You can get a cup at any caf, sandwich bar or restaurant anywhere. So how did Starbucks manage to reinvent coffee as a whole new experience, and create a hugely successful brand in the process? The Starbucks Story tells the brand's story from its origins in a Seattle fish market to its growing global presence today. This is a story that has unfolded quickly - at least in terms of conventional business development. Starbucks is a phenomenon. Unknown 15 years ago, it now ranks among the 100 most valuable brands in the world. It has become the quintessential brand of the modern age, built around the creation of an experience that can be consistently reproduced across the world. Originally published in 2004 as 'My Sister's A Barista: How they made Starbucks a home away from home', this new 2012 edition has been updated to bring the brand up to date.

    This is the complete, authoritative, and exhaustive manual outlining the Arbitrage business model. It has been compiled and made available to anyone interested in buying products to be resold online. In this book, Chris Green will give you the keys to the Arbitrage Kingdom with the mindset of unlimited opportunities and abundance and not one of scarcity. Empires are being built by using powerful new programs like ScanPower to source and evaluate items for resale. Pair this with Amazon's amazing fulfillment program called Fulfillment By Amazon (FBA) to outsource the storage, shipping, and customer service of your items, and you have a completely scalable, nearly risk-free business model with a near-zero entry cost. The techniques described in this book can be used by anyone, anywhere to build a small side business or large empire. The only limit is you imagination.

    Sears distils over 20 years’ experience as a management consultant and coach into six simple conversational structures that cover every management situation. A natural storyteller with a great narrative gift, Sears delivers his message in an entirely unique manner – as a work of business fiction. In this compelling and highly instructive tale you can follow the journey of newly promoted Operations Manager Sam Mitchell as he faces the everyday pressures and challenges of managing a team, and then relate his experiences to real life scenarios in your workplace. Conversation #1 – What can you do about that? Conversation #2 – Who should really own this? Conversation #3 – How should we be behaving? Conversation #4 – Who’s really doing this? Conversation #5 – Where are we heading? Conversation #6 – How are we doing?   This highly practical guide concludes with a simple how-to chapter, explaining why and how each conversation works, and when to use them, as well as providing accompanying tips and techniques. The Six Conversations of a Brilliant Manager is an instantly-applicable and hugely powerful toolkit for every manager and HR department looking to get the very best out of their people.

    Here you will find the key concepts and important details from each chapter boiled down into a clear, concise, enjoyable read. Whether you are a book club newbie or a ravenous bibliophile you will be delighted by this new reading experience. And, of course, we encourage you to buy and read Kalanithi’s full version when you can. After all, his book is a best-seller for a good reason! About the Book When Breath Becomes Air is a memoir encompassing both the life and death of an eminent neurosurgeon. Named as Amazon's Best Book of January 2016, the book starts with a look at how one doctor came of age as a medical professional and writer. The second half of the book is a chronicle of the author's battle with stage IV lung cancer. The book offers incredible insight on both the meaning of life and the ultimate significance of death. About the Author Paul Kalanithi was an outstanding neurosurgeon and, with this book, proved himself as a phenomenal writer as well. Kalanithi studied English literature and human biology, earning two B.A. degrees and an M.A. at Stanford. He traveled to Cambridge to study medicine, where he earned an M.Phil. in the philosophy and history of medicine. He also graduated cum laude from Yale School of Medicine. After a residency and postdoctoral study back at Stanford, Kalanithi received highest honors for his research as a resident. Kalanithi died in 2015 while working on When Breath Becomes Air.

    Discover and master the fiery temperament shared by great leaders, entrepreneurs, artists and AD/HD-ers. Are you: - Impulsive? - Risk-taking? - Distractible? - Sensation-seeking? - Insightful or Intuitive? Do you: - Crave risk and excitement? - Have an addictive personality? - Rebel against authority? - Think differently? Then you are a DaVinci. Discover the secret genius that drives risk-takers, rebels, entrepreneurs, artists and ad/hd-ers to achieve greatness. Learn how to express this fire and harness it productively. About the Author Garret LoPorto, has been featured in The New York Times, Money Magazine, The Boston Globe and The London Financial Times. He is a successful entrepreneur, CEO, presenter at MIT, U.S. & International patent-pending inventor, and father of two children. He lives with his wife and children in Concord, Massachusetts.

