1 Lakh/ below US$ 2500 car), is set to change our perception of India': on the threshold of becoming a truly global brand.*s oldest and most respected corporate brand. With a major international presence, in a variety of areas including steel, tea, chemicals, communications and software, Tata now stands 65th in the world brand valuation league. But what is the Tata brand all about? What are its values? How do people perceive it, in India and around the world? In this absorbing and informed book Morgen Witzel digs into the heart of the Tata enterprise, describes its origins, how Tata's reputation and image evolved, and how the group has worked to transform that image into a powerful and valuable brand. Tata: The Evolution of a Corporate Brand goes to the core of the Tata ethos to explore the unique relationship between the Tata group and the Indian people, a relationship that goes beyond the achievements of a successful business to its social contributions for its employees and the society at large. Finally it asks how that reputation will be perceived and understood as Tata moves into global markets. Whether you re an entrepreneur, a manager, a marketer, or an interested Tata loyalist this book will help you understand the durability of the brand and inspire you with the values it holds onto in the global economy.

    In The Ascetic of Desire, called a literary achievement of the highest order, by The Times (India), acclaimed author Sudhir Kakar tells the story of the man who is believed to be the author of the Kama Sutra, Vatsyayana, and the time in which he lived-the fourth century A.D., considered the golden age of Indian history. In The Ascetic of Desire, the elusive sage Vatsyayana recounts his youth to a young pupil. The young man, planning to write Vatsyayana's biography, listens dutifully as Vatsyayana shares stories of a childhood spent largely in the brothel where his favorite aunt worked. As Vatsyayana's story unfolds, the pupil finds, to his consternation, that his own life has begun to reflect and parallel the ascetic's narrative. At the point where their stories intersect, the unexpected happens. Like Arthur Golden's Memoirs of a Geisha, Sudhir Kakar's novel is a startling combination of psychological insight and historical detail. With rights sold in eleven countries, this is a story of universal appeal imbued with a distant world's charm and exotic allure. The best novel on sex and sensuality I have ever read. (Khushwant Singh, author of Train to Pakistan)

    senator, in January 2005, and served as the chief official White House photographer for the President's full two terms. Souza was with President Obama more often, and at more crucial moments, than any friend or staff member, or even the First Lady--and he photographed it all. Souza captured nearly 2 million photographs of Obama, in moments ranging from classified to disarmingly candid.This large-format (12"x10"), exquisitely produced book presents more than 300 of Souza's favorite and most iconic images from these historic years; many have never been seen before. This seminal work on the Obama presidency documents moments of national importance--including the historic image of the President and his advisors watching tensely in the Situation Room as the Bin Laden mission unfolded--alongside unguarded moments with the President's family, his many encounters with children, and his time spent interacting with world leaders, members of Congress, White House staff, artists, musicians and more.The photographs are paired with captions and stories providing behind-the-scenes context for each, and offer insight into the special relationship Souza and the President forged during their time together. The result is a stunning record of a landmark era in American history.Souza's work enabled us to feel that we knew the President. This book puts us in the White House with him.

    However, soon her life turned upside down when a neighbor revealed her of their sinister past.It’s a mysterious supernatural curse cast on their family almost a century back. Generation by generation, Damini's enraged curse had passed on, declining their family clan from hundreds to a handful few. Who would be Damini's next victim? And why innocent lives are at a stake for a crime committed by an ancestor a hundred years back? Renuka would not settle until she finds an answer and in her quest she struggles to eradicate all the evils that come in her way. Would she ever win a battle against an unseen enemy? Would the wrong done to Damini be ever avenged?Set against the nostalgic era of 1940s, the story narrates the arduous journey of Renuka Pal, the protagonist, from a rash teen age freedom fighter to the seasoned writer of the 21st century India. In this thrilling saga of death, betrayal and power plays the narrative would cover a large chunk of twentieth century history. The passing of time, historical events and the changing country is so well-woven to the story that one would hardly differentiate between fact and fiction.

