Book picks similar to
Free PR: How to Get Chased By The Press Without Hiring a PR Firm by Cameron Herold
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Bird Dream: Adventures at the Extremes of Human Flight
Matt Higgins - 2014
In a truly intoxicating read that was hard to put down, Matt Higgins has managed to make real a world about as far removed from daily life as it gets.”
--Daily Beast
"Matt Higgins cracks open this astonishingly dangerous sport and captures the spectacular adrenaline surges it delivers."
--
The Wall Street Journal
"[R]iveting... a must-read. A highflying, electrifying story of a treacherous sport in which every triumph is an eye blink away from becoming a disaster." --Kirkus (STARRED) A heart-stopping narrative of risk and courage, Bird Dream tells the story of the remarkable men and women who pioneered the latest advances in aerial exploration—from skydiving to BASE jumping to wingsuit flying—and made history with their daring. By the end of the twentieth century BASE jumping was the most dangerous of all the extreme sports, with thrill-seeking jumpers parachuting from bridges, mountains, radio towers, and even skyscrapers. Despite numerous fatalities and legal skirmishes, BASE jumpers like Jeb Corliss of California thought they had discovered the ultimate rush. But all this changed for Corliss in 1999, when, high in the mountains of northern Italy, he and other jumpers watched in wonder as a stranger—wearing a cunning new jumpsuit featuring “wings” between the arms and legs—leaped from a ledge and then actually flew from the vertiginous cliffs. Drawing on intimate access to Corliss and other top pilots from around the globe, Bird Dream tracks the evolution of the wingsuit movement through the larger than life characters who, in an age of viral video, forced the sport onto the world stage. Their exploits—which entranced millions of fans along the way—defied imagination. They were flying; not like the Wright brothers, but the way we do in our dreams. Some dared to dream of going further yet, to a day when a wingsuit pilot might fly, and land, all without a parachute. A growing number of wingsuit pilots began plotting ways in which a human being might leap from the sky and land. A half dozen groups around the world were dedicated to this quest for a “wingsuit landing,” conjuring the pursuit of nations that once inspired the race to first summit Everest. Given his fame as a stuntman, the brash, publicity-hungry Corliss remained the popular favorite to claim the first landing. Yet Bird Dream also tracks the path of another man, Gary Connery—a forty-two-year-old Englishman—who was quietly plotting to beat Corliss at his own game. Accompanied by an international cast of wingsuit devotees—including a Finnish magician, a parachute tester from Brazil, an Australian computer programmer, a gruff hang-gliding champion-turned-aeronautical engineer, a French skydiving champion, and a South African costume designer—Corliss and Connery raced to leap into the unknown, a contest that would lead to triumph for one and nearly cost the other his life. Based on five years of firsthand reporting and original interviews, Bird Dream is the work of journalist Matt Higgins, who traveled the world alongside these extraordinary men and women as they jumped and flew in Europe, Africa, Asia, and the Americas. Offering a behind-the-scenes take on some of the most spectacular and disastrous events of the wingsuit movement, Higgins’s Bird Dream is a riveting, adrenaline-fueled adventure at the very edge of human experience.
The 7 Perspectives of Effective Leaders: A Proven Framework for Improving Decisions and Increasing Your Influence
Daniel Harkavy - 2020
Good decisions lead to strong results, which in turn increase your influence. If you get these two things right, your leadership effectiveness improves. But as all leaders know, it's not that easy, especially in today's fast-paced, complex, and connected environment. To make the best decisions and have maximum impact, you need to see your business from seven perspectives: - current reality- long-term vision- strategic bets- the team- the customer- your role- the outsiderDrawing upon his 25 years of experience as a successful CEO and executive coach, and including conversations and thinking from more than 20 well-known business and organizational leaders, Daniel Harkavy unpacks a proven framework you can implement for immediate results in your organization's culture and performance. If you're looking to improve your leadership, this book will give you a straightforward framework to do so.
