In this new, innovative overview textbook, the authors put special emphasis on the deep ideas of mathematics, and present the subject through lively and entertaining examples, anecdotes, challenges and illustrations, all of which are designed to excite the student's interest. The underlying ideas include topics from number theory, infinity, geometry, topology, probability and chaos theory. Throughout the text, the authors stress that mathematics is an analytical way of thinking, one that can be brought to bear on problem solving and effective thinking in any field of study.

    These centuries gave birth to the basic concepts from which modern physics has evolved. In this first volume of his celebrated UNDERSTANDING PHYSICS, Isaac Asimov deals with this fascinating, momentous stage of scientific development with an authority and clarity that add further lustre to an eminent reputation. Demanding the minimum of specialized knowledge from his audience, he has produced a work that is the perfect supplement to the student’s formal textbook, as well as offering invaluable illumination to the general reader.

    When Dr Ben Goldacre saw someone on daytime TV dipping her feet in an 'Aqua Detox' footbath, releasing her toxins into the water, turning it brown, he thought he'd try the same at home. 'Like some kind of Johnny Ball cum Witchfinder General', using his girlfriend's Barbie doll, he gently passed an electrical current through the warm salt water. It turned brown. In his words: 'before my very eyes, the world's first Detox Barbie was sat, with her feet in a pool of brown sludge, purged of a weekend's immorality.' Dr Ben Goldacre is the author of the Bad Science column in the Guardian. His book is about all the 'bad science' we are constantly bombarded with in the media and in advertising. At a time when science is used to prove everything and nothing, everyone has their own 'bad science' moments from the useless pie-chart on the back of cereal packets to the use of the word 'visibly' in cosmetics ads.

    This social world is filled with paradox, mystery, suspense, and outright absurdity. Explore how social psychology can help you make sense of your own social world with this engaging and accessible book. Roy F. Baumeister and Brad J. Bushman's SOCIAL PSYCHOLOGY AND HUMAN NATURE can help you make sense of the always fascinating and sometimes bizarre and baffling diversity of human behavior-and it's also just plain interesting to learn about how and why people act the way they do.

    The presentation develops physical insight by stressing the microscopic content of the theory.

    Designed for the junior- level astrophysics course, each topic is approached in the context of the major unresolved questions in astrophysics. The core chapters have been designed for a course in stellar structure and evolution, while the extended chapters provide additional coverage of the solar system, galactic structure, dynamics, evolution, and cosmology. * Two versions of this text are available: An Introduction to Modern Stellar Astrophysics, (Chapters 1-17), and An Introduction to Modern Astrophysics, (Chapters 1-28). * Computer programs included with the text allow students to explore the physics of stars and galaxies. * In designing a curriculum, instructors can combine core and extended chapters with the optional advanced sections so as to meet their individual goals. * Up-to-date coverage of current astrophysical discoveries are included. * This text emphasizes computational physics, including computer problems and on-line programs. * This text also includes a selection of over 500 problems. For additional information and computer codes to be used

    While this version features an older Dummies cover and design, the content is the same as the new release and should not be considered a different product. The fun and easy way to get up to speed on the basic concepts of physics For high school and undergraduate students alike, physics classes are recommended or required courses for a wide variety of majors, and continue to be a challenging and often confusing course.Physics I For Dummies tracks specifically to an introductory course and, keeping with the traditionally easy-to-follow Dummies style, teaches you the basic principles and formulas in a clear and concise manner, proving that you don't have to be Einstein to understand physics!Explains the basic principles in a simple, clear, and entertaining fashion New edition includes updated examples and explanations, as well as the newest discoveries in the field Contains the newest teaching techniques If just thinking about the laws of physics makes your head spin, this hands-on, friendly guide gets you out of the black hole and sheds light on this often-intimidating subject.

    It combines the latest findings from the field of neuroscience with expert text and state-of-the-art illustrations and imaging techniques to provide an incomparable insight into every facet of the brain. Layer by layer, it reveals the fascinating details of this remarkable structure, covering all the key anatomy and delving into the inner workings of the mind, unlocking its many mysteries, and helping you to understand what's going on in those millions of little gray and white cells.Tricky concepts are illustrated and explained with clarity and precision, as The Human Brain Book looks at how the brain sends messages to the rest of the body, how we think and feel, how we perform unconscious actions (for example breathing), explores the nature of genius, asks why we behave the way we do, explains how we see and hear things, and how and why we dream. Physical and psychological disorders affecting the brain and nervous system are clearly illustrated and summarized in easy-to-understand terms.The unique DVD brings the subject to life with interactive elements. These include a clickable model of the brain's structure that allows the user to zoom in and discover deeper layers of detail, while complex processes, such as the journey of a nerve impulse, are broken down and simplified through intuitive animations.

    This new edition continues to offer the most complete technology/new media support package available. That technology/new media package includes: Interactives, Animations, and introducing Connect - online homework and course management.

    To shape debates over health care, energy policy, space travel, and other vital issues, ordinary citizens must engage directly with research rather than relying on pundits’ and politicians’ interpretations. Otherwise, fringe opinions that have been discredited in the scientific community can take hold in the public imagination. At the same time, scientists must understand their roles as communicators and ambassadors as well as researchers.Rees not only diagnoses this central problem but also explains how scientists and the general public can deploy a global, long-term perspective to address the new challenges we face. In the process, he reveals critical shortcomings in our current system—for example, the tendency to be overly anxious about minor hazards while underrating the risk of potential catastrophes. Offering a strikingly clear portrait of the future of science, Rees tackles such diverse topics as the human brain, the possibility that humans will colonize other planets, and the existence of extraterrestrial life in order to distinguish between what scientists can hope to discover and what will always lie beyond our grasp.A fresh perspective on science’s significance and potential, From Here to Infinity will inspire and enlighten.

    By examining fossils and DNA, Shubin shows us that our hands actually resemble fish fins, our head is organized like that of a long-extinct jawless fish, and major parts of our genome look and function like those of worms and bacteria.Shubin makes us see ourselves and our world in a completely new light. Your Inner Fish is science writing at its finest-enlightening, accessible, and told with irresistible enthusiasm.

    While the text is descriptive (largely conceptual) it does provide quantitative material, including worked examples in optional boxed sections.

    Most important, it provides a wealth of examples for readers to model for everything from online journal articles to supplemental data sets and measurement instruments to books, videos, apps, websites, podcasts, blog posts, and social media. Approximately 70 examples are provided for readers to consider as they learn how to create reliable references for electronic sources.Students and other writers will find this guide indispensable as well as convenient to download and use when creating a reference list.

    Could she use quantum tunnelling to get through the neighbour's fence and chase bunnies? What about quantum teleportation to catch squirrels before they climb out of reach? In this witty and informative book, Orzel and Emmy - the talking dog - discuss the key theories of Quantum Physics and its fascinating history. From quarks and gluons to Heisenberg's uncertainty principle, this is the perfect introduction to the fundamental laws which govern the universe.

    It covers all relevant areas, including molecular spectroscopy, electronic structure computations, molecular beam methods and time-resolved measurements of chemical systems.