Before You Start Up: How to Prepare to Make Your Startup Dream a Reality


Pankaj Goyal - 2017
    Starting up a business is no different—it needs preparation.This preparation is about understanding your “why”; about generating and testing business ideas; about building your founding team; about talking to your family; about taking care of your career and your finances. It is about getting mentally prepared to get started. This book will help you ask the right questions. It will guide you, steer you towards finding your answers.You are ambitious. You are a go-getter. You are destined to win. This book will help get you what you deserve."About the AuthorPankaj Goyal grew up in a typical Indian middle class family in Rajasthan. In a family of government employees, he was taught the standard script to build your career: “Work hard on academics and get the highest scores”. And that’s the path he took. While he got his Bachelors in Computer Science from IIT Kanpur and an MBA from IIM Bangalore, there was always an itch . . . an itch to start a business. He started his company in 2008 and ran it for three years. His experience was bitter sweet. The business generated good cash, but failed to grow. He then took a break, moved to the USA and joined McKinsey and Company. Ever since, he has worked across the world in the technology industry. His work is now focused on applying Artificial Intelligence for the benefit of companies. He continues to be involved in the world of entrepreneurship as an angel investor and as an advisor to startups in the Silicon Valley and India.

SEO Fitness Workbook: 2018 Edition: The Seven Steps to Search Engine Optimization Success on Google


Jason McDonald - 2010
    Check out the other SEO books, read their reviews, browse their 'inside peeks,' and you'll find that the SEO FITNESS WORKBOOK is the best SEO book of 2016. Updated Edition: September 2016 - up-to-date coverage of Google's Penguin, Panda, Semantic Search, Mobile and even Local algorithm updates FREE SEO Tools - includes access to Jason's SEO Toolbook - a $29.99 value! Worksheets and Videos - more than just a book, the SEO Fitness Workbook includes worksheets and videos to guide you from SEO novice to SEO expert. It's not just about 'learning' SEO; it's about 'doing' SEO and 'succeeding at' SEO! Contents - coverage of 'On Page' and 'Off Page' SEO, the 'new' content marketing, blogging, link-building, social media SEO (including REVIEW MARKETING on GOOGLE and YELP) and every other esoteric technical tactic in PLAIN ENGLISH for MERE MORTALS such as GOOGLE SEARCH CONSOLE and GOOGLE ANALYTICS. SEO in PLAIN ENGLISH: let Jason guide you in SIMPLE language to the top of Google, Bing, and Yahoo   More on the SEO FITNESS WORKBOOK, 2016 Edition While many books on SEO sell for $2.99 or are even free, the SEO FITNESS WORKBOOK is priced at $39.99. It's not cheap. It's worth it. Here's why - Please 'Look inside' other books on SEO on Amazon, and PLEASE read the reviews! Compare the reviews of those books with the reviews of the SEO FITNESS WORKBOOK. Many of the books on Amazon, unfortunately, are just junk put up quickly to make a quick buck. The SEO Fitness Workbook, in contrast, is built upon years of real experience, and the teaching methodology of Jason McDonald, used in his classes in the San Francisco Bay Area, including Stanford University's Continuing Studies program. It's in-depth, up-to-date for 2016 as of September, 2016, and supported by facts and real experience. It's PRACTICAL. It doesn't just go on and on in esoteric nerd-speak mumbo jumbo. It explains SEO in PLAIN ENGLISH giving practical TODOs and DELIVERABLES in each chapter. It's a WORKBOOK not a book - it's a DO-IT-NOW and GET-IT-DONE guide to search engine optimization 2016 rather than a speak MUMBO-JUMBO and INTIMIDATE YOU INTO analyis paralysis. Got questions? Google Jason McDonald and send an email. Heck, go crazy and call him on the phone! Simple STEP-BY-STEP instructions PLUS free tools PLUS worksheets PLUS videos makes the SEO FITNESS WORKBOOK worth $50 or even $75 dollars, easily. Getting to the top of GOOGLE and BING will save you tons of money vs. AdWords or advertising on BING or YAHOO. There's nothing better than free is there? Well, YES THERE IS: free SEO tools as part of the companion SEO Toolbook.

