100 Great Copywriting Ideas: From Leading Companies Around The World (100 Great Ideas)


Andy Maslen - 2011
    

You Are What You Speak: Grammar Grouches, Language Laws, and the Politics of Identity


Robert Lane Greene - 2011
    Now this sensational new book strikes back to defend the fascinating, real-life diversity of this most basic human faculty.With the erudite yet accessible style that marks his work as a journalist, Robert Lane Greene takes readers on a rollicking tour around the world, illustrating with vivid anecdotes the role language beliefs play in shaping our identities, for good and ill. Beginning with literal myths, from the Tower of Babel to the bloody origins of the word “shibboleth,” Greene shows how language “experts” went from myth-making to rule-making and from building cohesive communities to building modern nations. From the notion of one language’s superiority to the common perception that phrases like “It’s me” are “bad English,” linguistic beliefs too often define “us” and distance “them,” supporting class, ethnic, or national prejudices. In short: What we hear about language is often really about the politics of identity.Governments foolishly try to police language development (the French Academy), nationalism leads to the violent suppression of minority languages (Kurdish and Basque), and even Americans fear that the most successful language in world history (English) may be threatened by increased immigration. These false language beliefs are often tied to harmful political ends and can lead to the violation of basic human rights. Conversely, political involvement in language can sometimes prove beneficial, as with the Zionist  revival of Hebrew or our present-day efforts to provide education in foreign languages essential to business, diplomacy, and intelligence. And yes, standardized languages play a crucial role in uniting modern societies.As this fascinating book shows, everything we’ve been taught to think about language may not be wrong—but it is often about something more than language alone. You Are What You Speak will certainly get people talking.

Eleven Short Stories: A Dual-Language Book


Luigi Pirandello - 1994
    One of the great literary figures of the twentieth century, he also distinguished himself in a vast outpouring of short stories, poetry, novels, and essays. The stories often provided the seeds for later novels and plays.The 11 tales included in this collection are among his best. Presented in the original Italian with excellent new English translations on facing pages, they offer students of Italian language and literature a unique learning aid and a treasury of superb fiction by a modern master.The stories range in time from the earliest known tale, "Little Hut," a study of rural passions written in 1884, to "Mrs. Frola and Mr. Ponza, Her Son-in-Law," a quintessential Pirandello story about the relativity of truth and the impossibility of penetrating other people's minds. Published in 1917, it formed the basis of Pirandello's first major play, Right You Are If You Think You Are. In addition to these narratives, the volume also includes "Citrons from Sicily," "With Other Eyes," "A Voice," "The Fly," "The Oil Jar," "It's Not to be Taken Seriously," "Think it Over, Giacomino!," "A Character's Tragedy," and "A Prancing Horse."Accompanying the stories are a biographical and critical introduction to Pirandello and his work, brief introductions to each of the stories and explanatory footnotes.

In the Land of Invented Languages: Esperanto Rock Stars, Klingon Poets, Loglan Lovers, and the Mad Dreamers Who Tried to Build a Perfect Language


Arika Okrent - 2009
    And every Star Trek fan knows about Klingon, which was nothing more than a television show's attempt to create a tough-sounding language befitting a warrior race with ridged foreheads. But few people have heard of Babm, Blissymbolics, and the nearly nine hundred other invented languages that represent the hard work, high hopes, and full-blown delusions of so many misguided souls over the centuries. In In The Land of Invented Languages, author Arika Okrent tells the fascinating and highly entertaining history of man's enduring quest to build a better language. Peopled with charming eccentrics and exasperating megalomaniacs, the land of invented languages is a place where you can recite the Lord's Prayer in John Wilkins's Philosophical Language, say your wedding vows in Loglan, and read Alice's Adventures in Wonderland in Lojban. A truly original new addition to the booming category of language books, In The Land of Invented Languages will be a must-have on the shelves of all word freaks, grammar geeks, and plain old language lovers.

Language, Culture, and Communication: The Meaning of Messages


Nancy Bonvillain - 1993
    It examines the multi-faceted meanings and uses of language and emphasizes the ways that language encapsulates speakers' meanings and intentions.

Because Internet: Understanding the New Rules of Language


Gretchen McCulloch - 2019
    Language is humanity's most spectacular open-source project, and the internet is making our language change faster and in more interesting ways than ever before. Internet conversations are structured by the shape of our apps and platforms, from the grammar of status updates to the protocols of comments and @replies. Linguistically inventive online communities spread new slang and jargon with dizzying speed. What's more, social media is a vast laboratory of unedited, unfiltered words where we can watch language evolve in real time.Even the most absurd-looking slang has genuine patterns behind it. Internet linguist Gretchen McCulloch explores the deep forces that shape human language and influence the way we communicate with one another. She explains how your first social internet experience influences whether you prefer "LOL" or "lol," why ~sparkly tildes~ succeeded where centuries of proposals for irony punctuation had failed, what emoji have in common with physical gestures, and how the artfully disarrayed language of animal memes like lolcats and doggo made them more likely to spread.Because Internet is essential reading for anyone who's ever puzzled over how to punctuate a text message or wondered where memes come from. It's the perfect book for understanding how the internet is changing the English language, why that's a good thing, and what our online interactions reveal about who we are.

American Sign Language Dictionary


Martin L.A. Sternberg - 1987
    Indispensable for professionals and others who must communicate with the deaf. More than 6,600 line drawings.

