With communication comes responsibility; are designers aware of the meaning and impact of their work? An image or symbol that is acceptable in one culture can be offensive or even harmful in the next. A typeface or colour in a design might appear to be neutral, but its meaning is always culturally dependent. If designers learn to be aware of global cultural contexts, we can avoid stereotyping and help improve mutual understanding between people.Politics of Design is a collection of visual examples from around the world. Using ideas from anthropology and sociology, it creates surprising and educational insight in contemporary visual communication. The examples relate to the daily practice of both online and offline visual communication: typography, images, colour, symbols, and information.Politics of Design shows the importance of visual literacy when communicating beyond borders and cultures. It explores the cultural meaning behind the symbols, maps, photography, typography, and colours that are used every day. It is a practical guide for design and communication professionals and students to create more effective and responsible visual communication.

    Service Design is a bit of a buzzword these days and has gained a lot of interest from various fields. This book, assembled to describe and illustrate the emerging field of service design, was brought together using exactly the same co-creative and user-centred approaches you can read and learn about inside. The boundaries between products and services are blurring and it is time for a different way of thinking: this is service design thinking.A set of 23 international authors and even more online contributors from the global service design community invested their knwoledge, experience and passion together to create this book. It introduces service design thinking in a manner accessible to beginners and students, it broadens the knowledge and can act as a resource for experienced design professionals.

    In addition, it should have repercussions in a variety of disciplines, ranging from anthropology and psychology to epistemology and the philosophy of science. . . . Lakoff asks: What do categories of language and thought reveal about the human mind? Offering both general theory and minute details, Lakoff shows that categories reveal a great deal."—David E. Leary, American Scientist

    In soaring glass structures or minimalist canvases, we recognize a time of vast technological advance which affirmed the power of human beings to reshape their environment and to break, radically, from the conventions or constraints of the past.Less well-known, but no less fascinating, is thedistillation of modernism in graphic design. With the creation of clean visual concepts, designers sought to move away from the mystique they identified with the commercial artist, and to counterbalance an increasingly complicated world with clarity.This unprecedented TASCHEN publication, authored byJens Muller, brings together approximately 6,000 trademarks, focused on the period 1940 1980, to examine howmodernist attitudes and imperatives gave birth to corporate identity. Ranging from media outfits to retail giants, airlines to art galleries, the sweeping survey is organized into three design-orientated chapters: Geometric, Effect, and Typographic. Each chapter is then sub-divided into form and style led sections such as alphabet, overlay, dots and squares.Alongside the comprehensive catalog, the book features an introduction fromJens Mulleron the history of logos, and an essay byR. Roger Remingtonon modernism and graphic design. Eight designer profiles and eight instructive case studies are also included, with a detailed look at the life and work of such luminaries asPaul Rand, Yusaku Kamekura, andAnton Stankowski, and at such significant projects asFiat, The Daiei, Inc., and theMexico Olympic Games of 1968. An unrivaled resource for graphic designers, advertisers, and branding specialists, Logo Modernismis equally fascinating to anyone interested in social, cultural, and corporate history, and in the sheer persuasive power of image and form. Text in English, French, and German "

    Tony goes beyond teaching you how to use Lightroom. Tony shows you why and when to use each feature to create stunning, natural photos. When Lightroom isn t the best tool, Tony suggests better alternatives. Combining the benefits of video training and book learning, this video book gives you over 14 hours of video and dozens of free presets and raw images to practice with. If you learn better with video, watch the video training and refer to the book for quick reference. If you prefer reading, the book is concise and practical, and each chapter links to relevant videos when you want to understand a topic more deeply or see it used in the real world. Tony covers every aspect of Lightroom in-depth, but structures his teaching so that both beginner and advanced photographers can learn as efficiently as possible. If you just want a quick start, you can watch the first video or read the first chapter and you'll be organizing and editing your pictures in less than an hour. If you want to know more about a specific feature, switch to that video or jump to that chapter in the ebook. If you want to know everything about Lightroom, watch the videos and read the book from start to finish.

