C. S. Lewis's Studies in Words explores this fascination by taking a series of words and teasing out their connotations using examples from a vast range of English literature, recovering lost meanings and analysing their functions. It doubles as an absorbing and entertaining study of verbal communication, its pleasures and problems. The issues revealed are essential to all who read and communicate thoughtfully, and are handled here by a masterful exponent and analyst of the English language.

    With all our media now traveling a single network, an unprecedented potential is building for centralized control over what Americans see and hear. Could history repeat itself with the next industrial consolidation? Could the Internet—the entire flow of American information—come to be ruled by one corporate leviathan in possession of “the master switch”? That is the big question of Tim Wu’s pathbreaking book.As Wu’s sweeping history shows, each of the new media of the twentieth century—radio, telephone, television, and film—was born free and open. Each invited unrestricted use and enterprising experiment until some would-be mogul battled his way to total domination. Here are stories of an uncommon will to power, the power over information: Adolph Zukor, who took a technology once used as commonly as YouTube is today and made it the exclusive prerogative of a kingdom called Hollywood . . . NBC’s founder, David Sarnoff, who, to save his broadcast empire from disruptive visionaries, bullied one inventor (of electronic television) into alcoholic despair and another (this one of FM radio, and his boyhood friend) into suicide . . . And foremost, Theodore Vail, founder of the Bell System, the greatest information empire of all time, and a capitalist whose faith in Soviet-style central planning set the course of every information industry thereafter.Explaining how invention begets industry and industry begets empire—a progress often blessed by government, typically with stifling consequences for free expression and technical innovation alike—Wu identifies a time-honored pattern in the maneuvers of today’s great information powers: Apple, Google, and an eerily resurgent AT&T. A battle royal looms for the Internet’s future, and with almost every aspect of our lives now dependent on that network, this is one war we dare not tune out.Part industrial exposé, part meditation on what freedom requires in the information age, The Master Switch is a stirring illumination of a drama that has played out over decades in the shadows of our national life and now culminates with terrifying implications for our future.

    Drawing on a wide range of  great writers, from Philip Roth to Antonin Scalia to Jane Austen, How to Write a Sentence is much more than a writing manual—it is a spirited love letter to the written word, and a key to understanding how great writing works.

     According to MSNBC, having a child makes you stupid. You actually lose IQ points. Good Morning America has announced that natural blondes will be extinct within two hundred years. Pundits estimated that there were more than a million demonstrators at a tea party rally in Washington, D.C., even though roughly sixty thousand were there. Numbers have peculiar powers-they can disarm skeptics, befuddle journalists, and hoodwink the public into believing almost anything. "Proofiness," as Charles Seife explains in this eye-opening book, is the art of using pure mathematics for impure ends, and he reminds readers that bad mathematics has a dark side. It is used to bring down beloved government officials and to appoint undeserving ones (both Democratic and Republican), to convict the innocent and acquit the guilty, to ruin our economy, and to fix the outcomes of future elections. This penetrating look at the intersection of math and society will appeal to readers of Freakonomics and the books of Malcolm Gladwell.

    The solution is to stop taking the bullying and learning to argue for victory.Among Shapiro’s rules for beating the left in confrontations are: Be willing to take a punch. (conservatives tend to shy away from confrontations because the left is rhetorically violent; but it is important “to walk toward the fire.” ) Hit hard, hit first. (leftists stage muggings; instead of fighting by Marquis of Queensberry rules, conservatives need to accept the strategy Mike Tyson: “Everybody has a plan until they get punched in the mouth.”) Immediately frame the debate. (“When you’re discussing global warming , for example, the proper question is not whether man is causing global warming but whether man can fix global warming—a question to which the universally acknowledged answer is no unless we are willing to revert to the pre industrial age.”) There are eight more rules that will allow a conservative to debate a leftist and destroy him. How to Debate Leftists and Destroy Them is not just a “how to” book. It is a survival manual.

