Give yourself a Chinese name, see how to haggle in the shops and test yourself to see if you know the key characters.

    The new edition of "Strategic Marketing" uses a decision-making process to examine the key concepts and issues involved in analyzing and selecting strategies. Marketing strategy is considered from a total business perspective, examining marketing strategy beyond the traditional emphasis on marketing functions. The length and design of the book offer flexibility in the use of the text material and cases. New features and updated cases have made this text the most relevant text in the market today.

    This highly visual, non- technical survey emphasizes broad, up-to-date coverage of basic topics and principles in geology, oceanography, meteorology, and astronomy. The text's flexible design lends itself to the diversity of Earth science courses in both content and approach. As in previous editions, the main focus is to foster student understanding of basic earth science principles.

    With extensive treatment of the heart of epidemiology-from study designs to descriptive epidemiology to quantitative measures-this reader-friendly text is accessible and interesting to a wide range of beginning students in all health-related disciplines. A unique focus is given to real-world applications of epidemiology and the development of skills that students can apply in subsequent course work and in the field. The text is also accompanied by a complete package of instructor and student resources available through a companion Web site.

    Thank you! Want to speak Japanese but don't know where to start? This book is for you! Don't waste money buying ten different books when you can learn everything you need in this one book. Don't waste money taking classes at a school when you can teach yourself. With Speak Japanese in 90 Days, all of the prep work is done for you. Each daily lesson will teach you not only what, but how to study. Speak Japanese in 90 Days is a comprehensive self study guide, and teaches everything you need to know for the JLPT N5 (Japanese Language Proficiency Test) as well as most of the grammar needed for the JLPT N4. It can also be used by intermediate students to brush up on grammar and vocabulary. The content includes: How to Study - Tips and tricks on how to study and what to study to learn and retain the language quickly. Pronunciation - An easy and accurate guide for English speakers. Every sentence is written with English pronunciation, Japanese kana, and kanji. Grammar - All essential grammar tested in the JLPT N5 and most of the grammar tested in the JLPT N4. Vocabulary - Over 1000 of the most common Japanese words and phrases. Vocabulary nuances - Detailed explanations of how to use vocabulary correctly, that you can't find in a dictionary or other text books.

    This guidebook is aimed clearly at the needs of the student, with a thorough understanding of, and provision for, the potential conceptual difficulties he or she is likely to encounter.

    All series' volumes have been developed in accordance with performance-based principles and methodology--contextualization, learner-centeredness, use of authentic materials, usage-orientedness, balance between skill getting and skill using, and integration of speaking, listening, reading, writing, and culture. Grammar points are systematically introduced in simple but adequate explanations and abundant examples and exercises.Each situation/topic-based lesson of the main texts consists of model dialogues, narration, new words and expressions, vocabulary notes, culture, grammar, usage, and English translation of dialogues. In response to comments from hundreds of students and instructors of the first edition, this new edition features a more attractive two-color design with all new photos and drawings and an additional lesson and vocabulary exercises. Lessons are now organized into two main sections, each containing a conversational text (with its own vocabulary list) and a reading passage. The accompanying workbook, newly written, provides students with extensive skill-using activities based on the skills learned in the main text.Audio files for this volume may be downloaded on the web in MP3 format at http: //www.kleartextbook.com. A set of CDs is also available for purchase.

    and Japan learn Japanese successfully.Japanese has two basic writing systems, hiragana and katakana, in addition to the one that uses Chinese characters or Kanji. This handy book teaches you a new mnemonics—based method to read and write the basic 92 hiragana and katakana characters.Memorable picture mnemonics help you to learn the characters by associating their shapes and sounds with combinations of images and English words already familiar to you.Clear examples and entertaining exercises offer opportunities to read, write, use and practice all 46 basic hiragana and 46 basic katakana characters, plus the remaining kana that stand for more complex sounds.Polish your knowledge with word searches, crossword puzzles, fill–in–the–blanks, timed recognition quizzes, and other interesting activities.The CD–ROM allows you to print out your own flash cards (featuring the same mnemonic images taught in the book) to help you review and practice, even while you're on the go.

    Now at last here's a feast for them and other verbivores. Eat up!-Barbara WallraffSenior Editor at The Atlantic Monthly and author of Word CourtPraise for A Word a Day"AWADies will be familiar with Anu Garg's refreshing approach to words: words are fun and they have fascinating histories. The people who use them have curious stories to tell too, and this collection incorporates some of the correspondence received by the editors at the AWAD site, from advice on how to outsmart your opponent in a duel (or even a truel) to a cluster of your favorite mondegreens."-John Simpson, Chief Editor, Oxford English Dictionary"A banquet of words! Feast and be nourished!"-Richard Lederer, author of The Miracle of LanguageWritten by the founder of the wildly popular A Word A Day Web site (www.wordsmith.org), this collection of unusual, obscure, and exotic English words will delight writers, scholars, crossword puzzlers, and word buffs of every ilk. The words are grouped in intriguing categories that range from "Portmanteaux" to "Words That Make the Spell-Checker Ineffective." each entry includes a concise definition, etymology, and usage example-and many feature fascinating and hilarious commentaries by A Word A Day subscribers and the authors.

    Fifty-somethings just need an extra dose of inspiration to get us going! My book provides a landslide of inspiration to kickstart your very own fitness transformation, as well as my entire step-by-step journey - told with all the humor and down-to-earth honesty of an old gal on a mission! Packed with advice on how to get started, log your calorie intake and schedule your workouts, this book proves that you can accomplish any goal at any age once you have a plan.

    Whether you want to get more nutrients, cleanse your body of toxins, or prevent disease and live longer, juicing is the answer!

    In this new edition, new studies have been incorporated and the evaluation sections in each chapter have been expanded, ensuring that the book remains as fresh, engaging and useful as the day it was first published.

    Together they provide a complete painting programme.

    Included are 175 easy-to-use strategies, lessons, and checklists for effective classroom management, and over 50 reproducible samples that you can adopt immediately for planning, evaluation, or assignments. The Guide helps you create a classroom that reflects the excitement for learning that every English teacher desires.

    It examines the critical reactions to the different theories of second language acquisition.