    ZAG follows the ultra-clear "whiteboard overview" style of the author's first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough--today companies need "radical differentiation" to create lasting value for their shareholders and customers. In an entertaining 3-hour read you'll learn:- why me-too brands are doomed to fail- how to "read" customer feedback on new products and messages- the 17 steps for designing "difference" into your brand- how to turn your brand's "onliness" into a "trueline" to drive synergy- the secrets of naming products, services, and companies- the four deadly dangers faced by brand portfolios- how to "stretch" your brand without breaking it- how to succeed at all three stages of the competition cycleFrom the back cover: In an age of me-too products and instant communications, keeping up with the competition is no longer a winning strategy. Today you have to out-position, out-maneuver, and out-design the competition. The new rule? When everybody zigs, zag. In his first book, THE BRAND GAP, Neumeier showed companies how to bridge the distance between business strategy and design. In ZAG, he illustrates the number-one strategy of high-performance brands--radical differentiation.ZAG is an AIGA Design Press book, published under Peachpit's New Riders imprint in partnership with AIGA. For a quick peek inside ZAG, go to www.zagbook.com.

    Combining Dave Trott's distinctive, almost Zen-like storytelling, humour and practical advice, One Plus One Equals Three is a collection of provocative anecdotes and thought experiments designed to light a fire under your own creative ambitions. From the First World War sailor who survived being sunk three times in one day to the one-time 'merchant of death' who made his name a byword for peace, and the gypsy who lost two fingers and then reinvented jazz. From boardroom to battlefield, these stories of unconventional wisdom from one of the world's true advertising greats are a rallying cry for anyone who wants to think differently, stand out and truly innovate.

    His iconic logo designs for IBM, UPS, and the ABC television network distilled the essences of modernity for his corporate patrons. His body of work includes advertising, poster, magazine, and book designscharacterized by simplicity and a wit uniquely his own. His ability to discuss design with insight and humor made him one of the most revered design educators of our time. This latest volume of the popular Conversations with Students series presents Rand's last interview, recorded at Arizona State University one year before his death in 1996. Beginners and seasoned design professionals alike will be informed by Rand's words and thoughts on varied topics ranging from design philosophy to design education.

    Hundreds of thousands of pianos are bought and sold each year, yet most people buy a piano with only the vaguest idea of what to look for as they make this major purchase. The Piano Book evaluates and compares every brand and style of piano sold in the United States. There is information on piano moving and storage, inspecting individual new and used pianos, the special market for Steinways, and sales gimmicks to watch out for. An annual supplement, sold separately, lists current prices for more than 2,500 new piano models.

    Using contemporary design as a vehicle to describe production processes, this book covers a broad range of almost 90 production methods with descriptive text, specially commissioned diagrams, product shots, and photographs of the manufacturing process. It will appeal not only to product designers involved in lighting, consumer electronics, packaging, domestic accessories and tableware, but also to interior designers, furniture and graphic designers who need access to a range of production methods, as well as to all students of design.

    An all-encompassing manual that addresses safety, equipment, tactics, and the best practices for all shooters, here is an all-encompassing book of use to every gun owner.A result of twelve years of research, The Modern Day Gunslinger was written to meet the needs of the gun owner, the experienced shooter, those who own a weapon strictly for home and self-defense, and for the military member who wants to become a better shooter in defense of our country.It’s also for the law enforcement officer who risks his or her life going against the thugs of our society and for anyone interested in learning the defensive and tactical training techniques from some of the best and most experienced shooters in the world.This comprehensive training manual includes chapters on:Weapons and Range SafetyDry FireUse of ForceLiving in a BattlefieldCombat MindsetShooting CompetenceHandgunsDefensive Handgun AmmunitionMarksmanshipStanceBasic Kneeling PositionsReady PositionsThe Draw StrokesGrip and Trigger ControlVisual Techniques and Sight AlignmentMultiple ShotsFollow-Through and ScanLoading, Reloading, and UnloadingMalfunctionsLow- and No-Light ShootingConcealed Carry and HolstersLearning StylesTraining FundamentalsShooting DrillsThe shooting skills taught in this book carry broad application in civilian, law enforcement, and military contexts. Common criminals, terrorists, assailants—the enemy and threat—all will find themselves outgunned in the face of a properly armed and trained gunslinger. Members of the armed services, government and law enforcement agencies, as well as civilians, will find that the close-range shooting methods addressed in this book can provide a decisive advantage.

    He's suffering from post-traumatic stress disorder ever since a hurricane hit his house, with him alone in it. He's suffering from indecision in his relationships with girls. He's suffering because he's got a new friend, Charlie Bickle, who seems to like to see him suffer. It's all a part of life, Charlie says. Henry wants to believe it's true. He wants to think that life can be kept at arm's distance. He wants to be convinced that life is bullshit. His curse is that he knows better. And that curse will also be his salvation.

