Vivid photos capture these historically important machinesincluding the Eniac, Crays 13, Apple I and IIwhile authoritative text profiles each, telling the stories of their innovations and peculiarities. Thirty-five machines are profiled in over 100 extraordinary color photographs, making Core Memory a surprising addition to the library of photography collectors and the ultimate geek-chic gift.

    His courage was remarkable, as was the way he defied his handicap. The film Reach for the Sky brought Bader’s life into cinemas, and Robert Jackson's classic biography was the first to document his life. After a lonely childhood Bader’s early reputation as a sportsman and a daredevil made him popular with his contemporaries. But he was also an irritation to his superiors, a pattern which continued throughout his life, and hid an academic ability which won him a scholarship to St Edward’s School and a cadetship at the elite RAF College in Cranwell. After his accident, Bader was determined to rejoin the RAF. As a pilot, he was an tactical innovator, a man who confronted the methods of other pilots. When he was a Prisoner of War, Bader’s antagonism toward his guards, and his political pronouncements in later life, sometimes provoked his colleagues, but never lost him their lasting respect and admiration. After retiring from the RAF he combined a full-time job with Shell with all the demands of being a celebrity; his inspiration to the disabled gained him many accolades and finally a knighthood.Both aggressive and charming, Bader’s outward personality was famous. Robert Jackson describes the evolution of that forceful character, and the motivation behind his remarkable achievements. ‘Its style and structure make it readily accessible and, like your favourite armchair, it is easy to relax into at the end of a busy day.’ Frank BurnsRobert Jackson has been a full-time author since 1969, specializing in aviation and military history. A retired member of the Royal Air Force Volunteer Reserve, he has flown a wide variety of aircraft, ranging from jets to gliders. A prolific author, he has written both fiction and non-fictionEndeavour Press is the UK's leading independent digital publisher. For more information on our titles please sign up to our newsletter at www.endeavourpress.com. Each week you will receive updates on free and discounted ebooks. Follow us on Twitter: @EndeavourPress and on Facebook via http://on.fb.me/1HweQV7. We are always interested in hearing from our readers. Endeavour Press believes that the future is now.

    In this book, Mari Grinde Arntzen asks how and why this is—how can fashion simultaneously attract us to its glamour and repel us with its superficiality and how being called “fashionable” can be at once a compliment and an insult. Arntzen guides us through the major figures and brands of today’s fashion industry, showing how they shape us and in turn why we love to be shaped by them. She examines both everyday, affordable “fast fashion” brands, as well as the luxury market, to show how fashion commands a powerful influence on every socioeconomic level of our society. Stepping into our closets with us, she thinks about what happens when we get dressed: why fashion can make us feel powerful, beautiful, and original at the same time that it forces us into conformity. Stripping off the layers of the world’s fifth largest industry, garment by garment, she holds fashion up as a phenomenon, business, and art, exploring the questions it forces us to ask about the body, image, celebrity, and self-obsession. Ultimately, Arntzen asks the most direct question: what is fashion? How has it taken such a powerful hold on the world, forever propelling us toward its concepts of beauty?

    You may find it for free on the web. Purchase of the Kindle edition includes wireless delivery.

    Omm Sety’s EGYPT contains never-before-seen episodes from her life, and important, previously unknown details of Egyptian history. “Omm Sety was a controversial character... an example of a soul so consumed with a purpose that it focused the arc of her life - not in one incarnation only, but in at least two. She knew things she could not have known without some extraordinary extension of consciousness."– Stephen A. Schwartz, Director of Research, Rhine Research Center, Durham, North Carolina and author of Opening to the Infinite "With access to Omm Sety's secrets, diaries and riveting private conversations, the authors navigate this explosive material with elegance, sincerity, and sympathy. Readers may have trouble putting this book down once they start it."– John Anthony West, author of The Serpent in the Sky

    He has returned from his annual pilgrimage to a graveyard in Wales. Now he hopes to take refuge from his memories by heading an archeological dig in the village of Wytchlow. It is a simple project -- checking for ancient relics before a land developer levels the earth -- until a woman with an all-too-familiar face stumbles into the path of his car.Bobby Redhead bears a striking resemblance to a woman he loved and tragically lost years ago. Bobby cannot understand the emotions she evokes in Patrick, but she can sense his deep suffering. What has he done that he cannot forgive? And why is Bobby so drawn to him?As Bobby reaches out, Patrick retreats into silence and shadows, focusing obsessively on the dig. They are hunting ancient Roman mosaics, but there is something more tantalizing in the soil of Wytchlow. It is only a myth, a local folktale, a song sung one night in a pub by an otherwise mute man. The story goes that a Saxon girl called the German Queen has been buried close by. The only evidence is the old song, but it is enough to capture Patrick's imagination as nothing has in years.It has also captured the unwanted interest of a television producer fascinated with Patrick's past. Yet nothing will deter Patrick from the project -- not the television hype, nor the developer's greed, nor the bittersweet relationship of working so close to Bobby. As centuries fall away, the Saxon warrior woman lost to time is suddenly as vividly alive to Patrick as the woman standing beside him. As Patrick struggles with the unforgivable tragedy he cannot forget, he senses a connection between Bobby and the lost queen and discovers his destiny is powerfully entwined with them both. Beneath the shadows of a timeless moon, under layers of earth that have protected her secrets, can the fragile bones of a royal matriarch heal the hearts of those who would dare free her?

