Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability. Brandraising outlines a mission-driven approach to communications and marketing, specifically designed to boost fundraising efforts. This book provides tools and guidance for nonprofits seeking to transform their communications and marketing through smart positioning, branding, campaigns, and materials that leverage solid strategy and great creative, with a unique focus on the intersection of communications and fundraising.

    

    Lincoln became an instant martyr, immortalized as the "The Great Emancipator." After Lincoln's assassination, the commonest of men tried to fill the gigantic void. Andrew Johnson, a self-educated tailor from Tennessee, became the 17th President of the United States, and the first to enter office after the murder of his predecessor. Rising above an impoverished childhood, Johnson was truly a self-made man, learning a useful trade and developing his own successful business. At the same time, he rapidly ascended the poltical ladder--Alderman, Mayor, State Legislator, Congressman, Governor of Tennessee, United States Senator, Military Governor of Union-occupied Tennessee, Vice-President, and President of the United States. As the only lawmaker from the South to remain in Congress after the outbreak of the Civil War, Andrew Johnson was the ultimate "Loyalist." In recognition for his dedication to the Union, Johnson was nominated as Abraham Lincoln's running mate in the 1864 presidential election. Barely a month into his vice-presidency, Johnson was thrust on the center stage of America politics. After Lincoln was murdered, the tailor from Tennessee ascended into the unenviable position of succeeding a legend. Johnson's obstinancy and rigid interpretaion of the Constitution soon placed him at odds with the Republican congression leadership and the national press. The bitter chasm widened as the Johnson presidency lurched forward, and ultimately led to his being the first President in American history to be impeached by the House of Representatives. By a single vote, Johnson avoided conviction by the Senate, and forfeiture of of office. After narrowly surving this constitutional crisis, Johnson's historical legacy was irrevocably damaged, and his hopes for an elected term as President were dashed. Returning to Tennessee after his presidency, Johnson was determined to return to political office. In remarkable fashion, he was elected to the United States Senate, marking the first and only time that a former President has returned to serve in that legislative body. Ambitous, lacking humility, and largely humorless, Johnson was unable to tolerate criticism. He angrily attacked his foes, once likening himself to Christ on the Crucifix. His combative personality and intemperate remarks readily allowed his enemies to portray him as vindictive and unstable. "The Loyalist: The Life and Times of Andrew Johnson" is a concise biography of the 17th President of the United States, focusing upon the tumultuous years surrounding the American Civil War. Sustained by courage and ambition, Johnson was inevitably doomed by petulance, leading to a remarkable rise, dramatic fall, and partial vindication.

    

    The son of a milkman and a Macy's dressing room checker, Ray Kelly grew up on New York City's Upper West Side, a middle-class neighborhood where Irish and Puerto Rican kids played stickball and tussled in the streets. He entered the police academy and served as a marine in Vietnam, living and fighting by the values that would carry him through a half century of leadership-justice, decisiveness, integrity, courage, and loyalty. Kelly soared through the NYPD ranks in decades marked by poverty, drugs, civil unrest, and a murder rate that, at its peak, spiked to over two thousand per year. Kelly came to be known as a tough leader, a fixer who could go into a troubled precinct and clean it up. That reputation catapulted him into his first stint as commissioner, under Mayor David Dinkins, where Kelly oversaw the police response to the 1993 World Trade Center bombing and spearheaded programs that would help usher in the city's historic drop in crime. Eight years later, in the chaotic wake of the 9/11 attacks, newly elected mayor Michael Bloomberg tapped Kelly to be NYC's top cop once again. After a decade working with Interpol, serving as undersecretary of the Treasury for enforcement, overseeing U.S. Customs, and commanding an international police force in Haiti, Kelly understood that New York's security was synonymous with our national security. Believing that the city could not afford to rely solely on "the feds," he succeeded in transforming the NYPD from a traditional police department into a resource-rich counterterrorism-and-intelligence force. In this vital memoir, Kelly reveals the inside stories of his life in the hot seat of "the capital of the world"-from the terror plots that nearly brought a city to its knees to his dealings with politicians, including Presidents Bill Clinton, George W. Bush, and Barack Obama as well as Mayors Rudolph Giuliani, Bloomberg, and Bill DeBlasio. He addresses criticisms and controversies like the so-called stop-question-and-frisk program and the rebuilding of the World Trade Center and offers his insights into the challenges that have recently consumed our nation's police forces, even as the need for vigilance remains as acute as ever.