    The Vinyl Dialogues offers the stories behind 31 of the top albums of the 70s, including backstories behind the albums, the songs, and the artists. It was the 1970s: Big hair, bell-bottomed pants, Elvis sideburns and puka shell necklaces. The drugs, the freedom, the Me Generation, the lime green leisure suits. And then there was the music and how it defined a generation. The birth of Philly soul, the Jersey Shore Sound and disco. It's all there in "The Vinyl Dialogues," as told by the artists who lived and made Rock and Roll history throughout the decade.Throw in a little political intrigue - The Guess Who being asked not to play its biggest hit, "American Woman," at a White House appearance and Brewer and Shipley being called political subversives and making President Nixon's infamous "enemies list" - and "The Vinyl Dialogues offers a first-hand snapshot of a country in transition, hung over from the massive cultural changes of the 1960s and ready to dress outrageously and to shake its collective booty. All seen through the eyes, recollections and perspectives of the artists who lived it and made all that great music on all those great albums.

    Trains that once provoked awe and fear-they were viewed as fire chariots, smoke-spewing demons-have today become a nations lifeblood.Taking a walk along Indias first rail lines, the author stumbles upon fragments of the past-a clock at Victoria Terminus that offers a rare view of a city, a cannon near Masjid Bunder Station that is worshipped as a god, a watchtower overlooking Sion Station, believed to have housed a witch. Each pit-stop comes with stories of desire and war, ambition and death-by Dockyard Road Station, for instance, author Laurence Sternes beloved, Eliza Draper, followed a sailor into the sea or close to Parel Station, the wife of Indias governor general, Lord Canning found a garden rich in tropical vegetation this, she replicated at Barrackpore.Drawing from journals, biographies, newspapers and railway archives-and with nostalgic, first-time accounts of those who travelled by Indias earliest trains-the book captures the economic and social revolutions spurred by the countrys first train line. In this, Halt Station India is not just about the railways-it is the story of the growth of Indias business capital and a rare study of a nation.

    

    It is the tale of the land they cherish and the lives they hold sacred, lived until the enemy can no longer be stopped, and the dead have few left to weep for them.

    The Intellectual Devotional is a secular version of the same—a collection of 365 short lessons that will inspire and invigorate the reader every day of the year. Each daily digest of wisdom is drawn from one of seven fields of knowledge: history, literature, philosophy, mathematics and science, religion, fine arts, and music.Impress your friends by explaining Plato's Cave Allegory, pepper your cocktail party conversation with opera terms, and unlock the mystery of how batteries work. Daily readings range from important passages in literature to basic principles of physics, from pivotal events in history to images of famous paintings with accompanying analysis. The book's goal is to refresh knowledge we've forgotten, make new discoveries, and exercise modes of thinking that are ordinarily neglected once our school days are behind us. Offering an escape from the daily grind to contemplate higher things, The Intellectual Devotional is a great way to awaken in the morning or to revitalize one's mind before retiring in the evening.

    Whether writing on religion or sexuality or notions of whiteness, on Martin Luther King, Jr. or Tupac Shakur, Dyson's keen insight and rhetorical flair continue to surprise and challenge. This collection gathers the best of Dyson's growing body of work: his most incisive commentary, his most stirring passages, and his sharpest, most probing and broadminded critical analyses. From Michael Jordan to Derrida, Ralph Ellison to the diplomacy of Colin Powell, the mastery and ease with which Dyson tackles just about any subject is without parallel.

    The author has painstakingly analysed the documents now available in the British Transfer of Power Archives. He has methodically identified the key British decision makers in London and New Delhi in the critical period from 1945-1947, and examined their letters and reports about the INA trials and their violent aftermath (November-December 1945) and then the mutiny in the Royal Indian Navy (February 1946). Relevant letters from the Viceroy and military appreciation of the situation by Fd Mshl Auchinleck, alongwith reports from the Governors of the various provinces, as also the report of the Director IB, have been reproduced in the original alongwith Letters from the Prime minister Lord Clement Attlee and Secretary of state for India, Pethik Lawerence. The documentary paper trail is chillingly clear. The British were shaken by the wide spread violence in support of the INA and the serious question mark it raised about the continued loyalty of some 2.5 million Indian soldiers then being de-mobilized after the war. There were less than 40,000 British troops in India then. They were war-weary and home-sick. How could they have quelled a revolt by 2.5 million combat hardened Indian Soldiers? It was this stark maths that forced the British to leave when they did. Nelson Mandela in South Africa, continued with the non-violent methods of the Mahatma. Unfortunately South Africa got its freedom only in April 1994. The unfortunate fact is that the British left but handed over power to an anglophile elite that faithfully carried on with the narratives and constructs of the Raj.

