KEY TOPICS: It presents the principles that govern the composition of effective argumentative discourse and includes brief examples, with analyses that show students the underlying structure of the argument presented and the ways in which the rhetoric was persuasive. MARKET: For anyone interested in rhetoric and reasoning.

    Each book investigates an element of the craft of fiction, creative nonfiction, or poetry by discussing works by authors past and present. The books in the Art Of series are not strictly manuals, but serve readers and writers by illuminating aspects of the craft of writing that people think they already know but don't really know.Donald Revell argues passionately for the transformation that imaginative experience elicits through poetry. "The art of poetry is not about the acquisition of wiles or the deployment of strategies," Revell writes. "Beginning in the senses, imagination senses farther, senses more." Using examples from his own poetry and translations and from Blake and Thoreau to Ronald Johnson and John Ashbery, Revell's The Art of Attention: A Poet's Eye takes the writer beyond the workshop and into the world of vision.

    This is not an encyclopedic reference book of the past--but rather a cutting edge resource for teachers who want to connect with their techno-savvy 21st century students and in turn connect them to the literature of today. Using themes of exploration and connecting to literature--the authors emphasize actual reading of books, rather than reading about them. The authors also encourage using the Internet to expand our knowledge and interest of literature. Finally, the text contains the most current materials that will get adolescents reading-horror, humor, mystery, science fiction, fantasy, graphic novels and comic books.

    Borthwick’s classic memoir captures the prosperity and excitement of the West Coast in the early 1850s. Following the discovery of gold in California in 1848, Scotsman Borthwick left New York and sailed to the West Coast where he joined the gold hunters of California. Borthwick’s account provides a fascinating look at life in the new cities of San Francisco and Sacramento, chronicling the often lawless society which came hand in hand with the newly found wealth of the gold hunters. Drinking, gambling and violence played a huge part in Borthwick’s world and his memoir includes many compelling tales of personal scrapes and adventures. The Gold Hunters offers a unique look at the life in the gold camps of the nineteenth century American West — the different cultures attracted by the discovery of gold, how they related to one another and their contrasting food, clothes and entertainment. John David Borthwick, born in Edinburgh, Scotland in 1824, was a nomadic Scottish journalist and author, he first arrived in North America in 1847 and three years later found himself in the Gold Rush of California. He eventually left America in 1856 and spent the rest of his days in Scotland and London. This edited edition of Borthwick's memoir was first published in 1917.

    Aimed at teachers of all kinds, busy people working in complex environments with little time to spare, it is a celebration of great teaching - the joy of it and the intellectual and personal rewards that teaching brings.The core of the book is a guide to making teaching both effective and manageable; it provides an accessible summary of key contemporary evidence-based ideas about teaching and learning and the debates that all teachers should be engaging in. It's a book packed with strategies for making great teaching attainable in the context of real schools.The Learning Rainforest metaphor is an attempt to capture various different elements of our understanding and experience of teaching. Tom's ideas about what constitutes great teaching are drawn from his experiences as a teacher and a school leader over the last 30 years, alongside everything he has read and all the debates he's engaged with during that time.An underlying theme of this book is that a career in teaching is a process of continual personal development and professional learning as is engaging in fundamental debates rage on about the kind of education we value. As you meet each new class and move from school to school, your perspectives shift; your sense of what seems to work adjusts to each new context.In writing this book, Tom is trying to capture some of the journey he's been on. He has learned that it is ok to change your mind. More than that - sometimes it is simply necessary to get your head out of the sand, to change direction; to admit your mistakes.

    Some answers were humorous, others were heartbreaking-all were profoundly moving and enlightening. The results opened her eyes to the need for educators to understand the unique realities their students face in order to create an open, safe and supportive place in the classroom. When Schwartz shared her experience online, #IWishMyTeacherKnew became an immediate worldwide viral phenomenon. Schwartz's book tells the story of #IWishMyTeacherKnew, including many students' emotional and insightful responses, and ultimately provides an invaluable guide for teachers, parents, and communities.

