Building upon that record and the recollections of other F-4G Wild Weasel aircrew, the authors show a slice of what life and war was like during that time. The pawns in the game, the ones that had to actually do the fighting and dying were the hundreds of thousands of men and women who left their homes and families to live for seemingly endless months in the vast, trackless desert while the world stage-play unfolded. To them, the war was deeply personal. At times, the war was scary; at other times, it was funny as hell. Usually, if you survive the former, it turns into the latter.

    In case study format, this informative reference answers questions surrounding nuclear energy, the potential of sustainable fossil fuels, and the possibilities of sharing renewable power with foreign countries. While underlining the difficulty of minimizing consumption, the tone remains positive as it debunks misinformation and clearly explains the calculations of expenditure per person to encourage people to make individual changes that will benefit the world at large.

     That's the power of a hook. And, it just worked on you. A book hook is a statement or question designed to generate immediate curiosity and entice readers to want more. Why is a hook important? Language is the power of the book sale. As an author, you don’t sell books to machines. You sell books to human beings. A book hook uses powerful language that naturally piques a person’s interest. Book marketing expert, Rob Eagar, has coached over 450 authors and worked with several New York Times bestsellers. In this concise guide, he skillfully explains: • How to create a book hook • The difference between fiction and non-fiction hooks • Where to use a book hook to maximize sales Mastering Book Hooks for Authors will teach you how to create attention-grabbing language for your book, regardless of the genre. Capture more reader interest for free by using the power of a hook. Also includes free access to “The Ultimate Book Marketing Plan Template for Authors” by Rob Eagar that takes the guesswork out of launching your new book.

    These are today's sins of science—as deplorable as mistaken past ideas about advocating racial purity or using lobotomies as a cure for mental illness. These unwitting errors add up to seven lessons both cautionary and profound, narrated by renowned author and speaker Paul A. Offit. Offit uses these lessons to investigate how we can separate good science from bad, using some of today's most controversial creations—e-cigarettes, GMOs, drug treatments for ADHD—as case studies. For every "Aha!" moment that should have been an "Oh no," this book is an engrossing account of how science has been misused disastrously—and how we can learn to use its power for good.

    Major retailers are predicting everything from when their customers are pregnant to when they want a new pair of Chuck Taylors. It's a brave new world where seemingly meaningless data can be transformed into valuable insight to drive smart business decisions.But how does one exactly do data science? Do you have to hire one of these priests of the dark arts, the "data scientist," to extract this gold from your data? Nope.Data science is little more than using straight-forward steps to process raw data into actionable insight. And in Data Smart, author and data scientist John Foreman will show you how that's done within the familiar environment of a spreadsheet. Why a spreadsheet? It's comfortable! You get to look at the data every step of the way, building confidence as you learn the tricks of the trade. Plus, spreadsheets are a vendor-neutral place to learn data science without the hype. But don't let the Excel sheets fool you. This is a book for those serious about learning the analytic techniques, the math and the magic, behind big data.Each chapter will cover a different technique in a spreadsheet so you can follow along: - Mathematical optimization, including non-linear programming and genetic algorithms- Clustering via k-means, spherical k-means, and graph modularity- Data mining in graphs, such as outlier detection- Supervised AI through logistic regression, ensemble models, and bag-of-words models- Forecasting, seasonal adjustments, and prediction intervals through monte carlo simulation- Moving from spreadsheets into the R programming languageYou get your hands dirty as you work alongside John through each technique. But never fear, the topics are readily applicable and the author laces humor throughout. You'll even learn what a dead squirrel has to do with optimization modeling, which you no doubt are dying to know.

    He knows that if parents place good video games into a learning system in their homes they can reap major benefits for their children and themselves. They can accelerate their children's language and cognitive growth." —James Paul Gee, Tashia Mogridge Professor of Reading, University of Wisconsin-MadisonMarc Prensky presents the case—profoundly counter-cultural but true nevertheless—that video and computer game playing, within limits, is actually very beneficial to today's "Digital Native" kids, who are using them to prepare themselves for life in the 21st century. The reason kids are so attracted to these games, Prensky says, is that they are learning about important "future" things, from collaboration, to prudent risk taking, to strategy formulation and execution, to complex moral and ethical decisions. Prensky's arguments are backed up by university PhD's studying not just violence, but games in their totality, as well as studies of gamers who have become successful corporate workers, entrepreneurs, leaders, doctors, lawyers, scientists and other professionals.Because most adults (including the critics) can't play the modern complex games themselves (and discount the opinions of the kids who do play them) they rely on secondhand sources of information, most of whom are sadly misinformed about both the putative harm and the true benefits of game-playing. This book is the antidote to those misinformed, bombastic sources, in the press and elsewhere. Full of common sense and practical information, it provides parents with a large number of techniques approaches they can use—both over time and right away—to improve both their understanding of games and their relationships with their kids. What You Will Learn The aim of this book is to give you a peek into the hidden world into which your kids disappear when they are playing games, and to help you as an adult—especially if you are a concerned parent or teacher—understand and appreciate just how much your kids are learning that is POSITIVE from their video and computer games.In the few short hours it takes to read this book, you will learn: What it feels like to be in the world of computer and video games; How to appreciate the breadth and depth of modern computer and video games and the ways they make your kids learn; How to understand the various USEFUL skills your game-playing your kids are acquiring; How to understand your own kids better and build better relationships using games as a base; And, most importantly, How to augment and improve what your kids are learning by HAVING CONVERSATIONS THAT THEY WANT TO HAVE about their games.

