. . a lively, engaging masterpiece."--Erik Brynjolfsson, bestselling co-author of The Second Machine AgeMIT professor Sinan Aral isn't only one of the world's leading experts on social media--he's also an entrepreneur and investor, giving him an unparalleled 360-degree view of the technology's great promise as well as its outsize capacity to damage our politics, our economy, and even our personal health.Drawing on two decades of his own research and business experience, Aral goes under the hood of the biggest, most powerful social networks to tackle the critical question of just how much social media actually shapes our choices, for better or worse. Aral shows how the tech behind social media offers the same set of behavior-influencing levers to both Russian hackers and brand marketers--to everyone who hopes to change the way we think and act--which is why its consequences affect everything from elections to business, dating to health. Along the way, he covers a wide array of topics, including how network effects fuel Twitter's and Facebook's massive growth to the neuroscience of how social media affects our brains, the real consequences of fake news, the power of social ratings, and the impact of social media on our kids.In mapping out strategies for being more thoughtful consumers of social media, The Hype Machine offers the definitive guide to understanding and harnessing for good the technology that has redefined our world overnight.

    A rich tapestry of anecdotes, object lessons, parodies, insights, and predictions, The Cluetrain Manifesto illustrates how the Internet has radically reframed the seemingly immutable laws of business--and what business needs to know to weather the seismic aftershocks.

    With an emphasis on critical self-reflection, Reflect & Relate gives students the practical skills to work through life's many challenges using better interpersonal communication. The sound theory, clear explanations, lively writing, practical activities, and vibrant design all work toward a single goal: Teaching students to make better communication choices so they can build happier and healthier interpersonal relationships.

    Today's outliers in revenue growth and value creation are winning with a new set of rules. They are dominating by managing the information that surrounds people, organizations, processes, and products--what authors Malcolm Frank, Paul Roehrig, and Ben Pring call Code Halos. This is far beyond "Big Data" and analytics. Code Halos spark new commercial models that can dramatically flip market dominance from industry stalwarts to challengers. In this new book, the authors show leaders how digital innovators and traditional companies can build Code Halo solutions to drive success. The book:Examines the explosion of digital information that now surrounds us and describes the profound impact this is having on individuals, corporations, and societies; Shows how the Crossroads Model can help anticipate and navigate this market shift; Provides examples of traditional firms already harnessing the power of Code Halos including GE's Brilliant Machines, Disney's theme park Magic Band, and Allstate's mobile devices and analytics that transform auto insurance. With reasoned insight, new data, real-world cases, and practical guidance, Code Halos shows seasoned executives, entrepreneurs, students, line-of-business owners, and technology leaders how to master the new rules of the Code Halo economy.

    Your online and in-store purchasing patterns are recorded, and reveal if you're unemployed, sick, or pregnant. Your e-mails and texts expose your intimate and casual friends. Google knows what you’re thinking because it saves your private searches. Facebook can determine your sexual orientation without you ever mentioning it.The powers that surveil us do more than simply store this information. Corporations use surveillance to manipulate not only the news articles and advertisements we each see, but also the prices we’re offered. Governments use surveillance to discriminate, censor, chill free speech, and put people in danger worldwide. And both sides share this information with each other or, even worse, lose it to cybercriminals in huge data breaches.Much of this is voluntary: we cooperate with corporate surveillance because it promises us convenience, and we submit to government surveillance because it promises us protection. The result is a mass surveillance society of our own making. But have we given up more than we’ve gained? In Data and Goliath, security expert Bruce Schneier offers another path, one that values both security and privacy. He brings his bestseller up-to-date with a new preface covering the latest developments, and then shows us exactly what we can do to reform government surveillance programs, shake up surveillance-based business models, and protect our individual privacy. You'll never look at your phone, your computer, your credit cards, or even your car in the same way again.

    Linnea Smith went to Peru on an ecotourism vacation. She was so moved that she abandoned her thriving medical practice in Wisconsin to serve the Yagua Indians in the deepest part of the Amazon rainforest of Peru-alone.Taken straight from the pages of Dr. Smith’s journal, La Doctora offers readers a rare glimpse into the suspense and drama of practicing medicine in a culture far removed from the sophisticated supplies and supports of 20th-century medicine.Learn how Dr. Smith evolved from a “strange white woman” to an adopted member of the indigenous community. Her story of adventure, self-discovery and service creates inspiring testimony to one person’s power to make a lasting difference.

    In Schlichter’s signature fast-paced and hilarious style, he debunks the 21 biggest lies the left is peddling to smear not only President Trump, but hardworking people across the country who are sick and tired of the swamp’s incompetent and self-serving leadership.Length: 8 hrs and 30 mins

    John s is known as a flourishing port city, a cultural gem, and popular tourist destination: a picturesque city of pubs and restaurants, music and colourful houses. But a thriving sex trade quietly exists beneath that polished conception, a trade few are aware of or even understand. In an engaging journalistic style, Kerri Cull respectfully reveals the people who make up the city s surprisingly diverse sex industry and, in the process, makes a compelling humanistic argument for understanding before judgment."

    Content is the first collection of Doctorow’s infamous articles, essays, and polemics.Here’s why Microsoft should stop treating its customers as criminals (through relentless digital-rights management); how America chose copyright and Happy Meal toys over jobs; why Facebook is taking a faceplant; how Wikipedia is a poor cousin of The Hitchhiker’s Guide to the Galaxy; and, of course, why free e-books kick ass.Accessible to geeks and noobs (if you’re not sure what that means, it’s you) alike, Content is a must-have compilation from Cory Doctorow, who will be glad to take you along for the ride as he effortlessly surfs the zeitgeist.