Lincoln on Leadership for Today: Abraham Lincoln’s Approach to Twenty-First-Century Issues
Donald T. Phillips - 2017
But suppose he were alive today? How would Lincoln deal with today’s high-pressure issues, from politics to business?Based on a lifelong study of Lincoln’s life, writings, and speeches, best-selling author Donald T. Phillips offers compelling ideas on how Lincoln would employ his exemplary leadership and executive style.How would Lincoln handle today's frayed race relations, terrorism at home and abroad, gun control, and the influence of special interest groups on Congress? What would have been Lincoln's reaction to the invasion of Iraq? How would he have handled the Great Recession? What would be his stance on science and climate change? How did Lincoln feel about government entitlement programs? Would he have them at all? How would he feel about the growing gap between the haves and the have-nots, a worker's right to strike, the minimum wage, and labor unions? Would Lincoln have a mobile phone and embrace the whirl of social media? Phillips hews very closely to Lincoln’s extensive writings and records to offer a fascinating look at how we might solve some of our most challenging problems, Lincoln-style.
The Mindful Parent: Strategies from Peaceful Cultures to Raise Compassionate, Competent Kids
Charlotte Peterson - 2015
To figure out why this is happening and how to put an end to it, child psychologist Dr. Charlotte Peterson has been spending six months every five years living in indigenous villages and observing their parenting practices. What she's found is that the people of peaceful cultures, particularly the Tibetan, Bhutanese, and Balinese people, know something we Westerners, despite our modernity, don't, and their children are happier, healthier, and more balanced because of it.What Dr. Peterson has found is that the children in these cultures are raised with a high degree of cherishing and empathy. Attachments are promoted by intensive nurturing of infants and gentle, clear limit-setting with toddlers that teaches self-control and builds self-esteem. The result, as Dr. Peterson has found after visiting these places again and again, is children who are trusting, enjoyable, and kind, —not “spoiled,” as we might imagine.The Mindful Parent brings together Dr. Peterson's village interviews, observations, research, and over thirty-five years of work as a psychologist to teach modern parents how to raise healthier, more well-balanced, and kinder children. It includes creative ideas from parents who are currently adopting these practices and balancing other aspects of their personal, career, and financial responsibilities to assure their children get the support they need to thrive.
LinkedIn Unlocked: Unlock the Mystery of LinkedIn To Drive More Sales Through Social Selling
Melonie Dodaro - 2018
The sad fact is, there are very few who are using LinkedIn to build meaningful connections that translate into measurable sales results. Forget the old sales and marketing gimmicks. In this eye-opening book, Melonie Dodaro explains how to master social selling on LinkedIn to generate B2B leads and clients. LinkedIn Unlocked is a social selling roadmap that will help you generate a consistent flow of quality leads. You’ll learn: • How to turn your LinkedIn profile into a client attracting magnet • Social selling best practices and LinkedIn etiquette • How to send LinkedIn messages that command a response • The RIGHT and WRONG way to use content marketing to build Authority, Credibility and Trust • How to stay ‘top of mind’ in your network and more importantly with your potential prospects • How to convert cold LinkedIn prospects into high-value clients • How to turn LinkedIn into a lead generation machine for your business From the author of the #1 Amazon bestseller The LinkedIn Code, LinkedIn Unlocked is the new, updated, and definitive book on attracting more leads, clients, and sales from LinkedIn. FROM THE AUTHOR The purpose of my book is simple. I want to help you successfully generate leads, clients, and sales using LinkedIn. To do this, I will share my knowledge and experience from years of experience operating a leading digital sales and marketing company. LinkedIn Unlocked is for you if: • You have a LinkedIn profile but aren’t sure how to use it as a lead generation tool. • You’ve noticed that few people look at your profile or connect with you. • You don’t know how to move from a LinkedIn connection to a client. • Or you want more leads, clients, and sales. Here are some professions that will immediately benefit from the information I share in LinkedIn Unlocked: • Sales Professionals and Sales Leaders • B2B Business Owners and Entrepreneurs • Professional Service Providers • Coaches, Consultants, Trainers • Speakers and Authors • Subject Matter Experts and Emerging Thought Leaders • Marketing Professionals • Business Advisors • Anyone who wants to generate leads and clients using LinkedIn! Bonus Package LinkedIn Unlocked comes with a bonus package ($221 value), including a free companion workbook (includes all of the exercises, worksheets and templates), video training and a masterclass to help you maximize your results with social selling on LinkedIn. • 60-Minute LinkedIn Masterclass where I will help you generate more leads, clients and sales • Comprehensive SEO Training where you’ll learn how to create content your ideal clients love and that gets ranked high in Google search results • FREE Companion Workbook that includes all of the exercises, worksheets and templates from LinkedIn Unlocked Claim your book bonuses now: LinkedInUnlockedBook.com
Better, Simpler Strategy: A Value-Based Guide to Exceptional Performance
Felix Oberholzer-Gee - 2021
Extreme market volatility, pandemics, industry change, supply-chain disruption. The list of potential threats and strategic challenges seems to be growing exponentially. At the same time, the laborious processes used by many firms to develop a workable strategy often feel overly bureaucratic and behind the curve. There is no question that strategic decision-making has become more challenging and complex. In fact, many companies seem to have given up on strategy altogether. In Better, Simpler Strategy, Harvard Business School professor Felix Oberholzer-Gee provides executives with a simple tool to cut through technological complexity and market uncertainties. The Value Stick, based on proven economic mechanics, is an extraordinarily powerful tool that helps executives decide where to focus their attention and how to deepen their firm's competitive advantage. How does the Value Stick work? It provides a way of measuring two fundamental forces that lead to value creation and capture-the customer's willingness to pay and the employee's willingness to sell their services to the firm. For example, increasing product quality increases a customer's willingness to pay. And firms can redesign work processes or conditions or integrate other benefits (besides income) to lower employees' willingness to sell their services to firms and still retain them. With many examples across industries (based on Harvard Business School case studies), Oberholzer-Gee shows these value dynamics in action and explains how looking at and adjusting these measures using one tool, the Value Stick, enables firms to gauge and improve their strategies and operations. Based on the author's successful strategy course, Better, Simpler Strategy will become every business strategist's must-have guide for making better strategic decisions and gaining competitive advantage"--
Happier Human: 53 Science-Backed Habits to Increase Your Happiness
S.J. Scott - 2019
If all this sounds interesting, then you should check out: Happier Human: 53 Science-Backed Habits to Increase Your Happiness Written by Wall Street Journal bestselling author S.J. Scott, Happier Human provides a detailed examination of the strategies and ideas that actually make people happy. Each idea is supported by a wealth of research into why it works. Plus, it also includes a simple action plan for turning these ideas into permanent habits that people can incorporate into their busy lives. Inside this accessible, entertaining guide, you'll learn: The role happiness plays in your success (hint: it's so much bigger than you think!) Which of our emotions are broken, and what that means for you 5 fundamental needs we all experience on a daily basis 8 reasons people struggle with unhappiness today How to identify and use the "big levers of happiness" How adaptation dampens your happiness … and what you can do to fight that tendency What the 80/20 Rule actually means, and how to use it Tools to test your level of happiness right now How to find happiness with others and yourself The secret to eliminating bad habits once and for all Intelligent steps for removing unhappiness for your life immediately 53 fully science-backed strategies for reaching a higher level of bliss today ... and so much more. Ready to stop waiting for happiness and make it part of your life today? Don't wait any longer. Buy this book NOW to build the happier, healthier, stronger business you've always known you could have. Pick up your copy today by clicking the BUY NOW button at the top of this page!
Full Voice: The Art and Practice of Vocal Presence
Barbara McAfee - 2011
Noted speaker, musician, and coach Barbara McAfee shows how to become a more effective communicator by mastering the full range of your voice and learning to match tone to content.