Move the Needle: Yarns from an Unlikely Entrepreneur


Shelley Brander - 2021
    And then they wonder how that one storefront grew into an e-commerce business, and from there into a global movement to Knit the World Together. In Move the Needle, Shelley shares stories from her life to show that you can pursue your life's passions--both personal and professional--no matter how quirky or impossible they may seem to everyone around you.Whether you are an entrenched or aspiring entrepreneur, or have a passion that just won't let you go, Shelley shares lessons from her journey that reveal how to:- Put your passion first and make your creative side hustle your main gig - Recognize the true value of creativity and experimentation - Have hope against all odds - Surround yourself with supportive people - Cut ties with those who weigh you down - Believe in the power of your weird, impossible dream!In Move the Needle, Shelley invites you to embrace your passion and hold space for your seemingly improbable (but totally possible) goals, dreams, and purpose.

Good Italy, Bad Italy: Why Italy Must Conquer Its Demons to Face the Future


Bill Emmott - 2012
    Now it is viewed as a major threat to the future of the Euro, indeed to the European Union as a whole. Italy's political system is shorn of credibility as it struggles to deal with huge public debts and anemic levels of economic growth. Young people are emigrating in droves, frustrated at the lack of opportunity, while older people stubbornly cling to their rights and privileges, fearful of an uncertain future.In this lively, up-to-the-minute book, Bill Emmott explains how Italy sank to this low point, how Italians feel about it, and what can be done to return the country to more prosperous and more democratic times. With the aid of numerous personal interviews, Emmott analyzes "Bad Italy"—the land of disgraced Prime Minister Silvio Berlusconi, an inadequate justice system, an economy dominated by special interests and continuing corruption—against its contrasting foil "Good Italy," the home of enthusiastic entrepreneurs, truth-seeking journalists, and countless citizens determined to end mafia domination for good.

Case in Point 10: Complete Case Interview Preparation


Marc P. Cosentino - 2018
    He takes you inside a typical interview by exploring the various types of case questions, and he shares with you the acclaimed Ivy Case System. It will give you the confidence to answer even the most sophisticated cases. The book includes dozens of strategy cases, with case starts exercises, 21 ways to cut costs -- plus a special section on Federal and nonprofit cases.!

Marketing High Technology


William H. Davidow - 1986
    Gives practical advice on developing and marketing products in the technology industry, looks in detail at Intel's marketing campaign against Motorola, and stresses the importance of commitment to a successful campaign.

Design for Hackers


David Kadavy - 2011
    The term 'hacker' has been redefined to consist of anyone who has an insatiable curiosity as to how things work--and how they can try to make them better. This book is aimed at hackers of all skill levels and explains the classical principles and techniques behind beautiful designs by deconstructing those designs in order to understand what makes them so remarkable. Author and designer David Kadavy provides you with the framework for understanding good design and places a special emphasis on interactive mediums. You'll explore color theory, the role of proportion and geometry in design, and the relationship between medium and form. Packed with unique reverse engineering design examples, this book inspires and encourages you to discover and create new beauty in a variety of formats. Breaks down and studies the classical principles and techniques behind the creation of beautiful design. Illustrates cultural and contextual considerations in communicating to a specific audience. Discusses why design is important, the purpose of design, the various constraints of design, and how today's fonts are designed with the screen in mind. Dissects the elements of color, size, scale, proportion, medium, and form. Features a unique range of examples, including the graffiti in the ancient city of Pompeii, the lack of the color black in Monet's art, the style and sleekness of the iPhone, and more.By the end of this book, you'll be able to apply the featured design principles to your own web designs, mobile apps, or other digital work.

How to Write Fast: Better Words Faster (Stone Tablet Singles Book 1)


Sean M. Platt - 2019
     There’s a better way. In How to Write Fast, Platt and Silver show you how to shift your approach to writing to dramatically increase your natural speed, while tapping into your inner storyteller and unleashing more of the stories you were born to tell. You will discover: * How to immediately improve your writing speed. * Why writing fast will result in better writing. * How to redesign your writing strategy to promote going faster. * The five simple hacks Platt, Silver and the entire story studio have used to repeatedly best themselves and move many of them to producing more than a million words a year. * Mental tricks to bypass your inner editor (and why using them will retrain your brain to write faster, while also creating the cleanest copy you’ve ever created). Isn't it time you did more than just write fast? Now you can. Start writing better words faster today!

