Written by one of the best-known authorities on the subject, this extraordinary edition gives a profound understanding of project management. Content from this book is available as an online continuing professional education course at http: //www.wiley.com/WileyCDA/Section/id-320.... WileyCPE courses are available on demand, 24 hours a day, and are approved by the American Institute of Architects.(PMBOK, PMP, Project Management Professional, and CAPM are registered marks of the Project Management Institute, Inc.)

    In this fascinating, provocative new book, Kevin Kelly provides an optimistic road map for the future, showing how the coming changes in our lives—from virtual reality in the home to an on-demand economy to artificial intelligence embedded in everything we manufacture—can be understood as the result of a few long-term, accelerating forces. Kelly both describes these deep trends—flowing, screening, accessing, sharing, filtering, remixing, tracking, and questioning—and demonstrates how they overlap and are codependent on one another. These larger forces will completely revolutionize the way we buy, work, learn, and communicate with each other. By understanding and embracing them, says Kelly, it will be easier for us to remain on top of the coming wave of changes and to arrange our day-to-day relationships with technology in ways that bring forth maximum benefits. Kelly’s bright, hopeful book will be indispensable to anyone who seeks guidance on where their business, industry, or life is heading—what to invent, where to work, in what to invest, how to better reach customers, and what to begin to put into place—as this new world emerges.

    No really, it is. Let me explain.It turns out that drooling dogs and ringing bells are far more important than a logo (thank you Pavlov).Sure, successful businesses have logos--easily recognizable logos. Playboy, McDonald's, Coke. But there's far more to their success than bunny ears, golden arches or a certain shade of red. Stripped of all the marketing lingo, branding is pretty simple: Your brand is all the associations that come to mind when your potential customers see or hear your name.Whether your focus is on personal branding or on branding your company culture--you've got to have more than a fancy logo and edgy color scheme to create brand stickability (you know, a brand your customers can't get out of their heads).Well, there’s a process to capturing attention and getting your foot in the door of your customers’ minds. Here's a taste of some of the personal branding advice you'll find in this book:You must become the first solution your customer thinks of when they have a problem you can solve. How?The first step is to figure out what your audience cares about. What keeps them up at night? What problems can you help them solve? From there, you need to apply these three steps:1) Frequency2) Repetition3) AnchoringIn this e-book, we’ll show you how to figure out what your customers really want. Then we will show you how to apply these three steps to help you become the trusted resource that comes to mind first when your customer’s itch needs to be scratched.Is real and authentic branding going to happen overnight? Probably not. But ask yourself this: Do you want short-term results that lose effectiveness? Or are you willing to invest a bit more time and effort to create long-term results that get better and better?If you're looking for a branding book that promises a quick fix, this isn't the book for you. But if you want to create a brand that sticks like superglue--read this book!Go ahead and let the wimps and whiners have the get-rich quick schemes that fizzle and fall flat like a wet firework. You want to ignite a branding bonfire.

    The book emphasizes that we all contain the ingredients for leadership, though some elements are better developed than others. "Anyone can improve as a leader simply by building the strength of our weakest elements, " author Gerald M. Weinberg writes. "Mr. Universe doesn't have more muscles than I do, just better developed ones."On one level, the book is an extremely down-to-earth, how-to guide. On a second, it is a set of parables, full of analogies that stick in the mind -- the art of management taught through stories about pinball, tinkertoys, and electric blankets. On yet another level, this is a book about the philosophy and psychology of managing technical projects. On every level, the author brings these entertaining and enlightening elements together to teach you the essentials of leadership.You'll learn how to-- master your fear of becoming a leader-- be creative in solving problems-- motivate people while maintaining quality-- gain organizational power-- plan personal change.-- Whether you manage people, are managed by people, or just want to change the way you interact with others, this book is about success. How to plan it, how to make it happen -- Becoming a Technical Leader shows you how to do it!