    This text helps develop in readers the skills, knowledge and strategies needed to read and interpret research reports and to evaluate the quality of such reports.

    Twenty reliable, flexible strategies (along with dozens of variations) are organized into these groups of instruction:*mastery style to emphasize the development of student memory;*understanding style to expand students' capacities to reason and explain;*self-expressive style to stimulate and nourish students' imaginations and creativity; *interpersonal style to help students find meaning in the relationships they forge as partners and team members, united in the act of learning; and*four-style strategies that integrate all four styles.To guide teachers in delivering content to students, the authors started with the best research-based teaching and learning strategies and created a tool called the Strategic Dashboard. The dashboard provides information about each teaching strategy in a concise, visual profile; it is also designed to document how you incorporate current, highly respected research into your instructional plans.For each strategy, you'll find the following information:*a brief introduction to the strategy;*an example of a teacher using the strategy in the classroom;*the research base supporting the strategy and how the strategy benefits students;*how to implement the strategy using a list of clear steps; *guidance through the planning process, providing steps, examples, and suggestions for designing superior lessons; and*additional tools, strategies, and resources for adapting and expanding the use of each strategy.The authors have combined their years of research and practice to deliver reliable, high-impact, flexible teaching and learning strategies grounded in current, highly regarded research to teachers at all levels of experience.

    with Audio CD + MP3A fun guide to everything American for the English language learner!The warm and witty authors of Celebrate the American Way: A Fun ESL Guide to Language and Culture in the U.S. get you started on your ESL journey with English the American Way: A Fun ESL Guide to Language & Culture in the U.S.English the American Way is your companion to everyday life in the United States. Engaging, easy-to-follow chapters highlight important topics in American culture, such as: making friends, getting around, dining out, dealing with money, buying a home, what to do in an emergency, visiting the doctor, handling a job interview, and more. Our ESL author experts (Sheila MacKechnie Murtha and Jane Airey O'Connor) give English language learners must-know vocabulary, commonly used phrases, wacky idioms, and sample dialogues that illustrate everyday American life. You'll have fun along the way as you improve your English language and grammar skills with sentence completions, quizzes, and helpful tips. Practice speaking English like an American until you're perfect! Improve your listening and speaking skills with the dialogues included on our audio CD and MP3 download.English the American Way is an excellent resource for ESL students and teachers, English language learners, and professionals of all ages and all nationalities.If you're looking for a fun and easy way to improve your English language skills, this is the book for you!Don't miss the second book in the series… Celebrate the American Way: A Fun ESL Guide to English Language and Culture in the U.S.

    Written by former staff journalist turned PR trainer/consultant Alex Singleton, The PR Masterclass distills the secrets of effective PR and shows how to put in place a practical, reliable and successful media strategy for your product, business or activity.This useful guide is aimed at PR professionals as well as small business owners and entreprenuers implementing a PR strategy for the first time.

    He uses real-world examples to illustrate how modern advertising overemphasizes art and entertainment and neglects the most important rule of advertising-sell the product. With a keen eye and a no-holds-barred approach, Zyman discusses how advertising died, what killed it, and how to revive it. He addresses the most critical issues affecting any organization's sales and marketing departments, using his time-tested, unorthodox, and sometimes even counterintuitive principles in order to translate key strategies into positive business results. For marketing managers, advertisers, and CEOs, this book offers groundbreaking advice from one of the legends of modern marketing, as well as the knowledge, insights, tools, and direction to transform advertising strategies from hoping to planning, from art to science, from guessing to knowing, and from random success to planned success.

    

    Topics covered include law review articles and student notes, seminar term papers, how to shift from research to writing, cite-checking others' work, publishing, and publicizing written works. With supporting documents available on http://volokh.com/writing, the book helps law students and everyone else involved in academic legal writing: professors save time and effort communicating basic points to students; law schools satisfy the American Bar Association's second- and third-year writing requirements; and law reviews receive better notes from their staff.