This guide also helps you understand the many data-mining techniques in use today.Based on an MBA course Provost has taught at New York University over the past ten years, Data Science for Business provides examples of real-world business problems to illustrate these principles. You’ll not only learn how to improve communication between business stakeholders and data scientists, but also how participate intelligently in your company’s data science projects. You’ll also discover how to think data-analytically, and fully appreciate how data science methods can support business decision-making.Understand how data science fits in your organization—and how you can use it for competitive advantageTreat data as a business asset that requires careful investment if you’re to gain real valueApproach business problems data-analytically, using the data-mining process to gather good data in the most appropriate wayLearn general concepts for actually extracting knowledge from dataApply data science principles when interviewing data science job candidates

    If your job requires you to manage and analyze all kinds of data, turn to Head First Data Analysis, where you'll quickly learn how to collect and organize data, sort the distractions from the truth, find meaningful patterns, draw conclusions, predict the future, and present your findings to others. Whether you're a product developer researching the market viability of a new product or service, a marketing manager gauging or predicting the effectiveness of a campaign, a salesperson who needs data to support product presentations, or a lone entrepreneur responsible for all of these data-intensive functions and more, the unique approach in Head First Data Analysis is by far the most efficient way to learn what you need to know to convert raw data into a vital business tool. You'll learn how to:Determine which data sources to use for collecting information Assess data quality and distinguish signal from noise Build basic data models to illuminate patterns, and assimilate new information into the models Cope with ambiguous information Design experiments to test hypotheses and draw conclusions Use segmentation to organize your data within discrete market groups Visualize data distributions to reveal new relationships and persuade others Predict the future with sampling and probability models Clean your data to make it useful Communicate the results of your analysis to your audience Using the latest research in cognitive science and learning theory to craft a multi-sensory learning experience, Head First Data Analysis uses a visually rich format designed for the way your brain works, not a text-heavy approach that puts you to sleep.

    And in a perfect world, those who produce the best code are the most successful. But in our perfectly messy world, success also depends on how you work with people to get your job done.In this highly entertaining book, Brian Fitzpatrick and Ben Collins-Sussman cover basic patterns and anti-patterns for working with other people, teams, and users while trying to develop software. It's valuable information from two respected software engineers whose popular video series, "Working with Poisonous People," has attracted hundreds of thousands of viewers.You'll learn how to deal with imperfect people--those irrational and unpredictable beings--in the course of your work. And you'll discover why playing well with others is at least as important as having great technical skills. By internalizing the techniques in this book, you'll get more software written, be more influential, be happier in your career.

    This happens automatically when following agood, simple set of guidelines.*They improve development speed, because the programmer doesn't need toalways make decisions starting from first principles.*They enhance teamwork by eliminating needless debates on inconsequentialissues and by making it easy for teammates to read and maintain each other'scode.The coding standards introduced by this book are a collection of guidelines forwriting high-quality C++ code.***They are the distilled conclusions of a rich collective experience of the C++community. Until now, this body of knowledge has been available only asfolklore or spread in bits and pieces throughout books.

    You d be up to your neck in normal forms before you even had a chance to wade. When Michael J. Hernandez needed a database design book to teach mere mortals like himself, there were none. So he began a personal quest to learn enough to write one. And he did.Now in its Second Edition, Database Design for Mere Mortals is a miracle for today s generation of database users who don t have the background -- or the time -- to learn database design the hard way. It s also a secret pleasure for working pros who are occasionally still trying to figure out what they were taught.Drawing on 13 years of database teaching experience, Hernandez has organized database design into several key principles that are surprisingly easy to understand and remember. He illuminates those principles using examples that are generic enough to help you with virtually any application.Hernandez s goals are simple. You ll learn how to create a sound database structure as easily as possible. You ll learn how to optimize your structure for efficiency and data integrity. You ll learn how to avoid problems like missing, incorrect, mismatched, or inaccurate data. You ll learn how to relate tables together to make it possible to get whatever answers you need in the future -- even if you haven t thought of the questions yet.If -- as is often the case -- you already have a database, Hernandez explains how to analyze it -- and leverage it. You ll learn how to identify new information requirements, determine new business rules that need to be applied, and apply them.Hernandez starts with an introduction to databases, relational databases, and the idea and objectives of database design. Next, you ll walk through the key elements of the database design process: establishing table structures and relationships, assigning primary keys, setting field specifications, and setting up views. Hernandez s extensive coverage of data integrity includes a full chapter on establishing business rules and using validation tables.Hernandez surveys bad design techniques in a chapter on what not to do -- and finally, helps you identify those rare instances when it makes sense to bend or even break the conventional rules of database design.There s plenty that s new in this edition. Hernandez has gone over his text and illustrations with a fine-tooth comb to improve their already impressive clarity. You ll find updates to reflect new advances in technology, including web database applications. There are expanded and improved discussions of nulls and many-to-many relationships; multivalued fields; primary keys; and SQL data type fields. There s a new Quick Reference database design flowchart. A new glossary. New review questions at the end of every chapter.Finally, it s worth mentioning what this book isn t. It isn t a guide to any specific database platform -- so you can use it whether you re running Access, SQL Server, or Oracle, MySQL or PostgreSQL. And it isn t an SQL guide. (If that s what you need, Michael J. Hernandez has also coauthored the superb SQL Queries for Mere Mortals). But if database design is what you need to learn, this book s worth its weight in gold. Bill CamardaBill Camarda is a consultant, writer, and web/multimedia content developer. His 15 books include Special Edition Using Word 2000 and Upgrading & Fixing Networks for Dummies, Second Edition.