Sketching User Experiences: Getting the Design Right and the Right Design


Bill Buxton - 2007
    So while the focus is on design, the approach is holistic. Hence, the book speaks to designers, usability specialists, the HCI community, product managers, and business executives. There is an emphasis on balancing the back-end concern with usability and engineering excellence (getting the design right) with an up-front investment in sketching and ideation (getting the right design). Overall, the objective is to build the notion of informed design: molding emerging technology into a form that serves our society and reflects its values.Grounded in both practice and scientific research, Bill Buxton s engaging work aims to spark the imagination while encouraging the use of new techniques, breathing new life into user experience design. Covers sketching and early prototyping design methods suitable for dynamic product capabilities: cell phones that communicate with each other and other embedded systems, "smart" appliances, and things you only imagine in your dreamsThorough coverage of the design sketching method which helps easily build experience prototypes-without the effort of engineering prototypes which are difficult to abandonReaches out to a range of designers, including user interface designers, industrial designers, software engineers, usability engineers, product managers, and othersFull of case studies, examples, exercises, and projects, and access to video clips that demonstrate the principles and methods"

How to Think: A Survival Guide for a World at Odds


Alan Jacobs - 2017
    As a celebrated cultural critic and a writer for national publications like The Atlantic and Harper's, Alan Jacobs has spent his adult life belonging to communities that often clash in America's culture wars. And in his years of confronting the big issues that divide us--political, social, religious--Jacobs has learned that many of our fiercest disputes occur not because we're doomed to be divided, but because the people involved simply aren't thinking.Most of us don't want to think, Jacobs writes. Thinking is trouble. Thinking can force us out of familiar, comforting habits, and it can complicate our relationships with like-minded friends. Finally, thinking is slow, and that's a problem when our habits of consuming information (mostly online) leave us lost in the spin cycle of social media, partisan bickering, and confirmation bias.In this smart, endlessly entertaining book, Jacobs diagnoses the many forces that act on us to prevent thinking--forces that have only worsened in the age of Twitter, "alternative facts," and information overload--and he also dispels the many myths we hold about what it means to think well. (For example: It's impossible to "think for yourself.")Drawing on sources as far-flung as novelist Marilynne Robinson, basketball legend Wilt Chamberlain, British philosopher John Stuart Mill, and Christian theologian C.S. Lewis, Jacobs digs into the nuts and bolts of the cognitive process, offering hope that each of us can reclaim our mental lives from the impediments that plague us all. Because if we can learn to think together, maybe we can learn to live together, too.

Top Free Kindle Fire Apps (Free Kindle Fire Apps That Don't Suck)


The App Bible - 2012
    This is the one you want… Personally, I will check out any book this author writes about apps because, for some reason, maybe a bad case of OCD, he is obviously compelled to do the most thorough investigation into each and every aspect, good and bad of apps in a particular genre. My hat's off to him, and he has my thanks for saving me a ton of time and grief.” - Linda Abbott (Reviewer) Nearly 400 Pages of In-Depth Reviews, and Tips and Tricks to Help You Get The Most Out of Your Free Kindle Fire Apps Question: Why Do You Need This Book? Answer: Because you have better things to do with your time than trudge through the Amazon App Store and test tons of apps until you find the best ones Question: OK. But Why Do You Need To Buy THIS Book? Answer: Because you need more than just a random list of “Top Kindle Fire Apps.” You also need: To know which apps to download first Tips and tricks for how to get the most out of the apps How to find help if you’re having a problem with an app An in-depth review describing what is good and what is bad about each app Problem: Even if you have a list of the top free apps, how do you know which ones to install first? Solution: At the end of this book, all the apps are ranked from best to worst according to a UNIQUE RANKING SYSTEM FOUND ONLY IN MY BOOKS Question: How Else Is This Book Unique? Answer: In addition to its unique ranking system, it also offers in-depth reviews that provide the following: A summary of what the app does A summary of what is good and what is bad about each app When available: The app developer’s contact information, website information, as well as links to pertinent articles about the app Tips and tricks for many of the apps (how to get the most from the app) A brief summary of the positive and negative reviews of the app on Amazon PLUS: A list of 6 must-have free productivity apps that every Kindle Fire owner should install to have greater control over their Kindle Fire A list of 16 free productivity apps that most Kindle Fire owners will find useful since they provide a great deal of functionality Question: OK…But What Types Of Apps, Exactly, Does The Book Include? Answer: A dizzying variety… Game Apps Arcade and Board game apps Mind game apps: Card, logic, and word game apps Kids Apps Educational apps and Game apps for kids: Apps for toddlers, preschoolers, elementary schoolers, and high schoolers in the following categories: Art apps, Book apps, English apps, and Math apps Productivity Apps Home