    The first book without knitting patterns to capture the knitting audience, it has been widely imitated, but no other book has endured so well. With Knitting Heaven and Earth, Lydon again breaks new ground, this time following the emotional ties that become bound up in her handicrafts when a series of wrenching events—a heartbreaking romance, the death of her father, a devastating diagnosis of breast cancer—leave her reeling. Through it all, Lydon finds new reserves of strength in knitting, in the skeins of sumptuous yarn and colorful thread that help her make sense of the trials of the heart.

    If you’re an entrepreneur or if you’ve only dreamed about starting your own business, this quick important read is for you.The author, Alicia Morga, is a venture-backed Silicon Valley entrepreneur. She’s been featured in Inc. Magazine, the Financial Times, and Fast Company named her one of the Most Influential Women in Technology. She believes that entrepreneurship is not just about starting a business. It’s about leading a life. For further information see www.AliciaMorga.com.

     Recent years have witnessed a quiet, almost unnoticeable revolution: all around the world, drip coffee has been replaced by espresso, macchiato, and cappuccino, with a similar quality to those served in the best Italian coffee shops. The technological developments of espresso machines, moka-pot, French-press and other newfangled equipment has allowed the flourishing coffee market to enter the domestic kitchen, turning coffee into an integral part of everyday, modern life. However, despite its huge popularity and expanding markets, coffee remains uncharted terrain, known only to connoisseurs. No more. A Coffee Lover’s Guide is an accessible, comprehensive, easy-to-read and enjoyable guide, written with love and made especially for anyone drinking, making, selling or buying coffee. It is an easy, available, communicative and enjoyable way to learn and understand coffee and the coffee world better. >>>A recommended gift for any coffee lover! A Coffee Lover’s Guide includes a short, accessible and comprehensive synopsis of coffee’s history and origin, it’s types and varieties, different ways of brewing and grinding, coffee machinery, and even popular uses and traditions of coffee, including “coffee reading.” >>>All the answers in one place: the perfect guide for any coffee lover! Enjoy the read, and enjoy your coffee even more! Scroll up to grab your copy of A Coffee Lover’s Guide now!

    In fact, amazement is a habit that anyone can master--and Shep Hyken knows the tricks to making it your own.In Be Amazing or Go Home, Shep shares the secrets behind making his motto "Always Be Amazing!" an everyday lifestyle and shows how you too can become exceptional in business and in life. Drawing on the routines of incredible people, Shep demonstrates simple practices that can elevate your game, including: Showing up ready to amazing Being proactive Craving feedback Taking responsibility Embracing authenticity Focusing on excellence Turning misery into magic Once you master these habits, you'll be able to create trust, build stronger relationships, make sales, advance your career, and more. Now is the time to step out of the ordinary and step into amazing.

    This short ebook shares some simple truths that will help you be a calmer person as you care for yourself, your environment and your belongings.

    Inside, you'll find all the tools you need to succeed, including a CD packed with sample memos, forms, letters, and more Discover how to* Secure your ideal paralegal position* Pick the right area of the law for you* Prepare documents for litigation* Conduct legal research* Manage a typical law officeSample resumes, letters, forms, legal documents, and links to online legal resources. Please see the CD-ROM appendix for details and complete system requirements.

    Panda was designed to remove low quality content from the search engine results pages. The surprise to many were some of the big name casualties that were taken out by the update. On 24th April 2012, Google went in for the kill when they released the Penguin update. Few SEOs that had been in the business for any length of time could believe the carnage that this update caused. If Google's Panda was a 1 on the Richter scale of updates, Penguin was surely a 10. It completely changed the way we need to think about SEO. On September 28th 2012, Google released a new algorithm update targeting exact match domains (EMDs). I have updated this book to let you know the consequences of owning EMDs and added my own advice on choosing domain names. While I have never been a huge fan of exact match domains anyway, many other SEO books and courses teach you to use them. I'll tell you why I think those other courses and books are wrong.The EMD update was sandwiched in between another Panda update (on the 27th September) and another Penguin update (5th October).Whereas Panda seems to penalize low quality content, Penguin is more concerned about overly aggressive SEO tactics. Stuff that SEOs had been doing for years, not only didn't work any more, but now can actually cause your site to be penalized and drop out of the rankings. That’s right, just about everything you have been taught about Search Engine Optimization in the last 10 years can be thrown out the Window. Google have moved the goal posts. I have been working in SEO for around 10 years and have always tried to stay within the guidelines laid down by Google. This has not always been easy because to compete with other sites, it often meant using techniques that Google frowned upon. Now, if you use those techniques, Google is likely to catch up with you and demote your rankings. In this book, I want to share with you the new SEO. The SEO for 2013 and Beyond.

