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So L.A.: A Hollywood Memoir
Staci Layne Wilson - 2017
But what is so moving about Staci Layne Wilson’s unconventional coming-of-age story is that in spite of her rocky childhood, she describes her parents with deep affection, generosity, and pride. Hers is a story of triumph over a legacy of alcoholism, suicide, and Hollywood burnout, but more than that, it’s a tender, gripping tale of unconditional love (with a healthy dose of humor). Despite the downsides, her upbringing gave her the powerful determination to carve out a successful life on her own terms. Vintage Los Angeles Staci Layne Wilson tells tales of bygone eras – she grew up with showbiz parents in L.A. in the sixties and seventies, had ponies in the backyard and a psychotic monkey in the house, mingled with the stars on the Sunset Strip rock scene in the eighties, partied at the Playboy Mansion, nearly died (twice!). She ultimately found love, purpose, and success as an author, film director, screenwriter, pop culture pundit and notable red carpet reporter has interviewed the biggest celebs in the world. First-hand stories about: The Doors Led Zeppelin Guns N’ Roses Metallica Keanu Reeves Heath Ledger Liam Neeson Jennifer Lawrence Denzel Washington Ben Stiller Mia Farrow …to name just a few! Dozens of full-color photos PRAISE “A touching, laugh-out-loud memoir.” – Daily Sweets “Refreshingly honest look at Los Angeles, past and present.” – Curb Appeal “Charming, self-deprecating.” – Los Angeles Readers & Writers “As a music fanatic, I was in heaven over all the inside stories about The Ventures (through their 50+ year career!), Metallica, Led Zeppelin, and the glam-rock scene on the Sunset Strip. There’s also a whole master class on the heavy metal hangouts of Hollywood: The Rainbow, The Roxy, The Troubadour… Staci’s seen it all!” – Gene Katz, director of The Hair Band Tease If you want to read a time capsule of a specific period in Southern California pop cultural history, look no further. If you want to read a book that’s as delightful as it is insightful, one that stays with you long after you close its covers, this is that book. If you want to be simultaneously educated and entertained, you won’t find a better reference than this one. Staci Layne Wilson not only has a penchant for detail, she has a memory like a bear trap. Nothing escapes her notice, and she has been kind enough to let us see the world through her keen, sentimental (but never maudlin) eyes. The book should come with one caveat emptor, however: if you read it at night, you can forget about sleeping. Not all the coffee in the world can knock down the reading hangover you’re going to have the next day after flipping page after page the night before. – Stacey Keith, author of Stripped Down: A Naked Memoir A book that rivals the best of Huell Howser's TV shows digging up the cherished as well as perished landmarks of the City of Angels.
Theodore Roosevelt on Leadership: Executive Lessons from the Bully Pulpit
James Strock - 2003
Thrown headfirst into the presidency by the assassination of his predecessor, he led with courage, character, and vision in the face of overwhelming challenges, whether busting corporate trusts or building the Panama Canal. Roosevelt has been a hero to millions of Americans for over a century and is a splendid model to help you master today's turbulent marketplace and be a hero and a leader in your own organization.
No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing
Jason Falls - 2011
Start using it strategically. Identify specific, actionable goals. Apply business discipline and proven best practices. Stop fearing risks. Start mitigating them. Measure performance. Get results. You can. This book shows you how. Jason Falls and Erik Deckers serve up practical social media techniques and metrics for building brands, strengthening awareness, improving service, optimizing R&D, driving better leads--and closing more sales. "Conversations" and "communities" are wonderful, but they're not enough. Get this book and get what you really want from social media: profits. Think social media's a passing fad? Too risky? Just a toy? Too soft and fuzzy? Not for your business? Wake up! It's where your customers are. And it ain't going away. Does that suck? No. It doesn't. Do social media right, and all those great business buzzwords come true. Actionable. Measurable. And...wait for it...here comes the big one. Profitable. Damn profitable. Want to know how to do it right? We'll show you. And, yeah, we know how because we've done it. This is the bullshit-free, lie-free, fluff-free, blessedly non-New-Age real deal. You're going to learn how to use social media to deliver absolutely killer customer service. How to R&D stuff people actually want. Develop scads of seriously qualified leads. You'll figure out what you want. You know, the little things like profits, market share, loyalty, and brand power. You'll figure out how to measure it. And then you'll go get it. One more thing. We know what scares you about social media. Screwing up (a.k.a., your mug on the front page of The Wall Street Journal). So we'll tell you what to do so that won't happen. Ever. No B.S. in this book. Just facts. Metrics. Best practices. Stuff to warm the hearts of your CFO, CEO, all your C-whatevers. And, yeah, you. So get your head out from under the pillow. Get your butt in gear. Let's go make some money.