    In the centennial season of college football, both teams were undefeated; both featured devastating and innovative offenses; both boasted cerebral, stingy defenses; and both were coached by superior tacticians and stirring motivators, Texas's Darrell Royal and Arkansas's Frank Broyles. On that day in Fayetteville, the poll-leading Horns and second-ranked Hogs battled for the Southwest Conference title -- and President Nixon was coming to present his own national championship plaque to the winners. Even if it had been just a game, it would still have been memorable today. The bitter rivals played a game for the ages before a frenzied, hog-callin' crowd that included not only an enthralled President Nixon -- a noted football fan -- but also Texas congressman George Bush. And the game turned, improbably, on an outrageously daring fourth-down pass.But it "wasn't" just a game, because nothing was so simple in December 1969. In "Horns, Hogs, & Nixon Coming," Terry Frei deftly weaves the social, political, and athletic trends together for an unforgettable look at one of the landmark college sporting events of all time.The week leading up to the showdown saw black student groups at Arkansas, still marginalized and targets of virulent abuse, protesting and seeking to end the use of the song "Dixie" to celebrate Razorback touchdowns; students were determined to rush the field during the game if the band struck up the tune. As the United States remained mired in the Vietnam War, sign-wielding demonstrators (including war veterans) took up their positions outsidethe stadium -- in full view of the president. That same week, Rhodes Scholar Bill Clinton penned a letter to the head of the ROTC program at the University of Arkansas, thanking the colonel for shielding him from induction into the military earlier in the year.Finally, this game was the last major sporting event that featured two exclusively white teams. Slowly, inevitably, integration would come to the end zones and hash marks of the South, and though no one knew it at the time, the Texas vs. Arkansas clash truly was Dixie's Last Stand.Drawing from comprehensive research and interviews with coaches, players, protesters, professors, and politicians, Frei stitches together an intimate, electric narrative about two great teams -- including one player who, it would become clear only later, was displaying monumental courage just to make it onto the field -- facing off in the waning days of the era they defined. Gripping, nimble, and clear-eyed, "Horns, Hogs, & Nixon Coming" is the final word on the last of how it was.

    Social networks are the defining cultural movement of our time. Over a half a billion people are on Facebook alone. If Facebook were a country, it would be the third largest nation in the world. But while that nation appears to be a comforting small town in which we can share photos of friends and quaint bits of trivia about our lives, it is actually a lawless battle zone—a frontier with all the hidden and unpredictable dangers of any previously unexplored place. Social networks offer freedom. An ordinary individual can be a reporter, alerting the world to breaking news of a natural disaster or a political crisis. A layperson can be a scientist, participating in a crowd-sourced research project. Or an investigator, helping cops solve a crime. But as we work and chat and date (and sometimes even have sex) over the web, traditional rights may be slipping away. Colleges and employers routinely reject applicants because of information found on social networks. Cops use photos from people’s profiles to charge them with crimes—or argue for harsher sentences. Robbers use postings about vacations to figure out when to break into homes. At one school, officials used cameras on students’ laptops to spy on them in their bedrooms. The same power of information that can topple governments can also topple a person’s career, marriage, or future. What Andrews proposes is a Constitution for the web, to extend our rights to this wild new frontier. This vitally important book will generate a storm of attention.

    We struggle to understand why people behave as they do, and why they choose dysfuntional, repetitive behaviours. We can't understand why some are habitually dependent, while others are exhaustingly self-sacrificing or unfairly unkind.If you want to improve your understanding of the Human race, the Drama Triangle will help.Once you understand three archetypal roles - the Victim, the Persecutor and the Rescuer, you can identify when you have been on the Drama Triangle in the past, if you are playing it now and who is inviting you to take up one of the roles in their Triangle.Essential reading for everyone, this book is easy to read and even easier to understand, providing a gentle introduction to this dynamic area of Transactional Analysis.

    Whether you are a president or a terrorist, if you don't understand how to deploy the power of social media effectively you may win the odd battle but you will lose a twenty-first century war. Here, journalist David Patrikarakos draws on unprecedented access to key players to provide a new narrative for modern warfare. He travels thousands of miles across continents to meet a de-radicalized female member of ISIS recruited via Skype, a liberal Russian in Siberia who takes a job manufacturing "Ukrainian" news, and many others to explore the way social media has transformed the way we fight, win, and consume wars-and what this means for the world going forward.

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    In a breathtaking, minute-by-minute format, December 8, 1980: The Day John Lennon Died follows the events leading to the horrible moment when Mark David Chapman calmly fired his Charter Arms .38 Special into the rock icon, realizing his perverse fantasy of attaining perennial notoriety. New York Times bestselling author Keith Elliot Greenberg takes us back to New York City and the world John Lennon woke up to. The day begins with a Rolling Stone photo session that takes on an uncomfortable tone when photographer Annie Leibowitz tries to maneuver Yoko Ono out of the shot. Later Lennon gives the last interview of his life, declaring, "I consider that my work won't be finished until I'm dead and buried and I hope that's a long, long time." We follow the other Beatles, Lennon's family, the shooter, fans, and New York City officials through the day, and as the hours progress, the pace becomes more breathless. Once the fatal shots are fired, the clock continues to tick as Dr. Stephan Lynn walks from the emergency room after declaring the former Beatle dead, Howard Cosell announces the singer's passing on Monday Night Football, and Paul McCartney is lambasted for muttering "Drag, isn't it?" - his bereavement confused with indifference. The epilogue examines the aftermath of the killing: the considerable moment when 100,000 New Yorkers stood in silence in Central Park, the posthumous reunion of the Beatles in the studio with George, Paul, and Ringo accompanying the recordings of their old friend the unveiling of a bronze John Lennon statue in Fidel Castro's Cuba, and the durable legacy that persists today.