She believes you can too.

    Now in its Eighth Edition, Public Relations: Strategies & Tactics combines numerous current real-life case studies with fundamental concepts of the field, helping students relate theory to the actual practice of public relations. Grounded in scholarship, the main text and features are all built on references to landmark studies and situations in today's headlines. In this age of corporate and political scandals, terrorism and national health issues, a new chapter, Conflict Management: Dealing with Issues, Risks and Crises, lays the groundwork for understanding and coping with various crises. Written in a disarming and accessible style, this edition also focuses technology in every application, and it leads readers to think about other creative ways to use new media. This edition continues to be the most definitive, comprehensive introductory text in the market, written by two leading public relations educators

    

    Wecht, M.D., J.D., one of America’s most respected forensic pathologists. Coauthored by crime writer Dawna Kaufmann, Final Exams explores both the technical and the human side of murder. From the heartbreaking case of abducted child, Jessica Lunsford, held captive within shouting distance of her loved ones, to the peculiar story of a murder for hire with a most unlikely victim, Final Exams takes the reader behind the scenes. Secrets about the private lives of both predators and victims are revealed as the authors detail the events that turned rage to tragedy. Fans of CSI will appreciate how Wecht and Kaufmann share the real life process of solving crimes with clues left with the victim.

    This guidebook is not meant to replace a Lonely Planet/Frommers/Rough Guide, but rather to compliment them. In NZ Frenzy you'll find info about all the South's must-see spots, plus detailed info about the lesser-known and unheralded off-the-beaten-path wonder spots. This guidebook goes WAY beyond the vague outdoor info in the mainstream travel guidebooks. NZ Frenzy is about giving you the details you'll need to find the "real" NZ, the one without lines of tour buses, the one without brochures of pay-to-see commercialized natural "attractions". NZ Frenzy, unlike any of the other mainstream guidebooks, will deliver you to the New Zealand that you've been planning for and fantasizing about. I guarantee it. Please read the reviews of NZ Frenzy North Island to see what travelers think of my info. Are you going to NZ to be a tourist at touristy crowded places or do you want to find the "Real" New Zealand that you'll tell stories about?? When you have an NZ Frenzy in hand, you'll leave the other guidebooks in the glove box and you'll leave the tourists behind!! The South Island has natural wonders beyond compare, but the mainstream media only promotes the commercialized stuff. Don't waste your precious time while in NZ waiting in line at the tourist visitor centers...get NZ Frenzy and go experience the Real New Zealand, the Fabled New Zealand. You can have the trip of a lifetime, you will have the trip of a lifetime!!

     Blended learning allows a partnership that gives teachers more time and energy to innovate and personalize learning while providing students the opportunity to be active agents driving their own growth. Balance With Blended Learning provides teachers with strategies to actively engage students in setting goals, monitoring development, reflecting on growth, using feedback, assessing work quality, and communicating their progress with parents. It includes Practical strategies for teachers who are overwhelmed by their workloads Vignettes written by teachers across disciplines Ready-to-use templates to help students track their progress Stories from the author's experience as a teacher and blended learning coach

    Nevertheless, many teachers end up using language patterns that undermine these goals. Do any of these scenarios sound familiar?We want students to take responsibility for their learning, yet we use language that implies teacher ownership.We want to build positive relationships with students, yet we use sarcasm when we get frustrated.We want students to think learning is fun, yet we sometimes make comments that suggest the opposite.We want students to exhibit good behavior because it's the right thing to do, yet we rely on threats and bribes, which implies students don't naturally want to be good.What teachers say to students--when they praise or discipline, give directions or ask questions, and introduce concepts or share stories--affects student learning and behavior. A slight change in intonation can also dramatically change how language feels for students. In What We Say and How We Say It Matter, Mike Anderson digs into the nuances of language in the classroom. This book's many examples will help teachers examine their language habits and intentionally improve their classroom practice so their language matches and supports their goals.

    

    But despite universal acceptance of reading's vital importance, the reading gap in our classroom remains, and it is linked to an array of factors, such as parental wealth, education and book ownership, as well as classroom practice. To close this gap, we need to ensure that every teacher has the knowledge and skill to teach reading with confidence.In Closing the Reading Gap, Alex Quigley explores the intriguing history and science of reading, synthesising the debates and presenting a wealth of usable evidence about how children develop most efficiently as successful readers. Offering practical strategies for teachers at every phase of their teaching career, as well as tackling issues such as dyslexia and the role of technology, the book helps teachers to be an expert in how pupils 'learn to read' as well as how they 'read to learn' and explores how reading is vital for unlocking a challenging academic curriculum for every student.With a focus on nurturing pupils' will and skill to read for pleasure and purpose, this essential volume provides practical solutions to help all teachers create a rich reading culture that will enable every student to thrive in school and far beyond the school gates.

