Drawing on the treasure trove of information from Scientific American and Scientific American Mind magazines as well as original material written specifically for this book, Judith Horstman weaves together a compelling description of your brain at work and at play. The Scientific American Day in the Life of Your Brain reveals what's going on in there while you sleep and dream, how your brain makes memories and forms addictions and why we sometimes make bad decisions. The book also offers intriguing information about your emotional brain, and what's happening when you're feeling love, lust, fear and anxiety--and how sex, drugs and rock and roll tickle the same spots.Based on the latest scientific information, the book explores your brain's remarkable ability to change, how your brain can make new neurons even into old age and why multitasking may be bad for you.Your brain is uniquely yours - but research is showing many of its day-to-day cycles are universal. This book gives you a look inside your brain and some insights into why you may feel and act as you do.The Scientific American Day in the Life of Your Brain is written in the entertaining, informative and easy-to-understand style that fans of Scientific American and Scientific American Mind magazine have come to expect.

    Fields Cookies... What backward messages on records are really trying to tell you... Frank Sinatra's real age... Why you can't counterfeit a lottery ticket... Barbra Streisand's blue movie... The other Boy Scout rituals... Ingmar Bergman's soap commercials... The formula for Play-Doh... and more.

    Created through a "student-tested, faculty-approved" review process with over 150 students and faculty, PSYCH 2 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners.

    True persuasion is not about arm-twisting or out-maneuvering your adversary. True persuasion is the creation of consensus from conflict or indifference.

     It’s the story about how a Chinese fishing village became a global economic powerhouse of innovation and technology. Just four decades ago Shenzhen was a backwater area, populated by fishermen and rice farmers. Today, it’s home to up to 20 million people and some of the world’s leading technology companies and most innovative tech startups. No other city better symbolizes the rise of modern China. And no other city challenges Silicon Valley more aggressively as the global hub for innovation and technology startups. In many ways, the Chinese city has already outsmarted the Valley. “Shenzhen has an energy of growth – the same energy I felt when I first came to Silicon Valley ten years ago. And it’s not just in technology. It’s this idea that whoever you are, whatever you’re into, you can come to China, and especially Shenzhen, and do it!” American entrepreneur Scotty Allen says in the book. Shenzhen Superstars is written for anyone who wants to be part of this raging growth story – no matter if you’re a tech buff, investor or just someone curious about knowing what’s driving the future. As a journalist for CNN, Forbes and other international media, Johan Nylander has witnessed the astonishing transformation of the south Chinese city. Its speed, energy and determination are just mind-blowing. His aim is to take you inside, to the very heart of what is shaping this vibrant city. KEY QUOTES FROM THE BOOK “In terms of hardware plus software innovation, Shenzhen is ahead of the curve.” – Jeffrey Towson, private equity investor and Peking University professor “The next ten years will be the era of robots and intelligent machines, and Shenzhen will play well to that.” – Jixun Foo, managing partner of GGV Capital “Shenzhen is just better than Silicon Valley in terms of hardware and software integration.” – Qin Li, CEO of startup Sennotech “If you’re not already in Shenzhen, you're crazy.” – Edith Yeung, general partner of 500 Startups

    No one can stop him--but he walks away. A miracle? No...dysentery. Microbes saved the Roman Empire. Nearly a millennium later, the microbes of the Black Death ended the Middle Ages, making possible the Renaissance, western democracy, and the scientific revolution. Soon after, microbes ravaged the Americas, paving the way for their European conquest. Again and again, microbes have shaped our health, our genetics, our history, our culture, our politics, even our religion and ethics. This book reveals much that scientists and cultural historians have learned about the pervasive interconnections between infectious microbes and humans. It also considers what our ongoing fundamental relationship with infectious microbes might mean for the future of the human species. The "good side" of history's worst epidemics The surprising debt we owe to killer diseases Where diseases came from... ...and where they may be going Children of pestilence: disease and civilization From Egypt to Mexico, the Romans to Attila the Hun STDs, sexual behavior, and culture How microbes may shape cultural cycles of puritanism and promiscuity

    He eviscerates the major arguments for religion, and demonstrates the supreme improbability of a supreme being. He shows how religion fuels war, foments bigotry, and abuses children, buttressing his points with historical and contemporary evidence.The God Delusion makes a compelling case that belief in God is not just wrong, but potentially deadly. It also offers exhilarating insight into the advantages of atheism to the individual and society, not the least of which is a clearer, truer appreciation of the universe's wonders than any faith could ever muster.

    But as Beyond the Brain indicates, this is a dangerous assumption because animals have different evolutionary trajectories, ecological niches, and physical attributes. How do these differences influence animal thinking and behavior? Removing our human-centered spectacles, Louise Barrett investigates the mind and brain and offers an alternative approach for understanding animal and human cognition. Drawing on examples from animal behavior, comparative psychology, robotics, artificial life, developmental psychology, and cognitive science, Barrett provides remarkable new insights into how animals and humans depend on their bodies and environment--not just their brains--to behave intelligently.Barrett begins with an overview of human cognitive adaptations and how these color our views of other species, brains, and minds. Considering when it is worth having a big brain--or indeed having a brain at all--she investigates exactly what brains are good at. Showing that the brain's evolutionary function guides action in the world, she looks at how physical structure contributes to cognitive processes, and she demonstrates how these processes employ materials and resources in specific environments.Arguing that thinking and behavior constitute a property of the whole organism, not just the brain, Beyond the Brain illustrates how the body, brain, and cognition are tied to the wider world.

