The changing nature of consumer expectations means that marketers must learn how to build communities in addition to brand loyalty. With its interactive design and in-depth, real-world examples and cases, the South Asian edition of Principles of Marketing helps students learn how to create customer value, target the correct market, and build customer relationships.

    The Official LSAT SuperPrep

    Here Bren Smith--pioneer of regenerative ocean agriculture--introduces the world to a groundbreaking solution to the global climate crisis.A genre-defining "climate memoir," Eat Like a Fish interweaves Smith's own life--from sailing the high seas aboard commercial fishing trawlers to developing new forms of ocean farming to surfing the frontiers of the food movement--with actionable food policy and practical advice on ocean farming. Written with the humor and swagger of a fisherman telling a late-night tale, it is a powerful story of environmental renewal, and a must-read guide to saving our oceans, feeding the world, and--by creating new jobs up and down the coasts--putting working class Americans back to work.

    

    But after years in professional basketball and as an executive for Kentucky Fried Chicken and Procter & Gamble, Allen cashed in his retirement fund for a two-acre plot a half mile away from Milwaukee’s largest public housing project. The area was a food desert with only convenience stores and fast-food restaurants to serve the needs of local residents.In the face of financial challenges and daunting odds, Allen built the country’s preeminent urban farm—a food and educational center that now produces enough vegetables and fish year-round to feed thousands of people. Employing young people from the neighboring housing project and community, Growing Power has sought to prove that local food systems can help troubled youths, dismantle racism, create jobs, bring urban and rural communities closer together, and improve public health. Today, Allen’s organization helps develop community food systems across the country.An eco-classic in the making, The Good Food Revolution is the story of Will’s personal journey, the lives he has touched, and a grassroots movement that is changing the way our nation eats.

    

    Written by medical students and reviewed by top faculty, this unique book provides practical, tested advice for acing the USMLE Step 2 CK.

    The aim of this seventh edition is to explain the principles involved in the design and evaluation of management and cost accounting information systems.

    My feet, shaking, manage to hug the thin edge of solid rock. I feel my heart creep to my throat and warm sweat drip down my back, defying the subzero Arctic air. Somehow I reach a plateau and think the worst is behind me. I couldn't be more wrong.This is the story of Dave Metz's death-defying, breathtaking, and passionate journey through the Arctic outback. Driven by his lifetime reverence for the outdoors, Dave, with the help of his two beloved Airedale terrier dogs, embarks on a three-month epic of survival and astonishing determination that rivals the most daring world-class explorations.I find myself on a gigantic trench hemmed in on both sides by peaks that look like ice-daggers from another world. The idea that I'm at the mercy of the wild sinks in. . .and I desperately want out of this endless, icebound maze.Skiing up frozen rivers, enduring bitter nights at twenty below zero, and staggering across vast reaches of barren tundra and scrub woodlands, Metz's unprecedented 600-mile trek took him to the remotest regions of the untamed North. In frightening and stunning detail, he shows us an unwavering spirit and a compelling sense of adventure that can only be satisfied when truly free...

    Rock and roll made it otherwise. From meeting Elvis, to seeing the Beatles on Ed Sullivan, to producing Del Shannon, backing Bob Dylan, putting together a band with George Harrison, Dylan, Roy Orbison, and Jeff Lynne, making records with Johnny Cash, and sending well more than a dozen of his own celebrated recordings high onto the charts, Tom Petty's story has all the drama of a rock and roll epic. Now in his mid-sixties, still making records and still touring, Petty, known for his reclusive style, has shared with Warren Zanes his insights and arguments, his regrets and lasting ambitions, and the details of his life on and off the stage.This is a book for those who know and love the songs, from "American Girl" and "Refugee" to "Free Fallin'" and "Mary Jane's Last Dance," and for those who want to see the classic rock and roll era embodied in one man's remarkable story. Dark and mysterious, Petty manages to come back, again and again, showing us what the music can do and where it can take us.

    Written by an internationally-acclaimed specialist in this field, Killer Web Content gives you the strategies and practical techniques you need to get the very best out of your Web content. Accessible, concise and practical, it will make your website really work for you.This book helps readers to: - provide visitors to their website with the right content at just the right time - write compelling Web content that users really respond to and want more of - make sure their website has the best possible chance of getting into the first page of search results - understand the benefits of blogs, RSS, and e-mail newslettersWeb content is an increasingly important asset. It helps sellproducts and deliver services. From travel companies to softwarecompanies, from universities to governments, it's something that has tobe got right.

    Rare book

    This updated edition of Birnbaum's Walt Disney World Resort takes readers through Disney's biggest resort with ease and flair and includes the most accurate, current information on prices and attractions. What's new in 2016:• The brand-new Frozen attraction, scheduled to burst onto the Epcot scene in 2016,whisks guests on a chilly trip to meet Anna, Elsa, and Olaf. • Our coverage of Disney's Hollywood Studios includes the inside scoop on plans for new Star Wars-themed additions and other shows and attractions.• Experience new shows and attractions, including the Magic Kingdom's popular new parades:Festival of Fantasy and Move It! Shake it! Dance and Play It!• Fastpass+is Walt Disney World's advance reservation system for theme park shows and attractions. We offer tips and strategies for making the most of this free service.• Downtown Disney has morphed into Disney Springs, a bustling waterside enclave teeming with new dining, shopping, and recreational activities. • Our newly-expanded dining chapter details each and every restaurant, and includes menu updates, a "best of wow restaurant roundup", and specialized indexes.• The 2016 Guide has more photos than ever, including brand-new photo hunts for each of the World's four theme parks. Can you find them all?• Baffled by WDW's magic band? Don't be! We give the scoop on maximizing the potential of the band.• A wave of new entertainment has hit World Showcase: we'll tell you where to see new acts featuring lumberjacks, Celtic folk musicians, and flag wavers.• Disney's Polynesian Village resort has been renewed and revitalized, thanks Disney Vacation Club. • Checkout our bonus chapter featuring "Land and Sea vacation" planning advice, perfect for pairing a Disney Cruise with a visit to Walt Disney World.

    ELECTRONIC COMMERCE, EIGHTH EDITION covers emerging online technologies and trends and their influence on the electronic commerce marketplace.

    Rumors abound that this savage is responsible for the deaths of Lady Catrin’s father and brother. How can she allow her sweet cousin to wed a murderer? Bran ap Madog, bastard son of a Welsh prince, has devoted his life to serving the English king. His badge is the raven, a creature that feeds off rotting spoils, just as Bran feeds off the spoils of war. Now he wants a reward for his service: a wealthy wife and the land and power she can bring him. But there’s another side to the rapacious black birds Bran has chosen for his badge. Social and family-oriented, ravens mate for life. Which gives them something Bran never had—a family, a sense of belonging, and a rightful place in the world. Bran has fought for everything he’s ever had. But his last battle, with his new wife, may cost him the one thing he isn’t prepared to lose: his heart.