    There have been various translations made over the years, and it enjoys an audience considerably broader than only that of martial artists and people across East Asia: for instance, some foreign business leaders find its discussion of conflict and taking the advantage to be relevant to their work in a business context. The modern-day Hyōhō Niten Ichi-ryū employs it as a manual of technique and philosophy.Musashi establishes a "no-nonsense" theme throughout the text. For instance, he repeatedly remarks that technical flourishes are excessive, and contrasts worrying about such things with the principle that all technique is simply a method of cutting down one's opponent. He also continually makes the point that the understandings expressed in the book are important for combat on any scale, whether a one-on-one duel or a massive battle. Descriptions of principles are often followed by admonitions to "investigate this thoroughly" through practice rather than trying to learn them by merely reading.Musashi describes and advocates a two-sword fencing style (nitōjutsu): that is, wielding both katana and wakizashi, contrary to the more traditional method of wielding the katana two-handed. However, he only explicitly describes wielding two swords in a section on fighting against many adversaries. The stories of his many duels rarely refer to Musashi himself wielding two swords, although, since they are mostly oral traditions, their details may be inaccurate. Musashi states within the volume that one should train with a long sword in each hand, thereby training the body and improving one's ability to use two blades simultaneously(wikipedia)

    Treasury. And Alva Vanderbilt squandered tens of thousands on one evening to crack the closed social circle of the Mrs. Astor. And when Jay Gould, of Black Friday fame, sent his card to one of the Rothschilds, it was returned with the comment, "Europe is not for sale." It was this climate of mid- and late-nineteenth-century excess that fostered the most rapid period of growth in the history of the United States, replacing the unyielding Puritanism of Cotton Mather with the flexible creed of Henry Ward Beecher. National Book Award nominee Milton Rugoff gives his uniquely revealing view of the Gilded Age in this collective biography of Americans from 1850 to 1890. Writing on the political spoilsmen, money kings, parvenus, forty-niners, lords of the press, sexual transgressors, and women's rights leaders, Rugoff focuses on thirty-six men and women from almost every walk of life. His exponents include U.S. Grant, John Charles Frémont, Cornelius Vanderbilt, Jim Fisk, Elizabeth Cady Stanton, Horatio Alger, free-love advocate Victoria Woodhull, first female surgeon Bethenia Owens-Adair, Brigham Young's rebellious nineteenth wife Anna Eliza Young, Boston Brahmin Charles Eliot Norton, Gold Rush pioneer Sarah Royce, black visionary Sojourner Truth, and to critique American society, Walt Whitman. In examining the Gilded Age, Milton Rugoff offers fresh glimpses into the lives of the celebrities of the era, as well as some lesser-known Americans, while at the same time revealing the roots of problems that still plague us today.

    You probably know the names already: the Sicilian Defense, the Ruy Lopez, the French Defense, the Caro-Kann, the Benoni, the London System, the Scandinavian Defense and so on. But most chess players don't know WHY the openings are called what they are. In this entertaining book, bestselling author Nathan Rose lays out the origins of over 50 standard chess openings and their names. The tales are often deeply connected to the lives of the leading chess grandmasters, the historical events taking place at the time, and the critical chess world championship contests. All these stories are collected together in this, the first book dedicated to uncovering them. The names of the chess openings tell the history of chess. You will meet larger than life characters such as Bobby Fischer, Aron Nimzowitsch, Alexander Alekhine, Frank Marshall, Siegbert Tarrasch, Wilhelm Steinitz, and Paul Morphy. Some of these men won their fame in the chess world championship, while some gained wider renown for reasons other than their ability to play chess. You will be agog at Paul Morphy's stunning conquest of Europe and subsequent disappearance, the outrageous antics of Aron Nimzowitsch upon losing a game, and the eccentric names Alexander Alekhine gave his cats. You will also travel through the places and events that defined chess in the early years. As David Shenk showed in "The Immortal Game", the history of chess has often mirrored the history of society. There's the 1972 world chess championship that pitted the Soviet Union's Boris Spassky against America's irascible Bobby Fischer in the "Match of the Century". The 1939 chess olympiad in Argentina which coincided with the outbreak of World War II. The unveiling of the "Mechanical Turk" chess-playing contraption in 18th-century Vienna. And let's not forget the triumph of Deep Blue over Garry Kasparov. Over 50 standard chess openings and variations. The People: Ruy Lopez Philidor Defense Evans Gambit Petrov's Defense Schliemann-Jaenisch Gambit Falkbeer Countergambit Staunton Gambit Anderssen's Opening Morphy's Defense Caro-Kann Defense Bird's Opening Winawer Variation Albin Countergambit Steinitz Variation Chigorin Defense Alapin's Opening Maroczy Bind Tarrasch Defense Marshall Defense Rubinstein Variation Alekhine's Defense Grunfeld Defense Reti Opening Nimzowitsch Defense Najdorf Variation Pirc Defense Torre Attack Grob's Attack Larsen's Opening Benko Gambit Fischer Defense The Places: English Opening Scotch Opening French Defense Dutch Defense Danish Gambit Indian Defense Scandinavian Defense Sicilian Defense Catalan Opening Baltic Opening Slav Defense London System Paris Opening Berlin Defense Vienna Game Budapest Gambit Leningrad Variation Scheveningen Variation The Stories: Dragon Variation Giuoco Piano Benoni Defense Grand Prix Attack Orangutan Opening Fried Liver Attack Impress your friends with superior opening knowledge - withou

    It is NOT about Nazism, or Neo-Nazism, and definitely not about politics; it is the story of how the ebullience of youth can be corrupted and misinterpreted by propaganda and the media. Warning This story contains a lot of strong language, British slang and outspoken opinions that may be offensive to some; it is nevertheless the truth.