Beaten Black And Blue: Being A Black Cop In An America Under Siege
Brandon Tatum
Countless citizens believe all police are racists.In this era of civil unrest and political divide, how do Black cops—or any cops—maintain the motivation and commitment to do their job? Former Tucson police officer—Brandon Tatum,shares his story and the stories of other police officers in the pages of his new book, Beaten Black and Blue.Read why they joined the force, what it’s really like on the streets, and how they continue to fight the good fight.Forget what you think you know and learn the truth!
Personality Not Included: Why Companies Lose Their Authenticity and How Great Brands Get It Back
Rohit Bhargava - 2008
In the new business era of the twenty first century, great brands and products must evoke a dynamic personality in order to attract passionate customers. Although many organizations hide their personality behind layers of packaged messaging and advertising, social media guru and influencer Rohit Bhargava counters that philosophy and illustrates how successful businesses have redefined themselves in the new customer universe.Personality Not Included is a powerhouse resource packed with bold new insights that show you how to shed the lifeless armor of your business and rediscover the soul of your brand. Sharing stories from the ethos of the world's weirdest city, to how Manga has taken the comic book industry by storm, to showcasing brands like Intel, Boeing, ING, and Dyson, Bhargava shows you why personality matters from the inside out.In Part One, you'll be introduced to the key components to building a personality and learn how to:Recognize the greatest myth that most marketers blindly follow, and how to get past it Use the "UAT Filter" to understand the personality of your organization and products in order to develop a communication strategy that drives your marketing Create your company's "marketing backstory" using techniques pioneered by Hollywood screenwriters Harness the influence of "accidental spokespeople" and use it to your advantage Navigate the roadblocks of using personality that come from bosses, peers, investors, and lawyers, without getting fired or flamed Pinpoint and capitalize on the moments where personality can make a difference Part Two is packed with guides, tools, and techniques to help you flawlessly implement your plan. It features practical, step-by-step lessons that help you effectively move from theory to action, and includes a valuable collection of guides, checklists, question forms, printable resources, and more.Don't be another faceless company-learn the new rules for succeeding in the social media era with Personality Not Included.
The Mind of a Madman: Norway's Struggle to Understand Anders Breivik
Richard Orange - 2012
When he was arrested, he claimed to act on behalf of the Knights Templar, a militant network sworn to protect Europe from Islam. But Norwegian police could find no evidence such a group existed. Was Breivik a genuine terrorist, driven by far-right ideology, or a deluded madman? Over the next year, this question would draw in police specialists, lawyers, psychiatrists, and experts in the far-right, culminating in a trial that ceased to be simply about guilt or innocence. Instead, the court would confront a more troubling question: how could such brutal acts become possible for a young man brought up in some of the most privileged parts of Oslo? In "Mind of a Madman", journalist Richard Orange draws on his own court reporting, three court psychiatric reports, police interviews, and transcripts from the trial to give the most complete account yet of a shocked society's attempt to understand the killer.
The Everest Politics Show: Sorrow and Strife on the World's Highest Mountain
Mark Horrell - 2016
He wanted to discover for himself whether it had become the circus that everybody described.But when a devastating avalanche swept across the Khumbu Icefall, he got more than he bargained for. Suddenly he found himself witnessing the greatest natural disaster Everest had ever seen.And that was just the start. Everest Sherpas came out in protest, issuing a list of demands to the Government of Nepal. What happened next left his team shocked, bewildered and fearing for their safety.