    Kafele begins a powerful examination of what it takes to make a school community achieve the greatest success in the classroom and beyond.In The Principal 50: Critical Leadership Questions for Inspiring Schoolwide Excellence, Kafele, a veteran school administrator, guides motivated school leaders through 50 self-reflection exercises designed to yield a deeper understanding of the meaning behind the work that they do. Along with many other insights, this book shows how best toInspire and motivate students, teachers, and other school staff to approach their work with vigor and purpose;Ensure that all students, regardless of color, creed, or origin, are valued and represented in the school culture;Focus mission and vision statements to address students' most critical needs and integrate shared values and objectives into the fabric of the school; andEngage parents and other community members so that they feel a stake in the school's success.Brimming with passion, written from the heart, and informed by hard-earned experience, this transformative book is essential reading for principals and other building-level administrators determined to reinvigorate their practice, revitalize their staff, and—most importantly—guarantee the strongest outcomes for students.

     Jordan Wylie, a young man from a tough area of Blackpool where kids like him often went off the rails, chose a life in the army. He saw service in Iraq and learned to cope with the horrors he'd witnessed, then suffered an injury that blocked any chance of climbing up the military ladder. But an old army colleague suggested he join a security team on a tanker in Yemen. Ex-servicemen were offered dazzling salaries and `James Bond' lifestyles between jobs protecting the super-tankers carrying consumer goods to Europe and the US. However, for the men tempted to go, the price they paid was the claustrophobia and isolation of life on board and the ever-present possibility of death skimming towards them across the vast, lonely blue sea. Jordan was one of these men. In Citadel, he writes the first account of these dangerous years from someone 'at the front'. A young soldier from the backstreets of Blackpool, he was determined to make the most of his life, but unsure of the way forward. To his surprise, he found his answers in the perilous waters of 'Pirate Alley'.

    After spending several months in New York City, the family signed up for a journey to the Republic of Texas where they could homestead and eventually acquire 137 free acres for their efforts. Soon growing discontented with, not only the land, but also the management of the colony in which they had settled, the Horns decided to return to England. But, it was not to be. Attacked and captured by a party of Comanche Indians, Sarah Ann was faced with challenges and realities the like of which she never could have dreamed. Over a period of fifteen months of Comanche captivity, she and her captors rode endlessly across the Texas plains until finally she was purchased out of bondage and befriended by traders in New Mexico. This is the true story of a remarkable woman who endured an unimaginable amount of suffering and pain in her short lifetime.

    -- M. Carolyn Clark, Department of Educational Human Resource Development, College of Education, Texas A&M University Since Merriam's definitive Case Study Research in Education first appeared in 1988, significant advances have occurred in the field of qualitative research. To meet the demand for a book that reflects these important changes, Merriam has completely revised and updated her classic work.Timely, authoritative, and approachable, Qualitative Research and Case Study Applications in Education is a practical resource that offers the information and guidance needed to manage all phases of the qualitative and case study research process.

    As a result, many students talk about college in ways that cause them to overlook some of their most important learning opportunities. Becoming a Learner asks students to carefully reconsider conventional common sense about college and learning, and invites them to consider a new conversation about college and learning that focuses on who they are becoming and their ability to learn.

    Every teacher needs to use instructional routines that allow students to engage in all of these literacy processes. Classroom examples from science, social studies, English, math, visual and performing arts, and core electives ensure that all middle and high school teachers will find useful ideas that they can implement immediately. This book provides readers with examples of fifty evidence-based instructional routines that can be used across content areas to ensure that reading and writing occur in all classes. Evidence-based-a clear research base is presented with every instructional routine, helping you further understand when and why a particular approach should be used. Practical examples-for each instructional routine presented, a practical example is provided that illustrates ways this routine has been used in today's classrooms. Quick reference -- instructional routines are arranged alphabetically, and an index on the inside front cover specifies the literacy focus for each strategy and whether the strategy is meant to be used before, during, or after reading. Instructional routines- recommended actions a teacher can take to foster comprehension, such as thinking aloud, using Question-Answer Relationships, and teaching with word walls.