    The cosmopolitan fabric of a vibrant trading society - with its Jewish and Arab merchants, Chinese pirate heroes and masterful Hindu Zamorins - was ripped apart, heralding an age of violence and bloodshed. One prince, however, emerged triumphant from this descent into chaos. Shrewdly marrying Western arms to Eastern strategy, Martanda Varma consecrated the dominion of Travancore, destined to become one of the most dutiful pillars of the British Raj. What followed was two centuries of internecine conflict in one of India's premier princely states, culminating in a dynastic feud between two sisters battling to steer the fortunes of their house on the eve of Independence. Manu S. Pillai's retelling of this sprawling saga focuses on the remarkable life and work of Sethu Lakshmi Bayi, the last - and forgotten - queen of the House of Travancore. The supporting cast includes the flamboyant painter Raja Ravi Varma and his wrathful wife, scheming matriarchs of 'violent, profligate and sordid' character, wife-swapping court favourites, vigilant English agents, quarrelling consorts and lustful kings. Extensively researched and vividly rendered, The Ivory Throne conjures up a dramatic world of political intrigues and factions, black magic and conspiracies, crafty ceremonies and splendorous temple treasures, all harnessed in a tragic contest for power and authority in the age of empire.

    It examines Thackeray the person and his intriguing political personality, his party’s militaristic methods of operation, its controversial role at major junctures, the fight between Thackeray’s nephew Raj and son Uddhav, the end of an era in Maharashtra politics after his death in November 2012 and the future of the Shiv Sena without his imposing presence. A must-read for an understanding of contemporary Indian politics and the rise of the Hindu nationalist phenomenon.

    Laxman’s Brushing Up The Years: A Cartoonist's History Of India: 1947 To The Present deals with the author’s cartoons that were regularly published in the Times of India. His cartoons were not just humorous but provided satirical comments on the political scenario of India during his time.Summary Of The BookBrushing Up The Years: A Cartoonist’s History Of India 1947 To The Present by R.K. Laxman is a compilation of cartoons by the author published over sixty years. These cartoons provide Laxman’s own satirical and comical perspective of the Indian common man, the politicians, and the state of the country.These cartoons were part of every Indian man’s morning ritual with the newspaper. The subjects of his cartoons ranged from common marital problems to complex issues like social injustice, corruption, financial crisis, and political power plays. Brushing Up The Years: A Cartoonist’s History Of India 1947 To The Present display cartoons that refer to specific events such as the wars between Pakistan and China, Indira Gandhi and the state of Emergency, Nehru’s Five Year Plan, and more. He even provides comments, through his cartoons, about the rise and fall of the Congress and the BJP.Laxman’s cartoons were philosophical and mischievous at the same time.

    Annawadi is a makeshift settlement in the shadow of luxury hotels near the Mumbai airport, and as India starts to prosper, Annawadians are electric with hope. Abdul, a reflective and enterprising Muslim teenager, sees "a fortune beyond counting" in the recyclable garbage that richer people throw away. Asha, a woman of formidable wit and deep scars from a childhood in rural poverty, has identified an alternate route to the middle class: political corruption. With a little luck, her sensitive, beautiful daughter - Annawadi's "most-everything girl" - will soon become its first female college graduate. And even the poorest Annawadians, like Kalu, a fifteen-year-old scrap-metal thief, believe themselves inching closer to the good lives and good times they call "the full enjoy." But then Abdul the garbage sorter is falsely accused in a shocking tragedy; terror and a global recession rock the city; and suppressed tensions over religion, caste, sex, power and economic envy turn brutal. As the tenderest individual hopes intersect with the greatest global truths, the true contours of a competitive age are revealed. And so, too, are the imaginations and courage of the people of Annawadi. With intelligence, humor, and deep insight into what connects human beings to one another in an era of tumultuous change, Behind the Beautiful Forevers carries the reader headlong into one of the twenty-first century's hidden worlds, and into the lives of people impossible to forget.