    We struggle to understand why people behave as they do, and why they choose dysfuntional, repetitive behaviours. We can't understand why some are habitually dependent, while others are exhaustingly self-sacrificing or unfairly unkind.If you want to improve your understanding of the Human race, the Drama Triangle will help.Once you understand three archetypal roles - the Victim, the Persecutor and the Rescuer, you can identify when you have been on the Drama Triangle in the past, if you are playing it now and who is inviting you to take up one of the roles in their Triangle.Essential reading for everyone, this book is easy to read and even easier to understand, providing a gentle introduction to this dynamic area of Transactional Analysis.

    Inspirational and poetic, this book will not only spark readers’ creative energies, but also reawaken your passion for life.In 2005, as a husband, father, and corporate employee — Lorenzo's life revolved around home, work, and his daily commute from the suburbs to the city.Then, one day, he found himself staying at the Little Church in midtown Manhattan in the wake of a marital separation. Living in virtual isolation for three months, he had a rare chance to re-examine his life.Quite unexpectedly, he found himself wandering around the city to take photographs, a passion he had let slide in the years of pursuing a career and starting a family. During his nightly sojourns through the streets of New York City, he was reminded of some important life lessons—lessons too easily forgotten in the blur of everyday existence. 25 Lessons has been the #1 best selling photo essay on amazon.com for 2010 and 2011. Printed paperback and hard cover versions with photos are also available here on amazon.PRAISE FOR LORENZO AND 25 LESSONS“In many of my conversations on great photographers, I frequently mention Lorenzo’s work. His sequential photographs…are nothing less that a visual urban poem. It has been my pleasure to watch Lorenzo’s rapid growth as a leading photographer of our time.”Jim Van Meter, Rochester, NY, USA“Lorenzo is a master. His body of work is some of the very best online and may very well be some of the best being done in the medium today. His street work follows in the tradition of Paul Strand, Cartier-Bresson, Garry Winogrand and Larry Friedlander. Lorenzo’s 25 Lessons are…as seminal as Ansel’s dissertation on the zone system. I found them to be reenergizing, perceptive and extremely useful. I have been touched by his story, his writings and by his work. I can’t imagine anyone not being so.”Barry Shapiro, Los Angeles, CA, USA“Lorenzo…has a passion for life, photography and writing. He is a linguistic genius, a storyteller through words and pictures. He captures with his camera the world as he sees it, its feelings, love, beauty and all it has to offer...” Brenda George, Adelaide, AustraliaABOUT THE PHOTOGRAPHER, AUTHOR & JOURNALISTLorenzo is a best-selling author, a writer and an award-winning street photographer.He has written numerous books, interviews and articles about fine art and photography for En Foco, Nueva Luz, Rain Tiger and the Examiner. Throughout most of 2010, his book, 25 Lessons I’ve Learned about photography Life! has been the #1 Best Selling Photo Essay and Artist & Photography Biography on Amazon.com. Paul Giguere, guru for the popular podcast thoughts on photography, considers 25 Lessons one of the "classic" essays on photography. In October of 2010, he served as the NYC photography adviser for the recently launched Microsoft foursquare photography app. In 2008, he was chosen to be the HP Be Brilliant Featured Artist.Since taking up digital photography in 2005, his photography has been featured in fotoMAGAZIN, Germany's premier photo magazine, and his photos have been cited, posted and published by over 350 other blogs, websites, and print publications. He has been called an "Internet photography sensation" by Time Out New York and is considered a "Flickr star" by Rob Walker, Consumed columnist, for New York Times Magazine.His work is represented worldwide by Getty Images.

    The team behind the inspirational design sites Gardenista.com and Remodelista.com presents an all-in-one manual for making your outdoor space as welcoming as your living room. Tour personality-filled gardens around the world and re-create the looks with no-fail planting palettes. Find hundreds of design tips and easy DIYs, editors’ picks of 100 classic (and stylish) objects, a landscaping primer with tips from pros, over 200 resources, and so much more.

    "Addiction by Design" takes readers into the intriguing world of machine gambling, an increasingly popular and absorbing form of play that blurs the line between human and machine, compulsion and control, risk and reward.Drawing on fifteen years of field research in Las Vegas, anthropologist Natasha Dow Schull shows how the mechanical rhythm of electronic gambling pulls players into a trancelike state they call the "machine zone," in which daily worries, social demands, and even bodily awareness fade away. Once in the zone, gambling addicts play not to win but simply to keep playing, for as long as possible--even at the cost of physical and economic exhaustion. In continuous machine play, gamblers seek to lose themselves while the gambling industry seeks profit. Schull describes the strategic calculations behind game algorithms and machine ergonomics, casino architecture and "ambience management," player tracking and cash access systems--all designed to meet the market's desire for maximum "time on device." Her account moves from casino floors into gamblers' everyday lives, from gambling industry conventions and Gamblers Anonymous meetings to regulatory debates over whether addiction to gambling machines stems from the consumer, the product, or the interplay between the two."Addiction by Design" is a compelling inquiry into the intensifying traffic between people and machines of chance, offering clues to some of the broader anxieties and predicaments of contemporary life.