Law School for Everyone: Constitutional Law
Eric Berger - 2019
It’s because constitutional law is so fundamental to our democracy that law schools across the country teach the subject. It's the area of law that determines what federal and state governments are permitted to do, and what rights you have as an individual citizen of the United States. In these 12 lectures, you'll get the same accessible, well-rounded introduction to constitutional law as a typical law student - but with the added benefit of noted constitutional scholar Eric Berger's brilliant insights. Taking you through all three branches of the federal government, Professor Berger uses some of the most important legal cases in the United States to probe the open-ended nature of the Constitution’s language and illustrate how legal reasoning has defined the power relationships that the Constitution governs. You’ll examine pivotal Supreme Court cases to learn how interpreting the Constitution has radically affected American society. You’ll consider the Supreme Court’s role in deciding - and sometimes avoiding - questions of constitutionality. And you’ll investigate how changes in public opinion can influence how the Supreme Court interprets the Constitution. While the open-ended nature of the Constitution’s language makes constitutional law often uncertain, these lectures offer you a better understanding of its many nuances, as well as its profound importance for the future of the United States.
Brand You: Turn Your Unique Talents into a Winning Formula (Financial Times Guides)
John Purkiss - 2009
In these self-reliant times, it's essential to be remembered for the right reasons."Brand You "helps you develop a powerful personal brand, both on- and offline, and shows you how to: Discover your talents, values and purposeBecome more visible in your marketMake the most of your networksBuild your brand online using blogs, LinkedIn, Facebook and TwitterAttract people who want what you do in the way that you do itThis new, extended edition is the definitive guide to personal branding and is packed with new material on social media, charisma and discovering your mission, as well as new exercises and examples. It is supported by valuable extra tools.To succeed in today's fast-paced environment, you have to know yourself and be able to communicate your brand to the outside world. This book will show you how. Highly recommended.- Gemma Greaves, Marketing Director, The Marketing Society.A must-read for everyone, from trainees to board members.- Sanjay Shah, Chief Financial Officer, The London Clinic.
Time Management Ninja: 21 Rules for More Time and Less Stress in Your Life
Craig Jarrow - 2019
Moran and Michael Lennington will love Time Management Ninja.
More time, stress relief, and relaxation: You want more time in your life. Time to spend with family, to achieve big goals, and to simply enjoy life. Yet, the world we live in is busier and changing faster than ever before. More things competing for your time, and more distractions interrupting your day.Simple and practical time management: You have tried to manage your time better but have found that most time management systems and tools are too complex. Or they are too unwieldy to be effective or sustainable. Time management shouldn’t be difficult, and it shouldn’t take up more of your precious time than it gives back!Easy tools, rules, and tactics: Craig Jarrow has been there, too. However, after spending many years testing time management tactics, tools, and systems and having written hundreds of articles on productivity, goals, and organization, Jarrow discovered a simple truth. Time management should be easy.More productivity and less stress: It is only when you simplify your approach that you can rise above the busyness and chaos of our fast-paced society. Time Management Ninja offers "21 Rules" that will show you an easier and more effective way to take control of your time and manage your busy life. If you follow these simple principles, you will get more done with less effort. You will have less stress and more time to do the things you want to do.
No-stress, uncomplicated time management that works
Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story
Peter Guber - 2011
And this book tells you how to do both.Historically, stories have always been igniters of action, moving people to do things. But only recently has it become clear that purposeful stories – those created with a specific mission in mind – are absolutely essential in persuading others to support a vision, dream or cause. Peter Guber, whose executive and entrepreneurial accomplishments have made him a success in multiple industries, has long relied on purposeful story telling to motivate, win over, shape, engage and sell. Indeed, what began as knack for telling stories as an entertainment industry executive has, through years of perspiration and inspiration, evolved into a set of principles that anyone can use to achieve their goals. In Tell to Win, Guber shows how to move beyond soulless Power Point slides, facts, and figures to create purposeful stories that can serve as powerful calls to action. Among his techniques: *Capture your audience’s attention first, fast and foremost *Motivate your listeners by demonstrating authenticity *Build your tell around “what’s in it for them” *Change passive listeners into active participants*Use “state-of-the-heart” technology online and offline to make sure audience commitment remains strong To validate the power of telling purposeful stories, Guber includes in this book a remarkably diverse number of “voices” – master tellers with whom he’s shared experiences. They include YouTube founder Chad Hurley, NBA champion Pat Riley, clothing designer Normal Kamali, “Mission to Mars” scientist Gentry Lee, Under Armour CEO Kevin Plank, former South African president Nelson Mandela, magician David Copperfield, film director Steven Spielberg, novelist Nora Roberts, rock legend Gene Simmons, and physician and author Deepak Chopra. After listening to this extraordinary mix of voices, you’ll know how to craft, deliver -- and own – a story that is truly compelling, one capable of turning others into viral advocates for your goal.