    1 Lakh/ below US$ 2500 car), is set to change our perception of India': on the threshold of becoming a truly global brand.*s oldest and most respected corporate brand. With a major international presence, in a variety of areas including steel, tea, chemicals, communications and software, Tata now stands 65th in the world brand valuation league. But what is the Tata brand all about? What are its values? How do people perceive it, in India and around the world? In this absorbing and informed book Morgen Witzel digs into the heart of the Tata enterprise, describes its origins, how Tata's reputation and image evolved, and how the group has worked to transform that image into a powerful and valuable brand. Tata: The Evolution of a Corporate Brand goes to the core of the Tata ethos to explore the unique relationship between the Tata group and the Indian people, a relationship that goes beyond the achievements of a successful business to its social contributions for its employees and the society at large. Finally it asks how that reputation will be perceived and understood as Tata moves into global markets. Whether you re an entrepreneur, a manager, a marketer, or an interested Tata loyalist this book will help you understand the durability of the brand and inspire you with the values it holds onto in the global economy.

    These recipes, stories, jokes, advice, farm lore, and illustrations were collected from a wide variety of American agricultural sources from the 1880s to the 1950s.

    She came from what is perhaps the world's most mysterious and imaginatively-crafted chess set -- 73 carved pieces probably dating to the 1200's. The famous Chess men (and women) comprise the world's oldest complete chess set (or parts of several sets). The treasure trove was discovered 15 feet deep in the sand in Lewis in Scotland's northern Outer Hebrides in the late 19th century. Scandinavian outposts were known to be there as early as the 1200's when the pieces were probably crafted. That chess was played in the Middle Ages with such extraordinary works of art tantalizes the imagination. Who were these people whose likenesses have been so whimsically and realistically depicted that they come alive for us today? Who played the game? These kings and queens, bishops with miters on their heads, knights mounted on rather small horses and holding spears and shields, rooks with shields and a wild expression, and pawns in the shape of obelisks -- all so very human. Some of the pieces contain red stains, suggesting perhaps that the sets had some colorings unlike modern black and white pieces. "This is the first forensic account of modern research into the Chessmen," according to Ancientchess.com. The "unmasked" in the book's title refers to new controversies about their origin and about who might have owned - and lost - them - and about the trade and state of society where they were crafted.

    It is an extraordinary account of courage and fortitude. ‘We were doing about 620 miles-per-hour, 200 feet above the desert, in total darkness. Everything was running on rails as we approached the target. Then all hell broke loose.  I remember the missile being fired at us; I broke left and shouted, “Chaff!”   ‘ All I could see was a flame, like a very large firework, coming towards me. Then there was a huge white flash. I remember an enormous wind and then I was knocked unconscious.  My last thoughts were that I was going to die. ’ In 1990, Iraqi dictator Saddam Hussein ordered the invasion and occupation of neighbouring Kuwait, setting in motion a chain of events that had unimaginable political, military and personal repercussions, which still reverberate around the globe today.This is the story of the aircrew at the heart of Operation Desert Storm, almost none of whom had any prior experience of armed combat. It is the story of the Tornado’s missions, of those who did not return - and of the families who watched and waited as one of the most complex conflicts in recent history unfolded live on television. It is a story of untold fear and suffering, and astounding courage in the face of hitherto unimaginable adversity.

     For decades, technology encouraged people to squander their time and intellect as passive consumers. Today, tech has finally caught up with human potential. In Cognitive Surplus, Internet guru Clay Shirky forecasts the thrilling changes we will all enjoy as new digital technology puts our untapped resources of talent and goodwill to use at last. Since we Americans were suburbanized and educated by the postwar boom, we've had a surfeit of intellect, energy, and time-what Shirky calls a cognitive surplus. But this abundance had little impact on the common good because television consumed the lion's share of it-and we consume TV passively, in isolation from one another. Now, for the first time, people are embracing new media that allow us to pool our efforts at vanishingly low cost. The results of this aggregated effort range from mind expanding-reference tools like Wikipedia-to lifesaving-such as Ushahidi.com, which has allowed Kenyans to sidestep government censorship and report on acts of violence in real time. Shirky argues persuasively that this cognitive surplus-rather than being some strange new departure from normal behavior-actually returns our society to forms of collaboration that were natural to us up through the early twentieth century. He also charts the vast effects that our cognitive surplus- aided by new technologies-will have on twenty-first-century society, and how we can best exploit those effects. Shirky envisions an era of lower creative quality on average but greater innovation, an increase in transparency in all areas of society, and a dramatic rise in productivity that will transform our civilization. The potential impact of cognitive surplus is enormous. As Shirky points out, Wikipedia was built out of roughly 1 percent of the man-hours that Americans spend watching TV every year. Wikipedia and other current products of cognitive surplus are only the iceberg's tip. Shirky shows how society and our daily lives will be improved dramatically as we learn to exploit our goodwill and free time like never before.