The Answer Is Never: A Skateboarder's History of the World
Jocko Weyland - 2002
In The Answer Is Never, skating journalist Jocko Weyland tells the rambunctious story of a rebellious sport that began as a wintertime surfing substitute on the streets of Southern California beach towns more than forty years ago and has evolved over the decades to become a fixture of urban youth culture around the world. Merging the historical development of the sport with passages about his own skating adventures in such wide-ranging places as Hawaii, Germany, and Cameroon, Weyland gives a fully realized portrait of a subculture whose love of free-flowing creativity and a distinctive antiauthoritarian worldview has inspired major trends in fashion, music, art, and film. Along the way, Weyland interweaves the stories of skating pioneers like Gregg Weaver and the Dogtown Z-Boys and living legends like Steve Caballero and Tony Hawk. He also charts the course of innovations in deck, truck, and wheel design to show how the changing boards changed the sport itself, enabling new tricks as skaters moved from the freestyle techniques that dominated the early days to the extreme street-skating style of today. Vivid and vibrant, The Answer Is Never is a fascinating book as radical and unique as the sport it chronicles.
SEO 2013 & Beyond: Search Engine Optimization Will Never Be The Same Again
Andy Williams - 2012
Panda was designed to remove low quality content from the search engine results pages. The surprise to many were some of the big name casualties that were taken out by the update. On 24th April 2012, Google went in for the kill when they released the Penguin update. Few SEOs that had been in the business for any length of time could believe the carnage that this update caused. If Google's Panda was a 1 on the Richter scale of updates, Penguin was surely a 10. It completely changed the way we need to think about SEO. On September 28th 2012, Google released a new algorithm update targeting exact match domains (EMDs). I have updated this book to let you know the consequences of owning EMDs and added my own advice on choosing domain names. While I have never been a huge fan of exact match domains anyway, many other SEO books and courses teach you to use them. I'll tell you why I think those other courses and books are wrong.The EMD update was sandwiched in between another Panda update (on the 27th September) and another Penguin update (5th October).Whereas Panda seems to penalize low quality content, Penguin is more concerned about overly aggressive SEO tactics. Stuff that SEOs had been doing for years, not only didn't work any more, but now can actually cause your site to be penalized and drop out of the rankings. That’s right, just about everything you have been taught about Search Engine Optimization in the last 10 years can be thrown out the Window. Google have moved the goal posts. I have been working in SEO for around 10 years and have always tried to stay within the guidelines laid down by Google. This has not always been easy because to compete with other sites, it often meant using techniques that Google frowned upon. Now, if you use those techniques, Google is likely to catch up with you and demote your rankings. In this book, I want to share with you the new SEO. The SEO for 2013 and Beyond.
Second Innings: My Sporting Life
Andrew Flintoff - 2015
The complex and troubled relationship with discipline, alcohol and authority during his exhilarating cricket career. The search for an authentic voice as a player, free from the blandness and conformity of modern professionalism. Is Flintoff the last of his kind, in any sport?Through all his highs and lows, triumphs and reversals, this book reveals a central tension. There is 'Fred' - performer, extrovert, centre of attention. Then there is 'Andrew' - reflective, withdrawn and uncertain. Two people contained in one extraordinary life. And sometimes, inevitably, keeping the two in balance proves too much.We are taken backstage, seeing the mischief and adventure that has defined Andrew Flintoff's story. Above all, we observe the enduring power of fun, friendship and loyalty - the pillars of Flintoff's career. At ease with his faults as well as his gifts, Andrew Flintoff has sought one thing, even more than success: to be himself.