    Burger teaches at Wiliams College; Starbird at The University of Texas at Austin. Here, they “reveal the hidden powers of deep understanding (earth), failure (fire), questions (air), the flow of ideas (water), and the quintessential element of change that brings all four elements together. By mastering and applying these practical and proven strategies, readers develop better thinking habits and learn how to create their own successes.”Brilliant people aren't a special breed--they just use their minds differently. By using the straightforward and thought-provoking techniques in "The 5 Elements of Effective Thinking," you will regularly find imaginative solutions to difficult challenges, and you will discover new ways of looking at your world and yourself--revealing previously hidden opportunities.The book offers real-life stories, explicit action items, and concrete methods that allow you to attain a deeper understanding of any issue, exploit the power of failure as a step toward success, develop a habit of creating probing questions, see the world of ideas as an ever-flowing stream of thought, and embrace the uplifting reality that we are all capable of change. No matter who you are, the practical mind-sets introduced in the book will empower you to realize any goal in a more creative, intelligent, and effective manner. Filled with engaging examples that unlock truths about thinking in every walk of life, "The 5 Elements of Effective Thinking" is written for all who want to reach their fullest potential--including students, parents, teachers, businesspeople, professionals, athletes, artists, leaders, and lifelong learners.Whenever you are stuck, need a new idea, or want to learn and grow, "The 5 Elements of Effective Thinking" will inspire and guide you on your way.

    In an effort to help those who've been hurt by or turned off by negative religion, Martin Thielen explains that there is an alternative to abandoning religion: good religion. Thielen uses personal stories to illustrate the dangers of religion that is judgmental, anti-intellectual, and legalistic. While addressing the growth of the new atheism movement and the "Nones" (people that have no religious affiliation), this book argues that leaving religion is not practical, not helpful, and not necessary. Thielen provides counterparts to the characteristics of bad religion, explaining that good religion is grace-filled, promotes love and forgiveness, and is inclusive and hope-filled. Perfect for individual, group, or congregational study, a Leader's Guide and a Worship and Outreach Kit are also available to further the discussion and increase community involvement.

    A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don't know is that someone is responsible for all this. Usually, someone like me.I'm a media manipulator. In a world where blogs control and distort the news, my job is to control blogs--as much as any one person can. In today's culture... 1) Blogs like "Gawker," "Buzzfeed" and the "Huffington Post" drive the media agenda. 2) Bloggers are slaves to money, technology, and deadlines. 3) Manipulators wield these levers to shape everything you read, see and watch--online and off.Why am I giving away these secrets? Because I'm tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. I'm pulling back the curtain because I don't want anyone else to get blindsided. I'm going to explain exactly how the media "really" works. What you choose to do with this information is up to you.

    The story of information begins in a time profoundly unlike our own, when every thought and utterance vanishes as soon as it is born. From the invention of scripts and alphabets to the long-misunderstood talking drums of Africa, Gleick tells the story of information technologies that changed the very nature of human consciousness. He provides portraits of the key figures contributing to the inexorable development of our modern understanding of information: Charles Babbage, the idiosyncratic inventor of the first great mechanical computer; Ada Byron, the brilliant and doomed daughter of the poet, who became the first true programmer; pivotal figures like Samuel Morse and Alan Turing; and Claude Shannon, the creator of information theory itself. And then the information age arrives. Citizens of this world become experts willy-nilly: aficionados of bits and bytes. And we sometimes feel we are drowning, swept by a deluge of signs and signals, news and images, blogs and tweets. The Information is the story of how we got here and where we are heading.