    Are You Ready To Learn Python Easily? Learning Python Programming in 7 days is possible, although it might not look like it

    Ideal for processing large datasets, the Apache Hadoop framework is an open source implementation of the MapReduce algorithm on which Google built its empire. This comprehensive resource demonstrates how to use Hadoop to build reliable, scalable, distributed systems: programmers will find details for analyzing large datasets, and administrators will learn how to set up and run Hadoop clusters. Complete with case studies that illustrate how Hadoop solves specific problems, this book helps you:Use the Hadoop Distributed File System (HDFS) for storing large datasets, and run distributed computations over those datasets using MapReduce Become familiar with Hadoop's data and I/O building blocks for compression, data integrity, serialization, and persistence Discover common pitfalls and advanced features for writing real-world MapReduce programs Design, build, and administer a dedicated Hadoop cluster, or run Hadoop in the cloud Use Pig, a high-level query language for large-scale data processing Take advantage of HBase, Hadoop's database for structured and semi-structured data Learn ZooKeeper, a toolkit of coordination primitives for building distributed systems If you have lots of data -- whether it's gigabytes or petabytes -- Hadoop is the perfect solution. Hadoop: The Definitive Guide is the most thorough book available on the subject. "Now you have the opportunity to learn about Hadoop from a master-not only of the technology, but also of common sense and plain talk." -- Doug Cutting, Hadoop Founder, Yahoo!

    You'll learn how to:Read and write files efficiently Use signals, clocks, and timers Create processes and execute programs Write secure programs Write multithreaded programs using POSIX threads Build and use shared libraries Perform interprocess communication using pipes, message queues, shared memory, and semaphores Write network applications with the sockets API While The Linux Programming Interface covers a wealth of Linux-specific features, including epoll, inotify, and the /proc file system, its emphasis on UNIX standards (POSIX.1-2001/SUSv3 and POSIX.1-2008/SUSv4) makes it equally valuable to programmers working on other UNIX platforms.The Linux Programming Interface is the most comprehensive single-volume work on the Linux and UNIX programming interface, and a book that's destined to become a new classic.Praise for The Linux Programming Interface "If I had to choose a single book to sit next to my machine when writing software for Linux, this would be it." —Martin Landers, Software Engineer, Google "This book, with its detailed descriptions and examples, contains everything you need to understand the details and nuances of the low-level programming APIs in Linux . . . no matter what the level of reader, there will be something to be learnt from this book." —Mel Gorman, Author of Understanding the Linux Virtual Memory Manager "Michael Kerrisk has not only written a great book about Linux programming and how it relates to various standards, but has also taken care that bugs he noticed got fixed and the man pages were (greatly) improved. In all three ways, he has made Linux programming easier. The in-depth treatment of topics in The Linux Programming Interface . . . makes it a must-have reference for both new and experienced Linux programmers." —Andreas Jaeger, Program Manager, openSUSE, Novell "Michael's inexhaustible determination to get his information right, and to express it clearly and concisely, has resulted in a strong reference source for programmers. While this work is targeted at Linux programmers, it will be of value to any programmer working in the UNIX/POSIX ecosystem." —David Butenhof, Author of Programming with POSIX Threads and Contributor to the POSIX and UNIX Standards ". . . a very thorough—yet easy to read—explanation of UNIX system and network programming, with an emphasis on Linux systems. It's certainly a book I'd recommend to anybody wanting to get into UNIX programming (in general) or to experienced UNIX programmers wanting to know 'what's new' in the popular GNU/Linux system." —Fernando Gont, Network Security Researcher, IETF Participant, and RFC Author ". . . encyclopedic in the breadth and depth of its coverage, and textbook-like in its wealth of worked examples and exercises. Each topic is clearly and comprehensively covered, from theory to hands-on working code. Professionals, students, educators, this is the Linux/UNIX reference that you have been waiting for." —Anthony Robins, Associate Professor of Computer Science, The University of Otago "I've been very impressed by the precision, the quality and the level of detail Michael Kerrisk put in his book. He is a great expert of Linux system calls and lets us share his knowledge and understanding of the Linux APIs." —Christophe Blaess, Author of Programmation systeme en C sous Linux ". . . an essential resource for the serious or professional Linux and UNIX systems programmer. Michael Kerrisk covers the use of all the key APIs across both the Linux and UNIX system interfaces with clear descriptions and tutorial examples and stresses the importance and benefits of following standards such as the Single UNIX Specification and POSIX 1003.1." —Andrew Josey, Director, Standards, The Open Group, and Chair of the POSIX 1003.1 Working Group "What could be better than an encyclopedic reference to the Linux system, from the standpoint of the system programmer, written by none other than the maintainer of the man pages himself? The Linux Programming Interface is comprehensive and detailed. I firmly expect it to become an indispensable addition to my programming bookshelf." —Bill Gallmeister, Author of POSIX.4 Programmer's Guide: Programming for the Real World ". . . the most complete and up-to-date book about Linux and UNIX system programming. If you're new to Linux system programming, if you're a UNIX veteran focused on portability while interested in learning the Linux way, or if you're simply looking for an excellent reference about the Linux programming interface, then Michael Kerrisk's book is definitely the companion you want on your bookshelf." —Loic Domaigne, Chief Software Architect (Embedded), Corpuls.com