Lessons of Hope: How Courage, Grit, and Accountability Can Save Our Schools
Joel Klein - 2014
Joel Klein, an accomplished lawyer completely outside of the education establishment, was selected to lead this ambitious, unprecedented campaign. Lessons of Hope is Klein’s inside account of his eight-year mission of improvement: demanding accountability; eliminating political favoritism; and battling a powerful teachers’ union that seemed determined to protect the worst in its ranks. Klein’s initiative resulted in more school choice, higher graduation rates, and improved test scores. The New York City model is now seen as a national blueprint for meaningful school reform. But the journey was not easy. Klein faced resistance and conflict at every turn.Lessons of Hope serves as a guide to the problems plaguing public education and how they can be solved. At its core lies Klein’s personal story: his humble upbringing in Brooklyn and Queens and the essential role that outstanding public school teachers played in nurturing his success. Provocative and illuminating, Lessons of Hope is essential reading for anyone concerned about the future of American public education.
Beast: John Bonham and the Rise of Led Zeppelin
C.M. Kushins - 2021
Beast: John Bonham and the Rise of Led Zeppelin is the first-ever biography of the iconic John Bonham, considered by many to be one of the greatest (if not THE greatest) rock drummer of all time. Bonham first learned to play the drums at the age of five, and despite never taking formal lessons, began drumming for local bands immediately upon graduating from secondary school. By the late 1960s, Bonham was looking for a more solid gig in order to provide his growing family with a more regular income. Meanwhile, following the dissolution of the popular blues rock band The Yardbirds, lead guitarist Jimmy Page sought the company of new bandmates to help him record an album and tour Scandinavia as the New Yardbirds. A few months later, Bonham was recruited to join the band who would eventually become known as Led Zeppelin-and before the year was out, Bonham and his three bandmates would become the richest rock band in the world. In their first year, Led Zeppelin released two albums and completed four US and four UK concert tours. As their popularity exploded, they moved from ballrooms and smaller clubs to larger auditoriums, and eventually started selling out full arenas. Throughout the 1970s, Led Zeppelin reached new heights of commercial and critical success, making them one of the most influential groups of the era, both in musical style and in their approach towards the workings of the entertainment industry. They added extravagant lasers, light shows, and mirror balls to their performances; wore flamboyant and often glittering outfits; traveled in a private jet airliner and rented out entire sections of hotels; and soon become the subject of frequently repeated stories of debauchery and destruction while on tour. In 1977, the group performed what would be their final live appearance in the US, following months of rising fervor and rioting from their fandom. And in September of 1980, Bonham-plagued by alcoholism, anxiety, and the after-effects of years of excess-was found dead by his bandmates. To this day, Bonham is posthumously described as one of the most important, well-known, and influential drummers in rock, topping best of lists describing him as an inimitable, all-time great. As Adam Budofsky, managing editor of Modern Drummer, explained, "If the king of rock 'n' roll was Elvis Presley, then the king of rock drumming was certainly John Bonham."
Better Web Typography for a Better Web
Matej Latin - 2017
The author, Matej Latin, takes complex concepts such as vertical rhythm, modular scale and page composition, and explains them in a simple way. The content of the book is accompanied by live code examples and the readers design and build an example website as they go through it. This is a new typography book for a new medium, the rules haven't changed much, everything else has.