    Nobel Peace Prize winner, bestselling author, activist, and political icon, Al Gore has become one of the most respected and influential public intellectuals in America today. The Assault on Reason takes an unprecedented look at how faith in the power of reasonâ€"the idea that citizens can govern themselves through rational debate

    In this surreal atmosphere created to disorient us and undermine our sense of truth, we’ve lost not only our grip on peace and democracy — but our very notion of what those words even mean.Peter Pomerantsev takes us to the front lines of the disinformation age, where he meets Twitter revolutionaries and pop-up populists, “behavioral change” salesmen, Jihadi fanboys, Identitarians, truth cops, and many others. Forty years after his dissident parents were pursued by the KGB, Pomerantsev finds the Kremlin re-emerging as a great propaganda power. His research takes him back to Russia — but the answers he finds there are not what he expected.Blending reportage, family history, and intellectual adventure, This Is Not Propaganda explores how we can reimagine our politics and ourselves when reality seems to be coming apart.

    Regular price: $4.99.***+FREE GIFT INSIDE: link to download my 120 page e-book “Mindfulness Based Stress and Anxiety Management Tools” for free! Dear Friends, Contrary to popular belief, Zen is not a discipline reserved for monks practicing Kung Fu. Although there is some truth to this idea, Zen is a practice that is applicable, useful, and pragmatic for anyone to study regardless of what religion you follow (or don’t follow). Zen is the practice of studying your subconscious and seeing your true nature. The purpose of this work is to show you how to apply and utilize the teachings and essence of Zen in everyday life in the Western society. I’m not really an “absolute truth seeker” unworldly type of person - I just believe in practical plans and blueprints that actually help in living a better life. Of course I will tell you about the origin of Zen and the traditional ways of practicing it, but I will also show you my side of things, my personal point of view and translation of many Zen truths through a more “contemporary” and practical language. It is a “modern Zen lifestyle” type of book. I invite you to take this journey into the peaceful world of Zen Buddhism with me today! In This Book You Will Read About: • Where Did Zen Come From? - A short history and explanation of Zen • What Does Zen Teach? - The major teachings and precepts of Zen • Various Zen meditation techniques that are applicable and practical for everyone! • The benefits of a Zen lifestyle • What Zen Buddhism is NOT? • How to slow down and start enjoying your life • How to accept everything and lose nothing • Why being alone can be beneficial • Why pleasure is NOT happiness • Six Ways to Practically Let Go • How to de-clutter your life and live simply • "Mindfulness on Steroids" • How to Take Care of your Awareness and Focus • Where to start and how to practice Zen as a regular person • And many other interesting concepts... Scroll to the top of the page and click the orange buy button to instantly download this book to your PC, Kindle, Mac or smartphone!

    Postman and Powers warn that anyone who relies exclusively on TV for a knowledge of the world is making a serious mistake and suggest ways to intelligently evaluate TV news shows.

    The meme is also one of the most important--and controversial--concepts to emerge since 'The Origin of the Species' appeared nearly 150 years ago.In 'The Meme Machine' Susan Blackmore boldly asserts: "Just as the design of our bodies can be understood only in terms of natural selection, so the design of our minds can be understood only in terms of memetic selection." Indeed, Blackmore shows that once our distant ancestors acquired the crucial ability to imitate, a second kind of natural selection began, a survival of the fittest amongst competing ideas and behaviors. Ideas and behaviors that proved most adaptive - making tools, for example, or using language--survived and flourished, replicating themselves in as many minds as possible. These memes then passed themselves on from generation to generation by helping to ensure that the genes of those who acquired them also survived and reproduced. Applying this theory to many aspects of human life, Blackmore offers brilliant explanations for why we live in cities, why we talk so much, why we can't stop thinking, why we behave altruistically, how we choose our mates, and much more.With controversial implications for our religious beliefs, our free will, our very sense of "self," 'The Meme Machine' offers a provocative theory everyone will soon be talking about.

    Why has punditry lately overtaken news? Why do lies seem to linger so long in the cultural subconscious even after they’ve been thoroughly discredited? And why, when more people than ever before are documenting the truth with laptops and digital cameras, does fact-free spin and propaganda seem to work so well? True Enough explores leading controversies of national politics, foreign affairs, science, and business, explaining how Americans have begun to organize themselves into echo chambers that harbor diametrically different facts—not merely opinions—from those of the larger culture.