    BE BRAVE AND START SOMETHING YOU LOVE.Does this sound familiar... You tick all the right boxes; school, university, corporate career. You have a sensible profession, a fancy job title, proud parents, decent salary, pricey holidays…but there’s a nagging feeling that something isn’t quite right? A realisation that you’re not completely fulfilled? Surely you should be as happy as Larry – are you being ungrateful? HELL NO. You want a different life – no spreadsheets, no commute, no late nights at the office. But if not that…then what? That is exactly what Escape The City are here to do – show you what other options are open to you.Escape The City is a community based website built around a simple concept: there is more to life than doing unfulfilling work in big corporate companies. The online platform is designed to help corporate professionals find exciting jobs, start their own businesses, and go on big adventures. The Escape Manifesto is here to support, inspire and encourage us all to make big and brave transitions in our lives.• Examines the reasons why so many people are unsatisfied with the corporate world• Explores the alternatives and the common barriers to achieving your dreams• Advice and support for making the transition to something new and developing a strategy for work and life• Contains tons of real-life examples of people who have made the leap

    In Across All Worlds, Baxter Kruger brings us face to face with the fact that Jesus has established a very real and personal relationship with us in our darkness. Jesus accepts us and walks with us because he is determined that we come to know His Father with him and life in His embrace.C. Baxter Kruger is the Director of Perichoresis, an international ministry sharing the good news of our adoption in Christ with the world. He and his wife Beth have been married for 25 years and have four children. He earned his Doctor of Philosophy degree under Professor James B. Torrance in Aberdeen, Scotland. Baxter is the author of seven books, including The Great Dance and Jesus and the Undoing of Adam, and teaches across the United States, Canada and Australia. He is an avid outdoorsman and holds two United States patents for his fishing lure designs. He is the founder and President of Mediator Lures.

    I know from experience. In the summer of 2016, I decided to learn hand lettering to create coloring pages for my book, Broken Crayons Still Color. I watched every video I could find and tried all the recommended techniques. However, no matter what I did, even with the best of pens, my lettering looked horrible. Let's admit it: Learning calligraphy is not as easy as some of the artists online make it look. And I was frustrated. I continued my research and discovered faux calligraphy. I decided to use it, along with block lettering, to create my hand-drawn coloring pages. What is Faux Calligraphy? It's fake calligraphy. In my opinion, it is the easiest way to get started. You can achieve a beautiful outcome almost right away, even with your own handwriting. In this book, Calligraphy for Beginners, I will walk you through the steps of how to get started as well as the mistakes to avoid. In calligraphy, your letters will have thick downstrokes and thin upstrokes. With faux calligraphy, you simply add the thickness to your downstrokes after you write the letters. It's a three-step process you'll learn in chapter three. Traditional calligraphy and brush lettering require months of consistent practice to train your hand and develop the muscle memory required to achieve the thick and thin strokes. Even after years of practice, I continue to improve every day. And, honestly, I notice the difference in my lettering if I don't practice consistently for several weeks. Therefore, if you want to achieve a beautiful outcome right away or need to use lettering for a project immediately (like I did), faux calligraphy is a great way to get started. It's a fun way to add text to coloring pages and create beautiful artwork, hand-lettered cards, bookmarks, and so much more. Bonus: As a bonus to this book, you get free access to my faux calligraphy online class ($39 value). To make it as easy as possible for you, I filmed a video demonstrating every letter in the alphabet. Plus, you can download my practice sheets to print off for reference and blank practice sheets for your own lettering. Click the buy button and let's get started!