    As the head of Boston's Logan International Airport, the launching pad for the hijacked planes that destroyed the Twin Towers, she was scapegoated by the media and political leaders for supposed airport security lapses and forced to resign. She was also sued for wrongful death by the family of a 9/11 victim, holding her personally responsible for the terrorist attack.A rising star at thirty-five--she had served as chief of staff to two consecutive Massachusetts governors before becoming the first woman to head the state's Port Authority--Buckingham's life and career was suddenly derailed. Grappling with issues of trauma, faith, leadership, and resilience, this unique memoir shares her struggle to rebuild her life and come to terms with being blamed for the unimaginable tragedy that occurred on her watch.

    This book clears the confusion, helping you to understand the information contained in useful financial reports and then showing you how to use that understanding to make informed, intelligent decisions.

    Windows Presentation Foundation (WPF) is the recommended technology for creating Windows user interfaces, giving you the power to create richer and more compelling applications than you dreamed possible. Whether you want to develop traditional user interfaces or integrate 3D graphics, audio/video, animation, dynamic skinning, multi-touch, rich document support, speech recognition, or more, WPF enables you to do so in a seamless, resolution-independent manner. WPF 4 Unleashed is the authoritative book that covers it all, in a practical and approachable fashion, authored by WPF guru and Microsoft developer Adam Nathan. Covers everything you need to know about Extensible Application Markup Language (XAML) Examines the WPF feature areas in incredible depth: controls, layout, resources, data binding, styling, graphics, animation, and more Highlights the latest features, such as multi-touch, text rendering improvements, XAML language enhancements, new controls, the Visual State Manager, easing functions, and much more Delves into topics that aren't covered by most books: 3D, speech, audio/video, documents, effects Shows how to create popular UI elements, such as Galleries, ScreenTips, and more Demonstrates how to create sophisticated UI mechanisms, such as Visual Studio-like collapsible/dockable panes Explains how to create first-class custom controls for WPF Demonstrates how to create hybrid WPF software that leverages Windows Forms, DirectX, ActiveX, or other non-WPF technologies Explains how to exploit new Windows 7 features, such as Jump Lists and taskbar customizations

    He had mentored many tech leaders in his illustrious career as an investor, but few things had made him prouder, or been better for his fund's bottom line, than his early service to Mark Zuckerberg. Still a large shareholder in Facebook, he had every good reason to stay on the bright side. Until he simply couldn't. ZUCKED is McNamee's intimate reckoning with the catastrophic failure of the head of one of the world's most powerful companies to face up to the damage he is doing. It's a story that begins with a series of rude awakenings. First there is the author's dawning realization that the platform is being manipulated by some very bad actors. Then there is the even more unsettling realization that Zuckerberg and Sheryl Sandberg are unable or unwilling to share his concerns, polite as they may be to his face."

    Criminals succeed by exercising enormous creativity, and those defending against them must do the same.Beautiful Security explores this challenging subject with insightful essays and analysis on topics that include:The underground economy for personal information: how it works, the relationships among criminals, and some of the new ways they pounce on their prey How social networking, cloud computing, and other popular trends help or hurt our online security How metrics, requirements gathering, design, and law can take security to a higher level The real, little-publicized history of PGP This book includes contributions from:Peiter "Mudge" Zatko Jim Stickley Elizabeth Nichols Chenxi Wang Ed Bellis Ben Edelman Phil Zimmermann and Jon Callas Kathy Wang Mark Curphey John McManus James Routh Randy V. Sabett Anton Chuvakin Grant Geyer and Brian Dunphy Peter Wayner Michael Wood and Fernando Francisco All royalties will be donated to the Internet Engineering Task Force (IETF).