    Sea level will rise for at least 1,000 years. Shorelines will shift significantly by 2050 Property values may start to decline this decade. Rising sea level is the most profound long-term aspect of climate change. Yet, the public is almost completely unaware of the magnitude of the problem. For three million years sea level regularly moved up and down almost 400 feet with the ice age cycles. Now, after 6,000 years of minimal change, we are entering a new era of rapid sea level rise. In clear, easy-to-understand language, this book explains: * The science behind sea level rise, plus the myths and partial truths used to confuse the issue. * The surprising forces that will cause sea level to rise for 1,000 years, as well as the possibility of catastrophic rise this century. * Why the devastating economic effects will not be limited to the coasts. * Why coastal property values will go “underwater” long before the land does, perhaps as early as this decade. * Five points of “intelligent adaptation” that can help individuals, businesses, and communities protect investments now and in the future.

    John C. Lilli, the celebrated neuroscience researcher.

    It reviews the historical context from which the field emerged, focusing on behavioural implications, and intergrating new developments in cognitive neuroscience. The authors cover current neuroimaging techniques such as PET, SPECT, EEG and MEG. This edition has been updated to incorporate present thinking within hemispheric asymmetry.

    Do you have to be born musical to become musical? Do you have to start at the age of six? Using the tools of his day job as a cognitive psychologist, Gary Marcus becomes his own guinea pig as he takes up the guitar. In a powerful and incisive look at how both children and adults become musical, Guitar Zero traces Marcus’s journey, what he learned, and how anyone else can learn, too. A groundbreaking peek into the origins of music in the human brain, this musical journey is also an empowering tale of the mind’s enduring plasticity. Marcus investigates the most effective ways to train body and brain to learn to play an instrument, in a quest that takes him from Suzuki classes to guitar gods. From deliberate and efficient practicing techniques to finding the right music teacher, Marcus translates his own experience—as well as reflections from world-renowned musicians—into practical advice for anyone hoping to become musical, or to learn a new skill.Guitar Zero debunks the popular theory of an innate musical instinct while simultaneously challenging the idea that talent is only a myth. While standing the science of music on its head, Marcus brings new insight into humankind’s most basic question: what counts as a life well lived? Does one have to become the next Jimi Hendrix to make a passionate pursuit worthwhile, or can the journey itself bring the brain lasting satisfaction?For all those who have ever set out to play an instrument—or wish that they could—Guitar Zero is an inspiring and fascinating look at the pursuit of music, the mechanics of the mind, and the surprising rewards that come from following one’s dreams.

    But then Ruby's take on happiness might be a little different from others. The same goes for her take on longevity, stress, death, compassion, attention, teenagers and the eternal nature vs. nurture debate. In her own inimitable style, she uncovers the cerebral forces driving each of these human phenomena by talking to experts in a wide range of fields, from neurologists to Buddhist monks.Could we be happier? Calmer? Better human beings? In this Audible Original, Ruby Wax hunts down her heroes - brain scientists - in the UK and across America, to learn more about what makes us tick: why we get stressed, how we feel pain, what makes us addicted - and has a lot of fun along the way. She faces death with Past Mortems author Carla Valentine, explores how video games affect our attention with gamification expert Gabe Zichermann, and discovers the benefits of vaginal smearing with Professor Tim Spector. Natural Born Learners author Alex Beard reveals what teenagers really need to know for a good education and visitors to a New York soup kitchen help Ruby confront her fear of compassion. In No-Brainer Ruby draws on memories of her own difficult childhood and long history of depression and makes you laugh out loud with her frank observations and anarchic questions. You’ll learn a lot about your brain, and hear a ton of advice on how to use it better.©2018 Ruby Wax (P)2018 Audible, Ltd

    And the Four-storey Mansion, a way of using your mind that can be taught to a five-year-old, but can also help the most damaged adult. In Fully Human, Steve Biddulph draws on deeply personal stories from his own life, as well of those of his clients, and from the frontiers of thinking about how the brain works with the body and the wisdom of the `wild creature' inside all of us. At the peak of a lifetime's work, one of the world's best-known psychotherapists and educators shows how you can be more alive, more connected. More FULLY HUMAN.

    Lanza has teamed with Bob Berman, the most widely read astronomer in the world, to produce Biocentrism, a revolutionary new view of the universe.Every now and then a simple yet radical idea shakes the very foundations of knowledge. The startling discovery that the world was not flat challenged and ultimately changed the way people perceived themselves and their relationship with the world. For most humans of the 15th century, the notion of Earth as ball of rock was nonsense. The whole of Western, natural philosophy is undergoing a sea change again, increasingly being forced upon us by the experimental findings of quantum theory, and at the same time, towards doubt and uncertainty in the physical explanations of the universe’s genesis and structure. Biocentrism completes this shift in worldview, turning the planet upside down again with the revolutionary view that life creates the universe instead of the other way around.In this paradigm, life is not an accidental byproduct of the laws of physics. Biocentrism takes the reader on a seemingly improbable but ultimately inescapable journey through a foreign universe—our own—from the viewpoints of an acclaimed biologist and a leading astronomer. Switching perspective from physics to biology unlocks the cages in which Western science has unwittingly managed to confine itself. Biocentrism will shatter the reader’s ideas of life—time and space, and even death. At the same time it will release us from the dull worldview of life being merely the activity of an admixture of carbon and a few other elements; it suggests the exhilarating possibility that life is fundamentally immortal.The 21st century is predicted to be the Century of Biology, a shift from the previous century dominated by physics. It seems fitting, then, to begin the century by turning the universe outside-in and unifying the foundations of science with a simple idea discovered by one of the leading life-scientists of our age. Biocentrism awakens in readers a new sense of possibility, and is full of so many shocking new perspectives that the reader will never see reality the same way again.