    Negroponte's fans will want to get a copy of Being Digital, which is an edited version of the 18 articles he wrote for Wired about "being digital." Negroponte's text is mostly a history of media technology rather than a set of predictions for future technologies. In the beginning, he describes the evolution of CD-ROMs, multimedia, hypermedia, HDTV (high-definition television), and more. The section on interfaces is informative, offering an up-to-date history on visual interfaces, graphics, virtual reality (VR), holograms, teleconferencing hardware, the mouse and touch-sensitive interfaces, and speech recognition. In the last chapter and the epilogue, Negroponte offers visionary insight on what "being digital" means for our future. Negroponte praises computers for their educational value but recognizes certain dangers of technological advances, such as increased software and data piracy and huge shifts in our job market that will require workers to transfer their skills to the digital medium. Overall, Being Digital provides an informative history of the rise of technology and some interesting predictions for its future.

    The challenge attracted more than one hundred teams from all over the world, including dozens of amateurs. Many designed their cars entirely from scratch, rejecting decades of thinking about what a car should look like.      Jason Fagone follows four of those teams from the build stage to the final race and beyond—into a world in which destiny hangs on a low drag coefficient and a lug nut can be a beautiful talisman. The result is a gripping story of crazy collaboration, absurd risks, colossal hopes, and poignant losses. In an old pole barn in central Illinois, childhood sweethearts hack together an electric-powered dreamboat, using scavenged parts, forging their own steel, and burning through their life savings.  In Virginia, an impassioned entrepreneur and his hand-picked squad of speed freaks pool their imaginations and build a car so light that you can push it across the floor with your thumb. In West Philly, a group of disaffected high school students come into their own as they create a hybrid car with the engine of a Harley motorcycle. And in Southern California, the early favorite—a start-up backed by millions in venture capital—designs a car that looks like an alien egg.      Ingenious is a joyride. Fagone takes us into the garages and the minds of the inventors, capturing the fractious yet beautiful process of engineering a bespoke machine. Suspenseful and bighearted, this is the story of ordinary people risking failure, economic ruin, and ridicule to create something vital that Detroit had never pulled off. As the Illinois team wrote in chalk on the wall of their barn, "SOMEBODY HAS TO DO SOMETHING. THAT SOMEBODY IS US."

    We depend more than we realize on wishful thinking and romanticized ideas of history. In the new paperback edition of this fascinating book, a book that has appeared on MSNBC, CNBC, Slashdot.org, Lifehacker.com and in The New York Times, bestselling author Scott Berkun pulls the best lessons from the history of innovation, including the recent software and web age, to reveal powerful and suprising truths about how ideas become successful innovations -- truths people can easily apply to the challenges of today. Through his entertaining and insightful explanations of the inherent patterns in how Einstein’s discovered E=mc2 or Tim Berner Lee’s developed the idea of the world wide web, you will see how to develop existing knowledge into new innovations.Each entertaining chapter centers on breaking apart a powerful myth, popular in the business world despite it's lack of substance. Through Berkun's extensive research into the truth about innovations in technology, business and science, you’ll learn lessons from the expensive failures and dramatic successes of innovations past, and understand how innovators achieved what they did -- and what you need to do to be an innovator yourself. You'll discover:Why problems are more important than solutionsHow the good innovation is the enemy of the greatWhy children are more creative than your co-workersWhy epiphanies and breakthroughs always take timeHow all stories of innovations are distorted by the history effectHow to overcome people’s resistance to new ideasWhy the best idea doesn’t often winThe paperback edition includes four new chapters, focused on appling the lessons from the original book, and helping you develop your skills in creative thinking, pitching ideas, and staying motivated."For centuries before Google, MIT, and IDEO, modern hotbeds of innovation, we struggled to explain any kind of creation, from the universe itself to the multitudes of ideas around us. While we can make atomic bombs, and dry-clean silk ties, we still don’t have satisfying answers for simple questions like: Where do songs come from? Are there an infinite variety of possible kinds of cheese? How did Shakespeare and Stephen King invent so much, while we’re satisfied watching sitcom reruns? Our popular answers have been unconvincing, enabling misleading, fantasy-laden myths to grow strong." -- Scott Berkun, from the text"Berkun sets us free to change the world." -- Guy Kawasaki, author of Art of the StartScott was a manager at Microsoft from 1994-2003, on projects including v1-5 (not 6) of Internet Explorer. He is the author of three bestselling books, Making Things Happen, The Myths of Innovation and Confessions of a Public Speaker. He works full time as a writer and speaker, and his work has appeared in The New York Times, Forbes magazine, The Economist, The Washington Post, Wired magazine, National Public Radio and other media. He regularly contributes to Harvard Business Review and Bloomberg Businessweek, has taught creative thinking at the University of Washington, and has appeared as an innovation and management expert on MSNBC and on CNBC. He writes frequently on innovation and creative thinking at his blog: scottberkun.com and tweets at @berkun.

    A concise look at the impact of the advent of the telescope on the way humans view the universe and their place in it focuses on the visionaries, beginning with Galileo, who created and perfected it.