The book explores a wide variety of applications and examples, ranging from coincidences and paradoxes to Google PageRank and Markov chain Monte Carlo MCMC. Additional application areas explored include genetics, medicine, computer science, and information theory. The print book version includes a code that provides free access to an eBook version. The authors present the material in an accessible style and motivate concepts using real-world examples. Throughout, they use stories to uncover connections between the fundamental distributions in statistics and conditioning to reduce complicated problems to manageable pieces. The book includes many intuitive explanations, diagrams, and practice problems. Each chapter ends with a section showing how to perform relevant simulations and calculations in R, a free statistical software environment.

    Written specifically for students with no previous experience of research and research methodology, the writing style is simple and clear and the author presents this complex subject in a straightforward way that empowers readers to tackle research with confidence. The book has been revised and updated to include extended coverage of qualitative research methods in addition to existing comprehensive coverage of quantitative methods. There are also brand new learning features such as reflective questions throughout the text to help students consolidate their knowledge.

    He never expected to be dragged into a terrifying series of events that culminates in a single moment of horror, one that would forever change his life in a way no teenager should have to endure. Now Eric must face an uncertain future while combating the ghosts of the past that threaten to rip away any happiness in his life.

    Each recipe is quick to prepare and easy to adapt for different ages and dietary requirements.So forget 'baby food' and make light work of weaning with What Mummy Makes!

     Universal Methods of Design serves as an invaluable compendium of methods that can be easily referenced and used by cross-disciplinary teams in nearly any design project.   Methods and techniques are organized alphabetically for ongoing, quick reference. Each method is presented in a two-page format. The left-hand page contains a concise description of the method, accompanied by references for further reading. On the right-hand page, images and cases studies for each method are presented visually. The relevant phases for design application are highlighted as numbered icons along the right side of the page, from phases 1 (planning) through 5 (launch and monitor).Build more meaningful products with these methods and more: A/B Testing, Affinity Diagramming, Behavioral Mapping, Bodystorming, Contextual Design, Critical Incident Technique, Directed Storytelling, Flexible Modeling, Image Boards, Graffiti Walls, Heuristic Evaluation, Parallel Prototyping, Simulation Exercises, Touchstone Tours, and Weighted Matrix.  This essential guide:Dismantles the myth that user research methods are complicated, expensive, and time-consumingCreates a shared meaning for cross-disciplinary design teamsIllustrates methods with compelling visualizations and case studiesCharacterizes each method at a glanceIndicates when methods are best employed to help prioritize appropriate design research strategiesUniversal Methods of Design is an essential resource for designers of all levels and specializations.

    Fiske's essential text aims to equip the reader with a range of methods of analysing examples of communication in our society, together with a critical awareness of the theories underpinning them.

    Molecular Cell Biology stands out from its peers in this course in that it provides a clear introduction to the techniques and experiments of scientists past and present, not just an "encyclopedia" of information.  This experimental emphasis, together with a solid pedagogical framework in the chapters, provides the clearest, most cutting-edge text available.

    Gelvin's new account of the century-old conflict between Israelis and Palestinians presents a compelling, accessible and up-to-the-moment introduction for students and general readers. Placing events in the disputed area within the framework of global history, the book skillfully interweaves biographical sketches, eyewitness accounts, poetry, fiction and official documentation into its narrative, including photographs, maps and an abundance of supplementary material as well. Beginning in the mid-nineteenth century in Palestine, it traces the evolution and interactions of the two communities from their first encounters up to the present conflict.

    The textbook discusses three important issues: languages and language change are systematic; the inner history of a language is profoundly affected by its outer history of political and culural events; and the English of the past has everywhere left its traces on present-day English. By uncovering the language's past, one can better communicate with it.

    Observing the User Experience will help you bridge that gap to understand what your users want and need from your product, and whether they'll be able to use what you've created.Filled with real-world experience and a wealth of practical information, this book presents a complete toolbox of techniques to help designers and developers see through the eyes of their users. It provides in-depth coverage of 13 user experience research techniques that will provide a basis for developing better products, whether they're Web, software or mobile based. In addition, it's written with an understanding of how software is developed in the real world, taking tight budgets, short schedules, and existing processes into account.

    Learn practical insights such as smart ways to look at word of mouth and the sort of advertising needed to attract new brand buyers.This book is also a must read for marketers working in emerging markets, services, durables and luxury categories, with evidence that will challenge conventional wisdom about growing brands in these markets. If you've ever wondered if word of mouth has more impact in China, if luxury brands break all the rules of marketing or if online shoppers are more loyal to brands or retailers, this book is for you.If you read and loved How Brands Grow, it's time to move to the next level of marketing. And if you haven't, get ready -- this book will change the way you think about marketing forever.

    The Third Edition expands on the earlier editions in two ways. First, the coverage has been rewritten and rearranged. Second, chapters have been added on game theory, oligopoly, asset markets, and information economics. The new chapters fully update the text, highlighting significant developments of the last decade at a level that is accessible for first-year graduate students.

    Instead of forcing users to conform to a product design or experience, designers need to learn how users behave and interact with various digital interfaces.This guide provides some key principles from psychology to help you design more intuitive, human-centered products and experiences. Humans have an underlying blueprint for how we perceive and process the world around us, and through simple lessons in psychology, this guide will help you define this blueprint.

    The geographical division between the Eastern and Western Churches was only one manifestation of deeper rifts, characterized by a long history of conflicts, suspicions, and misunderstandings. Although the art, monasticism, and spirituality of Byzantium have come to be recognized as inspirational and influential in the shaping of Eastern European civilization, and of the Middle Ages and the Renaissance as well, the West has been in the main ignorant of the historical evolution and the doctrinal significance of Byzantine theology.Here, for the first time in English, is presented a synthesis of Byzantine Christian thought. The reader is guided through its complexities to an understanding of Byzantium: its view of man and his destiny of deification; its ability to transcend the Western captivity; its survival under quite adverse historical circumstances. In the end, he may well find himself receptive to the basic positions of Byzantine thought, which have attained, in this time of need for the reintegration of Christianity itself, a surprising, contemporary relevance.