Language Myths


Laurie Bauer - 1998
    Rarely is there a response from experts in the fields of language and language development. In this book Laurie Bauer and Peter Trudgill have invited nineteen respected linguists from all over the world to address these "language myths"--showing that they vary from the misconceived to the downright wrong. With essays ranging from "Women Talk Too Much" and "In the Appalachians They Speak Like Shakespeare" to "Italian Is Beautiful, German Is Ugly" and "They Speak Really Bad English Down South and in New York City," Language Myths is a collection that is wide-ranging, entertaining, and authoritative.

Waterproof Travel Map Of Costa Rica


Ray Krueger Koplin - 2013
    Hundreds of improvements and updates for the new tenth anniversary edition from CostaRicaGuide.com and Toucan Maps.2 sided, 39 in. x 26.25 in. (4.875 in. x 9 in. folded)Roads are clearly differentiated by color and line width for classes from limited access divided highways down to 4WD seasonal tracks - improved and even easier to see the main route to your destination at a glance.Locations and easy to read indexes are included for cities and towns, National Parks and other natural areas, beaches, rivers, peaks, volcanoes, waterfalls and the best hotels, lodges, resorts, restaurants and activities.Exclusiveso The only street level map in print for the entire Central Valley from the International Airport to San Jose.o Detailed maps of Arenal Volcano/Fortuna, Alajuela, Escazu, Heredia, Manuel Antonio/Quepos, Monteverde/Santa Elena, Playa Jaco, Playa Tamarindo/Langosta, Puerto Jimenez & Tenorio/Celeste.o Proprietary symbols for distinctively Costa Rican attractions like zip-line and hanging bridge canopy tours, butterfly gardens, waterfall rappelling, rain forest horseback rides, SCUBA, deep sea fishing, golf, white water rafting, trails and many more. See at a glance what to do where.o Driving distance table and mini map for calculating trip distances and estimating drive times.o Printed on high tech synthetic "paper" it s lightweight, durable & totally waterproof - works great as an emergency umbrella!o A few dozen useful English to Spanish phrase and word translations are provided in an inset. You will appreciate having 'What is the best way to get there?' and 'Can you please show me on the map?' at your fingertips if you need to ask directions.

Shady Characters: The Secret Life of Punctuation, Symbols & Other Typographical Marks


Keith Houston - 2013
    Whether investigating the asterisk (*) and dagger (†)--which alternately illuminated and skewered heretical verses of the early Bible--or the at sign (@), which languished in obscurity for centuries until rescued by the Internet, Keith Houston draws on myriad sources to chart the life and times of these enigmatic squiggles, both exotic (¶) and everyday (&).From the Library of Alexandria to the halls of Bell Labs, figures as diverse as Charlemagne, Vladimir Nabokov, and George W. Bush cross paths with marks as obscure as the interrobang (‽) and as divisive as the dash (--). Ancient Roman graffiti, Venetian trading shorthand, Cold War double agents, and Madison Avenue round out an ever more diverse set of episodes, characters, and artifacts.Richly illustrated, ranging across time, typographies, and countries, Shady Characters will delight and entertain all who cherish the unpredictable and surprising in the writing life.

Getting Started with Latin: Beginning Latin for Homeschoolers and Self-Taught Students of Any Age


William E. Linney - 2007
    Instead of burying you in mountains of information to memorize, new words and concepts are introduced in a gradual and systematic way. You can immediately apply what you've learned by translating the fun exercises at the end of each lesson. Quickly check your work by turning to the included answer key. To hear the words pronounced, simply download the free recordings from www.GettingStartedWithLatin.com. For additional help and instruction, the author has provided extensive audio commentary recordings that teach through every lesson and exercise in the book. With everything you need here in one book, why aren't you Getting Started with Latin?

Signing Made Easy


Rod R. Butterworth - 1989
    This volume will teach you how to use signing in English sentence format. Signing Made Easy offers the most thorough, step-by-step approach to learning sign language, complete with drills and practice exercises to increase signing ability and understanding.Presented in a large-format, easy-to-follow design, this book includes: - More than 3,500 different signs, with clear illustrations and descriptions- Instructions on how to sign in complete sentences- Exercises for learning how to give and receive signs- Drills to reinforce vocabulary retention- Chapters organized by subject -- from Work and Careers to Family and Social Life to Food --that build progressively on previous lessons- The complete manual alphabet- Spelling exercises throughout- Instructions for forming numbers and inflections- A complete index for easy reference

The Superior Person's Book of Words


Peter Bowler - 1979
    Peter Bowler will teach you the practical riches of saying it well with good words, neglected words, and precise words for vocabular exultation!

Through the Language Glass: Why the World Looks Different in Other Languages


Guy Deutscher - 2010
    But now, acclaimed linguist Guy Deutscher has dared to reopen the issue. Can culture influence language —and vice versa? Can different languages lead their speakers to different thoughts? Could our experience of the world depend on whether our language has a word for "blue"?Challenging the consensus that the fundaments of language are hard-wired in our genes and thus universal, Deutscher argues that the answer to all these questions is—yes. In thrilling fashion, he takes us from Homer to Darwin, from Yale to the Amazon, from how to name the rainbow to why Russian water —a "she"— becomes a "he" once you dip a tea bag into her, demonstrating that language does in fact reflect culture in ways that are anything but trivial.

I Never Knew There Was a Word For It


Adam Jacot de Boinod - 2010
    All they need is this book!This bumper volume gathers all three of Adam Jacot de Boinod's acclaimed books about language - The Wonder of Whiffling, The Meaning of Tingo and Toujours Tingo (their fans include everyone from Stephen Fry to Michael Palin) - into one highly entertaining, keenly priced compendium. As Mariella Frostup said 'You'll never be lost for words again!'