    Developed by computer science instructors, books in the For the absolute beginner series teach the principles of programming through simple game creation. You will acquire the skills that you need for more practical Python programming applications and you will learn how these skills can be put to use in real-world scenarios. Best of all, by the time you finish this book you will be able to apply the basic principles you've learned to the next programming language you tackle.Features Fun approach to a difficult topic Readers will create games with Python as they learn the fundamentals of this programming language The CD will include games that readers can cut and paste into their own Web site The author provides challenges at the end of chapters to push readers to program on their own.

    Named one of the greatest minds of the 20th century by Time, Tim Berners-Lee is responsible for one of that century's most important advancements: the world wide web.  Now, this low-profile genius - who never personally profited from his invention - offers a compelling portrait of his invention.  He reveals the Web's origins and the creation of the now ubiquitous http and www acronyms and shares his views on such critical issues as censorship, privacy, the increasing power of software companies, and the need to find the ideal balance between commercial and social forces.  He offers insights into the true nature of the Web, showing readers how to use it to its fullest advantage.  And he presents his own plan for the Web's future, calling for the active support and participation of programmers, computer manufacturers, and social organizations to manage and maintain this valuable resource so that it can remain a powerful force for social change and an outlet for individual creativity.

    Written by an all-around tech guru and the coauthor of Windows 8.1 For Seniors For Dummies, it cuts through confusing jargon and covers just what you need to know: navigating the interface with a mouse or a touchscreen, customizing the desktop, managing printers and other external devices, setting up and connecting to simple networks, and storing files in the Cloud. Plus, you'll find helpful instructions on sending and receiving email, uploading, editing, and downloading pictures, listening to music, playing games, and so much more.Whether you're upgrading to the new Windows 10 operating system with the hopes of keeping in touch with loved ones via webcam or instant messenger, viewing videos, or simply making your life more organized and streamlined, all the guidance you need to make the most of Windows 10 is at your fingertips.Customize the desktop and set up a simple network Connect with family and friends online Work with apps like a pro Safely protect your data, your computer, and your identity With large-print format for text, figures, and drawings, there's no easier way to get up and running on the new Windows operating system than with Windows 10 For Seniors For Dummies.

    It is also the most powerful, and in some ways, the most confusing. What do accessible, content-focused standards-based web designers and front-end developers need to know? And how can we harness the power of HTML5 in today’s browsers?In this brilliant and entertaining user’s guide, Jeremy Keith cuts to the chase, with crisp, clear, practical examples, and his patented twinkle and charm.

    It's used worldwide by companies who need to produce reliable, efficient, and scalable applications. Invest in learning Erlang now.Moore's Law is the observation that the amount you can do on a single chip doubles every two years. But Moore's Law is taking a detour. Rather than producing faster and faster processors, companies such as Intel and AMD are producing multi-core devices: single chips containing two, four, or more processors. If your programs aren't concurrent, they'll only run on a single processor at a time. Your users will think that your code is slow.Erlang is a programming language designed for building highly parallel, distributed, fault-tolerant systems. It has been used commercially for many years to build massive fault-tolerated systems that run for years with minimal failures.Erlang programs run seamlessly on multi-core computers: this means your Erlang program should run a lot faster on a 4 core processor than on a single core processor, all without you having to change a line of code.Erlang combines ideas from the world of functional programming with techniques for building fault-tolerant systems to make a powerful language for building the massively parallel, networked applications of the future.This book presents Erlang and functional programming in the familiar Pragmatic style. And it's written by Joe Armstrong, one of the creators of Erlang.It includes example code you'll be able to build upon. In addition, the book contains the full source code for two interesting applications:A SHOUTcast server which you can use to stream music to every computer in your house, and a full-text indexing and search engine that can index gigabytes of data. Learn how to write programs that run on dozens or even hundreds of local and remote processors. See how to write robust applications that run even in the face of network and hardware failure, using the Erlang programming language.

    Top social media consultant and Google+ early adopter Chris Brogan shows business people how to leverage its immense potential before their competitors even realize it's there.

    Coverage starts from scratch, discussing the simpler aspects of the hardware, and the language, then introduces technical details and instructions as they are needed.