    His family didn’t always have it good. His father, a criminal lawyer, succumbed to a celebral stroke when Virat was very young, depriving him of someone he calls his ‘biggest support’ both on and off the field. The son paid his tribute to Prem Kohli in a way the older man himself would have applauded: Virat Kohli returned to the field to continue an innings a few hours after he lost him. ‘He was the one who drove me to practice every day, ’ the captain of the Indian cricket team recalls with his characteristic humility and grace. Widely read sports journalist Vijay Lokapally goes on to record happier times on the journey of Virat’s rapid rise to international stardom, an account punctuated by little-known stories by his fellow players, coaches and intimates. At 28, he has already been the recipient of countless accolades — not the least of them being the Arjuna Award and the title of BCCI’s ‘International Cricketer of the Year’ for the 2011-12 and 2014-15 seasons. He was the ICC’s ‘ODI Player of the Year’ as early as in 2012. On a more commercial note, British journal SportsPro pronounced him the ‘second-most marketable athlete in the world’ just two years later. But for the Run Machine, it’s not about the money or fame or the roar of the crowds or that women of all ages vie for the wide-eyed attention of his extraordinary gaze. Few incidences have been reported of his open hearted altruism, his numerous charities for under-privileged children and his sheer pluck when the odds are against him. But what has not escaped the public eye is how this wizard of the willow and wicket wears his heavy mantle with such insouciant ease.

    Holl reveals his working methods in this book, part treatise, part manifesto, and part, as Holl writes, "liner notes" to fifteen of his projects. Parallax traces Holl's ideas on topics as diverse as the "chemistry of matter" and the "pressure of light," and shows how they emerge in his architectural work: "criss-crossing" at the Kiasma Museum of Contemporary Art in Helsinki, "duration" in the Palazzo del Cinema in Venice, "correlational programming" in the Makuhari housing in Japan. The result is a book that provides a personal tour of the work of one of the world's most esteemed architects. Parallax is designed by Michael Rock of the award-winning design firm 2x4.

     Goddess Lakshmi and Goddess Saraswati promise nothing short of a grand transformation of humanity with the birthing of a new joy-centered consciousness on Earth at this time. They take us on a grand spiritual journey by weaving new insights into ancient teachings, correcting what has been altered in scriptures by their "male" authors, and revealing new secrets about Buddhas, and Gods and Goddesses who have walked on Earth. Whether it is Eve's original sin or the closing of magnificent Goddess Temples or Sita's Fire Test or Mary Magdalene's depiction as a prostitute, "enlightened women" have been portrayed as sinners by numerous kings, emperors, writers, popes, and other religious heads for millennia. The messages of Goddesses Lakshmi and Saraswati correct many misconceptions and misrepresentations about the "patriarchal" stories from Christianity, Hinduism, and Buddhism. These profound messages by the two ascended Goddesses will delight you, surprise you, transform you, and even enlighten you.  Goddesses Lakshmi and Saraswati also reveal new information and intimate secrets about their many incarnations on Earth with Rama, Krishna, Buddha, and other divine beings. They reveal how the transformation of many souls from their ancient tribe created two of the major world religions known as Hinduism and Buddhism.  This book is not only about spirituality, but also about history, philosophy, religion, and psychology. Goddess Lakshmi and Goddess Saraswati provide new insights on mind, body, soul, chakras, elements, contrast, time, destiny, karma, sensuality, tantra, higher self, heavenly realms, expanding levels of enlightenment, ascension, and of course the author’s favorite – a new way of experiencing the “divine feminine” within oneself.  This is the first book in the Ascended Goddesses Series. Future books in this series will have conversations with Goddesses Parvati, Mother Mary, Kuan Yin and Tara, among others.  JOIN OUR TEAM OF VOLUNTEERS  The Path of Joy Organization is donating 5,000 copies of this book to uplift disempowered girls, women, and mothers, elderly living in old age homes, handicapped people, young adults with challenges, patients in hospitals, and numerous NGOs all over the world. Send an email to join our team of volunteers to distribute the 5000 copies.  The author recently signed an MOU with RENEW (Respect, Educate, Nurture, and Empower Women - http://renew.org.bt/) to donate 600 copies of this book to their 600 active volunteers, who provide help to the disempowered girls and women in Bhutan.  Another 100 copies of this book were sent to the volunteers and interns of Apne Aap Women Worldwide (http://apneaap.org/), an organization that saves girls and women from sex trafficking and other forms of exploitation.  Even a Buddhist "nunnery" in Punakha founded by the Queen Mother of Bhutan took 120 copies for their 120 resident nuns. The many stories of enlightenment of Eve, Sita, Radha, Yasodhara, Yeshe Tsogyal and other women help in undoing the widely-held Buddhist belief that incarnating as a woman is inferior to incarnating as a man for spiritual attainment.