    You'll learn about everything from buying music and videos, importing music, and burning CDs to setting up play lists, transferring and viewing photos, adding podcasts, maintaining battery life, and synchronizing information. Order your copy today!

    Emotional Design will appeal not only to designers and manufacturers but also to managers, psychologists, and general readers who love to think about their stuff.

    This report, part of the GoodPlay Project, undertaken by researchers at Harvard Graduate School of Education's Project Zero, investigates the ethical fault lines of such digital pursuits. The authors argue that five key issues are at stake in the new media: identity, privacy, ownership and authorship, credibility, and participation. Drawing on evidence from informant interviews, emerging scholarship on new media, and theoretical insights from psychology, sociology, political science, and cultural studies, the report explores the ways in which youth may be redefining these concepts as they engage with new digital media. The authors propose a model of "good play" that involves the unique affordances of the new digital media; related technical and new media literacies; cognitive and moral development and values; online and offline peer culture; and ethical supports, including the absence or presence of adult mentors and relevant educational curricula. This proposed model for ethical play sets the stage for the next part of the GoodPlay project, an empirical study that will invite young people to share their stories of engagement with the new digital media.The John D. and Catherine T. MacArthur Foundation Reports on Digital Media and Learning

    It has sold 30,000 copies in each edition and will continue to reach a huge academic audience.In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived as uncertain and even risky. To overcome this uncertainty, most people seek out others like themselves who have already adopted the new idea. Thus the diffusion process consists of a few individuals who first adopt an innovation, then spread the word among their circle of acquaintances--a process which typically takes months or years. But there are exceptions: use of the Internet in the 1990s, for example, may have spread more rapidly than any other innovation in the history of humankind. Furthermore, the Internet is changing the very nature of diffusion by decreasing the importance of physical distance between people. The fifth edition addresses the spread of the Internet, and how it has transformed the way human beings communicate and adopt new ideas.

    If you manage to find and download a book while it's offered free, it's yours to keep -- forever.It's a great way to sample a new genre, or perhaps discover an author you hadn't noticed before. The free promotions usually last only a few days, but there's a new crop every day. You'll be amazed at the wealth of great books. Usually there are several hundred freebies in virtually every category of fiction and nonfiction, every day of the year. And these aren't just the dogs that nobody wants, the selection includes bona-fide bestsellers from the most famous authors in the world. You may never have to pay for a book again! This book will introduce you to KindleBuffet.com, a website and newsletter founded by author Steve Weber to showcase the best Kindle books currently offered free -- plus a multitude of other avenues toward great free content:KINDLE BUFFET: FREE BOOKS, ALL YOU CAN EAT!NO KINDLE? NO PROBLEM!MORE SITES FOR FINDING KINDLE FREEBIESPixel of InkThe CheapEreader News TodayFree Kindle Books and TipsKindle Nation DailyThe Kindle Daily DealMORE GOLD MINES OF FREE BOOKSPurchasing free books on AmazonExploring Project GutenbergTHE PERKS OF AMAZON PRIMEThe Kindle Owner’s Lending LibraryRECOGNIZING ILLEGAL CONTENTCurrent books offered as free PDF downloadsBundled booksAdobe Digital EditionsLibrary BooksHOW TO READ A BOOK (AND MORE), KINDLE STYLEUSING KINDLE’S PERSONAL DOCUMENTS SERVICEBRIEFLY: KEEPING A LID ON @KINDLEConverting documents. USING THE ‘SEND-TO-KINDLE’ APPLICATION ON YOUR COMPUTERUSING THE BOOKS ‘LIBRARY’Borrowing Kindle books from a library. NAVIGATING BOOKS AND DOCUMENTSSEARCHING WITHIN BOOKSAPPS FOR KINDLE FIREAPPS FOR FUNXiiaLive LiteGo Launcher EXAngry BirdsUTILITIESKaspersky Tablet SecurityWi-Fi Analyzer FreeimoPRODUCTIVITYQuickOfficeEvernoteOffice Calculator FreeMANAGING APPSFREE YOUR KINDLEFEED YOUR READER WITH WEB CONTENTUSING CALIBREALL THE NEWS YOU CAN EAT, AND CALIBRE PICKS UP THE CHECKEBOOKS, CALIBRE, AND THE KINDLEBRIEFLY: FOR THE LOVE OF CALIBRELET’S GO SHOPPING!BRIEFLY: THE PIRATE CODEEXPLORING CALIBRE FURTHERKINDLEFEEDER