competing titles- Drafting the perfect concept statement--daring agents and editors to reject you- Defining and targeting your readership--then connecting with them- Preparing a table of contents and chapter summaries- Submitting exciting and well-written sample chapters- Writing query letters- Devising a marketing plan that will excite agents and publishers

    We consistently look to the experts - full-time faculty members, adjunct instructors, and of course students - to drive the decisions we make about the text itself and the ancillary package. Through a series of focus groups, symposia, as well as full-book, single-chapter, revised manuscript reviews of both text and key ancillaries, we have heard the stories of more than 500 professors and their insights and experiences are evident on every page of the revision and in every supplement. As teachers of the course and users of their own materials, the author team is dedicated to the principles of excellence in business education. pedagogy that puts students in touch with today's real business issues, to creating groundbreaking and market-defining ancillary items for professors and students alike, Understanding Business leads the way.

    In order to ensure a high level of knowledge and training, the International Requirements Engineering Board (IREB) worked out the training concept “Certified Professional for Requirements Engineering”, which defines a requirements engineer’s practical skills on different training levels. The book covers the different subjects of the curriculum for the “Certified Professional for Requirements Engineering” (CPRE) defined by the International Requirements Engineering Board (IREB). It supports its readers in preparing for the test to achieve the “Foundation Level” of the CPRE.

      Writing a college admissions essay is no easy task—but with college essay coach and New York Times contributor Alan Gelb’s accessible and encouraging step-by-step instructions, you’ll be able to write an honest, one-of-a-kind essay that really shines. Gelb’s ten-step approach has garnered great results for the students who have tried it, many of whom were accepted into their dream schools (Harvard, Brown, Yale, and more). This to-the-point handbook shows you how to identify an engaging essay topic, and then teaches you how to use creative writing techniques to craft a narrative that expresses your unique personality, strengths, and goals. Whether you’re an A-student looking for an extra boost or a less-confident writer who needs more intensive help, Gelb’s reassuring and concise guidance will help you every step of the way, from your initial draft to final revision. In the end, you will have a well-polished, powerful, and profound personal statement that you can feel proud of—a college essay that doesn’t feel “pre-fab,” but is a real reflection of your own individuality.

    This student-friendly text takes a hands-on approach to economic theory, issues and politics using a lively writing style which engages the student with clear explanations, easy to understand graphs and relevant examples.

    This author team is known for their outstanding research, teaching efforts, and world-renowned finance textbooks, so it's no surprise that they provide clear exposition of difficult material without sacrificing up-to-date, technically correct treatments. The seventh edition has been fully updated to reflect recent events and is now available with Connect Finance! Connect is the only integrated learning system that empowers students by continuously adapting to deliver precisely what they need, when they need it, and how they need it, so that your class time is more engaging and effective.

    For the past twenty-five years, Nussbaum has been working on an alternate model to assess human development: the Capabilities Approach. She and her colleagues begin with the simplest of questions: What is each person actually able to do and to be? What real opportunities are available to them? The Capabilities Approach to human progress has until now been expounded only in specialized works. Creating Capabilities, however, affords anyone interested in issues of human development a wonderfully lucid account of the structure and practical implications of an alternate model.

    The truths diagnose the human existential crisis--suffering and its origin--and prescribe a solution--cessation and the path. To understand the four noble truths is to understand Buddhism as a whole.In The Four Noble Truths, Geshe Tashi draws on his decades of training in Tibetan Buddhism to illuminate these truths for a modern audience. His respectful engagement with Buddhists outside his own tradition and his insights into Western culture make this book refreshing. It will reward even those already acquainted with the fundamentals of Buddhism.The Four Noble Truths is the first of six stand-alone volumes in the Foundation of Buddhist Thought series.

    Addressing the growing demand to learn how to manage personal investments and finances, the authors have turned the spotlight on individual rather than institutional investors. Their strong real-word focus includes superior coverage of mutual funds, international investments, and investment decision techniques. The new edition makes use of the Internet through exercises and cross references to Internet resources. An accompanying CD-ROM offers hands-on practice in analyzing companies for investment purposes. All these distinctive features ensure that Fundamentals of Investing will continue to define the market for years to come.