Rock Bottom: A Music Writer's Journey into Madness
Michael Odell - 2017
He has a public meltdown while chaperoning Oasis at an awards ceremony; he’s lost joy in his bathroom full of rock’n’roll memorabilia; and his young son is in trouble at school for emulating rock star behaviour.Reluctantly Michael consults Mrs Henckel, a no-nonsense therapist with zero experience of pop culture. As Michael addresses his feelings about the past, in particular his failed teenage band, Mental Elf, he’s forced to confront the question: is it finally time to grow up and forget rock’n’roll?Michael Odell is a former contributing editor to Q magazine and has written about music for NME, the Guardian, the Independent and Spin, among others. Currently he does interviews and writes on family matters for The Times. He lives in Bristol."Please don't put your life in the hands of a rock 'n' roll band, who'll throw it all away." So advised Noel Gallagher in 1995 and Michael Odell ignored him anyway.One of Britain's most fearless rock interrogators, Odell turns his merciless searchlight on himself in this wry, compelling odyssey into the heart of his own - and rock n roll's - madness. Larks with the legends are all here (Bowie, McCartney, Mick `n' Keef ... Michael Buble) but it's his inner life which illuminates, his psyche traumatically crumbling as he confronts his chaotic past. Hilarious, tragic and timely, this is high farce in high (and low) places, uncovering why rock's lost highway is littered with the bodies of the righteous dreamers. Could it be because "the music people are all mad?" (Clue: yes.)' -- Sylvia Patterson, author of I'm Not with the Band `Hilarious and disarmingly honest; a journey into the neurosis of rock fame, but through doors you don't expect.' -- Rachel Joyce, author of The Unlikely Pilgrimage of Harold Fry `Rock Bottom is one of the best music books ever written, because Michael Odell knows music isn't about the musicians - it's about what it does to the listener, even if what it does ends up being wholly disastrous. It's sad, funny, fascinating and wise. And everyone who ever claimed a record changed their life should read it, and then think again.' -- Michael Hann, former Guardian music editor
The Lost Soul of Eamonn Magee
Paul D. Gibson - 2018
It may be hard to believe but it was against the background of all this that Eamonn won the WBU world welterweight and Commonwealth light welterweight titles. The author, Paul Gibson, has managed to decipher a very dark, very troubled, very flawed individual who happened to have an exceptional gift to box at the highest world level. The Lost Soul of Eamonn Magee reads like the screenplay of the kind of gritty rags-to-riches-to-rags boxing story that Hollywood producers seem to love.
Becoming Facebook: The 10 Challenges That Defined the Company That's Disrupting the World
Michael Hoefflinger - 2017
But for the people who actually molded this great idea into a game-changing $300 billion company, the experience was far more tumultuous and uncertain than we might expect.Mike Hoefflinger was one of those Facebook insiders. As a computer engineer turned marketing innovator who worked with COO Sheryl Sandberg, Hoefflinger had a front-row seat to the company's growing pains, stumbles, and reinventions.Becoming Facebook tells the coming-of-age story of the now venerable giant. Filled with insights and anecdotes from crises averted and challenges solved, the book tracks the company's development, uncovering lessons learned on its way to greatness: How Facebook recovered from its "disastrous" IPO ● How the growth team achieved the impossible ● Why Facebook's News Feed ads were the company's most important business decision ever ● How Google+ attacked and lost ● Why—and how—Instagram and WhatsApp were added to the mix ● What the company does to win the talent wars ● What makes Zuckerberg, Sandberg, Cox, and other A-teamers tick ● Which products and technical advancements are on the horizon and why ● And much moreIntimate, fast-paced, and deeply informative, Becoming Facebook shares the true story of how Zuckerberg joined the ranks of iconic CEOs like Steve Jobs, Larry Page, and Jeff Bezos—as Facebook grows up, overcomes setbacks, and works to connect the world.
Brand New: The Shape of Brands to Come
Wally Olins - 2014
How does this affect the products and services we consume? How does it influence the way we feel about organizations? Are corporations here to maximize profits and grow, or to help society, or both? With the rapid rise of new markets in India, China, Brazil, and elsewhere, will new global brands emerge based around local cultural strengths and heritage? If so, what will this mean for the traditional dominance of brands based on Western cultural norms?Wally Olins's fascinating book looks at every aspect of the world of branding. With his customary flair and no-nonsense prose, he analyzes the problems facing today's organizations, criticizes corporate missteps, praises those companies who seem to be building and sustaining brands efficiently in our brave new world, and predicts the future of branding. No one interested in marketing, business, or contemporary culture will want to be without this book.
A Life Inside: A Prisoner's Notebook
Erwin James - 2003
A young man when he was sent down, he has matured in prison and has reflected on the wasted years he has spent inside. This is the candid and hard-hitting account of those years. He tells of arriving in prison; about learning the who, what, why and when of prison life; about bullying and terror from other inmates and security staff; about replaying the crimes of his past over and over; and about discovering his talent for writing. This is a book that takes its readers on Erwin James's moving and terrible journey from vicious youth to reformed and reflective middle age.