    Born in 1951, he had a happy childhood — raised by his loving adoptive parents, Bert and Gwen Tickner, in the small seaside town of Forster, New South Wales. He grew up to be a cheerful and confident young man with a fierce sense of social justice, and the desire and stamina to make political change. Serving in the Hawke and Keating governments, he held the portfolio of minister for Aboriginal and Torres Strait Islander affairs. Among other achievements while in government, he was responsible for initiating the reconciliation process with Indigenous Australians, and he was instrumental in instigating the national inquiry into the stolen generations.During his time on the front bench, Robert’s son was born, and it was his deep sense of connection to this child that moved him at last to turn his attention to the question of his own birth. Although he had some sense of the potentially life-changing course that lay ahead of him, he could not have anticipated learning of the exceptional nature of the woman who had brought him into the world, the deep scars that his forced adoption had left on her, and the astonishing series of coincidences that had already linked their lives. And this was only the first half of a story that was to lead to a reunion with his birth father and siblings.This deeply moving memoir is a testament to the significance of all forms of family in shaping us — and to the potential for love to heal great harm.

    Gordon Liddy offers his unabashedly politically incorrect view on America.

    The autobiography of the most troubled footballer of modern times.

    You see, survival of the colored race in America is at a difficult point where it has to be taught to our youth. The old practices of lynching and segregation which are thought to have been eradicated from our society lives on but in various other forms: police brutality, income inequality, unemployment and single motherhood… designs to keep our communities in perpetual turmoil and slavery.This book should be required reading for the youth and a lesson to any group that man’s inhumanity to man has not ended in America and is practiced around the world.

    This collection provides a complete picture of the man, his influence, and the impact of his life and death on his fans. Color photos. 72 b&w photos.

    Marketing plans, marketing slogans, marketing messages are all word-oriented with visuals used mostly for “decoration” purposes.Visual Hammer is the first book to document the superiority of a visual approach to marketing. Some examples: The Marlboro cowboy, the Coca-Cola contour bottle, the Corona lime and many, many others.But here’s the twist. A visual hammer is not enough. What a brand also needs is a verbal nail. “Masculinity” in the case of the Marlboro cowboy. “The real thing” in the case of Coke’s contour bottle, “Mexican beer” in the case of the Corona lime.It’s the two working together, a verbal nail and a visual hammer, that can create a powerful brand.Consider what the pink ribbon has done for Nancy Brinker. In 1982, Ms. Brinker started a foundation to fight breast cancer in memory of her sister, Susan G. Komen. Since then, the foundation has raised nearly $2 billion and is the world’s-largest non-profit source of money to combat breast cancer.Then there’s Aflac, the company that brought us the duck. In 2000, the first year the duck was advertised, sales went up 29%. The second year, 28%. The third year, 18%.Before the duck, Aflac had a name recognition of 12%. Today, it’s 94%. (The duck is the hammer and the “quack” is the verbal nail. It’s the integration of the two that makes the brand memorable.)Color often plays a role in creating memorable visual hammers. Tiffany’s blue box, the Masters green jacket, Nexium’s purple pill, Christian Louboutin’s red soles.So can the product itself. The watchband of a Rolex, the grille of a Rolls-Royce, the Absolut bottle, the Stella Artois glass, the polo player on a Ralph Lauren shirt.Symbols can act as hammers to visualize “invisible” products. Travelers’ red umbrella, Wells Fargo’s stagecoach, Geico’s gecko.Company founders can also act as hammers. Colonel Sanders, Papa John, Frank Perdue, Orville Redenbacher, Paul Newman.In spite of these and many other examples, why do so many marketing people work exclusively with words when the real power is with visuals? Well, words are important, too. The objective of a marketing program is to "own a word in the mind.” Therefore it’s important to find the right word as well as the right visual.The interplay between pictures and words is like a hammer and a nail. If the objective is to nail two pieces of wood together, why fool around with a hammer? Why not just put the wood together with a nail?That's the problem of marketing. Your most useful tool is a visual hammer, but the nail comes first. Unless you pick the right nail, all the creative hammers in the world are not going to help very much.Visual Hammer is a book that will help you nail your brand into consumers’ minds.