    Now, award-winning Tribune Company personal finance columnist Gregory Karp shows how to do just that. This book isn't about depriving yourself: you don't have to become a financial anorexic, and you won't have to start dumpster diving! Instead, Gregory Karp shows how to build real, long-lasting wealth by plugging the money leaks you're barely even aware of, and making sure you spend with a purpose. Drawing on everything he's learned writing his prize-winning weekly column, Karp reveals surprisingly painless, little-known techniques for eliminating wasteful spending in every area of your financial life. Karp shows how to spend on what you really care about, not what you don't... understand the real value of comparison shopping...save money in giving gifts without becoming a cheapskate. Karp shows how to slash your phone bill... spend less on food without changing what you like to eat... eliminate spending leaks in insurance, education, entertainment and beyond. From the clothes you wear to the cars you drive, Living Rich by Spending Smart will help you build a life that's truly rich, because it's truly financially secure.

     When Derrick Wolf and Kent Campbell were wounded in battle, they thought the war was over for them. And while the war may have been done with them, the army was not. Of No Value is an unvarnished depiction of the absurdity of war and army life in the early 1970s. From the pitiful treatment received at the army's hospitals to the completion of their service, they were scorned and insulted by the military. The contempt continued at home, this time at the hands of their fellow Americans, who spat and called them "baby killers." Of No Value is a memoir spanning the experiences of two soldiers from the time of their combat injuries to their discharge. It not only captures the ludicrous machinations of the military but also depicts the colorful counterculture life of the United States in the early 70s. Both Wolf and Campbell are Bronze Star and Purple Heart recipients. Wolf is also the author of Boys for Men, a best-selling Vietnam memoir.

    #1 New York Times bestselling author Douglas Preston takes readers on an adventure deep into the Honduran jungle in this riveting, danger-filled true story about the discovery of an ancient lost civilization.

    Whether you're building the next killer app, investing in a startup, or simply curious about the technology, this practical book is essential reading.Bitcoin, the first successful decentralized digital currency, is still in its infancy and it's already spawned a multi-billion dollar global economy. This economy is open to anyone with the knowledge and passion to participate. Mastering Bitcoin provides you with the knowledge you need (passion not included).This book includes:A broad introduction to bitcoin--ideal for non-technical users, investors, and business executivesAn explanation of the technical foundations of bitcoin and cryptographic currencies for developers, engineers, and software and systems architectsDetails of the bitcoin decentralized network, peer-to-peer architecture, transaction lifecycle, and security principlesOffshoots of the bitcoin and blockchain inventions, including alternative chains, currencies, and applicationsUser stories, analogies, examples, and code snippets illustrating key technical concepts

    For over a decade,the authors have studied the world’s successful traders. Based on their learnings, they started practicing it and are now part of the 5%. Trade and Grow Rich teaches not just concepts but also methods with the help of anecdotes. This book has to be read one chapter at a time, rather than just being a one-time read. If you want to enjoy an adventurous journey to become a successful trader, then this is the book you are looking for!

    Your online and in-store purchasing patterns are recorded, and reveal if you're unemployed, sick, or pregnant. Your e-mails and texts expose your intimate and casual friends. Google knows what you’re thinking because it saves your private searches. Facebook can determine your sexual orientation without you ever mentioning it.The powers that surveil us do more than simply store this information. Corporations use surveillance to manipulate not only the news articles and advertisements we each see, but also the prices we’re offered. Governments use surveillance to discriminate, censor, chill free speech, and put people in danger worldwide. And both sides share this information with each other or, even worse, lose it to cybercriminals in huge data breaches.Much of this is voluntary: we cooperate with corporate surveillance because it promises us convenience, and we submit to government surveillance because it promises us protection. The result is a mass surveillance society of our own making. But have we given up more than we’ve gained? In Data and Goliath, security expert Bruce Schneier offers another path, one that values both security and privacy. He brings his bestseller up-to-date with a new preface covering the latest developments, and then shows us exactly what we can do to reform government surveillance programs, shake up surveillance-based business models, and protect our individual privacy. You'll never look at your phone, your computer, your credit cards, or even your car in the same way again.